WANT TO BUILD CUSTOMER
ENGAGEMENT?
THE SECRET IS IN THE SYRUP.
HOTCAKES COMMERCE
@mmmcommerce

Don’t forget to include #DN...
LET’S PLAY A GAME!

POST TO TWITTER THAT
YOU’RE HERE FOR A
CHANCE TO WIN A
HOTCAKES COMMERCE
LUNCHBOX!
ADD #DNNCONGAME
TO ...
WHAT IS GAMIFICATION?

APPLYING TRADITIONAL GAMING
ELEMENTS TO ONLINE MARKETING
TECHNIQUES.
Don’t forget to include #DNNCo...
IN OTHER WORDS….

….FUN!
Don’t forget to include #DNNCon in your tweets!

@DNNCon
WHERE DO WE SEE GAMIFICATION?

FROM LOYALTY CARDS FOR
OUR FAVORITE STORES TO
FITNESS APPS – WE ARE ALL
PARTICIPATING IN
GA...
DID YOU CHECK IN SOMEWHERE
TODAY?
WHEN IT COMES TO
GAMIFICATION ON
FOURSQUARE, THERE IS
NO GREATER HIGH THAN
SNAGGING MAYO...
OR WHEN YELP
HELPS YOU JUSTIFY
A NIGHT OUT ON
THE TOWN.

YOU MIGHT NOT
REALIZE IT BUT YOU
ARE PLAYING A
GAME.
Don’t forget...
WHAT ARE THE BUSINESS BENEFITS OF
GAMIFICATION?
• CUSTOMER
ENGAGEMENT
• RETURN SHOPPERS
• FREE MARKETING
• INCREASED PAGE
...
IN OTHER WORDS…. GAMIFICATION
HELPS YOUR BUSINESS WIN!
Don’t forget to include #DNNCon in your tweets!

@DNNCon
HOW CAN A BRAND LIVE IN A GAME
WORLD…
WHILE STILL FOCUSING
ON ITS BRAND
MESSAGE?

Don’t forget to include #DNNCon in your ...
CAREFUL
A GOOD
LY.
MARKETING IDEA
IS USELESS
WITHOUT GOOD
DESIGN, LOTS OF
TESTING, AND
RESEARCH….
SKIPPING THESE
STEPS WIL...
HOW CAN I GET STARTED WITH
GAMIFICATION?

?

Don’t forget to include #DNNCon in your tweets!

@DNNCon
DISCOVERY

IDENTIFY
WHO YOUR
PLAYERS
ARE.

Don’t forget to include #DNNCon in your tweets!

@DNNCon
DEFINE WHAT FUN MEANS TO YOUR
PLAYER?

Don’t forget to include #DNNCon in your tweets!

@DNNCon
WHY WOULD THEY WANT TO
PARTICPATE?
•
•
•
•
•
•
•

RESPECT
CHALLENGE
STATUS
REWARDS
COMPETITION
COMMUNITY
FUN

Don’t forget...
GAMING MECHANICS -- THE BUILDING
BLOCKS

POINTS – BADGES – PROGRESSION
Don’t forget to include #DNNCon in your tweets!

@D...
ALL COME BACK
TO STATUS

LET’S DO A
CASE STUDY.
Don’t forget to include #DNNCon in your tweets!

@DNNCon
HOW ONE BRAND USED GAMIFICATION
TO GAIN OVER 50 MILLION CUSTOMERS

MEET
DROPBOX.
Don’t forget to include #DNNCon in your t...
FOUND IN 2007 BY
MIT GRADUATE
DREW HOUSTON
AFTER HE GREW
TIRED OF LEAVING
HIS FLASH DRIVE
AT HOME.
DROPBOX OFFICIALLY
LAUN...
WANT MORE SPACE?
THE FIRST TWO GIGS
ARE FREE.

WHAT COMES
NEXT DEPENDS
ON HOW MUCH
YOU’RE WILLING
TO PLAY.

Don’t forget t...
THINK ABOUT THIS IN TERMS
OF YOUR OWN BUSINESS.
DROPBOX CUSTOMERS
QUICKLY BECOME
MARKETING OR
SALES PEOPLE
EVEN IF THEY
AR...
GYM-PACT FORCES YOU TO
WORKOUT OR PAY THE PRICE.
GET TO THE GYM, MEET YOUR
GOALS, GET PAID.
SKIP THE GYM AND IT WILL
COST ...
SEE YOUR PROGRESS AND
COLLECT YOUR WINNINGS.

Don’t forget to include #DNNCon in your tweets!

@DNNCon
CUSTOMER LOYALTY – EARN IT, KEEP IT.

CREATE A COMMUNITY OF LOYAL
CUSTOMERS WHO BELIEVE IN YOUR
BRAND ENOUGH TO TRUST YOU ...
INTEGRATING GAMIFICATION
SEAMLESSLY?

USE THE
WRONG
PLATFORM
AND THINGS
COULD GET
STICKY….

Don’t forget to include #DNNCo...
MMM…..COMMER
CE
GETS SOCIAL!
• ACTIVITY
STREAMS
• LEADERBOARDS
• STATUS
• RELATIONSHIP
TRACKING
• PROFILE
PROGRESS
• BADGE...
HOTCAKES COMMERCE &
GAMIFICATION
• COMMUNITY
ANALYTICS
• BADGES
• REAL-TIME
INTERACTION
• MANAGEMENT
DASHBOARD
Don’t forge...
HOTCAKES COMMERCE GIVES THE
SOCIAL SPOKES COMMUNITY A
CHANCE TO WRITE
REVIEWS, ANSWER
QUESTION, ATTEND EVENTS, AND
EARN RE...
DISCUSSION & QUESTIONS

Don’t forget to include #DNNCon in your tweets!

@DNNCon
THANKS TO ALL OF OUR GENEROUS
SPONSORS!

Don’t forget to include #DNNCon in your tweets!

@DNNCon
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Hotcakes Commerce Offers Gamification in E-Commerce

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Hotcakes Commerce offers Gamification through Evoq Social.

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Transcript of "Hotcakes Commerce Offers Gamification in E-Commerce"

  1. 1. WANT TO BUILD CUSTOMER ENGAGEMENT? THE SECRET IS IN THE SYRUP. HOTCAKES COMMERCE @mmmcommerce Don’t forget to include #DNNCon in your tweets! @DNNCon
  2. 2. LET’S PLAY A GAME! POST TO TWITTER THAT YOU’RE HERE FOR A CHANCE TO WIN A HOTCAKES COMMERCE LUNCHBOX! ADD #DNNCONGAME TO YOUR POST! Don’t forget to include #DNNCon in your tweets! @DNNCon
  3. 3. WHAT IS GAMIFICATION? APPLYING TRADITIONAL GAMING ELEMENTS TO ONLINE MARKETING TECHNIQUES. Don’t forget to include #DNNCon in your tweets! @DNNCon
  4. 4. IN OTHER WORDS…. ….FUN! Don’t forget to include #DNNCon in your tweets! @DNNCon
  5. 5. WHERE DO WE SEE GAMIFICATION? FROM LOYALTY CARDS FOR OUR FAVORITE STORES TO FITNESS APPS – WE ARE ALL PARTICIPATING IN GAMIFICATION. Don’t forget to include #DNNCon in your tweets! @DNNCon
  6. 6. DID YOU CHECK IN SOMEWHERE TODAY? WHEN IT COMES TO GAMIFICATION ON FOURSQUARE, THERE IS NO GREATER HIGH THAN SNAGGING MAYORSHIP FROM A COMPLETE STRANGER. Don’t forget to include #DNNCon in your tweets! @DNNCon
  7. 7. OR WHEN YELP HELPS YOU JUSTIFY A NIGHT OUT ON THE TOWN. YOU MIGHT NOT REALIZE IT BUT YOU ARE PLAYING A GAME. Don’t forget to include #DNNCon in your tweets! @DNNCon
  8. 8. WHAT ARE THE BUSINESS BENEFITS OF GAMIFICATION? • CUSTOMER ENGAGEMENT • RETURN SHOPPERS • FREE MARKETING • INCREASED PAGE RANKINGS • NEW RELATIVE CONTENT • CUSTOMER RUN COMMUNITY • BRAND AWARENESS • SOLVE COMPLEX BUSINESS PROBLEMS THROUGH CROWD SURFING • POWERFUL CUSTOMER DATA • LEARN MORE ABOUT Don’t forget to include #DNNCon in your tweets! YOUR CUSTOMER @DNNCon
  9. 9. IN OTHER WORDS…. GAMIFICATION HELPS YOUR BUSINESS WIN! Don’t forget to include #DNNCon in your tweets! @DNNCon
  10. 10. HOW CAN A BRAND LIVE IN A GAME WORLD… WHILE STILL FOCUSING ON ITS BRAND MESSAGE? Don’t forget to include #DNNCon in your tweets! @DNNCon
  11. 11. CAREFUL A GOOD LY. MARKETING IDEA IS USELESS WITHOUT GOOD DESIGN, LOTS OF TESTING, AND RESEARCH…. SKIPPING THESE STEPS WILL ENSURE FAILURE. Don’t forget to include #DNNCon in your tweets! @DNNCon
  12. 12. HOW CAN I GET STARTED WITH GAMIFICATION? ? Don’t forget to include #DNNCon in your tweets! @DNNCon
  13. 13. DISCOVERY IDENTIFY WHO YOUR PLAYERS ARE. Don’t forget to include #DNNCon in your tweets! @DNNCon
  14. 14. DEFINE WHAT FUN MEANS TO YOUR PLAYER? Don’t forget to include #DNNCon in your tweets! @DNNCon
  15. 15. WHY WOULD THEY WANT TO PARTICPATE? • • • • • • • RESPECT CHALLENGE STATUS REWARDS COMPETITION COMMUNITY FUN Don’t forget to include #DNNCon in your tweets! @DNNCon
  16. 16. GAMING MECHANICS -- THE BUILDING BLOCKS POINTS – BADGES – PROGRESSION Don’t forget to include #DNNCon in your tweets! @DNNCon
  17. 17. ALL COME BACK TO STATUS LET’S DO A CASE STUDY. Don’t forget to include #DNNCon in your tweets! @DNNCon
  18. 18. HOW ONE BRAND USED GAMIFICATION TO GAIN OVER 50 MILLION CUSTOMERS MEET DROPBOX. Don’t forget to include #DNNCon in your tweets! @DNNCon
  19. 19. FOUND IN 2007 BY MIT GRADUATE DREW HOUSTON AFTER HE GREW TIRED OF LEAVING HIS FLASH DRIVE AT HOME. DROPBOX OFFICIALLY LAUNCHED IN 2008. Don’t forget to include #DNNCon in your tweets! @DNNCon
  20. 20. WANT MORE SPACE? THE FIRST TWO GIGS ARE FREE. WHAT COMES NEXT DEPENDS ON HOW MUCH YOU’RE WILLING TO PLAY. Don’t forget to include #DNNCon in your tweets! @DNNCon
  21. 21. THINK ABOUT THIS IN TERMS OF YOUR OWN BUSINESS. DROPBOX CUSTOMERS QUICKLY BECOME MARKETING OR SALES PEOPLE EVEN IF THEY AREN’T AWARE. Don’t forget to include #DNNCon in your tweets! @DNNCon
  22. 22. GYM-PACT FORCES YOU TO WORKOUT OR PAY THE PRICE. GET TO THE GYM, MEET YOUR GOALS, GET PAID. SKIP THE GYM AND IT WILL COST YOU. Don’t forget to include #DNNCon in your tweets! @DNNCon
  23. 23. SEE YOUR PROGRESS AND COLLECT YOUR WINNINGS. Don’t forget to include #DNNCon in your tweets! @DNNCon
  24. 24. CUSTOMER LOYALTY – EARN IT, KEEP IT. CREATE A COMMUNITY OF LOYAL CUSTOMERS WHO BELIEVE IN YOUR BRAND ENOUGH TO TRUST YOU WITH THEIR INFORMATION AND SHARE THEIR EXPERIENCE WITH THEIR PERSONAL NETWORK. Don’t forget to include #DNNCon in your tweets! @DNNCon
  25. 25. INTEGRATING GAMIFICATION SEAMLESSLY? USE THE WRONG PLATFORM AND THINGS COULD GET STICKY…. Don’t forget to include #DNNCon in your tweets! @DNNCon
  26. 26. MMM…..COMMER CE GETS SOCIAL! • ACTIVITY STREAMS • LEADERBOARDS • STATUS • RELATIONSHIP TRACKING • PROFILE PROGRESS • BADGES • LOYALTY PROGRAMS @DNNCon Don’t forget to include #DNNCon in your tweets! • PRODUCT
  27. 27. HOTCAKES COMMERCE & GAMIFICATION • COMMUNITY ANALYTICS • BADGES • REAL-TIME INTERACTION • MANAGEMENT DASHBOARD Don’t forget to include #DNNCon in your tweets! @DNNCon
  28. 28. HOTCAKES COMMERCE GIVES THE SOCIAL SPOKES COMMUNITY A CHANCE TO WRITE REVIEWS, ANSWER QUESTION, ATTEND EVENTS, AND EARN REWARDS FOR ALL OF IT. Don’t forget to include #DNNCon in your tweets! @DNNCon
  29. 29. DISCUSSION & QUESTIONS Don’t forget to include #DNNCon in your tweets! @DNNCon
  30. 30. THANKS TO ALL OF OUR GENEROUS SPONSORS! Don’t forget to include #DNNCon in your tweets! @DNNCon
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