Ignite charlotte2 stephanienelson

  • 522 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
522
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Transcript

  • 1. Personal Branding: Online vs. Offline Stephanie Nelson SBNMarketing@yahoo.com O’REILLY
  • 2. What is a Personal Brand?• In the simplest of terms, your personal brand is how you are perceived by other people. O’REILLY
  • 3. Personal Brand:Offline vs. Online • Offline – how you present yourself “in real life”: how you dress, how you word your resume, how you come across on the phone, how you interact with others. O’REILLY
  • 4. Personal Brand:Offline vs. Online • Online – what the things about you on the Internet say (literally & between the lines): e-mails, LinkedIn, Facebook, Twitter, your blog, your personal website, etc. O’REILLY
  • 5. Personal Branding: Why Is It Important?• 70% of hiring managers say they’ve rejected a candidate based on information they’ve found online – Washington Post, 1/28/10 O’REILLY
  • 6. Personal Branding: Why Is It Important?• Big brands don’t let others determine what their brands represent. Neither should you! O’REILLY
  • 7. Personal Branding Starting Points OWN IT! • First step to success is to be yourself and to be honest about who you are. O’REILLY
  • 8. Personal Branding Starting PointsOWN IT! – Part 2 • Second step to success is to be confident in who you are and how you want to be perceived. O’REILLY
  • 9. Personal Branding Starting PointsOWN IT! – Part 3 • Most importantly, define your brand before someone defines it for you. Don’t let your reputation proceed you. O’REILLY
  • 10. Personal Branding Starting Points • Create a personal branding statement. Define how you want to be perceived & how you are going to reach that goal. Be specific. O’REILLY
  • 11. Personal Branding Starting PointsIf you don’t have them already, set up youronline profiles. • Important ones: LinkedIn, Google, Facebook & Twitter. • Look at other social media outlets, too, that you think you’d be able to maintain, such as Flickr, Foursquare/Whrrl/other location-based services, Quora, etc. O’REILLY
  • 12. Personal Branding Starting PointsPurchase your name as a URL…or atleast something close. • Even a basic site is better than nothing. O’REILLY
  • 13. Personal Branding Starting PointsStart a blog on a topic about which you arepassionate. • Doesn’t have to be anything related to your job – could be cooking, pets, volunteering, anything! Just show your passion. • Free blog sites abound. The only thing you’ll have to invest in is some time. O’REILLY
  • 14. Personal Branding TipsOffline #1: Present your best self at alltimes. • You never know who you’re going to run into while you’re out. • Remember that all of us have paparazzi – they can be as close as our friends with their cell phone cameras – and those pics can be used O’REILLY
  • 15. Personal Branding TipsOffline #2: Be conscious of yoursetting & act appropriately. • How you interact with your friends may not be appropriate for work. How you dress for work may not be appropriate for networking events. O’REILLY
  • 16. Personal Branding TipsOnline #1 : Do a Google search for yourself. • Do you like what you see? O’REILLY
  • 17. Personal Branding TipsOnline #2: Read your Facebook status updates& Tweets. • What do they say, individually and when read more than one at a time? O’REILLY
  • 18. Personal Branding TipsOnline #3: Be consistent across yourprofiles with your profile photo, bio, etc. O’REILLY
  • 19. Personal Branding TipsOnline AND Offline • Don’t give up! O’REILLY
  • 20. Personal Branding TipsOnline AND Offline • Be open to change and growth. • Update your profile content & photos frequently. • Keep up with new outlets that come available. O’REILLY
  • 21. Questions?• Follow me at @StephanieNelson• E-mail me at SBNMarketing@yahoo.com Check out IgniteCharlotte.org for video. O’REILLY