the situation

tv spots are created and tested today the same way they were back in 1968

the process is cumbersome, time consuming, expensive and inefficient

the solution

spot - on ™

spot - on ™ is an all-in-one package that provides advertisers and agencies with a simple, inexpensive, efficient way to create and test tv spots

spot - on ™ provides the agency creative with a desktop digital tool as easy to use as powerpoint

spot - on ™ creates digital test commercials in as little as an hour

spot - on ™ lets agency creatives try more ideas in less time and provides a better way to present their work to advertisers

spot - on ™ produces test commercials with proven real-world viability and testability

spot - on ™ lets advertisers and agencies test ideas faster and easier -- at much less expense

the spot - on ™ key user ™ online portal provides instant feedback that lets advertisers and agencies confidently move forward with the right ideas

spot - on ™ is time efficient spot - on ™ currently Testing and evaluation quick and rough production presentation and revisions creative exploratory 1 day 0 days 7 days 7 days 28 days 28 days 14 days 7 days

spot - on ™ is cost efficient spot - on ™ currently Testing and evaluation quick and rough production presentation and revisions creative exploratory $10,000 $0 $6000 $6000 $50,000 $75,000 $12,000 $6000

what advertising agencies say

“ this means we could come to our clients faster, with more ideas -- having already gotten valuable feedback from consumers when we present them. it could change the way everybody thinks about advertising” - kevin roberts, ceo, saatchi advertising

“ this is a great tool for storyboarding and presenting ideas. the real win for us, though, is that we’re able to avoid the blood, sweat and tears of quick and rough production” - mary bishop, exec vp, leo burnett advertising

what advertisers say

“ it allows us to work faster and it involves the consumer at every step. better yet, it means we can actually be more creative.” - bob’s golf buddy, brand director, purex

“ anything that makes us work more cost efficiently without sacrificing valid consumer input is something we need, particularly these days” - greg shearson, vp brands, Quaker Oats

the current market potential

$850 million in test production costs

$2.5 billion in testing costs

the business plan

“ the first one is free”

give spot - on ™ to one advertiser and their agency

use spot - on ™ to create and test commercials for one brand

publicize spot - on ™ ease-of-use, cost efficiency and testing viability via testimonial from creative, research and brand people

use spot - on ™ initial publicity to interest 10-20 advertiser and agency early adopters

provide free software and on-site help to spot - on ™ early adopters in exchange for further testimonial

send spot - on ™ demo and initial results to key creatives, research and brand people

hold spot - on ™ seminars for agency creatives to build awareness and distribute free demos

hold spot - on ™ seminars for advertiser and agency research directors to demonstrate ease-of-use, cost savings and viability

develop spot - on ™ website to provide help, free tools, tips and feedback forums for users

stage free spot - on ™ workshops at agencies to further understanding of product

set up spot - on ™ “best test commercial” award and display entries on website

give spot - on ™ free to universities such as pratt, syracuse and school of visual arts -- for use by advertising majors

stage spot - on ™ screening of early test spots at movie theatre for ad age, ad week, brand week, wall street journal and new york times

the goal

capture 15% of the test production market by year two

capture 5% of the total test market by year two

the players

brian phelps, chief executive officer has been in software development for over 15 years and ceo of 3 software companies

steve tice, chief technology officer developed spot - on ™ and has been a software and game engine developer for 25 years

bob sukys, director of advertiser marketing has been a commercial production supervisor and marketing consultant for 20 years

bill vernick, director of agency marketing has been an advertising creative director and marketing consultant for 20 years

development costs

$1.1 million to finish software

$.7 million to create online research portal

$.7 million to publicize and market product

spot - on ™ easy does it