Customer Relationship Management using Direct Digital Marketing
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Customer Relationship Management using Direct Digital Marketing

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3Targeted Direct Marketing enables your business to directly communicate with your customer base using electronic or print medium. ...

3Targeted Direct Marketing enables your business to directly communicate with your customer base using electronic or print medium.
- Email Marketing
- Mobile Marketing
- Social Media Marketing (Twitter, Facebook, Blogs etc)
- Direct Mail Marketing
- Guest Satisfaction Surveys, Polls
- Customer Loyalty and Rewards ProgramsCustomer data is core ingredient of direct marketing. So, collection of customer opt-in data becomes essential for a business to be successful in direct marketing. Similarly, collecting customer feedback systematically is essential for understanding guest satisfaction and for improving customer service.

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  • Nice presentation, the true value in building relationships is how much you can give away. Keep up the good work.

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Customer Relationship Management using Direct Digital Marketing Customer Relationship Management using Direct Digital Marketing Presentation Transcript

  • Customer Data Collection Simplified!  Email Lists  Birthday Clubs  Guest Surveys  Twitter Opt-in  Loyalty & Rewards Programs  Email Marketing  Mobile Marketing  Social Media Marketing © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 1
  • Customer Relationship Management Customer is the most valuable asset for any business. You see them come and go every day at your business. It costs 5 times as much money to find a new customer than it does to get a current customer to come back and do business with you.  Are you keeping track of the customers visiting your business?  How do you communicate with the customer after they leave your store front?  What are you doing to understand if a customer is leaving satisfied or not?  What is the motivation for the customer to visit your business when there are so many options?  How do you entice them to come back?  Are you rewarding your loyal customers? © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 2
  • Customer Relationship Management Targeted Direct Marketing enables your business to directly communicate with your customer base using electronic or print medium.  Email Marketing  Mobile Marketing  Social Media Marketing (Twitter, Facebook, Blogs etc)  Direct Mail Marketing  Guest Satisfaction Surveys, Polls  Customer Loyalty and Rewards Programs Customer data is core ingredient of direct marketing. So, collection of customer opt-in data becomes essential for a business to be successful in direct marketing. Similarly, collecting customer feedback systematically is essential for understanding guest satisfaction and for improving customer service. © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 3
  • Customer Data Collection Challenges Some of the challenges of customer data collection for physical store-front businesses are:  In-store Customers: Majority of the customers for brick and mortar businesses are at their store-front rather than online, so having online only customer input collection would not work.  Low Response Rates: Customers these days are too sensitive to leave their personal information on a piece of paper. Customers are too busy to remember go online to enroll in the email lists or take surveys after they leave the store.  Customer Data Lacks Quality: Hand written enrollment cards and comment cards are hard to read and decipher and often incomplete or invalid.  Requires Manual Data Entry: Paper signup sheets and comment cards would require manual data entry into the computer system before it can be used in marketing campaigns and analysis.  Rigid and Lengthy Process: Staff needs to collect, organize and store in-store enrollments safely. If third party handles the marketing, then business would need to mail these collected sheets weekly or monthly to offsite for data entry.  Delay in welcoming new customer: From the time customer opts in to your permission email list to the time they get their first email from your business could be anywhere 2 week to 2 months, if and only if it survives the whole process intact.  Lack of Confidentiality: The handwritten comment or e-club enrollment card goes through so many hands before it ever makes it into your customer database or the management. There is every possibility of data filtering, data theft or sale, especially when multiple third parties are involved.  Disjoint Solutions: Independent and disjoint one off marketing solutions for Email Marketing (Paper Email Opt-in Cards, Online Website), Guest Surveys (Phone Surveys, Comment Cards), Online Websites for Twitter, Cell Phone Opt-in for Mobile Marketing etc that share little or no customer data and fail to give a complete 360 view of the customer.  Complexity: The steps, procedures and processes for each marketing channel (print, email, mobile or social media) is different, and involves lot of work, people, systems and vendors.  Total Cost: The cost of the whole process when you consider the steps involved, the opt-in rates, the data quality, effort your business has to put in, etc is very expensive for the business. © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 4
  • Sterizon Solution: Sterizon wiZit Sterizon wiZit: a portable, wireless, Wi-Fi, handheld device for collecting customer information and feedback in-store and in- person at the point of experience. © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 5
  • How it works 1 2 3 4 5 Offer Sterizon wiZit device Customer inputs opt-in, Customer input saved in Directly Market to your End Result to your in-store customers feedback into the device your account/database customer base Email Database Email Marketing Grow Customer Loyalty, Restaurant, Bar, Nightclub Retention & Brand Recognition SMS Database SMS Marketing Increase Guest Satisfaction Your Store Front Survey Responses Survey Analysis Improve Customer Service Spa, Salon, Retail Twitter Followers Increase Sales & Profits Twitter Marketing © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 6
  • Features & Benefits  The Handheld: Stylish flip open design with LCD Color Screen, Backlight, QWERTY keyboard, Rechargeable Battery. Weighs less than 6 ounces and measures approximately 3.5" L x 2.5" W x 1.0" H.  In-store, In-person Electronic Data Collection: Collect your customer data and feedback electronically in-store, in-person at the point of experience using Sterizon wiZit handheld.  Mountable: Setup a mini-kiosk in-store with the  Portable: Let your staff walk around and collect wiZit device in a mountable holder with proper customer opt-in or feedback using the wiZit display around it, and let customers walk up to it and handheld. fill in their information or feedback. © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 7
  • Features & Benefits  Go Green, Go Paperless: Say good bye to paper  Welcoming new customer: Customer email opt- sign up sheets and comment cards. in information is instantly saved into your Email List, and if welcome auto responder email is setup, customer will receive welcome email within a minute of enrolling in your email list.  No Manual Data Entry: Let the customer key-in  Zero Footprint Deployment: Requires NO POS their opt-in information and feedback directly into integration, NO changes to your processes and the handheld. procedures, NO fixtures or changes to your business location. Wi-Fi/Internet is the only requirement. © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 8
  • Features & Benefits  Unified Customer Interaction: Customer interaction with your business is presented in a unified way irrespective of who your marketing provider is and the different marketing channels you are using.  Customizable Interface: Handheld can be customized with custom business logos, title, content, fields, surveys, etc . All customizations install automatically and require no manual intervention. © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 9
  • Features & Benefits  Web Portal Account Access: Access your account online 24x7 using Sterizon Web Portal. Get unified view of all your business locations, marketing data, survey data at the click of bottom from anywhere in the world.  Built-in Multi-Unit Business Support: Sterizon system has built-in support for multi-unit chains and franchises to properly categorize collected information based on business location. Corporate users and business owners can view the performance of all locations in an integrated view in Sterizon Web Portal. © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 10
  • Features & Benefits  Keep your Email Marketing Provider: Provides out of the box integration with popular email marketing providers such as Constant Contact, MailChimp, iContact, Vertical Response, Campaign Monitor, AWeber etc. Has capability to integrate with any external email or SMS system or CRM to save collected customer information in real-time. 1 2 3 Offer Sterizon wiZit handheld to your Customer data saved in your email Customer inputs their email opt-in customers service provider list © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 11
  • Features & Benefits  Superior Data Quality: All customer input is  No Data Loss or Theft: All the customer information immediately validated (required fields, invalid or incorrect collected is instantly and securely transmitted over data etc) with proper feedback before saving the the internet and stored in your account for review, information to the database (such as email list, survey analysis and actions. No human or third-party response database etc) . Having quality customer data intervention of customer input! Customer data is significantly increases the success of your marketing always kept confidential from unauthorized users. campaigns. Customer privacy is respected. © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 12
  • Features & Benefits  One Stop Push Button Solution: A simple and integrated solution for all your data collection needs:  Email List, E-Club, Newsletter List, Birthday Club Opt-in  Mobile Club Opt-in  Twitter Opt-in  Guest Surveys and Opinion Polls  Rewards Club Membership Enrollment  Low Cost of Ownership: With plans starting as low as $20/month, there is nothing in the market that even comes close to what Sterizon has to offer.  No Maintenance  Low Cost  Staff Efficiencies  Requires No Training  Simplicity  Effective  Effortless  Adapts to changing business needs  Flexibility  Hassle Free  Plug-n-Play © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 13
  • Sterizon Products Sterizon offers wide variety of out of the box customer data collection solutions for specific business and industry needs and delivers them through the portable, wireless, handheld device: Sterizon wiZit. Businesses can pick and choose the product subscriptions of their choice to go on the handheld device to meet their specific marketing needs. CORE PRODUCTS Email List, E-Club, Newsletter Opt-in Complete Email Birthday Club Guest Satisfaction Surveys, Polls Twitter Follower Opt-in Visit www.sterizon.com for more information and other products. © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 14
  • Opt-in Email List Building Customer database is an essential ingredient of Direct Email Marketing. Collecting customer opt-in data has been a challenge and a hassle for physical store-front businesses until now with paper enrollment sheets and comment cards. With wiEmailList subscription on Sterizon wiZit handheld, building quality Email Lists is a simple push button solution. Email List or E-Club or Permission List or Mobile Club Birthday Club or Member Club or Email Club Opt-in Mailing List or Newsletter Customer Databases Contact List or Subscriber List Keep your current email marketing platform and provider, and still take advantage of in-store customer data collection using Sterizon wiZit handheld. © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 15
  • Birthday Club Email List Birthday Clubs are a proven way for a business to build direct personal relationship with its customers using Email Marketing, increase customer retention and grow brand loyalty, thus increasing profits! Birthday auto responder sends personalized birthday greeting email to your customers few days before their birthday with discounts, coupons or specials and inviting them to celebrate their special day at your business. With wiBirthdayClub subscription on Sterizon wiZit handheld, you can quickly and effectively grow your birthday club right from your business location. Use online web portal to setup auto responders for new member welcome email and birthday greeting email. © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 16
  • Customer Surveys, Opinion, Polls Understanding guest satisfaction requires going far beyond occasionally glancing over few comment cards. It requires careful analysis of historical comments, ratings, input from customers to understand the trends and to catch negative trends early before they become major problems. With wiSurvey subscription on Sterizon wiZit handheld, you can confidentially and electronically collect customer feedback from the point of experience. Use online web portal to view, graphically analyze and act up on the guest survey responses, feedback, polls etc with unified view of all your business units. Increase guest satisfaction and improve customer service. © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 17
  • Opt-in Twitter Followers Social Media Marketing is here to stay. Why not use it to your business advantage? Twitter gives the business the ability to reach broad customer base on the internet instantly with tweets (short messages of 140 chars or less), and it costs nothing to directly market to them! With wiTweet subscription on Sterizon wiZit handheld, get your customers follow you on twitter right from your business location. Use twitter to send out daily specials, weekly offers, or engage the customer with trivia and giveaways to build strong customer loyalty and to drive more foot traffic to your store-front. Use twitter to promote and raise awareness about your other marketing activities such as Email Lists, Birthday Clubs, Newsletters, Facebook Fan Pages, Mobile Marketing deals etc. © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 18
  • Industries Serviced  Automotive Dealerships and Service  Restaurants, Bars, Nightclubs, Pubs  Hotels, Motels  Spa & Salons  Retail Stores & Outlets  Golf Courses & Country Clubs  Dental Care, Vision Care, Animal Care, Therapy Centers  Chain & Franchise Businesses  Religious Places like Churches  Tradeshows, Conventions, Conferences & Events © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 19
  • Pricing Pricing packages starting as low as $20/month* *For available packages, pricing, terms, restrictions, and FAQ please visit http://www.sterizon.com/ © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 20
  • More Information For more information, please visit www.sterizon.com Product Data Sheets Product Demonstration Videos Product Screen Shots Industry Solutions Online Help, Documentation & Tutorials Pricing Packages Reseller, Affiliate Programs Frequently Asked Questions Contact Information Sales & Support © STERIZON LLC | WWW.STERIZON.COM | SUPPORT@STERIZON.COM | Twitter @STERIZON 21