Twitter 101 ppt

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  • 1. * Twitter 101 *
    Presented by
    Stephanie Nelson
    @StephanieNelson
  • 2. Agenda
    Glossary
    Best Practices
    General Twitter Tips
    Personal Twitter Tips
    Q&A
  • 3. Glossary
    @ - The @ sign is used to call out usernames in Tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile.
    Direct Message - Also called a DM. These messages are private between only the sender and recipient. Tweets become DMs when they begin with "d username" to specify who the message is for.
    FF - #FF stands for "Follow Friday." Twitter users often suggest who others should follow on Fridays by tweeting with the hashtag #FF.
    Handle - A user's "Twitter handle" is the username they have selected and the accompanying URL, like so: http://twitter.com/username. (ie Twitter.com/StephanieNelson)
    Hashtag - The # symbol is used to mark keywords or topics in a Tweet. Can search by hashtags to see all messages that include that particular hashtag.
    • ie – in the following message, #sofresh is the hashtag used. If you search #sofresh, all tweets that use that hashtag from all users (whether you follow them or not) will show in the results:KevinBrindley @sarahbradleyclt @StephanieNelson @print4color Great seeing you yesterday at #sofresh - I really enjoyed our conversations.
  • Glossary
    • Mention - Mentioning another user in your Tweet by including the @ sign followed directly by their username is called a "mention". Also refers to Tweets in which your username was included.
    • 4. ie – in the following message, @sarahbradleyclt @StephanieNelson @print4color are mentions:
    KevinBrindley @sarahbradleyclt @StephanieNelson @print4color Great seeing you yesterday at #sofresh - I really enjoyed our conversations.
    • Reply - Tweet posted in reply to another user's message, usually posted by clicking the "reply" button next to their Tweet in your timeline. Always begins with @username.
    • 5. Retweet– Also known as RT. A Tweet by another user, forwarded to you or by you. Often used to spread news or share valuable findings on Twitter.
    • 6. Tweeps/Tweeple– people/friends on Twitter
    • 7. Via – Like a retweet. Used with “@username” to attribute something that you saw with another user. Good when you are not directly quoting word for word, but paraphrasing or passing a link along.
  • General Twitter Tips & Tricks
    • Twitter is all about INTERACTION. So go ahead and start a conversation!
    • 8. It’s a Give & Take – RT your followers if you like what they post. Then they’ll be more likely to RT you as well.
    • 9. If you want something retweeted, try to stick to 120 characters or less – it makes it easier to retweet.
    • 10. Keep your posts relevant to your audience.
    • 11. Post often, but not just for the sake of posting.
    • 12. Think & proofread before you hit send, especially if tweeting from your phone. (In other words, learn from Stephanie’s mistakes.)
  • Following Your Followers
    • 2 Schools of Thought
    • 13. It’s a Must: Thought is that you’re showing your followers respect by following them back, that you believe they also have something important to say.
    • 14. It’s Up to You: You should have the right to decide who you follow and why.
    • 15. I’m of the “It’s Up to You” philosophy. Once you start getting a lot of followers, if you follow all of them back, you’ll never get anything else done. And chances are you won’t be interested in what all of your followers are saying. My tactic is: I check my followers about once every week or so. If I see I have new followers, I go into their profiles and look at the last few items they’ve posted. If they look interesting to me, I follow them back; if not, I don’t.
  • Following Tips
    • Don’t follow more people than you can handle. You’ll get too many tweets and miss the ones that actually interest you.
    • 16. It’s also no crime to unfollow someone, whether it’s because you don’t like what they tweet, they tweet too much for you or for any other reason!
  • Personal Twitter Tips
    • This is a good way to build your personal brand online. Own it. What would you want people to see you sharing?
    • 17. Along the same lines…If you wouldn’t want your mama to see it, don’t post it.
    • 18. Be careful with linking Foursquare with Twitter and Facebook. Don’t post every check-in to both outlets.
    • 19. One, it ups your chances of gaining a stalker (especially if your profile pic is an actual picture of you).
    • 20. Two, not everyone is going to care about your every move. Some check-ins are ok on both, but uncheck one or the other on most check-ins.
    • 21. Be careful of public messages. People following both participants can see both sides of the conversation. If something’s sensitive, DM the person.
  • ?
    Questions?
    If you have any questions, please feel free totweet me at @Stephanie Nelson or send me an e-mail at sbnmarketing@yahoo.com!