Austin Twestival 2011
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Austin Twestival 2011






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Austin Twestival 2011 Austin Twestival 2011 Presentation Transcript

  • Twestival is a lot more than “Just Twitter.”Twestival is a groundbreaking global movement that pioneered the promisesocial media holds to organize and collaborate to positively impact ourcommunity. Since 2009, in cities across the globe, the Twestival phenomenonhas raised $1.2 million for important causes through grassroots volunteerorganizing.Austin, the city where Twitter launched, is hosting Austin Twestival Local onMarch 24, 2011. 100% of all proceeds raised through ticket sales anddonations will directly support the beneficiary organization - Austin Meals onWheels and More. Our goal is to raise at least $5,000 in funds and increaseawareness for this important cause.
  • Twestival organizers created community buy-in by asking an existing communityof past supporters to nominate worthy charities. This year our selected nonprofitbeneficiary organization is Austin Meals on Wheels and More.Meals on Wheels is an essential community service that seeks to nourish andenrich the lives of the homebound and other people in need through programsthat promote dignity and independent living. Meals on Wheels and Moredelivers hot meals each weekday to individuals in need and provides additionalservices, such as transportation to medical appointments and phone friends,that further assist the lives of those who are homebound.
  • Meals on Wheels and More Services include:• Meals and groceries to homebound clients• Transportation to medical appointments• Assistance with veterinary care for the furry friends of those in need• Home repairs to ensure clients’ safety• Nutritious evening meals to low income children• Care and companionship through routine phone calls to clients• Care for patients suffering from Alzheimer’s Disease or dementia with caregivers that need breaks• Social opportunities for seniors to gather for games, exercise and lunch
  • Austin Meals on Wheels and More enriches the lives of 2,400 people in needdaily, and distributes over 1 million meals annually.Texas rates 8th in the country for seniors living below the poverty line and 11thfor seniors living with a disability. These adults have contributed to ourcommunity, and we have a duty to protect and care for them while respectingtheir dignity. Austin Twestival is proud to support this essential nonprofit resource, an organization that has received a four star rating from the independent Charity Navigator for five consecutive years.
  • The vision for Austin Twestival 2011 isa fun offline fundraising event thatwill allow supporters to gather for afun night for a great cause. We planto attract 300+ socially savvyparticipants, offer food, provideunique and talented entertainment,and feature a Meals on Wheelsrepresentative.We will be building buzz about theevent through outreach to traditionaland online media, as well as hostingcontests. We will give prizes for thebest blog post, the best social sharerbased on web traffic, and the bestphoto. Blog posts and photos will bejudged by number of Facebook likes.
  • Corporate Sponsorship Benefits100% of your donation will benefit Austin Meals on Wheels and will be 100%tax deductible. All traditional event expenditures will instead be securedthrough in kind donations.Sponsor - $1,000• Logo highlighted on Twestival website home page• Thank you post on Facebook Page that will include your logo• Listed as a Sponsor on Facebook Fan and Event Pages• Logo highlighted on Meals on Wheels and More’s Twestival landing page• Thank you post on Meals on Wheels and More’s Facebook Page• Logo on own event signage• Thank you tweets from at least three Twestival Team members during high traffic hours• Thank you tweet from @MealsonWheels• Thank you tweets before, during and after the event from the official @AustinTwestival account• Sponsor mention by event emcee
  • Corporate Sponsorship BenefitsPartner - $500• Listed on website home page• Listed as Sponsor on Facebook Event Page• Listed on Meals on Wheels and More’s Twestival landing page which will also be pushed out with a thank you message on the organization’s Facebook page and Twitter account, @MealsonWheels• Thank you tweets before and after the event from the official @AustinTwestival account• Sponsor mention by event emcee