THE ADVERTISING CAMPAIGN PLAN FOR
PRESENTED BY:MARKETROUPE ADVERTISING COMPANY
Pioneer Business School in the                     Poor enrollment processes in FEU-IABF.   Philippines Sending of student...
FEU-IABF is positioned as one of the leadingand pioneering business school in the Philippines                  for most of...
“DISOVER SOMETHING BIG”•Quality degree programs tochoose on.•Professors know what they areteaching.•Actual business simula...
•Trisha Mae R. De Leon, 15•A graduating high school student at Colegio SanJose de Alaminos•An active tennis player•Loves t...
PRACTICAL   SMART
Broadsheet &  Magazine
POSTERS
LEAFLETS, FLYERS
BROCHURE
PRINT AD: POSTERS, BROADSHEET & MAGAZINE                  P 4, 588, 740.00TV AD: TV PARTOL & 24 ORAS                      ...
FEU IABF Advertising Plan
FEU IABF Advertising Plan
FEU IABF Advertising Plan
FEU IABF Advertising Plan
FEU IABF Advertising Plan
FEU IABF Advertising Plan
FEU IABF Advertising Plan
FEU IABF Advertising Plan
FEU IABF Advertising Plan
FEU IABF Advertising Plan
FEU IABF Advertising Plan
FEU IABF Advertising Plan
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FEU IABF Advertising Plan

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This is the powerpoint presentation slide that we used during the Final round of the Advertising competition of our school. We won the second place here.


Please do not claim it as your own.

Published in: Education, Business
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FEU IABF Advertising Plan

  1. 1. THE ADVERTISING CAMPAIGN PLAN FOR
  2. 2. PRESENTED BY:MARKETROUPE ADVERTISING COMPANY
  3. 3. Pioneer Business School in the Poor enrollment processes in FEU-IABF. Philippines Sending of student leaders in countries abroad for Other colleges/universities offering better quality ofacademic purposes. It is also a way for the student education for students resulting to heavy competitionleaders to promote the university.
  4. 4. FEU-IABF is positioned as one of the leadingand pioneering business school in the Philippines for most of the middle classes.
  5. 5. “DISOVER SOMETHING BIG”•Quality degree programs tochoose on.•Professors know what they areteaching.•Actual business simulation ofprojects.•Superior on-the-job trainingprogram for graduating students.•Masteral and Doctorate Professors•Renovated buildings andclassrooms•Improved gadgets and facilities•AFFORDABLE TUITION FEES
  6. 6. •Trisha Mae R. De Leon, 15•A graduating high school student at Colegio SanJose de Alaminos•An active tennis player•Loves to draw and a member of sketch club butdefinitely has a sharp mind for business.•The eldest in the family•She have a 2 siblings•Has a mini-business in school where she sellshandmade accessories for her classmates.•Willing to become a successful entrepreneursomeday•Aside from having a small business of her ownshe is also one of the consistent honor students attheir school
  7. 7. PRACTICAL SMART
  8. 8. Broadsheet & Magazine
  9. 9. POSTERS
  10. 10. LEAFLETS, FLYERS
  11. 11. BROCHURE
  12. 12. PRINT AD: POSTERS, BROADSHEET & MAGAZINE P 4, 588, 740.00TV AD: TV PARTOL & 24 ORAS P 5, 307, 000.00RADIO AD: LOVE RADIO & MAGIC 89.9 P 3, 000, 000.00COLLATERALS: BROCHURES & LEAFLETS P 300, 000.00SCHOOL CARAVAN P 800, 000.00AVP P 200, 000.00TOTAL: P 14, 375, 740.00OTHER EXPENSESAD STANDING COUNCIL FEES P 60, 500.00 Radio Ad Making 500.00 Maintenance of Social Networking sites, Email, and websites 5, 000monthly 60, 000.TRANSPORTATION P 150, 000.00TOTAL: P 210, 500.00GRAND TOTAL: P 14, 586, 240.00
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