Transcript of "Top 10 Things I learned in PR Practicum"
Top 10 Things I Learned in Public Relations Practicum<br />By: Stephanie Rachman<br />PRCA 3711/4711 Final Exam<br />
Beginning your job search…<br />Creating a 1. Resume2. Cover letter 3. Reference page<br />Type a resume, cover letter, and reference page on a computer for your potential employer. Use the same header on all so that they coordinate. Send the resume “packet” in a large envelope with the address typed.<br />
Creating a Resume<br />Customize resume to specific position applying for.<br />One page resumes are preferred.<br />List experience starting from most recent and start each bullet point with an action verb.<br />Use terms that pertain to your industry.<br />Include GPA if it is over a 3.0<br />Incorporate class projects that are relevant to the position.<br />Offer links to personal blogs, LinkedIn, or Twitter if they contain interest to potential employer.<br />Use quality paper of a neutral tone that smells like paper (not any outside smells ex. Perfume, smoke, etc.)<br />Include a cover letter and reference page with resume.<br />a positive first impression<br />
Cover Letters and Reference Pages<br />Provides additional information about your experience and skills.<br />Includes why you are qualified for the job you are applying for.<br />Explains reasons for interest in the specific organization and your most relevant experiences. <br />Should be addressed to the specific employer or interviewer.<br />Try not to use “I” and “my”.<br />Sign it!<br />A resume reference page lists people familiar with you and their contact information.<br />List past employers, teachers, or anyone who can give you a positive reference.<br />Ask their permission before listing them as a reference.<br />Have at least 3 or more contacts.<br />Include name, title, company, mailing address, e-mail address and phone number.<br />
Getting Connected…4. The benefits of Social Media<br />Twitter, LinkedIn, PROpenMic & blogs<br />
Social Media<br />Enables users to send and read messages.<br />Stay current with PR trends, news, opportunities.<br />Follow PR industries for internships and jobs.<br />Promotional use.<br />Professional networking.<br />Connect to others in your career field and maintain a list of contact details.<br />Exchange ideas, information, and opportunities<br /><ul><li>Networking for PR students, faculty, and professionals.
Can be useful if pertained to your industry.</li></li></ul><li>An extra step to help get you a job…5. Compiling a portfolio<br />When going to an interview bring a portfolio of sample work along with your resume.<br />
Portfolios<br />Several samples of your best work comprised in a professional portfolio.<br />Use a professional 3-ring portfolio with samples of your work in plastic sleeves so they can be easily accessible.<br />Only include work that pertains to your skills in the particular industry.<br />Prior to the interview, pick at least 3 work samples that you think are the “best” to share and have a copy of each to leave behind with the potential employer.<br />Include your resume and business card.<br />
Job Interviewing…<br />Guidelines to help you make an impression in your interview.<br />What to do 6.Before 7.During 8. After an interview<br />
Dress Professionally<br />Men should wear solid colored suits with ties that you tie and socks with dress shoes.<br />Women should wear pants or a skirt or dress with hosiery, closed toed shoes, a jacket, and nothing low cut.<br />Both genders should have limited non-distracting jewelry, go easy on the perfume/body spray or aftershave, carry a briefcase (or handbag) or just the portfolio, and cut/manicured nails.<br />
Prior to the Interview<br />Create a leave behind for the interviewer, with a copy of your resume and business card.<br />Research the interviewer/company and know some basic facts.<br />Practice answers to questions so you don’t have to take time to think about them during the interview.<br />Be prepared to tell the interviewer about yourself and reasons why you would benefit their company.<br />Turn cell phone on silent or do not bring it in.<br />
During the Interview<br />Make eye contact with the interviewer when you are talking to them.<br />Avoid saying phrases such as “um” and “like”.<br />If there is more than one interviewer make sure to acknowledge all of them.<br />Use portfolio to highlight your skills and tell them briefly about the work and why it is significant, focus on results.<br />Use action verbs and adjectives that pertain to the company.<br />End the interview, telling them how you want them to remember you by.<br />Thank them for their time.<br />
After the Interview<br />Leave a thank you card and stamped envelope in your car, so right after the interview you can write it and send it to the interviewer.<br />E-mail the interviewer right after the interview thanking them for the opportunity.<br />Follow up with the interviewer/ company by calling a couple days after.<br />Also, formally thank the person who got you the interview.<br />
Informational Interview…9.Tips I learned from a PR Professional<br />I interviewed Stephanie Booker, a publicist for Beck Media & Marketing, an entertainment and technology public relation firm located in Los Angeles, California<br />
PR Tips from a PR professional<br />From my interview with Booker, I realized the value of Twitter. She stressed that Twitter is a very important tool in keeping up with PR. I hope to improve my skills using Twitter, so I will be prepared. Also, from her I learned that PR is all about experience and networking.<br />Stephanie Booker<br />
PR Trade Book…10. What I learned from Word-of-Mouth Marketing<br />By: Andy Sernovitz<br />
Word-Of-Mouth Marketing<br />How Smart Companies Get People Talking<br />The 5 Ts of Word of Mouth Marketing<br />There is no specific formula for great word of mouth, mix and match until something works for you.<br />Talkers: Who will tell their friends about you?<br />Topics: What will they talk about?<br />Tools: How can you help the message travel?<br />Taking Part: When should you join the conversation?<br />Tracking: What are people saying about you?<br />
THE END<br />PR Practicum was a useful class that gave me an insight into public relations in the “real” working world.<br />
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