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Transformation in Agency MarketingAdvanced Social Web<br />Steve AndersonThe Anderson Network, Inc.<br />
Different Faces of Internet Marketing<br />Single Purpose Web sites<br />The Social Web<br />Search Engine Optimization (S...
Recommended Reading<br />3<br />Groundswell<br />Josh Bernoff<br />Charlene Li<br />
Why the Social Web?<br />4<br />
5<br />
6<br />
Why You Need to Do This <br />Manage your reputation<br />Get found online<br />Generate leads <br />Level the playing fie...
Let’s Dig In! <br />Blogs<br />Facebook<br />LinkedInYouTube<br />Twitter<br />
Blog Examples<br />GoVaughn.com – Agency<br />Foundersgrp.com – Agency <br />From the Press Box -- property-casualty.com<b...
Why?<br />WUSIWYG – What you see is what you get<br />No technical expertise<br />Security<br />SEO friendly<br />What<br ...
WordPress<br />WordPress.com<br />9,200,000<br />Limited Themes<br />No Plugins<br />Free<br />No maintenance<br />No cont...
WordPress – Steps to Start<br />Find a Host<br />Download<br />Install<br />Design<br />Start posting<br />12<br />
WordPress Site Examples<br />SteveAnderson.com<br />ClientInformationSecurity.com<br />AgencyUserReviews.com<br />13<br />
Facebook<br />Profile – a person<br />Fan Page – a company<br />Advertising<br />14<br />
Agency Facebook Use<br />BeelerInsurance.com<br />GoVaughn.com<br />15<br />
Create a Facebook Ad<br />www.SteveAnderson.com<br />16<br />
Society of CIC Facebook Ad<br />
18<br />
Facebook Ad Results<br />19<br />
Optimize your Profile<br />Photo<br />Title vs. Tag line<br />Personalize Web links<br />Personalized public URL<br />Ask ...
Use Applications<br />WordPress<br />SlideShare<br />Tripit<br />Join Groups (50 is the limit)<br />Industry focus<br />An...
22<br />
YouTube & Video<br />Interactivity<br />Personalize<br />Testimonials<br />Coverage explanations<br />Advertising<br />23<...
Video Creation Tools<br />Screen Shots<br />Snagit (TechSmith.com)<br />Jing (TechSmith.com)<br />Web Recording<br />Camta...
Flip Video<br />
EyeJot<br />www.eyejot.com<br />
Twitter<br />@SteveTN<br />@TAAReport<br />What are you doing?<br />What are you thinking?<br />What are you working on?<b...
erService Example<br />28<br />
ComcastBill<br />29<br />
Advanced Twitter Search<br />Target by occupation (google)<br />intitle:"attorney * on twitter" site:twitter.com<br />Targ...
Advanced Twitter Search<br />New signups<br />Google Alerts<br />Keep current on industry<br />Competitive eavesdropping<b...
Twitter Hashtags<br />Following topics<br /># followed by a code<br />#ptp2010<br />Can search & see anyone using the tag<...
Do It!  <br />Comment on blogs and forums<br />Answer questions<br />Establish yourself as an expert<br />Start your own b...
Subscribe to Steve Anderson’s TechTips and receive one short, to the point tip per week on little known websites, software...
www.SteveAnderson.com<br />35<br />The AndersonAgency Report<br />Providing Independent Agents with the insurance technolo...
www.SteveAnderson.com<br />36<br />Steve Anderson<br />The Anderson Network, Inc. <br />PO Box 1546<br />Franklin, TN  370...
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Advanced Social Web for Insurance Agents

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Transcript of "Advanced Social Web for Insurance Agents"

  1. 1. Transformation in Agency MarketingAdvanced Social Web<br />Steve AndersonThe Anderson Network, Inc.<br />
  2. 2. Different Faces of Internet Marketing<br />Single Purpose Web sites<br />The Social Web<br />Search Engine Optimization (SEO)<br />Search Engine Marketing (SEM)<br />E-mail Marketing<br />Traditional Marketing<br />
  3. 3. Recommended Reading<br />3<br />Groundswell<br />Josh Bernoff<br />Charlene Li<br />
  4. 4. Why the Social Web?<br />4<br />
  5. 5. 5<br />
  6. 6. 6<br />
  7. 7. Why You Need to Do This <br />Manage your reputation<br />Get found online<br />Generate leads <br />Level the playing field with your competitors – and direct writers<br />
  8. 8. Let’s Dig In! <br />Blogs<br />Facebook<br />LinkedInYouTube<br />Twitter<br />
  9. 9. Blog Examples<br />GoVaughn.com – Agency<br />Foundersgrp.com – Agency <br />From the Press Box -- property-casualty.com<br />From Where I Sit -- michaelhyatt.com/fromwhereisit<br />Insurance Buzzer -- insurancebuzzer.com<br />
  10. 10. Why?<br />WUSIWYG – What you see is what you get<br />No technical expertise<br />Security<br />SEO friendly<br />What<br />CMS – Content Management System<br />Immediate updates & changes<br />Themes<br />Plug-ins<br />SEO friendly<br />10<br />WordPress: Creating Web Sites<br />
  11. 11. WordPress<br />WordPress.com<br />9,200,000<br />Limited Themes<br />No Plugins<br />Free<br />No maintenance<br />No control<br />Not for branding<br />WordPress.org<br />9,700,000<br />Full theme support<br />All plugins allowed<br />Monthly expense<br />Site maintenance<br />Full control<br />Own your own brand<br />11<br />
  12. 12. WordPress – Steps to Start<br />Find a Host<br />Download<br />Install<br />Design<br />Start posting<br />12<br />
  13. 13. WordPress Site Examples<br />SteveAnderson.com<br />ClientInformationSecurity.com<br />AgencyUserReviews.com<br />13<br />
  14. 14. Facebook<br />Profile – a person<br />Fan Page – a company<br />Advertising<br />14<br />
  15. 15. Agency Facebook Use<br />BeelerInsurance.com<br />GoVaughn.com<br />15<br />
  16. 16. Create a Facebook Ad<br />www.SteveAnderson.com<br />16<br />
  17. 17. Society of CIC Facebook Ad<br />
  18. 18. 18<br />
  19. 19. Facebook Ad Results<br />19<br />
  20. 20. Optimize your Profile<br />Photo<br />Title vs. Tag line<br />Personalize Web links<br />Personalized public URL<br />Ask for recommendations<br />20<br />LinkedIn: Business Networking<br />
  21. 21. Use Applications<br />WordPress<br />SlideShare<br />Tripit<br />Join Groups (50 is the limit)<br />Industry focus<br />Answer Questions<br />Be viewed as an expert<br />21<br />LinkedIn: Business Networking<br />
  22. 22. 22<br />
  23. 23. YouTube & Video<br />Interactivity<br />Personalize<br />Testimonials<br />Coverage explanations<br />Advertising<br />23<br />Crescenta Valley Insurance “TV” Ad<br />
  24. 24. Video Creation Tools<br />Screen Shots<br />Snagit (TechSmith.com)<br />Jing (TechSmith.com)<br />Web Recording<br />Camtasia (TechSmith.com)<br />Captivate (Adobe.com)<br />Live Video<br />Microsoft MovieMaker (Microsoft.com)<br />Visual Communicator v3 (Adobe.com)<br />
  25. 25. Flip Video<br />
  26. 26. EyeJot<br />www.eyejot.com<br />
  27. 27. Twitter<br />@SteveTN<br />@TAAReport<br />What are you doing?<br />What are you thinking?<br />What are you working on?<br />What are you reading?<br />
  28. 28. erService Example<br />28<br />
  29. 29. ComcastBill<br />29<br />
  30. 30. Advanced Twitter Search<br />Target by occupation (google)<br />intitle:"attorney * on twitter" site:twitter.com<br />Target by bio (google)<br /> intext:"bio * web designer" site:twitter.com<br />Target by location (Twitter search)<br />near:"Austin, TX" within:25mi<br />30<br />
  31. 31. Advanced Twitter Search<br />New signups<br />Google Alerts<br />Keep current on industry<br />Competitive eavesdropping<br />Trending photos<br />31<br />
  32. 32. Twitter Hashtags<br />Following topics<br /># followed by a code<br />#ptp2010<br />Can search & see anyone using the tag<br />Twitter Search<br />TweetChat.com<br />32<br />
  33. 33. Do It! <br />Comment on blogs and forums<br />Answer questions<br />Establish yourself as an expert<br />Start your own blog<br />
  34. 34. Subscribe to Steve Anderson’s TechTips and receive one short, to the point tip per week on little known websites, software and hardware tools, and any other resources that will help agencies increase revenue or reduce expenses.<br />Sign up at:www.SteveAnderson.com<br />
  35. 35. www.SteveAnderson.com<br />35<br />The AndersonAgency Report<br />Providing Independent Agents with the insurance technology information they need to more effectively manage and grow their agencies.<br />Subscribe today and get up-to-the-minute agency technology news, research, expert opinion, and specific recommendations, all written from, and for, the perspective of the independent agent. <br />TAAReport.com303.404.0457<br />
  36. 36. www.SteveAnderson.com<br />36<br />Steve Anderson<br />The Anderson Network, Inc. <br />PO Box 1546<br />Franklin, TN 37065<br />(615) 599-0085<br />Steve@SteveAnderson.com<br />
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