Presented By: Sterling McKinleyHow To Get More CustomersThrough Your WebsiteThursday, May 16, 2013
•Why You Have To Be Online•Website Design•Search Engine Optimization•Online Video•Social Media•Mobile Marketing-QuestionsO...
Why You Have To BeOnline3VThursday, May 16, 2013
The web is where we go to find things ...97% of internet users look for localgoods and services online.Source: BIA/Kelsey, ...
Many businesses in Washington, DC cant be found53% of businessesdo not have a websiteSource: Google/IPSOS, Survey of busin...
Businesses that can be found online are growing fasterOver the next three years, businessesthat use the web expect to grow...
To put it bluntly: If your business isnʼtonline, it might as well be invisible.Thursday, May 16, 2013
Website Design Tips8Thursday, May 16, 2013
Meet your customerIf you had 3 seconds to getHomer Simpson’s attention.What would you offer him?Thursday, May 16, 2013
Thursday, May 16, 2013
Website DesignThursday, May 16, 2013
Website RedesignThursday, May 16, 2013
Phone, Address & EmailThursday, May 16, 2013
VideoThursday, May 16, 2013
Easy To Read TextThursday, May 16, 2013
Easy To UseThursday, May 16, 2013
5 Website Design Tips•Focus On Your Customer•Clearly List Your Phone, Address & Email•Use Targeted Keywords•Make It Easy T...
Search Engine OptimizationVThursday, May 16, 2013
Types of Google SearchesThursday, May 16, 2013
Organic Search Engine OptimizationGoogle Pulls content directly from Your websiteThursday, May 16, 2013
Organic Search Engine OptimizationGoogle Pulls content directly from Your websiteThursday, May 16, 2013
Paid Search (Google Adwords)How its works•Pick Keywords•Set Budget•Create AdsThursday, May 16, 2013
How it works: Picking KeywordsWhen people search the web, they tend to usespecific phrases like “yoga studio in Baltimore,...
How Adwords Works:CostHow much you invest is up to youYou’ll start by choosing a daily budgetyou’re comfortable with.Only ...
How Adwords Works: Creating AdsAds, like keywords, help peopledecide if your business is whatthey’re searching for.A yoga ...
Goggle Maps/Local SearchYour customers look for products & services near themThursday, May 16, 2013
Google +Customers Can Read Reviews & Learn More About You BusinessThursday, May 16, 2013
YelpCustomers Can Read Reviews & Learn More About You BusinessThursday, May 16, 2013
BingThursday, May 16, 2013
5 Search Engine Optimization Tips•Content Is King•Setup Local Profiles•Use Targeted Keywords•Create Social Media Profiles•...
Online VideoThursday, May 16, 2013
Make It EasyPeople Don’t Read Anymore.Steve JobsThursday, May 16, 2013
The Power Of VideoOver 3 billion videos are viewedeach day on YouTube.YouTube Press Statistics, 2011Thursday, May 16, 2013
The Power Of VideoCustomers that watch are 437%more likely to make a purchasecompared to those that don’t.Google, Impact o...
5 Tips For Using Video•Start Small•Keep It Short•Have A Plan & Stay On Topic•Setup a YouTube Channel•Share On Social Media...
Social MediaThursday, May 16, 2013
Thursday, May 16, 2013
Thursday, May 16, 2013
Thursday, May 16, 2013
Social Media Tips•Start Somewhere and Start Small•Join Specialized Networks•Ask Lots of Questions•Be Dedicated for the Lon...
Mobile MarketingThursday, May 16, 2013
70%of all mobile searches result inaction within 1 hour.(Source: Mobile Marketer)Thursday, May 16, 2013
2014Mobile internet usage is projectedto overtake desktop internet usage.(Source:Microsoft Tag)Thursday, May 16, 2013
VThursday, May 16, 2013
Taking ActionThursday, May 16, 2013
Desktop WebsiteThursday, May 16, 2013
Desktop Website On Mobile PhoneThursday, May 16, 2013
Mobile WebsiteThursday, May 16, 2013
 A scaled down version of your Website Easy & quick way to get information A summary of your key points Loads fast & e...
A Mobile Website In ActionThursday, May 16, 2013
5 Tips For Going Mobile•Test your website on a cell phone•Offer basic contact information•Get a Mobile Website•Use QR code...
QuestionsThursday, May 16, 2013
1. Your Website must be user friendly2. Use Video to educate customers3. Social Media is about building relationships4. Re...
Keep up with your customersThursday, May 16, 2013
Don’t Be BlockbusterThursday, May 16, 2013
What Will You Choose?Thursday, May 16, 2013
How To Contact MeMckinleyMediaGroupMckinleyMediaGpCall: 410-630-128 ext.1Email: sterling.mckinley@gmail.comThursday, May 1...
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How To Get More Customers Through Your Website

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Every small business wishes they could drive more traffic to their website and get more
customers. The big question is how do you drive more sales from your website?
We will examine some of the how-to's, in's, out's and pitfalls of online marketing that will include:
Website Design, Search Engine Optimization, Social Media, Video & Mobile Marketing

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How To Get More Customers Through Your Website

  1. 1. Presented By: Sterling McKinleyHow To Get More CustomersThrough Your WebsiteThursday, May 16, 2013
  2. 2. •Why You Have To Be Online•Website Design•Search Engine Optimization•Online Video•Social Media•Mobile Marketing-QuestionsOutlineThursday, May 16, 2013
  3. 3. Why You Have To BeOnline3VThursday, May 16, 2013
  4. 4. The web is where we go to find things ...97% of internet users look for localgoods and services online.Source: BIA/Kelsey, User View Wave VII, March 20Thursday, May 16, 2013
  5. 5. Many businesses in Washington, DC cant be found53% of businessesdo not have a websiteSource: Google/IPSOS, Survey of businesses with less than 250 employees, June 2011.Thursday, May 16, 2013
  6. 6. Businesses that can be found online are growing fasterOver the next three years, businessesthat use the web expect to grow 40%faster than those that dont.Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012Thursday, May 16, 2013
  7. 7. To put it bluntly: If your business isnʼtonline, it might as well be invisible.Thursday, May 16, 2013
  8. 8. Website Design Tips8Thursday, May 16, 2013
  9. 9. Meet your customerIf you had 3 seconds to getHomer Simpson’s attention.What would you offer him?Thursday, May 16, 2013
  10. 10. Thursday, May 16, 2013
  11. 11. Website DesignThursday, May 16, 2013
  12. 12. Website RedesignThursday, May 16, 2013
  13. 13. Phone, Address & EmailThursday, May 16, 2013
  14. 14. VideoThursday, May 16, 2013
  15. 15. Easy To Read TextThursday, May 16, 2013
  16. 16. Easy To UseThursday, May 16, 2013
  17. 17. 5 Website Design Tips•Focus On Your Customer•Clearly List Your Phone, Address & Email•Use Targeted Keywords•Make It Easy To Use•Make It Easy To Read•Look At Your Competitors WebsiteThursday, May 16, 2013
  18. 18. Search Engine OptimizationVThursday, May 16, 2013
  19. 19. Types of Google SearchesThursday, May 16, 2013
  20. 20. Organic Search Engine OptimizationGoogle Pulls content directly from Your websiteThursday, May 16, 2013
  21. 21. Organic Search Engine OptimizationGoogle Pulls content directly from Your websiteThursday, May 16, 2013
  22. 22. Paid Search (Google Adwords)How its works•Pick Keywords•Set Budget•Create AdsThursday, May 16, 2013
  23. 23. How it works: Picking KeywordsWhen people search the web, they tend to usespecific phrases like “yoga studio in Baltimore,”rather than general ones like “yoga.”Thursday, May 16, 2013
  24. 24. How Adwords Works:CostHow much you invest is up to youYou’ll start by choosing a daily budgetyou’re comfortable with.Only pay for resultsYoure not charged when your ad isdisplayed, but only when someone clickson your ad to go to your website.Youre in control of your cost-per-clickAs an advertiser, you set the price yourewilling to pay for each prospectivecustomer.Thursday, May 16, 2013
  25. 25. How Adwords Works: Creating AdsAds, like keywords, help peopledecide if your business is whatthey’re searching for.A yoga studio, for example, mightwant to create one ad forbeginners and another for moreadvanced classes.Thursday, May 16, 2013
  26. 26. Goggle Maps/Local SearchYour customers look for products & services near themThursday, May 16, 2013
  27. 27. Google +Customers Can Read Reviews & Learn More About You BusinessThursday, May 16, 2013
  28. 28. YelpCustomers Can Read Reviews & Learn More About You BusinessThursday, May 16, 2013
  29. 29. BingThursday, May 16, 2013
  30. 30. 5 Search Engine Optimization Tips•Content Is King•Setup Local Profiles•Use Targeted Keywords•Create Social Media Profiles•Look into Adwords•Look At Your Competitors WebsiteThursday, May 16, 2013
  31. 31. Online VideoThursday, May 16, 2013
  32. 32. Make It EasyPeople Don’t Read Anymore.Steve JobsThursday, May 16, 2013
  33. 33. The Power Of VideoOver 3 billion videos are viewedeach day on YouTube.YouTube Press Statistics, 2011Thursday, May 16, 2013
  34. 34. The Power Of VideoCustomers that watch are 437%more likely to make a purchasecompared to those that don’t.Google, Impact of YouTube Home pages On Brand Engagement, U.S., Dec 2010VThursday, May 16, 2013
  35. 35. 5 Tips For Using Video•Start Small•Keep It Short•Have A Plan & Stay On Topic•Setup a YouTube Channel•Share On Social Media,Website & YoutubeThursday, May 16, 2013
  36. 36. Social MediaThursday, May 16, 2013
  37. 37. Thursday, May 16, 2013
  38. 38. Thursday, May 16, 2013
  39. 39. Thursday, May 16, 2013
  40. 40. Social Media Tips•Start Somewhere and Start Small•Join Specialized Networks•Ask Lots of Questions•Be Dedicated for the Long Haul•Join the ConversationThursday, May 16, 2013
  41. 41. Mobile MarketingThursday, May 16, 2013
  42. 42. 70%of all mobile searches result inaction within 1 hour.(Source: Mobile Marketer)Thursday, May 16, 2013
  43. 43. 2014Mobile internet usage is projectedto overtake desktop internet usage.(Source:Microsoft Tag)Thursday, May 16, 2013
  44. 44. VThursday, May 16, 2013
  45. 45. Taking ActionThursday, May 16, 2013
  46. 46. Desktop WebsiteThursday, May 16, 2013
  47. 47. Desktop Website On Mobile PhoneThursday, May 16, 2013
  48. 48. Mobile WebsiteThursday, May 16, 2013
  49. 49.  A scaled down version of your Website Easy & quick way to get information A summary of your key points Loads fast & easy to make contact Be available 24/7 & anywhereWhat is a Mobile Website?Thursday, May 16, 2013
  50. 50. A Mobile Website In ActionThursday, May 16, 2013
  51. 51. 5 Tips For Going Mobile•Test your website on a cell phone•Offer basic contact information•Get a Mobile Website•Use QR codes to connect with customers•Offer deals and discountsThursday, May 16, 2013
  52. 52. QuestionsThursday, May 16, 2013
  53. 53. 1. Your Website must be user friendly2. Use Video to educate customers3. Social Media is about building relationships4. Reach Customers anytime & anywhere with Mobile5. SEO: Make sure customers can find youFive Ways to Attract MoreVisitors to Your WebsiteThursday, May 16, 2013
  54. 54. Keep up with your customersThursday, May 16, 2013
  55. 55. Don’t Be BlockbusterThursday, May 16, 2013
  56. 56. What Will You Choose?Thursday, May 16, 2013
  57. 57. How To Contact MeMckinleyMediaGroupMckinleyMediaGpCall: 410-630-128 ext.1Email: sterling.mckinley@gmail.comThursday, May 16, 2013
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