Presenting Yourself as a Thought Leader through Social Networking September 8, 2011 © 2011, Stern Data Solutions, Inc.
Social Media <ul><li>What is Social Media? </li></ul><ul><ul><li>The big three plus one </li></ul></ul><ul><ul><ul><li>Fac...
Why you would use SM <ul><li>Establish your brand </li></ul><ul><li>Establish familiarity </li></ul><ul><li>Build a commun...
Thought Leader <ul><li>Original research </li></ul><ul><li>State the obvious </li></ul><ul><li>Pass along something intere...
Getting Started <ul><li>Establish an online base  </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Facebook Page (NOT...
Get it out there <ul><li>Leverage the social networks of your friends, fans, co-workers </li></ul><ul><li>Be social </li><...
Evaluate your ROI <ul><li>Set a goal and measure your results </li></ul><ul><li>Klout, PeerIndex, Twitsprout </li></ul><ul...
Best Practices <ul><li>When </li></ul><ul><li>What </li></ul><ul><li>Repeat but vary </li></ul><ul><li>Find Dan Zarella an...
Don't get in trouble with your boss <ul><li>Check your employee manual for social media policies </li></ul><ul><li>Never b...
Follow me <ul><li>Twitter: @SDS52 </li></ul><ul><li>Facebook:  http://on.fb.me/sdstern </li></ul><ul><li>Website (base):  ...
Upcoming SlideShare
Loading in...5
×

Establish yourself as a thought leader through social media

1,387

Published on

Establish yourself as a thought leader using Twitter, Facebook, and LinkedIn to advance your career or move your agenda.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,387
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Establish yourself as a thought leader through social media

  1. 1. Presenting Yourself as a Thought Leader through Social Networking September 8, 2011 © 2011, Stern Data Solutions, Inc.
  2. 2. Social Media <ul><li>What is Social Media? </li></ul><ul><ul><li>The big three plus one </li></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul><ul><ul><ul><li>Google Plus </li></ul></ul></ul><ul><li>Who is using it? </li></ul><ul><ul><li>Who isn't? </li></ul></ul><ul><ul><li>Are you? </li></ul></ul>© 2011, Stern Data Solutions, Inc.
  3. 3. Why you would use SM <ul><li>Establish your brand </li></ul><ul><li>Establish familiarity </li></ul><ul><li>Build a community </li></ul><ul><li>Be where your friends, fans, potential employers, and peers are </li></ul><ul><li>Get in front of the search engines </li></ul><ul><li>To become a though leader </li></ul>© 2011, Stern Data Solutions, Inc.
  4. 4. Thought Leader <ul><li>Original research </li></ul><ul><li>State the obvious </li></ul><ul><li>Pass along something interesting </li></ul><ul><li>Toot someone's horn </li></ul><ul><li>“ Oh, yeah. I saw something you posted on LinkedIn.” </li></ul><ul><li>Shows you are interested and engaged in your field </li></ul>© 2011, Stern Data Solutions, Inc.
  5. 5. Getting Started <ul><li>Establish an online base </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Facebook Page (NOT Profile) </li></ul></ul><ul><ul><li>LinkedIn URL </li></ul></ul><ul><li>Develop a communications plan </li></ul><ul><ul><li>Stick with the plan </li></ul></ul><ul><ul><li>But don't be a one-note pony </li></ul></ul><ul><ul><li>Be interesting </li></ul></ul>© 2011, Stern Data Solutions, Inc.
  6. 6. Get it out there <ul><li>Leverage the social networks of your friends, fans, co-workers </li></ul><ul><li>Be social </li></ul><ul><ul><li>Always thank a retweeter, linker, or mentioner </li></ul></ul><ul><ul><li>Always respond to comments </li></ul></ul><ul><li>Use multiple networks, but don't slave them together </li></ul><ul><ul><li>Post content appropriate for the medium </li></ul></ul><ul><ul><li>Do not just echo tweets on Facebook or LinkedIn </li></ul></ul>© 2011, Stern Data Solutions, Inc.
  7. 7. Evaluate your ROI <ul><li>Set a goal and measure your results </li></ul><ul><li>Klout, PeerIndex, Twitsprout </li></ul><ul><li>Website analytics on your “base” </li></ul><ul><ul><li>Hits going up? </li></ul></ul><ul><ul><li>Where are they coming from? </li></ul></ul>© 2011, Stern Data Solutions, Inc.
  8. 8. Best Practices <ul><li>When </li></ul><ul><li>What </li></ul><ul><li>Repeat but vary </li></ul><ul><li>Find Dan Zarella and attend his webinars </li></ul>© 2011, Stern Data Solutions, Inc.
  9. 9. Don't get in trouble with your boss <ul><li>Check your employee manual for social media policies </li></ul><ul><li>Never badmouth anyone </li></ul>© 2011, Stern Data Solutions, Inc.
  10. 10. Follow me <ul><li>Twitter: @SDS52 </li></ul><ul><li>Facebook: http://on.fb.me/sdstern </li></ul><ul><li>Website (base): http://www.sterndata.com </li></ul><ul><li>LinkedIn: http://linkedin.com/in/sdstern </li></ul>[email_address] 773-203-7491 Steven D. Stern © 2011, Stern Data Solutions, Inc.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×