Your SlideShare is downloading. ×
0
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Spot-On - The Rapid Advertising Concept Prototyping & Testing System
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Spot-On - The Rapid Advertising Concept Prototyping & Testing System

1,054

Published on

Procter and Gamble and QuantumWorks funded prototype development of a system which allows more concepts to be created and tested at lower costs to produce ads the will be more effective. Video …

Procter and Gamble and QuantumWorks funded prototype development of a system which allows more concepts to be created and tested at lower costs to produce ads the will be more effective. Video samples at http://www.youtube.com/user/Realtime3d4all
First press release at http://tinyurl.com/6ar8js
Prototype tool sample screens at http://tinyurl.com/Spot-On-4
This tool has also been known as SpotMaster and ConceptMaster

Published in: Technology
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
1,054
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.  
  • 2.  
  • 3. the situation
  • 4. tv spots are created and tested today the same way they were back in 1968
  • 5. the process is cumbersome, time consuming, expensive and inefficient
  • 6. the solution
  • 7. spot - on ™
  • 8. spot - on ™ is an all-in-one package that provides advertisers and agencies with a simple, inexpensive, efficient way to create and test tv spots
  • 9. spot - on ™ provides the agency creative with a desktop digital tool as easy to use as powerpoint
  • 10. spot - on ™ creates digital test commercials in as little as an hour
  • 11. spot - on ™ lets agency creatives try more ideas in less time and provides a better way to present their work to advertisers
  • 12. spot - on ™ produces test commercials with proven real-world viability and testability
  • 13. spot - on ™ lets advertisers and agencies test ideas faster and easier -- at much less expense
  • 14. the spot - on ™ key user ™ online portal provides instant feedback that lets advertisers and agencies confidently move forward with the right ideas
  • 15. spot - on ™ is time efficient spot - on ™ currently Testing and evaluation quick and rough production presentation and revisions creative exploratory 1 day 0 days 7 days 7 days 28 days 28 days 14 days 7 days
  • 16. spot - on ™ is cost efficient spot - on ™ currently Testing and evaluation quick and rough production presentation and revisions creative exploratory $10,000 $0 $6000 $6000 $50,000 $75,000 $12,000 $6000
  • 17. what advertising agencies say
  • 18. “ this means we could come to our clients faster, with more ideas -- having already gotten valuable feedback from consumers when we present them. it could change the way everybody thinks about advertising” - kevin roberts, ceo, saatchi advertising
  • 19. “ this is a great tool for storyboarding and presenting ideas. the real win for us, though, is that we’re able to avoid the blood, sweat and tears of quick and rough production” - mary bishop, exec vp, leo burnett advertising
  • 20. what advertisers say
  • 21. “ it allows us to work faster and it involves the consumer at every step. better yet, it means we can actually be more creative.” - bob’s golf buddy, brand director, purex
  • 22. “ anything that makes us work more cost efficiently without sacrificing valid consumer input is something we need, particularly these days” - greg shearson, vp brands, Quaker Oats
  • 23. the current market potential
  • 24. $850 million in test production costs
  • 25. $2.5 billion in testing costs
  • 26. the business plan
  • 27. “ the first one is free”
  • 28. give spot - on ™ to one advertiser and their agency
  • 29. use spot - on ™ to create and test commercials for one brand
  • 30. publicize spot - on ™ ease-of-use, cost efficiency and testing viability via testimonial from creative, research and brand people
  • 31. use spot - on ™ initial publicity to interest 10-20 advertiser and agency early adopters
  • 32. provide free software and on-site help to spot - on ™ early adopters in exchange for further testimonial
  • 33. send spot - on ™ demo and initial results to key creatives, research and brand people
  • 34. hold spot - on ™ seminars for agency creatives to build awareness and distribute free demos
  • 35. hold spot - on ™ seminars for advertiser and agency research directors to demonstrate ease-of-use, cost savings and viability
  • 36. develop spot - on ™ website to provide help, free tools, tips and feedback forums for users
  • 37. stage free spot - on ™ workshops at agencies to further understanding of product
  • 38. set up spot - on ™ “best test commercial” award and display entries on website
  • 39. give spot - on ™ free to universities such as pratt, syracuse and school of visual arts -- for use by advertising majors
  • 40. stage spot - on ™ screening of early test spots at movie theatre for ad age, ad week, brand week, wall street journal and new york times
  • 41. the goal
  • 42. capture 15% of the test production market by year two
  • 43. capture 5% of the total test market by year two
  • 44. the players
  • 45. brian phelps, chief executive officer has been in software development for over 15 years and ceo of 3 software companies
  • 46. steve tice, chief technology officer developed spot - on ™ and has been a software and game engine developer for 25 years
  • 47. bob sukys, director of advertiser marketing has been a commercial production supervisor and marketing consultant for 20 years
  • 48. bill vernick, director of agency marketing has been an advertising creative director and marketing consultant for 20 years
  • 49. development costs
  • 50. $1.1 million to finish software
  • 51. $.7 million to create online research portal
  • 52. $.7 million to publicize and market product
  • 53. spot - on ™ easy does it
  • 54.  

×