Smart Marketing For Lawyers
Twitter.com/LawMarketPro
Facebook.com/MckinleyMediaGroup
Website: Lawmarketingpros.com/
Presen...
Meet Sterling Mckinley
Online Marketing Specialist, Columnist, Speaker
Small Firm Innovation
Wednesday, June 18, 14
•How potential clients look for lawyers
•Website Design
•Search Engine Optimization
•Online Video
•Social Media
•Mobile Ma...
Source: http://networkingexchangeblog.att.com/wp-content/uploads/2012/10/Brian-Solis-top1.jpg
The way potential clients lo...
The web is where we go to find things ...
75% of internet users look for
legal services online.
Pew Research
Wednesday, Ju...
Think about it: would you ask your
coworker to recommend a lawyer if
you were charged with a crime?
Wednesday, June 18, 14
Level the playing field
with online marketing
Wednesday, June 18, 14
Most people research issues in private
DWIDivorce
Personal Injury
Malpractice
Wednesday, June 18, 14
The Sterling System - “The winning formula”
•Search Engine
•Local SEO
•Pay Per Click
•Blog
•Website
•Social Media
•Whitepa...
It All Needs to Work Together
The most effective and affordable way to find new clients
Wednesday, June 18, 14
Over the next three years
Lawyers that use the web are
Expected To Grow 40% Faster
than those that don't.
Source: BCG Repo...
To put it bluntly: If your firm isn’t
online, it might as well be invisible.
Wednesday, June 18, 14
Why You Have
To Be Online
13
Wednesday, June 18, 14
Website Design Tips
14
Wednesday, June 18, 14
What potential clients ask when
looking for a lawyer online
Is this lawyer for real? Authenticity
Is they telling me the t...
What’s wrong with this website?
Wednesday, June 18, 14
Website Redesign
Wednesday, June 18, 14
Phone, Address & Email
Wednesday, June 18, 14
Video
Wednesday, June 18, 14
Easy To Read Text
Wednesday, June 18, 14
Search Engine Optimization
Wednesday, June 18, 14
Types of Google Searches
Wednesday, June 18, 14
Organic Search Engine Optimization
Google Pulls content/keyword directly from Your website
Wednesday, June 18, 14
Paid Search (Google Adwords)
How its works
•Pick Keywords
•Set Budget
•Create Ads
Wednesday, June 18, 14
Google Maps/Local Search
Your customers look for products & services near them
Wednesday, June 18, 14
Google +
Wednesday, June 18, 14
Online Video
Wednesday, June 18, 14
The Power Of Video
Clients that watch are 437% more
likely to make a purchase compared
to those that don’t.Google, Impact ...
Wednesday, June 18, 14
Video Ranks High in Google Searches
Wednesday, June 18, 14
Social Media
Wednesday, June 18, 14
Set up your profiles: LinkedIn
Wednesday, June 18, 14
Mobile Marketing
Wednesday, June 18, 14
Wednesday, June 18, 14
Your clients are on the go
Mobile internet usage will overtake
desktop internet usage by 2014.
(Source:Microsoft Tag)
Wedn...
Desktop Website
Wednesday, June 18, 14
Desktop Website On Mobile Phone
Wednesday, June 18, 14
Mobile Website
Wednesday, June 18, 14
! A scaled down version of your Website
! Easy & quick way to get information
! A summary of your key points
! Loads fast ...
Questions
Wednesday, June 18, 14
Keep up with your Clients
Wednesday, June 18, 14
Don’t Be Blockbuster
Wednesday, June 18, 14
What Will You Choose?
Wednesday, June 18, 14
Lawyers that can be found online are growing faster
Over the next three years, Lawyers that
use the web expect to grow 40%...
Contact Us
MckinleyMediaGroup
MckinleyMediaGp
Call: 410-630-1287 ext.3
Email: info@lawmarketingpros.com
Website: lawmarket...
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Smart Marketing For Lawyers: How to turn strangers into clients using online marketing

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The key to your success and the success of your firm is the ability to find new clients. This is especially true in a solo or small law firm. The most effective and affordable way to find new clients is to take advantage of all the opportunities the Internet has to offer. For a solo lawyer, the Internet can level the marketing playing field and allow him or her to compete with seasoned law firms.

The way potential clients look for attorneys has changed in today’s digital age. A recent survey by Pew Research suggests that three out of four people use the Internet when looking for an attorney. The popularity of search engines, social media, and smart phones have become the primary tools for finding lawyers. This new type of communication is more efficient and affordable compared to traditional media such as television and print. The fact is when people are looking for legal help, the Internet plays a huge part in their final decision.

Think about it: would you ask your coworker to recommend a lawyer if you were charged with a crime? Would you ask your relatives to help you look for a DWI lawyer? Most people would rather research these issues in private by searching online. So for a lawyer who wants to get leads and find new clients, he or she must have a robust online presence that includes a client-friendly website, search engine optimization, social media, video, and mobile marketing.

Every day, thousands of potential clients are looking online for lawyers to help them.

Make sure you do not miss out on this huge opportunity to grow your firm. Every savvy 21st century lawyer must be where potential clients are, and that place is online.

Sterling Mckinley, Online Marketing Specialist
Call: 410-630-1287 ext.3
Email: info@lawmarketingpros.com
Website: lawmarketingpros.com

Published in: Marketing, Business, Technology
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Smart Marketing For Lawyers: How to turn strangers into clients using online marketing

  1. 1. Smart Marketing For Lawyers Twitter.com/LawMarketPro Facebook.com/MckinleyMediaGroup Website: Lawmarketingpros.com/ Presented By Sterling McKinley, CEO Connect with us: How to turn strangers into clients Wednesday, June 18, 14
  2. 2. Meet Sterling Mckinley Online Marketing Specialist, Columnist, Speaker Small Firm Innovation Wednesday, June 18, 14
  3. 3. •How potential clients look for lawyers •Website Design •Search Engine Optimization •Online Video •Social Media •Mobile Marketing Outline Wednesday, June 18, 14
  4. 4. Source: http://networkingexchangeblog.att.com/wp-content/uploads/2012/10/Brian-Solis-top1.jpg The way potential clients look for attorneys has changed in today’s digital age The popularity of search engines, social media, and smart phones have become the primary tools for finding lawyers Wednesday, June 18, 14
  5. 5. The web is where we go to find things ... 75% of internet users look for legal services online. Pew Research Wednesday, June 18, 14
  6. 6. Think about it: would you ask your coworker to recommend a lawyer if you were charged with a crime? Wednesday, June 18, 14
  7. 7. Level the playing field with online marketing Wednesday, June 18, 14
  8. 8. Most people research issues in private DWIDivorce Personal Injury Malpractice Wednesday, June 18, 14
  9. 9. The Sterling System - “The winning formula” •Search Engine •Local SEO •Pay Per Click •Blog •Website •Social Media •Whitepapers •FAQ •Webniar •Videos •Call to action •Easy to contact •Email Campaign •Mobile Marketing •Offline Promotion Attract Educate Convert Create quality content that pulls potential clients towards your practice when they are naturally looking for you Wednesday, June 18, 14
  10. 10. It All Needs to Work Together The most effective and affordable way to find new clients Wednesday, June 18, 14
  11. 11. Over the next three years Lawyers that use the web are Expected To Grow 40% Faster than those that don't. Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012 Wednesday, June 18, 14
  12. 12. To put it bluntly: If your firm isn’t online, it might as well be invisible. Wednesday, June 18, 14
  13. 13. Why You Have To Be Online 13 Wednesday, June 18, 14
  14. 14. Website Design Tips 14 Wednesday, June 18, 14
  15. 15. What potential clients ask when looking for a lawyer online Is this lawyer for real? Authenticity Is they telling me the truth? Believability Is he/she knowledgeable? Credibility Is he/she right for me? Feasibility of relationship Is he/she listening or just peddling? Customized solutions Overall can he/she be relied on? Safety Do I understand enough about what he’s going to do for me? Comfort Am I making the best choice vs choices? Superiority And remember, websites are composed of images, graphics and content. All can help convey trust to potential clients. Wednesday, June 18, 14
  16. 16. What’s wrong with this website? Wednesday, June 18, 14
  17. 17. Website Redesign Wednesday, June 18, 14
  18. 18. Phone, Address & Email Wednesday, June 18, 14
  19. 19. Video Wednesday, June 18, 14
  20. 20. Easy To Read Text Wednesday, June 18, 14
  21. 21. Search Engine Optimization Wednesday, June 18, 14
  22. 22. Types of Google Searches Wednesday, June 18, 14
  23. 23. Organic Search Engine Optimization Google Pulls content/keyword directly from Your website Wednesday, June 18, 14
  24. 24. Paid Search (Google Adwords) How its works •Pick Keywords •Set Budget •Create Ads Wednesday, June 18, 14
  25. 25. Google Maps/Local Search Your customers look for products & services near them Wednesday, June 18, 14
  26. 26. Google + Wednesday, June 18, 14
  27. 27. Online Video Wednesday, June 18, 14
  28. 28. The Power Of Video Clients that watch are 437% more likely to make a purchase compared to those that don’t.Google, Impact of YouTube Home pages On Brand Engagement, U.S., Dec 2010 Wednesday, June 18, 14
  29. 29. Wednesday, June 18, 14
  30. 30. Video Ranks High in Google Searches Wednesday, June 18, 14
  31. 31. Social Media Wednesday, June 18, 14
  32. 32. Set up your profiles: LinkedIn Wednesday, June 18, 14
  33. 33. Mobile Marketing Wednesday, June 18, 14
  34. 34. Wednesday, June 18, 14
  35. 35. Your clients are on the go Mobile internet usage will overtake desktop internet usage by 2014. (Source:Microsoft Tag) Wednesday, June 18, 14
  36. 36. Desktop Website Wednesday, June 18, 14
  37. 37. Desktop Website On Mobile Phone Wednesday, June 18, 14
  38. 38. Mobile Website Wednesday, June 18, 14
  39. 39. ! A scaled down version of your Website ! Easy & quick way to get information ! A summary of your key points ! Loads fast & easy to make contact ! Be available 24/7 & anywhere What is a Mobile Website? Wednesday, June 18, 14
  40. 40. Questions Wednesday, June 18, 14
  41. 41. Keep up with your Clients Wednesday, June 18, 14
  42. 42. Don’t Be Blockbuster Wednesday, June 18, 14
  43. 43. What Will You Choose? Wednesday, June 18, 14
  44. 44. Lawyers that can be found online are growing faster Over the next three years, Lawyers that use the web expect to grow 40% faster than those that don't.Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012 Wednesday, June 18, 14
  45. 45. Contact Us MckinleyMediaGroup MckinleyMediaGp Call: 410-630-1287 ext.3 Email: info@lawmarketingpros.com Website: lawmarketingpros.com Sterling Mckinley, Online Marketing Specialist Wednesday, June 18, 14
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