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Hotcakes Commerce Offers Gamification in E-Commerce
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Hotcakes Commerce Offers Gamification in E-Commerce

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Hotcakes Commerce offers Gamification through Evoq Social.

Hotcakes Commerce offers Gamification through Evoq Social.

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  • 1. WANT TO BUILD CUSTOMER ENGAGEMENT? THE SECRET IS IN THE SYRUP. HOTCAKES COMMERCE @mmmcommerce Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 2. LET’S PLAY A GAME! POST TO TWITTER THAT YOU’RE HERE FOR A CHANCE TO WIN A HOTCAKES COMMERCE LUNCHBOX! ADD #DNNCONGAME TO YOUR POST! Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 3. WHAT IS GAMIFICATION? APPLYING TRADITIONAL GAMING ELEMENTS TO ONLINE MARKETING TECHNIQUES. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 4. IN OTHER WORDS…. ….FUN! Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 5. WHERE DO WE SEE GAMIFICATION? FROM LOYALTY CARDS FOR OUR FAVORITE STORES TO FITNESS APPS – WE ARE ALL PARTICIPATING IN GAMIFICATION. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 6. DID YOU CHECK IN SOMEWHERE TODAY? WHEN IT COMES TO GAMIFICATION ON FOURSQUARE, THERE IS NO GREATER HIGH THAN SNAGGING MAYORSHIP FROM A COMPLETE STRANGER. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 7. OR WHEN YELP HELPS YOU JUSTIFY A NIGHT OUT ON THE TOWN. YOU MIGHT NOT REALIZE IT BUT YOU ARE PLAYING A GAME. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 8. WHAT ARE THE BUSINESS BENEFITS OF GAMIFICATION? • CUSTOMER ENGAGEMENT • RETURN SHOPPERS • FREE MARKETING • INCREASED PAGE RANKINGS • NEW RELATIVE CONTENT • CUSTOMER RUN COMMUNITY • BRAND AWARENESS • SOLVE COMPLEX BUSINESS PROBLEMS THROUGH CROWD SURFING • POWERFUL CUSTOMER DATA • LEARN MORE ABOUT Don’t forget to include #DNNCon in your tweets! YOUR CUSTOMER @DNNCon
  • 9. IN OTHER WORDS…. GAMIFICATION HELPS YOUR BUSINESS WIN! Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 10. HOW CAN A BRAND LIVE IN A GAME WORLD… WHILE STILL FOCUSING ON ITS BRAND MESSAGE? Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 11. CAREFUL A GOOD LY. MARKETING IDEA IS USELESS WITHOUT GOOD DESIGN, LOTS OF TESTING, AND RESEARCH…. SKIPPING THESE STEPS WILL ENSURE FAILURE. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 12. HOW CAN I GET STARTED WITH GAMIFICATION? ? Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 13. DISCOVERY IDENTIFY WHO YOUR PLAYERS ARE. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 14. DEFINE WHAT FUN MEANS TO YOUR PLAYER? Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 15. WHY WOULD THEY WANT TO PARTICPATE? • • • • • • • RESPECT CHALLENGE STATUS REWARDS COMPETITION COMMUNITY FUN Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 16. GAMING MECHANICS -- THE BUILDING BLOCKS POINTS – BADGES – PROGRESSION Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 17. ALL COME BACK TO STATUS LET’S DO A CASE STUDY. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 18. HOW ONE BRAND USED GAMIFICATION TO GAIN OVER 50 MILLION CUSTOMERS MEET DROPBOX. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 19. FOUND IN 2007 BY MIT GRADUATE DREW HOUSTON AFTER HE GREW TIRED OF LEAVING HIS FLASH DRIVE AT HOME. DROPBOX OFFICIALLY LAUNCHED IN 2008. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 20. WANT MORE SPACE? THE FIRST TWO GIGS ARE FREE. WHAT COMES NEXT DEPENDS ON HOW MUCH YOU’RE WILLING TO PLAY. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 21. THINK ABOUT THIS IN TERMS OF YOUR OWN BUSINESS. DROPBOX CUSTOMERS QUICKLY BECOME MARKETING OR SALES PEOPLE EVEN IF THEY AREN’T AWARE. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 22. GYM-PACT FORCES YOU TO WORKOUT OR PAY THE PRICE. GET TO THE GYM, MEET YOUR GOALS, GET PAID. SKIP THE GYM AND IT WILL COST YOU. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 23. SEE YOUR PROGRESS AND COLLECT YOUR WINNINGS. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 24. CUSTOMER LOYALTY – EARN IT, KEEP IT. CREATE A COMMUNITY OF LOYAL CUSTOMERS WHO BELIEVE IN YOUR BRAND ENOUGH TO TRUST YOU WITH THEIR INFORMATION AND SHARE THEIR EXPERIENCE WITH THEIR PERSONAL NETWORK. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 25. INTEGRATING GAMIFICATION SEAMLESSLY? USE THE WRONG PLATFORM AND THINGS COULD GET STICKY…. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 26. MMM…..COMMER CE GETS SOCIAL! • ACTIVITY STREAMS • LEADERBOARDS • STATUS • RELATIONSHIP TRACKING • PROFILE PROGRESS • BADGES • LOYALTY PROGRAMS @DNNCon Don’t forget to include #DNNCon in your tweets! • PRODUCT
  • 27. HOTCAKES COMMERCE & GAMIFICATION • COMMUNITY ANALYTICS • BADGES • REAL-TIME INTERACTION • MANAGEMENT DASHBOARD Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 28. HOTCAKES COMMERCE GIVES THE SOCIAL SPOKES COMMUNITY A CHANCE TO WRITE REVIEWS, ANSWER QUESTION, ATTEND EVENTS, AND EARN REWARDS FOR ALL OF IT. Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 29. DISCUSSION & QUESTIONS Don’t forget to include #DNNCon in your tweets! @DNNCon
  • 30. THANKS TO ALL OF OUR GENEROUS SPONSORS! Don’t forget to include #DNNCon in your tweets! @DNNCon

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