How to get more customers using your Website

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There a lot of nice looking Websites online but how many of those Websites generate leads? We make sure your Website is designed to sell, easy to use & has a strong call to action.

We help your business get customers to take action by making a phone call, emailing your business or making a online purchasing from your Website.

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How to get more customers using your Website

  1. 1. How To Get More Customers Through Your Website Presented By Sterling McKinleyFriday, February 22, 13
  2. 2. Overview Topics We Will Cover: Website Design Tips How To Get Found Online Mobile Marketing vFriday, February 22, 13
  3. 3. Website Design TipsFriday, February 22, 13
  4. 4. Bad Website DesignFriday, February 22, 13
  5. 5. Good Website DesignFriday, February 22, 13
  6. 6. Phone, Address & EmailFriday, February 22, 13
  7. 7. ServicesFriday, February 22, 13
  8. 8. VideoFriday, February 22, 13
  9. 9. DIY Vs. Custom WebsiteDIY Website- For a mom & pop store Custom Website- start-up or established company•Time Consuming •Worry Free•$9.00 - 50.00 per month •$2,000 + Setup•Template based •Custom Design•Simply to update •Simply to update•Free Domain Name •Free Domain Name•Email •Email•Poor SEO •Great SEO•Not Mobile Friendly •Mobile Friendly•Non- Transferrable •Transferrable•Make little sales •Make more salesFriday, February 22, 13
  10. 10. Moonfruit Website BuilderFriday, February 22, 13
  11. 11. Go Daddy Website BuilderFriday, February 22, 13
  12. 12. 1&1Website BuilderFriday, February 22, 13
  13. 13. How To Get Found OnlineFriday, February 22, 13
  14. 14. Search Engine OptimizationFriday, February 22, 13
  15. 15. Pay Per ClickFriday, February 22, 13
  16. 16. The Power Of VideoFriday, February 22, 13
  17. 17. VideoFriday, February 22, 13
  18. 18. Local SearchFriday, February 22, 13
  19. 19. Google + Customers Can read reviews and learn more about you businessFriday, February 22, 13
  20. 20. Goggle Maps Patients Can’t find your practice in Google MapsFriday, February 22, 13
  21. 21. Social Media Social Media is about interacting with your target demographic. The most widely used and effective social media outlets, The Big Four: Facebook, LinkedIn,Twitter &YouTube. (Niche Sites)Friday, February 22, 13
  22. 22. Blogging Increasing Search Engine Rankings • Increasing Site Traffic • Targeting Keywords • Contests/Promotions/New Product Rollouts • Blog Promotion • Exposure/Branding • Community Building vFriday, February 22, 13
  23. 23. Mobile MarketingFriday, February 22, 13
  24. 24. What customer seeFriday, February 22, 13
  25. 25. Mobile Websites Our mobile sites lives in harmony with existing websitesWe convert your existing website into a mobile friendly version, compatible with nearly allsmartphones and fully compliant with your brand. • Turnkey: easy, quick and inexpensive way to go mobile • Proven: our platform powers over 500 mobile websites worldwide • Scalable: always up-to-date, redundant, flexible and secureFriday, February 22, 13
  26. 26. Traditional Apps vs Mobile Web Apps APPS MOBILE WEB No — A separate application is required Yes — The mobile web is accessible on Platform Independent for each platform. each platform. Yes — Apps can take total advantage of Yes/No — With work, some native Rich Experience native features. features can be used. Yes — Apps are a great extension of Yes — Mobile sites are a great Brand Extensible your brand. extension of your brand. No — Apps require a lengthy approval Yes — Updating a mobile site takes Easily Publishable process for release. mere minutes. Use these tools to build brand preference, drive transactions, and increase customer loyalty.Friday, February 22, 13
  27. 27. A Mobile Website In ActionFriday, February 22, 13
  28. 28. Click to call A “click to call” button or link on a mobile website can mean the difference between getting a customer to call or losing them.Friday, February 22, 13
  29. 29. Directions & Local Search •Your customers look for businesses that are local. Click to Map allows them to get turn by turn directions to your location. •When clicking on the map button it will open up the GPS/Map on their phone and lead them to your location.Friday, February 22, 13
  30. 30. QR Codes  A QR code is only as good as it’s landing page…  SMART QR Codes: • Point to mobile optimized landing pages • Grab attention • Help spread mobile coupons • Build lists of mobile phone users • Run better marketing metrics • Easily share mobile media (photos/videos) • Achieve marketing objectives!Friday, February 22, 13
  31. 31. Remember Your Website is only the start You must update it Make sure customers can find youFriday, February 22, 13
  32. 32. Resources Social Media Dashboard: http://hootsuite.com/ Google Adwords: http://google.com/AdWords Video Tips http://youtube.com/user/McKinleyMediaGroupFriday, February 22, 13
  33. 33. How To Contact Me SterlingMcKinleyspeaks MckinleyMediaGroup TheAppsforBusiness Appsfor_biz MckinleyMediaGp SterlingMcKinle Call: 410-630-1287 Email: sterling.mckinley@gmail.comFriday, February 22, 13

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