Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media

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    Explain this slide CVM numbers are distributed through existing social services Case workers use CVM to stay in consistent contact with clients (doubling impact of CVM) You decide how long a client may keep their voice mail number as they transition to self-sufficiency. CVMN Role Technology Management: Maintain a complex system for most sites (servers, back-up, virus protection, tech support, database). We subsidized the cost of technology via grants we have been given (WE DON’T MAKE MONEY OFF THE SITES) Research and Devt.: always thinking about future of the technology, improving the system we have, making it useful to clients and case managers, adding value. Looking for and piloting projects (211, cell phone) Resource Devt. And Awareness Raising: Website, Online library and all resources provided, Funding – pass along when possible, national and statewide legislation Federation Structure Diversity among sites (type of agency, funding, communities served, political atmosphere) Sites use each other as resources Flexibility to run program in way that works for local community. Innovation is encouraged by CVMN (thinking outside of box) Share best practices among sites and via CVMN (throughout year, annual conference)

    Health problems = significant cause and/or effect of homelessness Clinics, flu shots, dental, tests, children, HIV/AIDS H1N1 flu virus, food recalls Children's Health Insurance Program (CHIP), medical care for Veterans Nutrition, smoking, fitness (?)

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    Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media - Presentation Transcript

    1. Voice Mail as an Information Network for Homeless Populations Steve Albertson Community Voice Mail National Office
    2. National nonprofit providing free voice mail and information services to low-income, homeless and otherwise “phoneless” people in the U.S.. Fleeing domestic abuse Finding A Place to Live . Finding A Job
    3. Phonelessness in the U.S. 115M Households 23M with Income <$10k/yr. 3M of these without phones 40,000 served by CVM per year (Not to scale)
    4. How CVM Works CVM numbers are distributed through existing social services. Case workers utilize CVM to stay in consistent contact with clients, improving time- and cost-efficiency. (national office) HOST AGENCY Participating Agency Participating Agency Participating Agency Participating Agency Client Client Client Client
      • Clients
      • 40,000
      • Jobs, housing, services
      • Agencies
      • 2,000
      • Homeless, jobs, health, Veterans
      • Hosts
      • 45 cities
      • 23 states
      • Local Program
      • Local funding
    5.  
    6. More Than Voice Mail
      • Broadcast Voice/Email Messaging (clients)
        • Single message to all clients (or segments)
        • 1,800 messages sent in 2008
      • Interactive Response
        • “ Press 4 to respond”, Survey capabilities
      • Reach into 2,000 social service agencies
        • Local relationship, direct reach
      Cost-effective communication with a hard-to-reach population that needs and wants information.
    7. The “ Phoneless ” 57% male 60% homeless or at-risk 41% unemployed 21% disabled 11% Veterans 6% DV / 4% parolees $525/mo. avg. income 40% with no income 21% have mobile phones 59% have email addresses 14% with children (avg=2) 6% with dep. adults (avg=1) 40,000 (clients) 11,000 (kids) 2,700 (adults) + + = ~54,000 people per year dependent on a phone#
    8. Why Voice(mail) Works
      • Oral Culture *
        • Relationships
        • Spontaneous
        • Repetition/storytelling
        • Present-oriented
      • Print Culture
        • Linear (“this, then that”)
        • Primacy of time
        • Analytical/abstract
        • Strategize/plan ahead
      • Empowerment through ownership
      • Dignity (“Like everyone else”)
      • Local trusted voice / translator
      • * Donna M. Beegle, “Overcoming the Silence of Generational Poverty,” Oct. 2003
    9. Health Information Needs
      • Free or low-cost basic health services
        • Clinics, flu shots, HIV/AIDS, kids
      • Emergency information
        • H1N1, food recalls
      • Benefits Information
        • CHIP, Veterans
      • Preventative/Lifestyle
      53% of our clients want to receive more health information
    10. 3 CVM Health Campaigns
      • Peanut Recall
      • Feb-2009
      • Partner: CDC
      • Voice/Email Msg (one message)
      • Blogs/Web sites
      • Facebook
      • 135 client voice responses
      • H1N1 Flu Virus
      • Apr-2009
      • Partner: CDC
      • Voice/Email Msg (one message)
      • Blogs/Web sites
      • Facebook/Twitter
      • 55 client voice responses
      • HIV Testing Day
      • Jun-2009
      • Partner: AIDS.gov
      • Voice/Email Msg (two messages)
      • Blogs/Web sites
      • Facebook / Twitter
      • Second Life
      • 40 client voice responses
    11. What We’re Seeking
      • “ Content” Partners
        • Routine, high-quality information for our clients and their agencies
        • Segmentation and syndication?
      • Distribution Partners
        • More communities offering CVM
        • More “systems” providing CVM to all clients
      • Financial Support!
        • A cost-effective communication network
    12. Steve Albertson Community Voice Mail National Office (206) 441-7872, x190 / salbertson@cvm.org www.cvm.org communityvoicemail.blogspot.com (blog) @cvmnational (Twitter) Thank You!
    SlideShare Zeitgeist 2009

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