THE
LITTLE BOOK
OF ADESSI
REAL   MARKETING SOLUTIONS
Adessi is a 12-year-old full service marketing agency, with
               a multi award-winning team of professionals. Of...
CONTENTS



7   DESIGN

35 PUBLIC RELATIONS

49 EVENT MANAGEMENT

59 ADVERTISING

73 ONLINE

89 CAMPAIGN PLANNING

97 SELF...
THE LITTLE BOOK OF ADESSI




DESIGN



Brand Management
One of your greatest assets in business is your brand, and protec...
ANNUAL REPORT 2010




Main Entrance

                     Rooms
First Floor          01-66

                     Rooms
We...
THE LITTLE BOOK OF ADESSI




DESIGN



Corporate Identity
A corporate identity should be like a fingerprint. It should re...
TYNE BRIDGE TOWER
   GATESHEAD QUAYS           SOLAR SOLUTIONS




       Tyne Bridge Tower                 SOL20
        ...
THE LITTLE BOOK OF ADESSI




DESIGN



Stationery
They say that what you write on the page is what really matters.
At Ade...
THE LITTLE BOOK OF ADESSI




DESIGN



Literature
The key to good literature development is providing detailed informatio...
THE LITTLE BOOK OF ADESSI




DESIGN



Annual Report
The opportunity to reflect on a year of achievement and state the vi...
THE LITTLE BOOK OF ADESSI




DESIGN



Direct Mail
Impact is all important, and when we take a brief for a piece of direc...
THE LITTLE BOOK OF ADESSI




DESIGN



Exhibitions
The days when an exhibition stand had to simply reflect a product or
c...
THE LITTLE BOOK OF ADESSI




DESIGN



Illustration
Winner of the national Fresh Award for Best Illustration, we do not
h...
THE LITTLE BOOK OF ADESSI




PUBLIC RELATIONS



Media Relations
There are no short-cuts in media relations. From researc...
THE LITTLE BOOK OF ADESSI




PUBLIC RELATIONS



Photography
They say a picture is stronger than a thousand words, and ma...
THE LITTLE BOOK OF ADESSI




PUBLIC RELATIONS



Promotions
From simple 2-4-1 offers to major campaigns offering once in ...
THE LITTLE BOOK OF ADESSI




PUBLIC RELATIONS



Blogging
Increasing the opportunity for exposure through tactical bloggi...
THE LITTLE BOOK OF ADESSI




PUBLIC RELATIONS



Strategic Consultancy
From crisis management to media feature planning, ...
THE LITTLE BOOK OF ADESSI




EVENT MANAGEMENT



Conferences
An event is only as strong as its audience, whatever its siz...
THE LITTLE BOOK OF ADESSI




EVENT MANAGEMENT



Events
Running a roadshow series or a national programme of events takes...
THE LITTLE BOOK OF ADESSI




EVENT MANAGEMENT




Celebrations
Acknowledging the achievements of others is an important t...
THE LITTLE BOOK OF ADESSI




EVENT MANAGEMENT



Award Ceremonies
No-one ever forgets the first time they receive an awar...
THE LITTLE BOOK OF ADESSI




ADVERTISING



Recruitment
Award-winning recruitment advertising does much more than just lo...
ADVERTISING



Brand Awareness
To position an organisation rather than simply sell a product is much
more challenging. Usi...
THE LITTLE BOOK OF ADESSI




ADVERTISING



Product Advertising
In a B2B market, the opportunities for product advertisin...
THE LITTLE BOOK OF ADESSI




                                             PAGE FIFTY




                            Crof...
THE LITTLE BOOK OF ADESSI




ADVERTISING



Online
The ability for an instant click through and instant results means tha...
THE LITTLE BOOK OF ADESSI




ONLINE



Website
The online channel has become the significant way to communicate
with an a...
NCFE
Microsite
THE LITTLE BOOK OF ADESSI




ONLINE



Microsites
Our clients’ corporate sites do not get cluttered with numerous
competi...
THE LITTLE BOOK OF ADESSI




ONLINE



E-Commerce
Selling online is a challenge, because the marketplace is saturated wit...
THE LITTLE BOOK OF ADESSI




ONLINE



E-marketing
If you have the right tool for e-marketing you can track and manage
da...
THE LITTLE BOOK OF ADESSI




ONLINE



Portals
Internal communications and group networks are a vital business and
public...
THE LITTLE BOOK OF ADESSI




ONLINE



Social Media
Using social media to build a portfolio base for your customers and
k...
THE LITTLE BOOK OF ADESSI




CAMPAIGN PLANNING



Outdoor
From adshels to 48 sheets, we have provided clients with the mo...
THE LITTLE BOOK OF ADESSI




CAMPAIGN PLANNING



Ambient
With a vast array of additional direct advertising mechanisms a...
THE LITTLE BOOK OF ADESSI




CAMPAIGN PLANNING



Broadcast
Every medium is used by Adessi, from TV to radio, and online ...
THE LITTLE BOOK OF ADESSI




SELF PROMOTION



Literature
Winner of the Gold Award at CIPR 2008, Adessi’s interpretation ...
THE LITTLE BOOK OF ADESSI




SELF PROMOTION



Publishing
We have published 2 books in 3 years to celebrate with our cust...
Adessi - Newcastle
6 Maling Court,
Boyd Street, Ouseburn
Newcastle upon Tyne NE2 1BP
T: 0845 219 0923
F: 0191 211 1041
E: ...
Little Book Of Adessi
Little Book Of Adessi
Little Book Of Adessi
Little Book Of Adessi
Little Book Of Adessi
Little Book Of Adessi
Little Book Of Adessi
Little Book Of Adessi
Little Book Of Adessi
Little Book Of Adessi
Little Book Of Adessi
Little Book Of Adessi
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Little Book Of Adessi

  1. 1. THE LITTLE BOOK OF ADESSI
  2. 2. REAL MARKETING SOLUTIONS
  3. 3. Adessi is a 12-year-old full service marketing agency, with a multi award-winning team of professionals. Offices across the North and a reputation built on hard work and results, Adessi is a practical partner for your marketing activity, no matter what size of organisation, and within every conceivable business sector. We have developed significant credentials for our work in the B2B, Education and Consumer markets. We are INTRODUCTION imaginative, intuitive and above all honest with our approach to developing your marketing strategy. In that last five years we have won 18 awards for best practice, and will continue to deliver exceptional solutions for all our clients, which will in turn gain national recognition for quality and results. This brochure offers a small insight into our work, our approach and the breadth of our services.
  4. 4. CONTENTS 7 DESIGN 35 PUBLIC RELATIONS 49 EVENT MANAGEMENT 59 ADVERTISING 73 ONLINE 89 CAMPAIGN PLANNING 97 SELF PROMOTION
  5. 5. THE LITTLE BOOK OF ADESSI DESIGN Brand Management One of your greatest assets in business is your brand, and protecting this fragile item is of paramount importance. The design team at Adessi has a combined experience of almost 40 years, managing the brands of clients large and small. From simple template driven artwork layouts, to full-scale branding application guidelines, we have the experience needed to safeguard your identity. The Clondalkin Group Corporate guidelines for new company branding guidelines PAGE SEVEN PAGE EIGHT
  6. 6. ANNUAL REPORT 2010 Main Entrance Rooms First Floor 01-66 Rooms West Corridor 01-66 Rooms Hospitality suites 01-66 Rooms Student Union 01-66 Rooms Refectory 01-66
  7. 7. THE LITTLE BOOK OF ADESSI DESIGN Corporate Identity A corporate identity should be like a fingerprint. It should reflect your organisation as an individual entity. It is a unique point of reference, and distinguishes your business like no other element. Adessi looks to develop corporate identities which are not only original but which reflect the culture, personality and defining features of your organisation. Various clients Corporate identities/logos PAGE ELEVEN PAGE TWELVE
  8. 8. TYNE BRIDGE TOWER GATESHEAD QUAYS SOLAR SOLUTIONS Tyne Bridge Tower SOL20 Corporate identity Corporate identity
  9. 9. THE LITTLE BOOK OF ADESSI DESIGN Stationery They say that what you write on the page is what really matters. At Adessi we also believe what you write on really counts. Stationery reflects your business’ desire to make an immediate impact, from the envelope to the business card. With over 250 clients having used Adessi to provide personalised stationery, we can say with confidence we can make you stand out before you have even made a single statement. Big Green Sheep Stationery PAGE FIFTEEN PAGE SIXTEEN
  10. 10. THE LITTLE BOOK OF ADESSI DESIGN Literature The key to good literature development is providing detailed information in a concise, clear and attractive way. From 200+ page directories to four page leaflets, Adessi always produces materials which enhance your brand, but allow complex information to be conveyed in a professional and simple manner. Leeds Chamber Corporate literature PAGE SEVENTEEN PAGE EIGHTEEN
  11. 11. THE LITTLE BOOK OF ADESSI DESIGN Annual Report The opportunity to reflect on a year of achievement and state the vision for the future in a document provides you with one of your greatest challenges. The annual report is a project Adessi always enjoys constructing, as it digs deep into the soul of an organisation, and when created effectively leaves a lasting impression on all audiences. PAGE TWENTY THREE
  12. 12. THE LITTLE BOOK OF ADESSI DESIGN Direct Mail Impact is all important, and when we take a brief for a piece of direct mail, we immediately look for the message which will achieve maximum return. Sometimes this is a simple piece of copy, other times it is an image. We have an enviable reputation for developing DM which not only works once, but which is used repeatedly by clients to generate awareness, develop leads or achieve immediate sales. North Tyneside Council North Tyneside Council Small Business Awards PAGE TWENTY SEVEN PAGE TWENTY EIGHT
  13. 13. THE LITTLE BOOK OF ADESSI DESIGN Exhibitions The days when an exhibition stand had to simply reflect a product or company service are gone. An exhibition is essentially an exhibit and should demonstrate much more than an ability to produce a 4m wide brochure. We take an innovative approach to developing exhibition materials so that the crucial element of footfall is maximised, and you have a stand which makes a statement. Party at the Priory Banner stands PAGE THIRTY ONE PAGE THIRTY TWO
  14. 14. THE LITTLE BOOK OF ADESSI DESIGN Illustration Winner of the national Fresh Award for Best Illustration, we do not hide our light under a bushel when it comes to illustration. With talent and strength in depth, we can develop graphic illustration across the widest spectrum of styles, and will help a client achieve an entirely individual campaign through pure creativity. Our work has been used across every advertising medium from simple recruitment advertisements to annual reports, with outstanding results. PAGE THIRTY THREE PAGE THIRTY FOUR
  15. 15. THE LITTLE BOOK OF ADESSI PUBLIC RELATIONS Media Relations There are no short-cuts in media relations. From researching the initial idea for a press story to the follow-up with specific media contacts, preparation and taking time to do the job properly is the key. The results Adessi has achieved for its many clients have led to industry recognition on 14 occasions, which illustrates a commitment to getting the detail right. Various clients Media Relations PAGE THIRTY FIVE PAGE THIRTY SIX
  16. 16. THE LITTLE BOOK OF ADESSI PUBLIC RELATIONS Photography They say a picture is stronger than a thousand words, and many of our clients would agree that a positive PR photo attracts additional media coverage, and often portrays a story they want to sell in a much more engaging way. Using our own in-house team and professional photo journalists we have always looked for the right photo to accompany a good story. Various clients PR Photography PAGE THIRTY NINE PAGE FORTY
  17. 17. THE LITTLE BOOK OF ADESSI PUBLIC RELATIONS Promotions From simple 2-4-1 offers to major campaigns offering once in a lifetime prizes, Adessi can strategically plan, copywrite, negotiate space and manage the administration of an in-press or online promotional campaign. For a decade we have worked with leading travel and leisure operators and tourism bodies including, Butlins, Haven, Parkdean, Swallow Hotels, MacDonald Hotels, NGI, One North East, Marriott Hotels and De Vere to run a series of strategic promotions to increase bookings during seasonal periods. One North East Regional Press Promotion PAGE FORTY ONE PAGE FORTY TWO
  18. 18. THE LITTLE BOOK OF ADESSI PUBLIC RELATIONS Blogging Increasing the opportunity for exposure through tactical blogging and online self publishing is incredibly important. Adessi has core skills in writing for online and blogging for clients, to ensure a consistent and focused message is conveyed using social media. Adessi 10:10 Blog PAGE FORTY THREE PAGE FORTY FOUR
  19. 19. THE LITTLE BOOK OF ADESSI PUBLIC RELATIONS Strategic Consultancy From crisis management to media feature planning, Adessi has a wealth of experience and talent. Our contacts are strong both regionally and nationally, and we use this experience to offer best practice, good sound guidance, and the ability to execute plans meticulously, to ensure your reputation is protected and developed positively. Various clients Strategic Consultancy PAGE FORTY SEVEN PAGE FORTY EIGHT
  20. 20. THE LITTLE BOOK OF ADESSI EVENT MANAGEMENT Conferences An event is only as strong as its audience, whatever its size, so we work hard to plan and prepare so that your audience enjoys the experience, and interacts in a way which makes the overall activity positive. From initial planning through to on-site management of any size event, both regionally and nationally, Adessi has managed over 500 events in the last 10 years. ANEC The Summit 2011 PAGE FORTY NINE PAGE FIFTY
  21. 21. THE LITTLE BOOK OF ADESSI EVENT MANAGEMENT Events Running a roadshow series or a national programme of events takes excellent planning and logistics to ensure consistent and quality results. Adessi can budget manage any range of events and work across the UK and into Europe and Scandinavia to develop programmes of events for clients which ensure a target audience is reached consistently. NCFE Essential Events PAGE FIFTY ONE PAGE FIFTY TWO
  22. 22. THE LITTLE BOOK OF ADESSI EVENT MANAGEMENT Celebrations Acknowledging the achievements of others is an important task, and getting a celebration event correct makes all the difference. Adessi has handled everything from graduation ceremonies to international awards programmes, including multimedia presentations and live links to other locations. Using venues including cinemas, football stadiums and even the set of Coronation Street, Adessi has laid on some stunning celebrations, which have a strong visual theme. NCBF Northern Children’s Book Festival PAGE FIFTY THREE PAGE FIFTY FOUR
  23. 23. THE LITTLE BOOK OF ADESSI EVENT MANAGEMENT Award Ceremonies No-one ever forgets the first time they receive an award, and we work hard to ensure that if we are managing that award ceremony, the event is as memorable as possible. We strive to be innovative and challenge the traditional view on events and awards presentations. We develop themes which run across the entire activity from table settings to AV presentation, and have coordinated every aspect of an awards, from the initial hire of the venue to the on stage management during a ceremony. NCFE Awards event PAGE FIFTY SEVEN PAGE FIFTY EIGHT
  24. 24. THE LITTLE BOOK OF ADESSI ADVERTISING Recruitment Award-winning recruitment advertising does much more than just look good. It provides an immediate cultural statement about an organisation, and achieves the objective of not just attracting additional applications, but driving the right candidates towards your organisation. We have been honoured by the UK's leading weekly recruitment advertiser and short-listed in Personnel Today for our work, not only for creating immediate impact and visually strong advertising, but for helping organisations with their long term recruitment and retention strategies. NCFE Recruitment advertising PAGE FIFTY NINE PAGE SIXTY
  25. 25. ADVERTISING Brand Awareness To position an organisation rather than simply sell a product is much more challenging. Using display advertising both online and through traditional media, we have successfully helped create a perception of organisations, and developed the positioning statement which entrenches an organisation in their sector, and sets out their stall. Brand awareness advertising is a sophisticated tool, and needs skilled copy and concept development, which is why we pride ourselves in our clients’ success. PAGE SIXTY FIVE PAGE SIXTY SIX
  26. 26. THE LITTLE BOOK OF ADESSI ADVERTISING Product Advertising In a B2B market, the opportunities for product advertising can be limited. This makes the impact of an advertisement all important. We don't just want your advertisement to get noticed, we want to position your product as the stand-out item in any publication. Adessi has worked with world leading product manufacturers and service providers across such diverse sectors as oil and gas pipeline inspection to financial services, and has always provided campaigns which deliver a punch. Bergen Energi Product advertising PAGE SIXTY SEVEN PAGE SIXTY EIGHT
  27. 27. THE LITTLE BOOK OF ADESSI PAGE FIFTY Croft Digital Britain campaign PAGE SIXTY NINE PAGE SEVENTY
  28. 28. THE LITTLE BOOK OF ADESSI ADVERTISING Online The ability for an instant click through and instant results means that building effective banner advertising for clients is a vital part of the marketing mix. Online advertising in the leading national online daily media has been an effective tool for a significant number of clients, and with Facebook advertising capable of targeting a highly focused audience, online advertising is low cost, high impact and truly measurable. NCFE National education press online NVQ campaign PAGE SEVENTY ONE PAGE SEVENTY TWO
  29. 29. THE LITTLE BOOK OF ADESSI ONLINE Website The online channel has become the significant way to communicate with an audience. That is why Adessi works to plan your online activity, and focus the content to ensure that it is effective and efficient. Adessi can develop any solution from a simple CMS driven template to full content management, and is a support partner to many existing clients in their online strategy. NEIEP Ideas Action Now PAGE SEVENTY THREE PAGE SEVENTY FOUR
  30. 30. NCFE Microsite
  31. 31. THE LITTLE BOOK OF ADESSI ONLINE Microsites Our clients’ corporate sites do not get cluttered with numerous competing messages, because we build campaign/microsites to promote specific activities, products and events. From award entry sites to summer recruitment campaign sites for FE and HE, Adessi can pull together a low cost, high impact site featuring video, interactive tools and applications. We work to generate significant additional online traffic for our clients, through unique, focused marketing activities. Various clients Microsites PAGE SEVENTY SEVEN PAGE SEVENTY EIGHT
  32. 32. THE LITTLE BOOK OF ADESSI ONLINE E-Commerce Selling online is a challenge, because the marketplace is saturated with This is where the stuff Totally mint wrapping paper you are buying goes offers. Building highly effective and sophisticated e-commerce solutions Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint w you idiot We don’t mean to be rude, but we just can’t help ourselves. Rude Wrappings offer a range of greetings suitable for friends, family and loved ones of all ages, as long as they have a sense of humour and don’t ensures the customer experience is easy, enjoyable and efficient. mind offensive statements. We have worked really hard to provide the best quality, funkiest wrapping papers around, so enjoy ..... Ensuring a positive Google ranking for an e-commerce site is essential, Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint w This is where all the good so we build sites which have added value, offer unique propositions stuff is, so spend something and which carry the level of SEO needed to attract large numbers of potential customers. Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint w If you are just too mean to buy anything, here How to hide the is some free stuff dissapointment of a Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper crap Christmas present Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint w Because we just love our own opinions Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint w If you read this you Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint w need to ‘GET A LIFE’ Offers, Job Lots, Rude people, stupid sayings, A years supply of wrapping paper Best Wrapping Paper heckling guide and some sticky tape..... Rude Wrappings E-Commerce Site PAGE EIGHTY ONE PAGE EIGHTY TWO
  33. 33. THE LITTLE BOOK OF ADESSI ONLINE E-marketing If you have the right tool for e-marketing you can track and manage data with speed and ease. Our html e-marketing products offer clients the ultimate in secure e-marketing, which is flexible enough to offer daily updates, but rigid enough to develop single creative marketing e-shots which link directly to all online channels. We develop e-marketing content, copywrite and help manage your email database to ensure your customers get quality, consistent and desired communications. Rocket Solutions E-newsletter - Seminar Invitation PAGE EIGHTY THREE PAGE EIGHTY FOUR
  34. 34. THE LITTLE BOOK OF ADESSI ONLINE Portals Internal communications and group networks are a vital business and public sector application. We work with large organisations to develop secure external sites, which facilitate excellent communication, up to the minute information and which retain excellent design and aesthetics, so they are functional but also practical. Our UMBRACO CMS capability means we can develop portals which are flexible and leave the customer in control. ADASS Adult Social Care professional portal PAGE EIGHTY FIVE PAGE EIGHTY SIX
  35. 35. THE LITTLE BOOK OF ADESSI ONLINE Social Media Using social media to build a portfolio base for your customers and key audiences is essential. The traditions of online communication are increasingly challenged by the availability and prevalence of social media. Adessi embraces all social media and can build applications and whole online social networking sites for clients to help position them and encourage stakeholders to engage positively through Facebook, MySpace, YouTube, Bebo, Twitter, LinkedIn and other emerging media. Leading Social Media Networks PAGE EIGHTY SEVEN PAGE EIGHTY EIGHT
  36. 36. THE LITTLE BOOK OF ADESSI CAMPAIGN PLANNING Outdoor From adshels to 48 sheets, we have provided clients with the most inspiring and attractive outdoor campaigns. When you understand your audiences’ movements you can develop an outdoor campaign cost-effectively and with excellent return on investment. Sport England PR Campaign PAGE EIGHTY NINE PAGE NINETY
  37. 37. THE LITTLE BOOK OF ADESSI CAMPAIGN PLANNING Ambient With a vast array of additional direct advertising mechanisms available, Adessi is a proactive and intuitive partner, to help develop ambient campaigns. Our research team takes the broadest view on ambient media and makes recommendations which are tested and appropriate, to help clients make authoritative decisions. From ad-vans to building sides, we can identify almost any advertising opportunity, which ensures your ambient spend is more than a trial exercise. Tyne Bridge Tower Construction brand PAGE NINETY THREE PAGE NINETY FOUR
  38. 38. THE LITTLE BOOK OF ADESSI CAMPAIGN PLANNING Broadcast Every medium is used by Adessi, from TV to radio, and online to SMS mobile. Broadcast media has become the low cost way to achieve maximum audience reach, and our creative team can bring to life a static message with ideas and concepts which stand out. Accredited with all major media partners, Adessi works with best of breed suppliers to ensure your broadcast content is produced to the highest possible standard. PAGE NINETY FIVE
  39. 39. THE LITTLE BOOK OF ADESSI SELF PROMOTION Literature Winner of the Gold Award at CIPR 2008, Adessi’s interpretation of Peter’s Map showed how we could take a controversial concept and apply a business message. This striking piece of self promotion won Adessi many new clients and has become a recognisable piece of literature for its unique message, shape, size and impact. Adessi Direct Mail Literature PAGE NINETY SEVEN PAGE NINETY EIGHT
  40. 40. THE LITTLE BOOK OF ADESSI SELF PROMOTION Publishing We have published 2 books in 3 years to celebrate with our customers the Christmas season. Both the Adessi Christmas Carol Book and the 12 Days of Christmas by Adessi have won regional and national design awards, and have set us apart from our competitors in terms of creativity, ambition and shows our sense of humour. If you would like to publish a book, we can print, illustrate, copy check, proof read and even ghost author your materials. Adessi Self Promotion PAGE NINETY NINE PAGE ONE HUNDRED
  41. 41. Adessi - Newcastle 6 Maling Court, Boyd Street, Ouseburn Newcastle upon Tyne NE2 1BP T: 0845 219 0923 F: 0191 211 1041 E: newcastle@adessi.co.uk Adessi - Leeds Arc House, 1 Coal Hill Lane Farsley, Leeds LS28 5NA T: 0113 256 9999 F: 0113 256 9989 E: leeds@adessi.co.uk www.adessi.co.uk

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