Getting More Customers Using Mobile MarketingTuesday, May 14, 13
AgendaWhy Mobile Marketing?How Customers Use SmartphonesMobile Websites Vs. AppsHow To build a Mobile WebsiteQuestion...
Why Mobile Marketing?3TextVTuesday, May 14, 13
70%of all mobile searches result inaction within 1 hour.(Source: Mobile Marketer)Tuesday, May 14, 13
74%of consumers will wait 5 seconds for aweb page to load on their mobiledevice before leaving the site.(Source: Gomez)Tue...
81%of local searches on a mobile phoneresult in a phone call.(Google, 2012)Tuesday, May 14, 13
2014Mobile internet usage is projectedto overtake desktop internet usage.(Source:Microsoft Tag)Tuesday, May 14, 13
Tuesday, May 14, 13
These are your customersTuesday, May 14, 13
Mobile is not a fade its here to stayTuesday, May 14, 13
How Customers Use Smartphones11Tuesday, May 14, 13
What is a Smartphone?A smartphone is a device that can:• Make Telephone Calls• Browse The Internet• Use Apps• Take Picture...
Desktop WebsiteTuesday, May 14, 13
Desktop Website On Mobile PhoneTuesday, May 14, 13
Mobile WebsiteTuesday, May 14, 13
Taking ActionTuesday, May 14, 13
Mobile sites Vs Mobile App17Tuesday, May 14, 13
Tuesday, May 14, 13
 A scaled down version of your Website Easy & quick way to get information A summary of your key points Loads fast & e...
Examples Of Mobile WebsiteTuesday, May 14, 13
Examples Of Mobile WebsiteTuesday, May 14, 13
Examples Of Mobile WebsiteTuesday, May 14, 13
Click to callA “click to call” button or link on a mobileor smartphone website can mean thedifference between getting a cu...
Mobile Offers & Loyalty Discounts Offer free gifts, discounts & incentives Create a campaign, broadcast it, andexperienc...
DirectionsCustomers look for businesses that are local.Click to Map allows them to get turn by turndirections to your loca...
Contact FormAllows companies toengage users and captureinformation on locationProvides an instant andsecure contact capt...
QR Codes A QR code is only as good as it’s landing page… SMART QR Codes:• Point to mobile optimized landing pages• Grab ...
Build A Mobile WebsiteTuesday, May 14, 13
Tuesday, May 14, 13
Tuesday, May 14, 13
Tuesday, May 14, 13
Reasons To Go Mobile#1 You risk losing business if you don’t have a mobile site#2 Customers take action on mobile-friendly...
“It is not the strongest business thatsurvives, or the most intelligent, but theone most responsive to change”– Sterling M...
Why you need to be Mobile?If your business isn’t optimized for mobile,it might as well be invisible.Tuesday, May 14, 13
How To Contact MeSterlingMcKinleyspeaksMckinleyMediaGroupMckinleyMediaGpCall: 410-630-1287 Ext.1Email: sterling.mckinley@g...
Upcoming SlideShare
Loading in...5
×

Getting More Customers Using Mobile Marketing

227

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
227
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Getting More Customers Using Mobile Marketing

  1. 1. Getting More Customers Using Mobile MarketingTuesday, May 14, 13
  2. 2. AgendaWhy Mobile Marketing?How Customers Use SmartphonesMobile Websites Vs. AppsHow To build a Mobile WebsiteQuestionsTuesday, May 14, 13
  3. 3. Why Mobile Marketing?3TextVTuesday, May 14, 13
  4. 4. 70%of all mobile searches result inaction within 1 hour.(Source: Mobile Marketer)Tuesday, May 14, 13
  5. 5. 74%of consumers will wait 5 seconds for aweb page to load on their mobiledevice before leaving the site.(Source: Gomez)Tuesday, May 14, 13
  6. 6. 81%of local searches on a mobile phoneresult in a phone call.(Google, 2012)Tuesday, May 14, 13
  7. 7. 2014Mobile internet usage is projectedto overtake desktop internet usage.(Source:Microsoft Tag)Tuesday, May 14, 13
  8. 8. Tuesday, May 14, 13
  9. 9. These are your customersTuesday, May 14, 13
  10. 10. Mobile is not a fade its here to stayTuesday, May 14, 13
  11. 11. How Customers Use Smartphones11Tuesday, May 14, 13
  12. 12. What is a Smartphone?A smartphone is a device that can:• Make Telephone Calls• Browse The Internet• Use Apps• Take Pictures• Record VideoVTuesday, May 14, 13
  13. 13. Desktop WebsiteTuesday, May 14, 13
  14. 14. Desktop Website On Mobile PhoneTuesday, May 14, 13
  15. 15. Mobile WebsiteTuesday, May 14, 13
  16. 16. Taking ActionTuesday, May 14, 13
  17. 17. Mobile sites Vs Mobile App17Tuesday, May 14, 13
  18. 18. Tuesday, May 14, 13
  19. 19.  A scaled down version of your Website Easy & quick way to get information A summary of your key points Loads fast & easy to make contact Be available 24/7 & anywhereWhat is a Mobile Website?Tuesday, May 14, 13
  20. 20. Examples Of Mobile WebsiteTuesday, May 14, 13
  21. 21. Examples Of Mobile WebsiteTuesday, May 14, 13
  22. 22. Examples Of Mobile WebsiteTuesday, May 14, 13
  23. 23. Click to callA “click to call” button or link on a mobileor smartphone website can mean thedifference between getting a customer tocall or losing them forever.Tuesday, May 14, 13
  24. 24. Mobile Offers & Loyalty Discounts Offer free gifts, discounts & incentives Create a campaign, broadcast it, andexperience an immediate increase in traffic! Keep customers engaged & coming backSampleTuesday, May 14, 13
  25. 25. DirectionsCustomers look for businesses that are local.Click to Map allows them to get turn by turndirections to your location.When clicking on the map button it will open upthe GPS/Map on their phone and lead them toyour location.Tuesday, May 14, 13
  26. 26. Contact FormAllows companies toengage users and captureinformation on locationProvides an instant andsecure contact captureform to acquire newcustomers anytime,anywhereTuesday, May 14, 13
  27. 27. QR Codes A QR code is only as good as it’s landing page… SMART QR Codes:• Point to mobile optimized landing pages• Grab attention• Help spread mobile coupons• Build lists of mobile phone users• Run better marketing metrics• Easily share mobile media (photos/videos)• Achieve marketing objectives!Tuesday, May 14, 13
  28. 28. Build A Mobile WebsiteTuesday, May 14, 13
  29. 29. Tuesday, May 14, 13
  30. 30. Tuesday, May 14, 13
  31. 31. Tuesday, May 14, 13
  32. 32. Reasons To Go Mobile#1 You risk losing business if you don’t have a mobile site#2 Customers take action on mobile-friendly sites#3 Customers expect mobile from your business#4 You are loosing money#5 Your competition is doing itIncrease leads and sales for your businessTuesday, May 14, 13
  33. 33. “It is not the strongest business thatsurvives, or the most intelligent, but theone most responsive to change”– Sterling McKinley33Tuesday, May 14, 13
  34. 34. Why you need to be Mobile?If your business isn’t optimized for mobile,it might as well be invisible.Tuesday, May 14, 13
  35. 35. How To Contact MeSterlingMcKinleyspeaksMckinleyMediaGroupMckinleyMediaGpCall: 410-630-1287 Ext.1Email: sterling.mckinley@gmail.comSterlingMcKinleTuesday, May 14, 13
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×