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MODXpo 2013 - Power to the enduser
 

MODXpo 2013 - Power to the enduser

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We're creating awesome websites and applications using MODX, but being a developer usually brings one downside: we're bad at empathising with our end-users. This talk is about optimising MODX for your ...

We're creating awesome websites and applications using MODX, but being a developer usually brings one downside: we're bad at empathising with our end-users. This talk is about optimising MODX for your end-users. I'll be talking about must-have extra's, easy-to-implement form customisation, brilliant TV's, which you should always use, and of course, a healthy portion of SEO.

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    MODXpo 2013 - Power to the enduser MODXpo 2013 - Power to the enduser Presentation Transcript

    • MODXpo 2013 Köln Power to the end-user
    • Gauke Pieter Sietzema Lead developer, CTO at Sterc ! twitter.com/gpsietzema linkedin.com/in/gpsietzema www.sterc.nl MODXpo 2013 - Power to the end-user Fail compilation Köln
    • What to expect? Creating a content workflow Getting your client to use that workflow Getting your client to use MODX without continuous help from you MODXpo 2013 - Power to the end-user
    • Workflow ! The flow or progress of work done by a company, industry, department, or person. MODXpo 2013 - Power to the end-user
    • Workflow Define a clear goal for your websites Create a workflow around that goal MODXpo 2013 - Power to the end-user
    • Sterc’s goal ! It's our business aim to translate your strategic organization goals to online success! MODXpo 2013 - Power to the end-user
    • Sterc’s goal == Get loads of traffic to our clients’ websites and transform them into conversions MODXpo 2013 - Power to the end-user
    • Sterc’s goal == Get loads of traffic to our clients’ websites and sell them stuff online MODXpo 2013 - Power to the end-user
    • This starts with SEO MODXpo 2013 - Power to the end-user
    • Search Engine Optimization !== Conversion Optimization Search Engine Optimization (SEO) is meant to generate traffic to your site Conversion Optimization (CO) is meant to convert visitors into clients (conversion) MODXpo 2013 - Power to the end-user
    • SEO + CO Think over all content you put up on your website Google changed, becomes more human-like Find a good balance between SEO + CO MODXpo 2013 - Power to the end-user
    • What we tell our clients Focus on 1-3 keyword(s) or keyword phrase(s) per page All your content on that page should be relevant to that keyword/phrase, especially: Page title Page URL META Description Content: h1-h6 + paragraphs MODXpo 2013 - Power to the end-user
    • Too much freedom for clients MODXpo 2013 - Power to the end-user
    • Form customization Access policies Manager plugins File restrictions (size and name: FileSluggy) Style alterations in the manager Naming conventions to suit your goals & workflow MODXpo 2013 - Power to the end-user
    • Less is more MODXpo 2013 - Power to the end-user
    • MODXpo 2013 - Power to the end-user
    • MODXpo 2013 - Power to the end-user
    • SEO Pro SEO Pro MODXpo 2013 - Power to the end-user
    • Additional SEO options Meh… MODXpo 2013 - Power to the end-user
    • Meet “SEO Tab” A new package by Sterc MODXpo 2013 - Power to the end-user
    • SEO Tab beta MODXpo 2013 - Power to the end-user
    • SEO Tab beta MODXpo 2013 - Power to the end-user
    • SEO Tab beta MODXpo 2013 - Power to the end-user
    • SEO Tab beta MODXpo 2013 - Power to the end-user
    • SEO Tab beta MODXpo 2013 - Power to the end-user
    • Actual content editing MODXpo 2013 - Power to the end-user
    • Actual content editing, redefined MODXpo 2013 - Power to the end-user
    • Awesome, right? MODXpo 2013 - Power to the end-user
    • Good News! They are free to download at: sterc.nl/modx/seotab sterc.nl/modx/seopro Available on Github next week Also: Google Analytics Dashboard Widget will be released on Github MODXpo 2013 - Power to the end-user
    • What’s your best manager optimization? XL MODXpo 2013 - Power to the end-user Fail compilation Köln
    • That’s it folks, thanks! ! twitter.com/gpsietzema linkedin.com/in/gpsietzema 
 www.sterc.nl MODXpo 2013 - Power to the end-user Fail compilation Köln