Personal Branding: Online vs. Offline  Stephanie Nelson SBNMarketing@yahoo.com                          O’REILLY
What is a     Personal Brand?• In the simplest  of terms, your  personal brand  is how you are  perceived by  other people...
Personal Brand:Offline vs. Online       • Offline – how you         present yourself “in real         life”: how you dress, ...
Personal Brand:Offline vs. Online     • Online – what the things       about you on the Internet       say (literally & bet...
Personal Branding:      Why Is It Important?•   70% of hiring managers say they’ve    rejected a candidate based on inform...
Personal Branding:       Why Is It Important?• Big brands don’t let  others determine  what their brands  represent. Neith...
Personal Branding Starting Points           OWN IT!        • First step to success is          to be yourself and to      ...
Personal Branding    Starting PointsOWN IT! – Part 2  • Second step to    success is to be    confident in who you    are ...
Personal Branding      Starting PointsOWN IT! – Part 3  • Most importantly,    define your brand    before someone defines...
Personal Branding Starting Points      • Create a personal        branding        statement. Define how        you want to ...
Personal Branding       Starting PointsIf you don’t have them already, set up youronline profiles.  • Important ones: Linke...
Personal Branding  Starting PointsPurchase your name as a URL…or atleast something close. • Even a basic site is better th...
Personal Branding Starting PointsStart a blog on a topic about which you arepassionate.  • Doesn’t have to be anything rel...
Personal Branding               TipsOffline #1: Present your best self at alltimes.   • You never know who you’re going to ...
Personal Branding TipsOffline #2: Be conscious of yoursetting & act appropriately.  • How you interact with your     friend...
Personal Branding TipsOnline #1 : Do a Google search for yourself.  • Do you like what you see?                           ...
Personal Branding TipsOnline #2: Read your Facebook status updates& Tweets.  • What do they say, individually and when rea...
Personal Branding         TipsOnline #3: Be consistent across yourprofiles with your profile photo, bio, etc.               ...
Personal Branding TipsOnline AND Offline • Don’t give up!                           O’REILLY
Personal Branding TipsOnline AND Offline • Be open to change and growth. • Update your profile content & photos   frequently...
Questions?• Follow me at @StephanieNelson• E-mail me at SBNMarketing@yahoo.com  Check out IgniteCharlotte.org for video.  ...
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  • Ignite charlotte2 stephanienelson

    1. 1. Personal Branding: Online vs. Offline Stephanie Nelson SBNMarketing@yahoo.com O’REILLY
    2. 2. What is a Personal Brand?• In the simplest of terms, your personal brand is how you are perceived by other people. O’REILLY
    3. 3. Personal Brand:Offline vs. Online • Offline – how you present yourself “in real life”: how you dress, how you word your resume, how you come across on the phone, how you interact with others. O’REILLY
    4. 4. Personal Brand:Offline vs. Online • Online – what the things about you on the Internet say (literally & between the lines): e-mails, LinkedIn, Facebook, Twitter, your blog, your personal website, etc. O’REILLY
    5. 5. Personal Branding: Why Is It Important?• 70% of hiring managers say they’ve rejected a candidate based on information they’ve found online – Washington Post, 1/28/10 O’REILLY
    6. 6. Personal Branding: Why Is It Important?• Big brands don’t let others determine what their brands represent. Neither should you! O’REILLY
    7. 7. Personal Branding Starting Points OWN IT! • First step to success is to be yourself and to be honest about who you are. O’REILLY
    8. 8. Personal Branding Starting PointsOWN IT! – Part 2 • Second step to success is to be confident in who you are and how you want to be perceived. O’REILLY
    9. 9. Personal Branding Starting PointsOWN IT! – Part 3 • Most importantly, define your brand before someone defines it for you. Don’t let your reputation proceed you. O’REILLY
    10. 10. Personal Branding Starting Points • Create a personal branding statement. Define how you want to be perceived & how you are going to reach that goal. Be specific. O’REILLY
    11. 11. Personal Branding Starting PointsIf you don’t have them already, set up youronline profiles. • Important ones: LinkedIn, Google, Facebook & Twitter. • Look at other social media outlets, too, that you think you’d be able to maintain, such as Flickr, Foursquare/Whrrl/other location-based services, Quora, etc. O’REILLY
    12. 12. Personal Branding Starting PointsPurchase your name as a URL…or atleast something close. • Even a basic site is better than nothing. O’REILLY
    13. 13. Personal Branding Starting PointsStart a blog on a topic about which you arepassionate. • Doesn’t have to be anything related to your job – could be cooking, pets, volunteering, anything! Just show your passion. • Free blog sites abound. The only thing you’ll have to invest in is some time. O’REILLY
    14. 14. Personal Branding TipsOffline #1: Present your best self at alltimes. • You never know who you’re going to run into while you’re out. • Remember that all of us have paparazzi – they can be as close as our friends with their cell phone cameras – and those pics can be used O’REILLY
    15. 15. Personal Branding TipsOffline #2: Be conscious of yoursetting & act appropriately. • How you interact with your friends may not be appropriate for work. How you dress for work may not be appropriate for networking events. O’REILLY
    16. 16. Personal Branding TipsOnline #1 : Do a Google search for yourself. • Do you like what you see? O’REILLY
    17. 17. Personal Branding TipsOnline #2: Read your Facebook status updates& Tweets. • What do they say, individually and when read more than one at a time? O’REILLY
    18. 18. Personal Branding TipsOnline #3: Be consistent across yourprofiles with your profile photo, bio, etc. O’REILLY
    19. 19. Personal Branding TipsOnline AND Offline • Don’t give up! O’REILLY
    20. 20. Personal Branding TipsOnline AND Offline • Be open to change and growth. • Update your profile content & photos frequently. • Keep up with new outlets that come available. O’REILLY
    21. 21. Questions?• Follow me at @StephanieNelson• E-mail me at SBNMarketing@yahoo.com Check out IgniteCharlotte.org for video. O’REILLY
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