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Hyper Local Social Media Success
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Hyper Local Social Media Success

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Presentation on how Better Web People works with clients on reputation management and social media consulting.

Presentation on how Better Web People works with clients on reputation management and social media consulting.

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Hyper Local Social Media Success Hyper Local Social Media Success Presentation Transcript

  • Hyper-Local Online SuccessStephanie Nelson ~ Senior Social Media Strategist ~ Better Web PeopleUNCC ~ November 16, 2011
  • Who Is Better Web People?✤ Founded February 2011✤ Focus on Reputation Management and Social Media Consulting✤ Strategy Based Around Hyper-Local Solutions ✤ SEO-Optimized Directory & Profile Listings, Social Media Outlet Bios, Social Media Posts
  • Why Businesses Need Help... The Local Search Ecosystem ✤ How much time do you think it takes to master the search ecosystem? ✤ What about if it’s not your primary job? Active Feed (verified) © 2009-2010 GetListed.org, Inc. and David Mihm, Inc. All rights reserved. May not be used without permission. Active Feed (speculative) All logos are the intellectual property of the companies described. Passive Feed View slide
  • Goal & Tactics✤ Goal: Take up as much space on the SERPs as possible✤ Tactics: ✤ Less Competitive Industries - Take up as many 1st page results as we can get - Push the competition out ✤ More Competitive Industries - Use multiple profiles as a way to have a variety of indexable material - More entry to points to SERPs View slide
  • Strategies/Methods✤ Claim Major Online Listings - Profiles & Directories ✤ Google Places, Yahoo Local, Bing Local, Merchant Circle, Insider Pages, Superpages, Manta, Yelp ✤ Fill out listings completely with keyword-rich content. ✤ Make them appealing to the search engines.
  • Strategies/Methods✤ Analyze which social media outlets contain the business’ audience. ✤ Facebook, LinkedIn, Twitter, Google+, Quora, Pinterest, etc
  • Strategies/Methods✤ Train clients how to post keyword-rich updates on chosen outlets without sounding like they’re keyword stuffing. ✤ Social media pages get indexed, just the same as others.
  • Strategies/Methods✤ Engage client for a company LinkedIn page, as well as optimized personal profiles. ✤ Allows another point of entry to SERPs. ✤ Personal profiles of employees can be indexed for company name and specialties, as well.
  • Strategies/Methods✤ Engage client for a YouTube channel. ✤ Another entry point into SERPs. ✤ Google putting emphasis on their own properties & video. ✤ Ideas: facility tours, staff member bios, how tos, etc.
  • Important Pieces of the Puzzle✤ Make sure information is the same across channels. ✤ Address, Phone Number, Web Address, Offers, etc.✤ Make sure all marketing pieces send the same message. ✤ Print, online, e-mail, direct mail - EVERYTHING ✤ Mixed messages just confuse the end customer.
  • Difficulties✤ Time/Project Management ✤ Low Price Point + Startup Staff = Client Involvement ✤ If client “doesn’t get” social media or is overcommitted time-wise, social media doesn’t get done. In turn, it makes us & client look bad online.
  • Difficulties✤ Reviews ✤ Businesses have a hard time getting online reviews. You have to have an ask at the point-of-sale AND lots of follow up - a real time investment on the business’ part. ✤ Google is most important, but includes a lot of steps if you don’t have a Google account or don’t stay signed in.
  • Difficulties✤ Client Misconceptions ✤ Think things will happen overnight, & if they don’t then we’re not doing our jobs (in their eyes). ✤ Disconnect between what we do and what can be done. ✤ On-site SEO, website changes, PPC, claiming ALL online directory listings, full social media management, etc.
  • Difficulties✤ Confusion ✤ Potential clients are confused as to why they need to pay for our service since all software we use is available to the public. ✤ SERP algos - hard to stay on top of all changes going on.
  • Best Practices ✤ Stay on top of emerging trends, sites, algos & technologies ✤ Network, Network, Network - online & real life ✤ Attend conferences & webinars ✤ Read blogs - they’re your best friends
  • So... ✤ Questions? ✤ Comments?