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Differentiation Strategies

by Marketing Consultant at Global Freelancer on May 31, 2010

  • 2,632 views

This is a project that I worked on with a group for my "Marketing Strategy" module in my masters of International Marketing and Communications. The main focus is on the process of differentiation. ...

This is a project that I worked on with a group for my "Marketing Strategy" module in my masters of International Marketing and Communications. The main focus is on the process of differentiation. This report answers the following questions:

- Is it necessary to differentiate?
- What are the various ways of differentiation?

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