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30 website tips
 

30 website tips

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    30 website tips 30 website tips Presentation Transcript

    • Presented By: Sterling McKinley30 Ways to Attract MoreVisitors to your WebsiteWednesday, April 24, 13
    • •Why You Have To Be Online•Website Design•Online Video•Search Engine Optimization•Social Media•Mobile Marketing-QuestionsOutlineWednesday, April 24, 13
    • Why You Have To BeOnline3VWednesday, April 24, 13
    • Wednesday, April 24, 13
    • The web is where we go to find things ...97% of internet users look for localgoods and services online.Source: BIA/Kelsey, User View Wave VII, March 20Wednesday, April 24, 13
    • Many businesses in Maryland cant be found online53% of Maryland businessesdo not have a websiteSource: Google/IPSOS, Survey of businesses with less than 250 employees, June 2011.Wednesday, April 24, 13
    • Businesses that can be found online are growing fasterOver the next three years, businessesthat use the web expect to grow 40%faster than those that dont.Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012Wednesday, April 24, 13
    • Wednesday, April 24, 13
    • Netflix Bankrupted & Destroyed BlockbusterWednesday, April 24, 13
    • Website Design Tips10Wednesday, April 24, 13
    • Meet your customerIf you had 3 seconds to getHomer Simpson’s attention.What would you offer him?Wednesday, April 24, 13
    • Wednesday, April 24, 13
    • Website DesignWednesday, April 24, 13
    • Phone, Address & EmailWednesday, April 24, 13
    • VideoWednesday, April 24, 13
    • Easy To Read TextWednesday, April 24, 13
    • Easy To UseWednesday, April 24, 13
    • 5 Website Design Tips•Focus On Your Customer•Clearly List Your Phone, Address & Email•Use Targeted Keywords•Make It Easy To Use•Make It Easy To Read•Look At Your Competitors WebsiteWednesday, April 24, 13
    • Search Engine OptimizationVWednesday, April 24, 13
    • 20Wednesday, April 24, 13
    • Types of Google SearchesWednesday, April 24, 13
    • Organic Search Engine OptimizationGoogle Pulls content directly from Your websiteWednesday, April 24, 13
    • Organic Search Engine OptimizationGoogle Pulls content directly from Your websiteWednesday, April 24, 13
    • Paid Search (Google Adwords)How its works•Pick Keywords•Set budget•Create AdsWednesday, April 24, 13
    • How it works: Picking KeywordsWhen people search the web, they tend to usespecific phrases like “yoga studio in Baltimore,”rather than general ones like “yoga.”Wednesday, April 24, 13
    • How Adwords Works:CostHow much you invest is up to youYou’ll start by choosing a daily budgetyou’re comfortable with.Only pay for resultsYoure not charged when your ad isdisplayed, but only when someone clickson your ad to go to your website.Youre in control of your cost-per-clickAs an advertiser, you set the price yourewilling to pay for each prospectivecustomer.Wednesday, April 24, 13
    • How Adwords Works: Creating AdsAds, like keywords, help peopledecide if your business is whatthey’re searching for.A yoga studio, for example, mightwant to create one ad forbeginners and another for moreadvanced classes.Wednesday, April 24, 13
    • Goggle Maps/Local SearchYour customers look for products & services near themWednesday, April 24, 13
    • Google +Customers Can Read Reviews & Learn More About You BusinessWednesday, April 24, 13
    • 5 Search Engine Optimization Tips•Content Is King•Setup Local Profiles•Use Targeted Keywords•Create Social Media Profiles•Look into Adwords•Look At Your Competitors WebsiteWednesday, April 24, 13
    • Online VideoWednesday, April 24, 13
    • The Power Of VideoVWednesday, April 24, 13
    • Wednesday, April 24, 13
    • Video Ranks High in Google SearchesVWednesday, April 24, 13
    • Video SampleWednesday, April 24, 13
    • 5 Tips For Using Video•Start Small•Keep It Short•Have A Plan & Stay On Topic•Setup a YouTube Channel•Share On Social Media,Website & YoutubeWednesday, April 24, 13
    • Social MediaWednesday, April 24, 13
    • Wednesday, April 24, 13
    • Wednesday, April 24, 13
    • Wednesday, April 24, 13
    • Social Media Tips•Start Somewhere and Start Small•Join Specialized Networks•Ask Lots of Questions•Be Dedicated for the Long Haul•Join the ConversationWednesday, April 24, 13
    • Mobile MarketingWednesday, April 24, 13
    • These are your customersWednesday, April 24, 13
    • Wednesday, April 24, 13
    • What customer seeWednesday, April 24, 13
    •  A scaled down version of your Website Easy & quick way to get information A summary of your key points Loads fast & easy to make contact Be available 24/7 & anywhereWhat is a Mobile Website?Wednesday, April 24, 13
    • A Mobile Website In ActionWednesday, April 24, 13
    • Mobile AppsApps are unique because your customers choose to download your appand put in on their phone. That means they are welcoming yourcommunication because they want to know more about your products &services.Benefits• One-touch access to your contact information• Build relationships & Generate repeat business• Connect you with on-the-go consumersWednesday, April 24, 13
    • Use these tools to build brand preference, drive transactions, andincrease customer loyalty.APPS MOBILE WEBPlatform IndependentRich ExperienceBrand ExtensibleEasily PublishableNo — A separate application isrequired for each platform.Yes — The mobile web is accessibleon each platform.Yes — Apps can take totaladvantage of native features.Yes/No — With work, some nativefeatures can be used.Yes — Apps are a great extensionof your brand.Yes — Mobile sites are a greatextension of your brand.No — Apps require a lengthyapproval process for release.Yes — Updating a mobile site takesmere minutes.Traditional Apps vs Mobile Web AppsWednesday, April 24, 13
    • QR Codes A QR code is only as good as it’s landing page… SMART QR Codes:• Point to mobile optimized landing pages• Grab attention• Help spread mobile coupons• Build lists of mobile phone users• Run better marketing metrics• Easily share mobile media (photos/videos)• Achieve marketing objectives!Wednesday, April 24, 13
    • 5 Tips For Going Mobile•Test your website on a cell phone•Offer basic contact information•Get a Mobile Website•Use QR codes to connect with customers•Offer deals and discountsWednesday, April 24, 13
    • QuestionsWednesday, April 24, 13
    • 1. Your Website Must Be User Friendly2. Use Video educate customers3. Social Media is about building relationships4. Reach Customers anytime & anywhere with Mobile5. SEO: Make sure customers can find you5 Ways to Attract MoreVisitors to Your WebsiteWednesday, April 24, 13
    • To put it bluntly: If your business isn’tonline, it might as well be invisible.Wednesday, April 24, 13
    • Keep up with your customersWednesday, April 24, 13
    • What Will You Choose?Wednesday, April 24, 13
    • How To Contact MeSterlingMcKinleyspeaksMckinleyMediaGroupMckinleyMediaGpCall: 410-630-128 ext.1Email: sterling.mckinley@gmail.comSterlingMcKinleWednesday, April 24, 13