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Sponsorship

by Marketing Consultant at Global Freelancer on May 31, 2010

  • 1,924 views

This is a project that I worked on with a group for my "Sponsorship" module in my masters of International Marketing and Communications. The main focus is on the development of a sponsorship plan. ...

This is a project that I worked on with a group for my "Sponsorship" module in my masters of International Marketing and Communications. The main focus is on the development of a sponsorship plan. This report answers the following questions:

- What is a sponsorship audit?
- How do you measure sponsorship?
- What are the main components of a sponsorship plan and package?

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Sponsorship Sponsorship Document Transcript