Sources of innovation presentation

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Presentation to UX Australia 2012 in Brisbane, Qld. This talk looked at how our understanding of different groups of people - customers, non-customers, and influencers - can lead to insights and new innovations.

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Sources of innovation presentation

  1. 1. Sources of InnovationTechniques for structured idea generation Steve Baty @docbaty Meld Studios
  2. 2. Innovation | ɪnəәˈveɪʃ(əә)n |nounthe action or process of innovating.‣ the alteration of what is established, 1553‣ a rebellion or insurrection, 1726‣ a new method, idea, product etc
  3. 3. InnovationWe can think of two main types of innovation: • Incremental - small changes to the concept to improve some aspect of it without changing its basic shape • Disruptive - a change to the concept itself. A new way of addressing a problem or need.
  4. 4. Who do you know? steve baty
  5. 5. e rs, and the ir contextYour custom steve baty
  6. 6. Your near customers steve baty
  7. 7. on’t like yo u at all...Some people d steve baty
  8. 8. ally design ing for...?Who are you re steve baty
  9. 9. ally design ing for...?Who are you re steve baty
  10. 10. t you don’t provide? do people value, thaWhat steve baty
  11. 11. raged and leveragedHabits can be encou steve baty
  12. 12. The comfort s of home... steve baty
  13. 13. e. Be bold . Think bigBe extrem steve baty
  14. 14. thank you Steve Baty @docbaty steve@meldstudios.com.au www.meldstudios.com.au @wearemeld

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