SOCIAL MEDIA STRATEGY
Creating a social media platform to promote the
idea of Biking and Paddling across Vermont

behave i...
---------------------------------------------------It is no secret that Social Media has changed our ways of marketing. Go...
Benefits of Social Media Campaign for Pedal And
Paddle

---------------------------------------------------Small Business ...
-------------------

SOCIAL MEDIA TOP 5

% OF USERS

---------------------------------------------------------------------...
Monitoring
and

Key to A
succesful
campagain

Listening
Engaging &
Participation

Influencing

---------------------------...
Who is Pedal and Paddle Tours?
We came up with the idea of creating this community based sharing
site on a 200 mile campin...
OUT LINE FOR PEDAL AND PADDLE
SOCIAL MEDIA CAMPAIGN
Goals: The goals are to reach as many people as possible using social ...
OUT LINE FOR PEDAL AND PADDLE
SOCIAL MEDIA CAMPAIGN
Social Media Channels
• Facebook
How we will capture the attention nee...
KAYAK,
MOUNTAIN

BIKING, CYCLOCROSS,
CANOEING,

BIKING, ROAD BIKING, TRAVEL,
ADVENTURE,

VERMONT, BIKE TOURS,

PADDLING, P...
Content for the site
-----------

Video

Blogs
Twitter
Pintrest
Facebook

Digg
You tube
Google
Personal Experience

The co...
-----------

PLATFORMS IN USE
CURRENTLY.

PLATFORMS NOT IN USE TO BE
ADDED
Instagram

FACEBOOK
TWITTER

Pedalandpaddletour...
------

About Us

OUR MISSION

OUR PHILOSOPHY
Our Philosophy at Pedal and Paddle
Is to Share, Travel, Experience and of
co...
THANK YOU !
FOR YOUR ATTENTION
PEACE LOVE AND HAPPY TRAILS………..

------

24
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Pedal and Paddle Social Media Campaign

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How to promote Pedal and Paddle via Social Media.
Creating a plan for top 5 social media sites.
Facebook, Twitter, Google plus, You tube, Liked in

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Pedal and Paddle Social Media Campaign

  1. 1. SOCIAL MEDIA STRATEGY Creating a social media platform to promote the idea of Biking and Paddling across Vermont behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies.” ― Brought to you by : ---------- “Social media allows us to Stephanie Reese 1
  2. 2. ---------------------------------------------------It is no secret that Social Media has changed our ways of marketing. Gone are the days of businesses marketing to the customer. Via commercials, newspapers, magazine ads and the like. We now know what works, it is not marketing at our customers but talking with our customers. Essentially building a trust, to market with them instead of at them. This will be the corner stone to marketing Pedal and Paddle as a resource that the consumer can not do with out. What is Social media? It refers to the interactions among people who create and share with others on the internet or virtual world. Facebook, Twitter, Linked in are just a few of the many options out there to share with one another. We will share this social interaction as a business in the same manner people share on these social media sites. How can we use it effectively from a marketing standpoint? • Use social media forums and tools to connect to others. • Participate in other conversations that relate to our product. • Listen to what people have to say about the product or idea. • Comment and join blogs that our relevant to your product or idea. • Answer all questions • Respond to positives and negatives that are presented to you What is Social Media How can we use it to effectively market our products or ideas? 1
  3. 3. Benefits of Social Media Campaign for Pedal And Paddle ---------------------------------------------------Small Business & Twitter use A solid growth for small business users. ---------------------------------------------------2,869.654.879 2,069.234.475 1,948.627.553 2011 2010 2012 (*) Growth of twitter use during the last 3 Years.. Social media & Business 2
  4. 4. ------------------- SOCIAL MEDIA TOP 5 % OF USERS ----------------------------------------------------------------------------------Facebook (1.9 billion Users) 78.2% Youtube (1 billion Users) Twitter (500 million Users) Google+ (300 million Users) Linkedin (259 million Users) 62.5% 57.9% 48.3% 36.4% ---------------------------------------------------Top 5 Popular Social Media These top 5 are only the beginning of what is available to help you market your Product or idea. ---------------------------------------------------Social media popularity 3
  5. 5. Monitoring and Key to A succesful campagain Listening Engaging & Participation Influencing ---------------------------------------------------To have a successful campaign you must remember that you can not influence people unless you have monitored or engaged them. If you decided to short cut the first two steps and just try to influence your product or idea you will not be successful. People in the virtual social world like real relationships and real connections with real people and real companies. KEYS TO A SUCCESFUL CAMPAGAIN 4
  6. 6. Who is Pedal and Paddle Tours? We came up with the idea of creating this community based sharing site on a 200 mile camping bike trip we took in 2010. Most people traveling to other states, cities or towns search for food hotels entertainment. Why not have a place to search and rate bike rides with in a certain state? We decided to start with Vermont and over time create a data base of all 50 states. As we begin to expand the next venture would be offering guided tours of the rides & paddles we have cataloged. Sharing our love of biking and paddling with others. WHO IS PEDAL AND PADDLE? 5
  7. 7. OUT LINE FOR PEDAL AND PADDLE SOCIAL MEDIA CAMPAIGN Goals: The goals are to reach as many people as possible using social media to find the best places to pedal and paddle in Vermont. Creating as much traffic as possible to our website and blog. To create and generate a sense of community around the idea of sharing and chronicling bike rides in the state of Vermont. Audience: The audience we will engage with is people who love to bike and paddle and love the outdoors. The age group can be from young to old as the two sports are often accessible to everyone. We will also have a target audience of other business that relate to bike riding and paddling such as retail, clubs, and bike tours. What is the key message: A community based sharing site for like minded people. Creating conversations and rating systems to lure people into trying the site themselves and joining our conversations. The key message being sharing based community. Social media campaign 6
  8. 8. OUT LINE FOR PEDAL AND PADDLE SOCIAL MEDIA CAMPAIGN Social Media Channels • Facebook How we will capture the attention needed: • Twitter Write a blog once a week on pedaling and paddling covering all • Blog aspects of it. Promoting that blog with a Tweet or Facebook post 2 • Pintrest days before it is released with an article from another source that relates to our blog for that week. • Utube Tweet and Facebook status updates 1x a day 4x a week with a picture or quote or question to invite people in for discussion. Tweet and Facebook 1x a day 3 days a week with a favorite re tweet or article to discuss. Tweet and Facebook 1x a week with an event happening in a community related to our site. Pintest 3 book marks updated weekly to keep fresh and current material on the board. Promote this with facebook and twitter 1x a week. Utube quarterly we will create a short how to video or video of a ride or paddle. To post and promote through all of are social media outlets Social media campaign 7
  9. 9. KAYAK, MOUNTAIN BIKING, CYCLOCROSS, CANOEING, BIKING, ROAD BIKING, TRAVEL, ADVENTURE, VERMONT, BIKE TOURS, PADDLING, PEDALING, BIKE REPAIR, DIRT ROADS, NATURE, HEALTH, STAND UP PADDLE BOARD, LAKES, RIVERS, RESEVIORS, PAVEMENT , KEYWORDS FOR P&P Keywords will be used to optimize our content. The use of these words will connect us with people who are targeting information which we have to offer. Bringing more traffic to our site as an end result. These are few to get us started my more will come as we venture out into the virtual word. It is a work in progress and always room for more. ---------------------------------------------------- KEYWORDS Gender Difference 8
  10. 10. Content for the site ----------- Video Blogs Twitter Pintrest Facebook Digg You tube Google Personal Experience The content for P&P will come from many sources virtual and paper. The list above is just an example of where we can find content that has already been created but bringing a stronger focus on newly created content will bring a fresher source of content to our social media. We can gain more exposure and more followers by having fresh content in the way of written experience, photos and video. --------------------------------Content 9
  11. 11. ----------- PLATFORMS IN USE CURRENTLY. PLATFORMS NOT IN USE TO BE ADDED Instagram FACEBOOK TWITTER Pedalandpaddletours.com Pintrest BLOG Social Networks 10
  12. 12. ------ About Us OUR MISSION OUR PHILOSOPHY Our Philosophy at Pedal and Paddle Is to Share, Travel, Experience and of course have FUN! WWW.Pedalandpaddle.com Our Mission is to bring pedaling and paddling Experiences to everyone so that they can then Enjoy our philosphy. A community based sharing System. OUR TECHNOLOGY Our Technologies will maniny through our Website and Social Media efforts. Of course Word of mouth is always best to direct people To our concepts and ideas. About us 22
  13. 13. THANK YOU ! FOR YOUR ATTENTION PEACE LOVE AND HAPPY TRAILS……….. ------ 24

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