Stephanie Wereley Personal Brand

PERSONAL BRAND STATEMENT I'm a confident professional dedicated to supporting Canadian fine art and design through Media Relations. GOAL To strengthen the professional content of my online personal brand between now and graduation in preparation for job interviews with public relations agencies located in Ottawa, Canada.

PERSONAL BRAND STATEMENT

I'm a confident professional dedicated to supporting Canadian fine art and design through Media Relations.

GOAL

To strengthen the professional content of my online personal brand between now and graduation in preparation for job interviews with public relations agencies located in Ottawa, Canada.

TARGET AUDIENCE PR agency professionals located in central Ottawa who hold the power to make hiring decisions KEY MESSAGES - I conduct myself in a professional manner. - I have the confidence to engage in direct communication without pretence. - I support Canadian media and Canadian media content. - I admire great design skills and support the fine arts. - My ultimate goal is to work in Media Relations. - My ideal job would be to perform public relations for the National Portrait Gallery of Canada.

TARGET AUDIENCE

PR agency professionals located in central Ottawa who hold the power to make

hiring decisions

KEY MESSAGES

- I conduct myself in a professional manner.

- I have the confidence to engage in direct communication without pretence.

- I support Canadian media and Canadian media content.

- I admire great design skills and support the fine arts.

- My ultimate goal is to work in Media Relations.

- My ideal job would be to perform public relations for the National Portrait

Gallery of Canada.

MEASURABLE OBJECTIVES Attitude To earn recognition from PR agency professionals located in central Ottawa as a talented student of PR. Awareness To generate increased online awareness measured by blog hits, twitter followers, and resume views among PR agency professionals located in central Ottawa. Behaviour To earn a full-time job offer from a PR agency in central Ottawa by October 2010.

MEASURABLE OBJECTIVES

Attitude

To earn recognition from PR agency professionals located in central Ottawa as a

talented student of PR.

Awareness

To generate increased online awareness measured by blog hits, twitter followers,

and resume views among PR agency professionals located in central Ottawa.

Behaviour

To earn a full-time job offer from a PR agency in central Ottawa by October 2010.

STRATEGY - Use twitter as a microblog to strengthen personal brand. - Strengthen online personal brand by increasing online participation in social media apps. - Increase networking opportunities among Humber PR Certificate students. - Increase networking opportunities among PR professionals. - Make preparations to make a more to Ottawa. - Familiarize myself with the content of http://ottawastreetstyle.wordpress.com. - Update resume on all relevant professional job and networking websites. - Make myself more attractive to potential Ottawa employers by improving my French language skills .

STRATEGY

- Use twitter as a microblog to strengthen personal brand.

- Strengthen online personal brand by increasing online participation in social

media apps.

- Increase networking opportunities among Humber PR Certificate students.

- Increase networking opportunities among PR professionals.

- Make preparations to make a more to Ottawa.

- Familiarize myself with the content of http://ottawastreetstyle.wordpress.com.

- Update resume on all relevant professional job and networking websites.

- Make myself more attractive to potential Ottawa employers by improving my

French language skills .

CHANNELS - Twitter - LinkedIn - Workopolis.com - Monster.com - http://ottawastreetstyle.wordpress.com - HumberPR classmates’ blogs

CHANNELS

- Twitter

- LinkedIn

- Workopolis.com

- Monster.com

- http://ottawastreetstyle.wordpress.com

- HumberPR classmates’ blogs

TACTICS - Find professionally relevant people on Twitter to follow. - Purchase student memberships of IABC and CPRS. - Update resume on LinkedIn. - Add professionally relevant contacts on LinkedIn. - Leave at least 10 professionally relevant comments on blogs. - Update resume on Workopolis. - Update resume on Monster. - Add ottawastreetstyle.wordpress.com to Google reader. - Write 5 guest blogs. - Subscribe to French blogs and podcasts. - Do research on Ottawa public relations agencies. - Initiate contact with ottawastreetstyle.wordpress.com web master.

TACTICS

- Find professionally relevant people on Twitter to follow.

- Purchase student memberships of IABC and CPRS.

- Update resume on LinkedIn.

- Add professionally relevant contacts on LinkedIn.

- Leave at least 10 professionally relevant comments on blogs.

- Update resume on Workopolis.

- Update resume on Monster.

- Add ottawastreetstyle.wordpress.com to Google reader.

- Write 5 guest blogs.

- Subscribe to French blogs and podcasts.

- Do research on Ottawa public relations agencies.

- Initiate contact with ottawastreetstyle.wordpress.com web master.

CRITICAL PATH Nov 15 - Add ottawastreetstyle.wordpress.com to Google reader. - Find 5 professionally relevant people on Twitter every month to follow. [ongoing] Dec 1 - Begin professionally-related stand-alone blog entries. [ongoing] - Do research on Ottawa public relations agencies. - Update resume on LinkedIn. - Purchase student memberships of IABC and CPRS. Jan 1 - Update resume on Workopolis. Update resume on Monster. - Write 5 guest blogs. - Write at least 5 professionally relevant comments on blogs. - Add professionally relevant contacts on LinkedIn. Feb 1 - Subscribe to French blogs and podcasts. - Have at least 5 guest blog entries on my blog. Mar 1 - Write at least 5 additional professionally relevant comments on blogs. Apr 1 - Ensure research on Ottawa public relations agencies are up to date. May 1 - Ensure resumes on Workopolis, Monster and LinkedIn are up to date. - Initiate contact with ottawastreetstyle.wordpress.com web master.

CRITICAL PATH

Nov 15 - Add ottawastreetstyle.wordpress.com to Google reader.

- Find 5 professionally relevant people on Twitter every month to follow. [ongoing]

Dec 1 - Begin professionally-related stand-alone blog entries. [ongoing]

- Do research on Ottawa public relations agencies.

- Update resume on LinkedIn.

- Purchase student memberships of IABC and CPRS.

Jan 1 - Update resume on Workopolis. Update resume on Monster.

- Write 5 guest blogs.

- Write at least 5 professionally relevant comments on blogs.

- Add professionally relevant contacts on LinkedIn.

Feb 1 - Subscribe to French blogs and podcasts.

- Have at least 5 guest blog entries on my blog.

Mar 1 - Write at least 5 additional professionally relevant comments on blogs.

Apr 1 - Ensure research on Ottawa public relations agencies are up to date.

May 1 - Ensure resumes on Workopolis, Monster and LinkedIn are up to date.

- Initiate contact with ottawastreetstyle.wordpress.com web master.