Social media for personal branding

Social Media for Personal Branding Setting Yourself Up for Successsbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043

Why Online Branding Is Important❖ 70% of hiring managers say they’ve rejected a candidate based on information they’ve found online. – Washington Post, 1/28/10❖ 37% of employers use Facebook to prescreen applicants. – Huffington Post, 4/12/12❖ 91% of recruiters use social networks to evaluate job applicants. – 2011 Reppler Survey❖ Employers admit they’re looking for resume exaggerations & whether applicant would be a good fit for their culture. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043

Why Social Media Is Important❖ Posts/updates are indexable points for the search engines.❖ Keyword-rich posts will help you get found AND show off your interests & expertise.❖ The more items you have indexed, the more likely you are to show up in search engine results. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043

Strategies/Methods - General❖ Open & Maintain Profiles on the Major Social Outlets❖ Facebook, Twitter, LinkedIn, Google+, Pinterest, Blog.❖ Fill out info completely with keyword- rich content to make them appealing to the search engines. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043

Strategies/Methods - Overview❖ Analyze which social media outlets contain your audience.❖ Where are your potential employers?❖ Compose keyword-rich posts that engage your audience AND read well to the search engines. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043

Strategies/Methods - Facebook❖ Never trust security settings.❖ Friends can give access to your profile - inadvertently or on purpose.❖ New Open Graph Search gives your information without your knowing.❖ Posts and information can be indexed. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043

Strategies/Methods - LinkedIn❖ LinkedIn is considered a search engine in its own right, and the keywords in your profile will allow you to be found by searchers (like headhunters, recruiters, etc.).❖ Personal profiles can be indexed for company name and specialties, as well.❖ Join Groups and participate in their conversations for more indexable points of entry to the search engines. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043

Strategies/Methods - YouTube❖ Take advantage of a YouTube channel - it’s the 2nd largest search engine, only behind Google.❖ Another entry point into SERPs.❖ Google puts emphasis on their own properties & YouTube is Google’s video outlet.❖ Ideas ❖ Presentations. ❖ Video resumes. ❖ Talk about your expertise/passion. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043

Strategies/Methods - Pinterest❖ Another entry point into SERPs.❖ Great way to show off interests, personal & professional!❖ Ideas ❖ Show personality with personal-type pins (ie style, humor, etc.) while still showing professional expertise with professional-type boards & pins. ❖ Pin blog posts, interesting articles, infographics for professional boards. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043

Strategies/Methods - Slideshare❖ Another entry point into SERPs.❖ Allows you to upload any Powerpoint or Keynote presentation.❖ Be sure to use keywords as tags❖ Ideas ❖ Upload class presentations. ❖ Put together a presentation specifically for Slideshare that shows a passion or expertise you have. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043

Strategies/Methods - E-mail❖ Easy place to show professionalism. ❖ Grammar, spelling & punctuation matter! ❖ Do NOT use text-speak.❖ Address matters. Employers & clients pay attention. ❖ Would you hire sexykitty@xyz.com or stephanie@sbnmktg.com? ❖ Would you work with sbnmarketing@yahoo.com or stephanie@sbnmktg.com?❖ E-mail signature is a GREAT place to include links to social media outlets. Show you’ve got nothing to hide! sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043

Important Pieces of the Puzzle❖ Make sure information is the same across channels. ❖ Address, Phone Number, Web Address, E-mail Address, etc.❖ Make sure all pieces send the same message. ❖ Social media. ❖ Resume. ❖ E-mail signature. ❖ Etc. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043

What to Expect for Your Brand❖ OWN IT! Big brands don’t let others define them; neither should you.❖ Know what’s out there about you/your brand. Don’t let your reputation proceed you without you even knowing what it is!❖ Stop thinking search results will appear overnight.❖ Search engine algos change a lot. Do your best & don’t stop trying to learn.❖ Keep an eye on new outlets - which are worth your time? Analyze your audience & where/how you want to be found.❖ Social media can turn into a time suck. Figure out how much you can handle, and handle those things well. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043

So...❖ Questions? ❖ Comments? sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043

Social media for personal branding

by Stephanie Nelson on Jan 29, 2013

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