Explain this slide CVM numbers are distributed through existing social services Case workers use CVM to stay in consistent contact with clients (doubling impact of CVM) You decide how long a client may keep their voice mail number as they transition to self-sufficiency. CVMN Role Technology Management: Maintain a complex system for most sites (servers, back-up, virus protection, tech support, database). We subsidized the cost of technology via grants we have been given (WE DON’T MAKE MONEY OFF THE SITES) Research and Devt.: always thinking about future of the technology, improving the system we have, making it useful to clients and case managers, adding value. Looking for and piloting projects (211, cell phone) Resource Devt. And Awareness Raising: Website, Online library and all resources provided, Funding – pass along when possible, national and statewide legislation Federation Structure Diversity among sites (type of agency, funding, communities served, political atmosphere) Sites use each other as resources Flexibility to run program in way that works for local community. Innovation is encouraged by CVMN (thinking outside of box) Share best practices among sites and via CVMN (throughout year, annual conference)
Health problems = significant cause and/or effect of homelessness Clinics, flu shots, dental, tests, children, HIV/AIDS H1N1 flu virus, food recalls Children's Health Insurance Program (CHIP), medical care for Veterans Nutrition, smoking, fitness (?)
Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media - Presentation Transcript
Voice Mail as an Information Network for Homeless Populations Steve Albertson Community Voice Mail National Office
National nonprofit providing free voice mail and information services to low-income, homeless and otherwise “phoneless” people in the U.S.. Fleeing domestic abuse Finding A Place to Live . Finding A Job
Phonelessness in the U.S. 115M Households 23M with Income <$10k/yr. 3M of these without phones 40,000 served by CVM per year (Not to scale)
How CVM Works CVM numbers are distributed through existing social services. Case workers utilize CVM to stay in consistent contact with clients, improving time- and cost-efficiency. (national office) HOST AGENCY Participating Agency Participating Agency Participating Agency Participating Agency Client Client Client Client
Clients
40,000
Jobs, housing, services
Agencies
2,000
Homeless, jobs, health, Veterans
Hosts
45 cities
23 states
Local Program
Local funding
More Than Voice Mail
Broadcast Voice/Email Messaging (clients)
Single message to all clients (or segments)
1,800 messages sent in 2008
Interactive Response
“ Press 4 to respond”, Survey capabilities
Reach into 2,000 social service agencies
Local relationship, direct reach
Cost-effective communication with a hard-to-reach population that needs and wants information.
The “ Phoneless ” 57% male 60% homeless or at-risk 41% unemployed 21% disabled 11% Veterans 6% DV / 4% parolees $525/mo. avg. income 40% with no income 21% have mobile phones 59% have email addresses 14% with children (avg=2) 6% with dep. adults (avg=1) 40,000 (clients) 11,000 (kids) 2,700 (adults) + + = ~54,000 people per year dependent on a phone#
Why Voice(mail) Works
Oral Culture *
Relationships
Spontaneous
Repetition/storytelling
Present-oriented
Print Culture
Linear (“this, then that”)
Primacy of time
Analytical/abstract
Strategize/plan ahead
Empowerment through ownership
Dignity (“Like everyone else”)
Local trusted voice / translator
* Donna M. Beegle, “Overcoming the Silence of Generational Poverty,” Oct. 2003
Health Information Needs
Free or low-cost basic health services
Clinics, flu shots, HIV/AIDS, kids
Emergency information
H1N1, food recalls
Benefits Information
CHIP, Veterans
Preventative/Lifestyle
53% of our clients want to receive more health information
3 CVM Health Campaigns
Peanut Recall
Feb-2009
Partner: CDC
Voice/Email Msg (one message)
Blogs/Web sites
Facebook
135 client voice responses
H1N1 Flu Virus
Apr-2009
Partner: CDC
Voice/Email Msg (one message)
Blogs/Web sites
Facebook/Twitter
55 client voice responses
HIV Testing Day
Jun-2009
Partner: AIDS.gov
Voice/Email Msg (two messages)
Blogs/Web sites
Facebook / Twitter
Second Life
40 client voice responses
What We’re Seeking
“ Content” Partners
Routine, high-quality information for our clients and their agencies
Segmentation and syndication?
Distribution Partners
More communities offering CVM
More “systems” providing CVM to all clients
Financial Support!
A cost-effective communication network
Steve Albertson Community Voice Mail National Office (206) 441-7872, x190 / salbertson@cvm.org www.cvm.org communityvoicemail.blogspot.com (blog) @cvmnational (Twitter) Thank You!
A presentation about Community Voice Mail (www.cvm. more
A presentation about Community Voice Mail (www.cvm.org), a national nonprofit that provides voice mail and information services to 40,000 low-income, homeless and otherwise "phoneless" people in 45 U.S. cities. Special focus on the desire for health-related information by our clients, and an overview of 3 information campaigns we've done with the Centers for Disease Control and Prevention (CDC) in 2009. less
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