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Ways to Get
More Visibility in the
LinkedIn News Feed
@stephsammons
Your LinkedIn updates are reaching
fewer members of your network
these days.
LinkedIn is filtering status
updates in member news feeds.
“Top updates” are the default display
and they’re shown according to
LinkedIn’s internal ranking algorithm.
LinkedIn wants to display status
updates in the news feed that are
relevant and personalized to each
member.
If you want your status updates to be seen
by your connections and beyond, you will
need to be more strategic about your
sharing.
Here are some suggestions for
increasing the visibility of your
LinkedIn status updates:
Make Your Updates
Highly Relevant
Just because something is
interesting to you doesn’t mean it
will be interesting to your network.
6 out of 10 members
are interested in
industry insights.
They want informative, useful, and
interesting insights that can help
them improve, achieve more, or
overcome a challenge.
Utilize Image Posts
Image posts (where you actually
upload an image file) take up more
real estate than link posts.
With image posts, you can add a
message & a link to your status update
along with the image you upload.
You can also include a link within the
text area of your status update even
when it’s an image post.
Share Relevant
Slideshare
Decks and Videos
Slideshare is a great way to
repurpose your content and
make it more visual.
Shared slidedecks from Slideshare and
videos from YouTube will play inline in
the news feed when clicked on.
Using this type of visual content for
your status updates can create
higher engagement.
Ask Relevant
Questions
Relevant questions can get your
network to engage with you.
Post a question by itself
(consider incorporating an
image for greater visibility).
Or add your question within
the text area for any status
update that you share.
Personalize Your
Status Updates
Regardless of the type of update
you share on LinkedIn, personalize it
with your own commentary.
Personalization allows you to
provide context for the updates
you share.
This provides a better opportunity to
spark engagement and create common
connection points with your network.
Leverage LinkedIn
@mentions
LinkedIn allows you to @mention
anyone in your 1st degree network
within a status update.
The people (and companies) you
mention in status updates almost
always comment on the update.
Make sure when you use
@mentions that you have
good reason to.
Post Updates More
Frequently
Frequency seems to
matter when it comes to
visibility on LinkedIn.
But be careful not to post too many
or you run the risk of being hidden by
your connections.
Posting 3 updates per
weekday is a safe bet.
Increase Your
LinkedIn
Activity Level
Becoming more active on LinkedIn
can increase your visibility in the
news feeds of your connections.
LinkedIn’s groups functionality let’s
you see updates from people
commenting on groups you belong
to in your own news feed.
When you like or comment on
group discussions, you also have an
opportunity to gain visibility in the
news feeds of your connections.
Strive for
Engagement
Getting lots of views on your
status updates is great, but
views don’t grow your reach.
When you like or comment on
group discussions, you also have an
opportunity to gain visibility in the
news feeds of your connections.
Likes, shares, and comments on
your updates can expand your
visibility and reach beyond your 1st
degree network.
Post at the
Right Times
LinkedIn is a professional
network. It is more active during
work hours and weekdays.
Mornings are more active than
afternoons and evenings. Weekends
aren’t nearly as active as weekdays.
Share status updates consistently
throughout weekdays at various
times.
Measure
Your Success
Watch how your status updates
affect your profile views. More
activity leads to more profile views.
Profile views lead to good things
such as more relevant connections,
more engagement, and even more
visits to your website!
Are you harnessing the
power of LinkedIn to
grow your business?
Learn how to build LinkedIn
influence and boost your
business success!
Grab your FREE
TIP SHEET:
9 Quick Tips
to Boost Your
LinkedIn
Influence
Grab your FREE
TIP SHEET:
9 Quick Tips
to Boost Your
LinkedIn
Influence

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11 Ways to Get More Visibility in the LinkedIn News Feed