What is an experience strategy?

What is an experience strategy?
An experience strategy is that collection of
activities that an organization chooses to
undertake to deliver a series of (positive,
exceptional) interactions which, when taken
together, constitute an (product or service) offering
that is superior in some meaningful, hard-to-
replicate way; that is unique, distinct &
distinguishable from that available from a
competitor.

What is an experience strategy?
An experience strategy is that
collection of activities...

What is an experience strategy?
...that an organization chooses to
undertake...

What is an experience strategy?
...to deliver a series of (positive,
exceptional) interactions...

What is an experience strategy?
…when taken together, constitute
an (product or service) offering that
is superior in some meaningful,
[hard-to-replicate] way…

What is an experience strategy?
...offering that is superior in some
meaningful, hard to replicate way...

What is an experience strategy?
...that is unique, distinct &
distinguishable from that available
from a competitor.

What is an experience strategy?
http://johnnyholland.org/magazine/
2009/06/what-is-an-experience-
strategy/

Steve Baty, UX Strategist
Principal, Meld
Consulting
Organizer, UX Australia
Director, IxDA Meld Consulting
Founder, UX Book Club
Editor, Johnny Holland Twitter: @docbaty
Contributor, UX Matters
Editor, Boxes & Arrows Blog: http://meld.com.au/blog
Member, IA Institute
Mentor, IAI & IxDA Email: stevebaty@meld.com.au