Mobile Internet, Content & Apps: The International Perspective

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Mobile Internet, Content & Apps: The International Perspective

  1. 1. Mobile Internet, Content & Apps:The International PerspectiveAndrew BudMEF Global ChairmanFounder and Board Member, mBlox May 2011
  2. 2. Global Perspectives• Persistent Personality of Mobile• Evolution towards Mobile Commerce• New Role of Operators – Smart Enablers• Privacy and Security
  3. 3. Persistent Personality of Mobile
  4. 4. Fragmentation….Worldwide Smartphone market share as of Jan2011 Source: Canalys 3
  5. 5. ….and ChangeNew Platform Targets for US Developers Source: Millennial Media| Stifel Nicolaus| DIGIDAY
  6. 6. Towards M-Commerce Source: MILO• From $35bn of mobile content…• …to $119bn of mobile commerce 5
  7. 7. M-commerce Issues Worldwide MEF is working with over 90 member companies globally to advance M-commerceSecurity and Privacy Scoping the market Mobile Banking 6
  8. 8. Smart Enablers – Key to M-Commerce Smart Enablers -delivery eg: QoS -context eg: Location -insight eg: segment Core mobile relationship Service Mobile APIs OperatorProvider/Developer €€€ for smart enablers services Mobile content capabilities: Enhanced by smart enablersRetailBranded Commerce and contentEnterprise relationship and services: extra value due to smart enablers
  9. 9. Impact of using Smart Enablers on revenues Source: MEF Smart Enablers Guide: Survey of 171 respondents globallySmart Enablers can greatly increase the user experience and increase revenues 8
  10. 10. Security and Privacy Source: Truste 9
  11. 11. Security & privacy concerns are global 10
  12. 12. About MEF• MEF is the global trade body of the mobile content and commerce industry• MEF exists to represent the interests of all enterprises along the mobile value chain.• MEF delivers value through:  MEF Insights - provide competitive advantage  MEF Initiatives - change the industry  MEF Policy - protects the industry and consumers  MEF Events - network the industry 11

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