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Data and information

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  • 1. Data, Information and tools for both
  • 2. Who am I and how did I get here?
      • Solutions Architect at Yahoo!7
      • Geo-spatial Platforms, Information Systems
      • Lamp stack developer
      • Systems engineering
      • [email_address]
      • @steveathon on twitter
  • 3. Data, Information and tools for both.
  • 4. What is data anyway?
      • Raw facts, figures, statistics and elemental data
      • Can be meaningless without context
    Yahoo!7 Proprietary and Confidential
  • 5. If that’s data, what is information?
      • Information follows the concept of ‘a value greater than the sum of it’s parts’.
      • Allows the user to easily ingest the data in a way they are comfortable with
      • Delivery is important
      • Provides a valuable attribute to the data that allows us to understand it, context.
      • Visual, audio, emotional or satirical approach to translation
    Yahoo!7 Proprietary and Confidential
  • 6. Example
      • Not so useful, consider the following two pieces of datum S33,46,33 E151,6,148
      • Not typical representation of information of this type
      • Causing confusion?
    Yahoo!7 Proprietary and Confidential
  • 7. Example
      • What about these two: -33.775927 151.113445
      • Recognition in your brain is already beginning the translation
    Yahoo!7 Proprietary and Confidential
  • 8. Example
      • What about these two: -33.775927 151.113445
      • Recognition in your brain is already beginning the translation
      • More useful: Macquarie Drive, Macquarie University, North Ryde, New South Wales, Australia, Southern Hemisphere, Earth
      • Why is this more useful? We translated the raw data into information that’s easy for you to recognise.
      • Another: dd = d+m/60+s/3600
    Yahoo!7 Proprietary and Confidential
  • 9. Types of data
      • Personal, Behavioral, Map, Weather, Fuel, Politicians broken promises, geo spatial, Sporting, crime, usage, historical, meta, house price, statistics, search, unemployment, financial, events
      • Some data is useful on it’s own Fuel prices, Crime Statistics, Event Information
      • Some data is more useful when it’s combined House prices vs Employment House prices vs Crime Weather vs Accidents Speed Camera Locations vs Accident hot spots
      • Some data is useless on it’s own Search data, Financial data
    Yahoo!7 Proprietary and Confidential
  • 10. Data as a commodity
      • Why is it so valuable?
      • Enrichment of existing data
      • Comparison, analysis and statistics
      • Who cares about crime data?
    Yahoo!7 Proprietary and Confidential
  • 11. Data as a commodity
      • Why is it so valuable?
      • Enrichment of existing data
      • Comparison, analysis and statistics
      • Who cares about crime data?
      • What if you were buying a house? What would you want to know?
    Yahoo!7 Proprietary and Confidential
  • 12. Data as a commodity
      • Why is it so valuable?
      • Enrichment of existing data
      • Comparison, analysis and statistics
      • Who cares about crime data?
      • What if you were buying a house? What would you want to know?
      • Agent tells you the crime rate is pretty reasonable for the area.
    Yahoo!7 Proprietary and Confidential
  • 13. Data as a commodity
      • Why is it so valuable?
      • Enrichment of existing data
      • Comparison, analysis and statistics
      • Who cares about crime data?
      • What if you were buying a house? What would you want to know?
      • Agent tells you the crime rate is pretty reasonable for the area.
      • Crime rate in your area is 500% higher than the national average, it just happens to be 20% lower than surrounding suburbs.
    Yahoo!7 Proprietary and Confidential
  • 14. Data as a commodity
      • Why is it so valuable?
      • Enrichment of existing data
      • Comparison, analysis and statistics
      • What else?
      • What about traffic information – congestion, etc.
    Yahoo!7 Proprietary and Confidential
  • 15. Data as a commodity
      • Why is it so valuable?
      • Enrichment of existing data
      • Comparison, analysis and statistics
      • What else?
      • What about traffic information – congestion, etc.
      • Valuable to urban planners, governments, etc.
    Yahoo!7 Proprietary and Confidential
  • 16. Data as a commodity
      • Why is it so valuable?
      • Enrichment of existing data
      • Comparison, analysis and statistics
      • What else?
      • How about height maps for suburbs using Lidar.
    Yahoo!7 Proprietary and Confidential
  • 17. Data as a commodity
      • Why is it so valuable?
      • Enrichment of existing data
      • Comparison, analysis and statistics
      • What else?
      • How about height maps for suburbs using Lidar.
      • Government uses height maps to audit air conditioning units on major buildings, to issue warnings about outbreaks of communicable diseases (such as Legionnaires)
    Yahoo!7 Proprietary and Confidential
  • 18. Data as a commodity
      • Why is it so valuable?
      • Enrichment of existing data
      • Comparison, analysis and statistics
      • What else?
      • Google Earth, visual instrument used to deliver information to you, the consumer based on all the data they collect.
    Yahoo!7 Proprietary and Confidential
  • 19. Data as a commodity
      • Why is it so valuable?
      • Enrichment of existing data
      • Comparison, analysis and statistics
      • What else?
      • Google Earth, visual instrument used to deliver information to you, the consumer based on all the data they collect.
      • Government in US used Google Earth information, to bust people with illegal pools.
    Yahoo!7 Proprietary and Confidential
  • 20. Data as a commodity
      • Why is it so valuable?
      • Enrichment of existing data
      • Comparison, analysis and statistics
      • What else?
      • Google Earth, visual instrument used to deliver information to you, the consumer based on all the data they collect.
      • Government in US used Google Earth information, to bust people with illegal pools. http://news.cnet.com/8301-17852_3-20012396-71.html
      • Swiss police used it to bust dope farmers. http://www.independent.co.uk/news/world/europe/swiss-police-bust-dope-farmers-with-google-earth-1520772.html
    Yahoo!7 Proprietary and Confidential
  • 21. Making data useful Yahoo!7 Proprietary and Confidential
  • 22. Being open
      • Owned data
      • Source of truth
      • Public interest
      • General hobbyists
      • Get enriched data back
      • Change the way you perceive your own data
    Yahoo!7 Proprietary and Confidential
  • 23. Data, Hacking and Mashups
      • Hacking isn’t quite what you think it is
      • Taking the data or information published by one organisation, making it more useful, changing it’s purpose or direction
      • Alter the delivery, same data, same information
      • Improve the experience
      • Change people’s perception of data
    Yahoo!7 Proprietary and Confidential
  • 24. Yahoo! data
  • 25. Tools
      • Data, YQL
    Yahoo!7 Proprietary and Confidential
  • 26. Tools / YQL YQL Query: select * from music.artist.search where keyword=&quot;Madonna“ XML Response: “<Artist catzillaID=&quot;0&quot; flags=&quot;124611&quot; hotzillaID=&quot;1800038606&quot; id=&quot;256352&quot; name=&quot;Madonna&quot; rating=&quot;-1&quot; trackCount=&quot;2428&quot; url=&quot;http://new.music.yahoo.com/madonna/&quot; website=&quot;http://www.madonna.com/&quot;> <ItemInfo> <Relevancy index=&quot;727&quot;/> </ItemInfo> </Artist> “ YQL Query: select * from music.artist.similar where id=&quot;256352“ XML Response: “<Artist catzillaID=&quot;1927421443&quot; flags=&quot;124547&quot; hotzillaID=&quot;1804649855&quot; id=&quot;294026&quot; name=&quot;Anastacia&quot; rating=&quot;-1&quot; trackCount=&quot;714&quot; url=&quot;http://new.music.yahoo.com/anastacia/&quot; website=&quot;http://www.anastacia.com&quot;/> “ Yahoo!7 Proprietary and Confidential
  • 27. Tools
      • Data, Pipes
    Yahoo!7 Proprietary and Confidential
  • 28. Data Sites
      • Facebook (developers.facebook.com)
      • Foursquare (foursquare.com/apps)
      • Twitter (dev.twitter.com)
      • Commonwealth of Australia (data.australia.gov.au)
      • New South Wales Govt (data.nsw.gov.au)
      • programmableweb.com
    Yahoo!7 Proprietary and Confidential
  • 29. Questions
      • Are there any?
    Yahoo!7 Proprietary and Confidential