Personal Branding
 By: Stephanie L. Webb
3 Laws of Personal Branding
 Create a valuable message

 Repeat the message often and widely

 Be consistent with your mes...
Questions To Consider
 What makes you different?
 What s the pitch for you?
 What s the real power of You?
 What s loyalty...
How To Create A Personal Brand
    Build awareness of your personal
    strengths and talents
     •   Take credit for who...
How To Create A Personal Brand
    Communicate your brand
     •   Work on written and verbal skills
     •   Establish a ...
Online Persona
 Web presence
   • Online portfolio
 Understanding your Google profile
   • Company searching
 Own your bran...
Résumé Help
 Parts of a résumé

 Tips for creating an effective résumé

 Watch out




             ©2007 http://www.steph...
Résumé Help
 Parts of a Résumé
   •   Title
   •   Career Summary
   •   Career Objective
   •   Experience
   •   Additio...
Résumé Help
 Tips for creating an effective résumé
    •   Be concise and omit irrelevant information
    •   Don t forget...
Résumé Help
 Tips for creating an effective résumé
    •   Use action verbs
    •   Be professional, not personal
    •   ...
Résumé Help
 Tips for creating an effective résumé
    • Use action-benefit statements
    • Quantify your achievements
   ...
Résumé Help
 Watch out
   •   Resume length
   •   Paper size
   •   Paper color
   •   Computers & word processing
   •  ...
Résumé Help
 Watch out
   •   Proofreading is essential
   •   Utilize bullet-points
   •   Consistent Formatting
   •   A...
An Effective Cover Letter
 Pay attention to
    • Purpose
       • Gain an attentive audience
    • Audience
       • Tayl...
Effectively Network
1.   Stay in touch
2.   Talk to everyone
3.   Ask “what do you do?”
4.   Become a better listener
5.  ...
Creating a Business Card
 Basic cards
    • Black and white, cream paper
 Picture cards
    • Graphic
 Tactile cards
    •...
Creating a Business Card
 Weight
    • 80-pound cover stock
 Finish
    • Smooth, linen
 Color
    • Two-color
 Quantity
 ...
References
 http://webworkerdaily.com/2007/07/26/the-3-
 laws-of-online-personal-branding-and-why-your-
 efforts-might-be-...
References
 http://www.bdjobs.com/career/resume1.htm
 http://www.ble.dole.gov.ph/cover_letter.asp
 http://www.ehow.com/Pri...
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Personal Branding

  1. 1. Personal Branding By: Stephanie L. Webb
  2. 2. 3 Laws of Personal Branding Create a valuable message Repeat the message often and widely Be consistent with your message ©2007 http://www.stephlynnwebb.com
  3. 3. Questions To Consider What makes you different? What s the pitch for you? What s the real power of You? What s loyalty to You? What s the future of You? ©2007 http://www.stephlynnwebb.com
  4. 4. How To Create A Personal Brand Build awareness of your personal strengths and talents • Take credit for who you are • Understand your values Control your doubts and fears • Adjust yourself to the environment Know how you are perceived by others • You must first recognize your own personal strengths and weaknesses • You can change other s perceptions of You ©2007 http://www.stephlynnwebb.com
  5. 5. How To Create A Personal Brand Communicate your brand • Work on written and verbal skills • Establish a trusting relationship with your audience Update your image Learn international protocol • Be polite and have good manners • Present yourself professionally ©2007 http://www.stephlynnwebb.com
  6. 6. Online Persona Web presence • Online portfolio Understanding your Google profile • Company searching Own your brand • Multiple resources (LinkedIn, JOSO, Flickr) Destroy the evidence • Delete old posts or pictures ©2007 http://www.stephlynnwebb.com
  7. 7. Résumé Help Parts of a résumé Tips for creating an effective résumé Watch out ©2007 http://www.stephlynnwebb.com
  8. 8. Résumé Help Parts of a Résumé • Title • Career Summary • Career Objective • Experience • Additional Information • Personal Information • Reference ©2007 http://www.stephlynnwebb.com
  9. 9. Résumé Help Tips for creating an effective résumé • Be concise and omit irrelevant information • Don t forget your objective • Write a powerful opening statement • Use industry jargon • Customize it -- focus on benefits to employers • Include keywords ©2007 http://www.stephlynnwebb.com
  10. 10. Résumé Help Tips for creating an effective résumé • Use action verbs • Be professional, not personal • Personal traits • Keep a positive tone • Be honest • Be organizes and logical • Just communicate ©2007 http://www.stephlynnwebb.com
  11. 11. Résumé Help Tips for creating an effective résumé • Use action-benefit statements • Quantify your achievements • Avoid writing in first person • Placing professional titles • Combine sections if possible • Use common section headings • Omit salary information • Include references ©2007 http://www.stephlynnwebb.com
  12. 12. Résumé Help Watch out • Resume length • Paper size • Paper color • Computers & word processing • Printing your résumé • Printing your résumé ©2007 http://www.stephlynnwebb.com
  13. 13. Résumé Help Watch out • Proofreading is essential • Utilize bullet-points • Consistent Formatting • Avoid overusing bold / italics / underline • The best way to send a résumé ©2007 http://www.stephlynnwebb.com
  14. 14. An Effective Cover Letter Pay attention to • Purpose • Gain an attentive audience • Audience • Taylor to the specific company • Content • What job(s) are you wanting to apply for? • How do you fit with that company? • Format • 1st paragraph - brief, few sentences • 2nd paragraph - one to three longer paragraphs • 3rd paragraph - conclusion, summary, request an interview ©2007 http://www.stephlynnwebb.com
  15. 15. Effectively Network 1. Stay in touch 2. Talk to everyone 3. Ask “what do you do?” 4. Become a better listener 5. Practice presentation skills 6. Keep an updated business card 7. Improve written and verbal skills 8. Join networking clubs 9. Follow up on any lead ©2007 http://www.stephlynnwebb.com
  16. 16. Creating a Business Card Basic cards • Black and white, cream paper Picture cards • Graphic Tactile cards • Nonstandard materials Multipurpose cards • Discount Card Outside-the-box cards • Fancy, Extravagant ©2007 http://www.stephlynnwebb.com
  17. 17. Creating a Business Card Weight • 80-pound cover stock Finish • Smooth, linen Color • Two-color Quantity • 250 cards or more ©2007 http://www.stephlynnwebb.com
  18. 18. References http://webworkerdaily.com/2007/07/26/the-3- laws-of-online-personal-branding-and-why-your- efforts-might-be-wasted/ http://www.fastcompany.com/online/10/brandyo u_Printer_Friendly.html http://www.times.spb.ru/index.php?action_id=10 0&story_id=17165 http://webworkerdaily.com/2007/03/28/why-you- may-need-an-online-persona ©2007 http://www.stephlynnwebb.com
  19. 19. References http://www.bdjobs.com/career/resume1.htm http://www.ble.dole.gov.ph/cover_letter.asp http://www.ehow.com/PrintArticle.html?id=1382 http://www.entrepreneur.com/article/printthis/71 900.html ©2007 http://www.stephlynnwebb.com
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