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What is Website Analytics
 

What is Website Analytics

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Website analytics provides small business owners with useful information about your website and the visitors that land on your website.

Website analytics provides small business owners with useful information about your website and the visitors that land on your website.

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    What is Website Analytics What is Website Analytics Document Transcript

    • Website: http://www.snswebsitedesign.comOnline Store: http://www.snsdomains.comBlog: http://snswebsitedesign.blogspot.comFacebook: http://www.facebook.com/seansunllcTwitter: seansunllc http://twitter.com/seansunllcWhat is Website Analytics?Web AnalyticsSea N SunWeb Site Analytics SeaNSun LLC
    • What is Website Analytics?What is Website Analytics?Website analytics provides small business owners with useful information about yourwebsite and the visitors that land on your website. Website analytics works by placingcode on your web pages to trap information such as how many visits to your site, wherethe visits came from, who referred your site, how many pages a visitor clicked on, howlong a visitor spent on your site and much more useful information that provides smallbusiness owners with rich insight into your website traffic and marketing effectiveness.How would I use this Information?There are many reasons and uses for collecting data with analytics. Armed withknowledge a small business owner can learn and adjust time management, marketing,target marketing and ROI (return on investment) from purchased advertisement. Let’stake a look at real world examples.Good or Bad Investment?A small business owner makes a purchase for an advertisement from x company. The adcost $500 for a marketing campaign of 30 days. After the 30 day run the small businessowner logs into account at x company and it shows 250 new views, wow, seems effectiveon the surface but there aren’t any new sales or increase in phone calls, why? With ananalytics report you can see how many referrals actually clicked through to your websitefrom the advertisement to make a purchase of a product or service. Armed withinformation the small business owner learns there were 0 referrals from the ad, nowthat explains why there were no new sales or phone calls and the business owner nowknows it was a bad investment with no ROI.Effective use of time!Let’s look at a second example using social media. A small business owner has aFacebook, Twitter and Merchant Circle account to drive traffic to the website to sellproducts and services. For a 30 day period the owner spends 40 hours on MC and 10hours each on FB and Twitter. At the end of the 30 day period the owner logs into theiraccounts to look at the stats. MC shows 755 new views, FB shows you reached 3,700people and Twitter shows nothing so again on the surface the small business ownerthinks MC and FB are doing great. Now armed with analytics the business owner runs areport and finds out that only 1 person actually clicked through to the website from MC,18 from FB and 42 from Twitter. With this information at hand a small business ownercan see a reallocation of time is necessary between the social sites to maximize traffic tothe website. In short, spend less time on MC and more time on the social sites producingtraffic.Learn more, watch videohttp://www.snswebsitedesign.com/web_site_analytics_services.htmlhttp://www.snswebsitedesign.com/products/site_analytics.htmlSeaNSun LLC | Millbury, Ma Page 2