Massimo Banzi – Arduino Eben Upton, Raspberry Pi Bre Petis – Makerbot Nate Seidle CEO – Sparkfun Dave Jones, EEVBlog
Enough about me. Let’s talk about iBeacons!
Drives more relevant engagement with a customer By providing location as a context
iBeacons enable indoor location
Not Bluetooth 3.0 compatible. Has very little in common from a hardware implementations Modern chipsets are dual-mode. Both 3.0 and 4.0 compatible Spun out of Nokia while Bluetooth 4.0 was struggling to come up with a new standard. Has more in common with Zigbee than Bluetooth 3.0
Bluetooth is generally great for low power, battery operated devices
iBeacon spec is about half a page iBeacon logo usage specification is 8-10 pages. A lot of the hardware out there is not very good. Apple could easily build better hardware than is available. It’s all about the ecosystem and branding
These devices are solving similar or the same problems Some have some advantages over ibeacon
Start-ups Big guns
Thought leaders in the space Great place to start as a software developer Blog prolifically about ibeacon Provide a lot of good info to developers about iBeacon integration Limited hardware available Provide some good tools for detecting beacons on iOS/OSX Provide tools for turning mac/iphone into a beacon
Have probably the best stand-alone beacons readily available that are iBeacon compatible Great place to start as a hardware hacker Takes 2 AAs Lots of options for developers Great for hardware hackers
Kickstarter project Very visible, lots of press Crappy hardware with terrible battery life You must cut it open to change battery Wait for V2
Proprietary beacons, not iBeacon standard Spun out of Qualcomm recently Venture funded Beacons solve some security and spoofing issues, but do not use native iOS facilities for detecting beacons, not sure how apple will tolerate this
A bit new to the scene, not real clear on their offering yet Does not appear to be iBeacon standards compatible
Not an iBeacon Pre-authorized payments Apple has filed patents for similar beacon technology, but hasn’t talked about it publicly or announced anything yet.
GE is working on LED lighting with integrated iBeacons
Not really going to talk about hardware, but thought I would mention Lots of options, but two really popular platforms
Used in a ton of devices including the Redbear labs stuff 8bit 8051 microcontroller SoC Simple Low Power Not very fun to work with
51822 is my fav Arm Cortex M0 SoC 256 kb of flash! Used in Estimotes Gimbal is using their own silicon out of Qualcomm
Who is prepared to handle this piece of the puzzle? Cisco? Aruba? Motorola? Some Startup?
No acceptable encryption mechanisms exist that haven’t been pwned People have demonstrated breaking BLE pace makers and insulin delivery machines Rolling your own encryption is typically a terrible idea Example of listenting with your phone and having it act as a Beacon Al’s Coffee Shop, Stumptown coffee example.
Everyone is spinning out their own thing Android doesn’t support iBeacon specifically, requires something to sit on top of BLE Remember NFC If anyone can pull it off, it would be Apple
Co-founded Urban Airship 5 years ago.
Co-founded Smart Mocha with Surj and Jake Olsen
Started Thing Tuesday (Surj does all the driving now,
Authored Makers at Work , Apress 2013
Can’t pull power out of the air (yet)
iBeacon spec says to transmit every 100ms
So much for coin cell batteries
How to know when one dies
Huge cost to roll a truck to replace batteries
Also has some burden on phone battery
BLE is inherently insecure
iBeacon does not provide
Assurance a user is actually at a location
Easily detected by competition
Roll your own encryption if you need it
It’s Apple’s baby, but does anyone want it?
Many people are rolling out their own, non-iBeacon BLE
Android doesn’t support it out of the box. Hasn’t announced
Apples and Oranges