Social Media for Small Business


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social Media for Small Business

  1. 1. How to make social media work for your small business Originally presented on September 8, 2012To Entrepreneurs and small business owners as a beginners guide to social media. Presented by: Stephanie Sigel, social media specialist Twitter: @StephSigel
  2. 2. What can social do for my business? Everything that the telephone, print and in- store can do, and more!  Build/strengthen relationships with your customers (Customer Service)  Respond to consumers’ questions/comments (Customer Service)  Generate leads/referrals (Sales)  New products/offers (Marketing/PR)  Monitor conversations about your business/industry (Market Research!)
  3. 3. Is social for B2C more than B2B? No, both can use social media. How many of you are currently using some form of social media for your business? • Facebook • Geo-location – ie. • Twitter Fourquare • Google+ • Daily deals • LinkedIn • Forums • Blog • Photo-sharing ie. Flickr • Instagram • Social Bookmarking – • Pinterest ie. Digg, StumbleUpon, • YouTube or Vimeo, Reddit other video
  4. 4. Do you use social media for your business? 100 90 80 70 60 50 B2B 40 B2C 30 20 10 0 Yes No Source: 2012 Social Media Marketing Industry Report
  5. 5. Businesses vs Platforms Facebook TwitterYouTube/ other video LinkedIn Blogs Google+ B2C Photo-sharing B2B Forums Geo-location Social Bookmarking Daily Deals 0 20 40 60 80 100 Source: 2012 Social Media Marketing Industry Report
  6. 6. Which platform is right for my business? B2C’s most popular platform is Facebook B2B tends to use Twitter, LinkedIn, blogs and Google+ more than B2C Where you invest your time and effort depends on your business and most importantly, where your customers are
  7. 7. LinkedIn Top Uses: networking, recruiting, lead generation. How many of you are on LinkedIn? How many groups are you a part of? Do you actively use it to engage/network with customers and other businesses? Check it out!
  8. 8. LinkedIn Best Practices:  Post daily/weekly to your company profile  Ask employees (current/previous) to link up  Ensure CEO maintains own active profile  Confirm URL  Post new positions/opportunities  Follow other companies & your customers/prospects  Join groups/Start your own
  9. 9. Example Groups Toronto Entrepreneur Alliance Entrepreneur’s Network The Indus Entrepreneur Small business network for startups Small business online community Photography Industry Professionals Paints and Coatings Doors and Windows Manufacturers Group
  10. 10. Twitter Top Uses: Follow customers, similar brands, receive news, share updates, and most of all TALKING! How many on Twitter? Do you actively respond to customers, share news/updates, follow similar businesses and retweet industry news/trends? Start now!
  11. 11. Twitter Best Practices  Tweet multiple times daily - min 3; max 1 per hour  Retweet and reply often  Follow 1:1 ratio  Use hashtags  Create lists  Use link shortener (ie.
  12. 12. Blog Top Uses: Share company news/updates; opinion on industry news/trends; offer value to consumers (how tos, best products, etc) How many are currently writing a company blog? Are you actively posting (daily/weekly), responding to comments, and sharing posts via other social sites? Start a blog!
  13. 13. Blog Best Practices  Blog regularly, be it daily, weekly or monthly – keep to a schedule  Topics: Don’t only write about what you want to say, but what your customers want to know  Share on Facebook/Twitter/others  Link to your favourite/similar blogs on your blog roll  Include key words in title, meta data.  Encourage employees to use/share it
  14. 14. Facebook Pages Top Uses: Post company news/updates, respond to customer questions/comments, share other valuable content of interest to your network. How many are using Facebook? Do you actively post (daily, weekly) respond to comments? Create your Page
  15. 15. Facebook Best Practices:  Post 1-2 updates daily  Use photos 80 %, include links to your site  20% video or other media  Do not automate content  Tag other pages  Integrate into website
  16. 16. Shortening Tool Top Uses: shorten long links, track clicks, geographical data and other insights. How many are using a shortening tool? (ie., tiny.url, )? Shorten a link -
  17. 17. Others Google +: social network offering live video chats and targeted publishing (via circles) Pinterest: create pin boards of your favourite photos/videos linking to their source. Instagram: optimized photo-sharing mobile platform The list is endless, but start with major players that make sense for your businesses. Start with one, master it, and move on to the next.
  18. 18. How do I measure ROI? #1 question asked by business owners and brands No easy answer, but it helps if you set strategic objectives, monitor growth and use meaningful metrics. A more useful term for measuring social media is Return on Engagement (ROE)  This can be measured by likes, comments, shares, retweets, clicks, views, repins, etc. But providing a service or product is no longer enough. To be a truly social company ask yourself,  "What is that thing we can do to help make our customers lives simpler, less confusing, less alienating, more efficient, more meaningful and just plain better?” (Tara Hunt, 2012 _facebooks_empire.html)
  19. 19. Social Businesses Here are some ideas for your wedding/event. I also take beautiful photos.
  20. 20. Social Businesses
  21. 21. Social Businesses
  22. 22. Social Businesses
  23. 23. Social Churches
  24. 24. Start Connecting!Today’s Attendees:Nicole Hackett - Photographer My Hide a Hook, Website hideahook.comLinkedIn D Hubb Designs –Angelo Lantosca, Devine Painters Fashion, DressmakingWebsite Facebook LinkedInLinkedIn, Facebook Cucina Maione - BakerJim Drakopoulos - Musician and FacebookJewelryFacebook Mel’s Catering and Party Planning Facebook pageGreg Morrison -Entrepreneur, Business Development Pllight – Industrial LightingLinkedIn WebsiteTwitter GregoryMorriso1 – Musician Stephanie Sigel - Social Twitter: @stephsigelFacebook, Twitter, YouTube