Austin Equation <ul><li>The journey began with a question. </li></ul>E  +  C  =  S
The Question <ul><li>WHAT MAKES AUSTIN SPECIAL, </li></ul><ul><li>AND HOW DOES IT WORK? </li></ul>
 
Common Observations:  Austin Fundamentals <ul><li>Economic diversity (x2) </li></ul><ul><li>population is young and active...
Austin Equation Keep Austin Weird, Live Music Cap, Open City, etc. The surface Experience +  Community = Scene The work
More Observations:  Beyond the Fundamentals  <ul><li>National chains are hard pressed to find success in Austin.  </li></u...
I. What is an Experience? The Progression Of  Economic Value Commodities ©  1999 Strategic Horizons LLP * Pine and Gilmore...
 
 
 
II. What is Community? <ul><li>An ongoing conversation around a topic, issue, cause, etc.  </li></ul><ul><li>A collection ...
II. Elements of Community <ul><li>It’s  about  something  </li></ul><ul><li>It takes  action   </li></ul><ul><li>Its membe...
Austin Communities, thousands! <ul><li>Classical Guitar Society ! </li></ul><ul><li>Leadership Austin </li></ul><ul><li>Bo...
What is a Scene? <ul><li>An aggregation of communities around a particular area </li></ul>
III. Austin Scenes? <ul><li>Music </li></ul><ul><li>Film  </li></ul><ul><li>Leadership </li></ul><ul><li>Spirituality </li...
How do you “Make a Scene?” (Experience + Community = Scene) <ul><li>Experience : notice what you experience, and what expe...
The Perfect Storm? <ul><ul><ul><li>Austin is succeeding in spite of the odds.  </li></ul></ul></ul><ul><ul><ul><li>But we ...
Stewardship <ul><li>Find your place to plug in </li></ul><ul><li>Austin’s waiting for your involvement in its </li></ul><u...
Join us! <ul><li>ATXequation.com </li></ul><ul><li>@atxequation </li></ul>
Upcoming SlideShare
Loading in …5
×

Austin Equation presents "Plug into Austin's Interactive Scene" at #npocamp

918 views
887 views

Published on

I was honored to co-present this material with @marcusmateus at th3 2009 Non Profit Organization Bar Camp (#npocamp) on Sat Sept 15, 2009.

1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total views
918
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
0
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide
  • Experience is one of the common threads across many of these most thriving scenes. Heather - So what makes Austin great, what makes our scenes different, unique? Highly experiential - what makes an experience? … brief details on Experiences
  • What are communities you are a part of? permeability
  • What are communities you are a part of? permeability
  • The perfect storm, the perfect moment – you have everything you need right now. All of the things that we are realizing is that we have what we need What question do I want to answer…. What a constraint does is sharpens the focus to see resources that are already there waiting for you to marshall them. Turbulence piece – the very constraint we are under is the very engine that will fuel us. The tourniquet is giving us the clarity of focus to see the resources that are already there.
  • Austin Equation presents "Plug into Austin's Interactive Scene" at #npocamp

    1. 1. Austin Equation <ul><li>The journey began with a question. </li></ul>E + C = S
    2. 2. The Question <ul><li>WHAT MAKES AUSTIN SPECIAL, </li></ul><ul><li>AND HOW DOES IT WORK? </li></ul>
    3. 4. Common Observations: Austin Fundamentals <ul><li>Economic diversity (x2) </li></ul><ul><li>population is young and active </li></ul><ul><li>Tolerance </li></ul><ul><li>There is a place for everyone </li></ul><ul><li>Best place to live with family </li></ul><ul><li>UT </li></ul><ul><li>Population: educated innovators, creative </li></ul><ul><li>home to practically the full gamut of political, social, racial, economic, spiritual differences </li></ul><ul><li>Parks/outdoors </li></ul>
    4. 5. Austin Equation Keep Austin Weird, Live Music Cap, Open City, etc. The surface Experience + Community = Scene The work
    5. 6. More Observations: Beyond the Fundamentals <ul><li>National chains are hard pressed to find success in Austin. </li></ul><ul><li>supportive of people just being themselves </li></ul><ul><li>Independent spirit </li></ul><ul><li>Tolerance/acceptance of individual differences </li></ul><ul><li>Events where community members convene </li></ul><ul><ul><li>SXSW, Austin City Limits </li></ul></ul><ul><li>Living Green City / Sustainability </li></ul><ul><li>Emphasis on fitness, health and outdoor activity </li></ul>
    6. 7. I. What is an Experience? The Progression Of Economic Value Commodities © 1999 Strategic Horizons LLP * Pine and Gilmore Make Goods Stage Experiences Services Deliver Commoditization Commoditization Customization Customization Commoditization Customization Guide Transformations
    7. 11. II. What is Community? <ul><li>An ongoing conversation around a topic, issue, cause, etc. </li></ul><ul><li>A collection of people with a history of shared experierience </li></ul><ul><li>Social Capital (vs Market) </li></ul>Jon Lebkowsky & Bijoy Goswami
    8. 12. II. Elements of Community <ul><li>It’s about something </li></ul><ul><li>It takes action </li></ul><ul><li>Its members are connected </li></ul><ul><li>It creates and communicates protocols </li></ul><ul><ul><li>Leadership </li></ul></ul><ul><ul><li>Behavior </li></ul></ul><ul><li>Social vs. Market Exchange </li></ul>Jon Lebkowsky & Bijoy Goswami
    9. 13. Austin Communities, thousands! <ul><li>Classical Guitar Society ! </li></ul><ul><li>Leadership Austin </li></ul><ul><li>Bootstrap Austin </li></ul><ul><li>Social Media Club </li></ul><ul><li>RunTex (Exp + Community) </li></ul><ul><li>Alamo Drafthouse (Exp +Community) </li></ul><ul><li>… </li></ul>
    10. 14. What is a Scene? <ul><li>An aggregation of communities around a particular area </li></ul>
    11. 15. III. Austin Scenes? <ul><li>Music </li></ul><ul><li>Film </li></ul><ul><li>Leadership </li></ul><ul><li>Spirituality </li></ul><ul><li>Entrepreneurship </li></ul><ul><li>Fitness </li></ul><ul><li>Sustainability </li></ul><ul><li>Interactive </li></ul><ul><li>Social Innovation </li></ul><ul><li>And more…! </li></ul>
    12. 16. How do you “Make a Scene?” (Experience + Community = Scene) <ul><li>Experience : notice what you experience, and what experiences you create </li></ul><ul><li>Community : deepen your own communities and reach out to others. Explore in a new way. </li></ul><ul><li>Scene : </li></ul><ul><ul><li>Expand your commitment from community to scene. Commit to the bigger picture. </li></ul></ul><ul><ul><li>Be intentional about scene-mentality. Collaborate with others. </li></ul></ul><ul><ul><li>Take personal responsibility. If not now, if not you … </li></ul></ul>
    13. 17. The Perfect Storm? <ul><ul><ul><li>Austin is succeeding in spite of the odds. </li></ul></ul></ul><ul><ul><ul><li>But we must be good stewards of the scenes. </li></ul></ul></ul><ul><ul><ul><li>The very constraint we are under is the engine that will fuel us. </li></ul></ul></ul><ul><ul><ul><li>The time is now. </li></ul></ul></ul>
    14. 18. Stewardship <ul><li>Find your place to plug in </li></ul><ul><li>Austin’s waiting for your involvement in its </li></ul><ul><ul><li>Experiences </li></ul></ul><ul><ul><li>Communities </li></ul></ul><ul><ul><li>Scenes </li></ul></ul>
    15. 19. Join us! <ul><li>ATXequation.com </li></ul><ul><li>@atxequation </li></ul>

    ×