Facebook for Language Schools - an introduction

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This is a brief introduction to help you get the most out of using Facebook for your language school to engage your students and get more fans!

Published in: Education, Technology, Design
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Facebook for Language Schools - an introduction

  1. 1. Facebook for Language Schools
  2. 2. Population: 1.15 Billion B
  3. 3. It takes 125.26 seconds to pour the perfect pint of Guinness Let’s call that 2 minutes(!)
  4. 4. Links shared: 100,608 Photos tagged: 132,336 Event invites: 148,408 Wall posts: 158,728 Status updates: 165,114 Friend requests: 197,208 Photos uploaded: 271,698 Messages sent: 463,210 Likes: 765,722 Comments: 1,020,808
  5. 5. Edgerank Σ = Ue User x We Weight x De Decay
  6. 6. Content “What stuff should I put on Facebook?”
  7. 7. Engagement
  8. 8. Engagement
  9. 9. www.myschoolname.com
  10. 10. Promotion “How do I get people to like my stuff?”
  11. 11. Vanity URL http://facebook.com/MySchoolName http://facebook.com/username
  12. 12. Promoted Posts
  13. 13. Advertising “How do I get more people to look at my stuff?”
  14. 14. http://facebook.com/ads Create an advert
  15. 15. ilters! your f ime on Spend t
  16. 16. Analytics “So, who has actually seen & liked my stuff?”
  17. 17. t spend stats bu ow your t to kn Ge nt that g conte creatin re time mo likes! udience your a
  18. 18. Questions? Hopefully some easy ones I can actually answer…
  19. 19. Download slides http://boioing.com/eaqualsnov2013

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