How Not to Confuse Your Open Source Community with Your Customers

How Not to Confuse Your Open Source Community with Your Customers Stephen R. Walli Technical Director, Outercurve Foundation @stephenrwalli stephen.walli@gmail.comMonday, 23 July, 12

Traditional Software Business R&D Product Customer Pipeline $$$ Messages Marketing Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 2Monday, 23 July, 12

Misconceptions about Community R&D Code, Product etc. Community Customer Pipeline $$$ Messages Marketing Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 3Monday, 23 July, 12

A Better Model for Community & Pipeline R&D Code, etc. Product Community Customer Pipeline $$$ Messages Conversations Marketing Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 4Monday, 23 July, 12

A Better Model for Community & Pipeline Community members build awareness and evangelize, Identify R&D provide expertise and trial support, are a demonstration of community solution viability, and provide great inertia around your solution Code, What etc. Product Mission? Platform & Tools $$$ Arch. of Deploy? Participation Identify Customer Awareness Download & Try Train? ??? Buy Code of Conduct IP Machine Messages Conversations Governance Structure Marketing Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 5Monday, 23 July, 12

What do you want to happen in Community • Bug Reports? (Test/QA) • Code? (New Innovation, Bug Fixes) • Translations? • Forums? (Support) • Education? (Tutorials, How-to) • “Plug-in” modules? (“Partners”) Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 6Monday, 23 July, 12

A Model for a Community Pipeline Download R&D Install/ Configure Code, etc. Product Use/ Deploy Report a Bug $$$ Download Source Code Build to Known State Messages Conversations Test to Known State Submit a Patch Marketing Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 7Monday, 23 July, 12

Understanding Community & Customers Community • Users with time but no money • Will contribute time to solve their problems • Look to community and project for solutions • Need guidance and tool support • Play by the community code of conduct • Become technology evangelists • Become knowledgeable experts Customers • They have money but little time • They want to buy something • Look to the product to solve their problems • Community/project is a test for product Before we had online communities around • May participate in community (by the rules) open source projects, tech communities overlapped customers much more because one needed to be a customer before one had the interest and joined the community Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 8Monday, 23 July, 12

Understanding Community and Open Source Pure Open Published Software Source Community Community • Users with time but no money • Will contribute time to solve their problems • Look to community and project for solutions • Need guidance and tool support • Play by the community code of conduct • Become technology evangelists • Become knowledgeable experts Traditional Closed Differentiated Product Company Customers • They have money but little time • They want to buy something • Look to the product to solve their problems • Community/project is a test for product • May participate in community (by the rules) Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 9Monday, 23 July, 12

Understanding Community and Open Source There is no requirement Published Softwa Published Sourcere to build a community if you publish source code You can have a Community community without open • Users with time but no money • Will contribute time to solve their problems source (e.g. MSDN) and • Look to community and project for solutions you can have open • Need guidance and tool support source without • Play by the community code of conduct • Become technology evangelists community • Become knowledgeable experts DifferentiatedProduct Publishing source is a sign of strength and confidence in your Customers customer commitment as • They have money but little time a company • They want to buy something • Look to the product to solve their problems • Community/project is a test for product Product • May participate in community (by the rules) Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 10Monday, 23 July, 12

Understanding Community & Partner Programs Community • Users with time but no money • Will contribute time to solve their problems • Look to community and project for solutions • Need guidance and tool support • Play by the community code of conduct • Become technology evangelists • Become knowledgeable experts Customers Partners • They have money but little time • Want to grow their business • They want to buy something • Want to complement the product • Look to the product to solve their problems • Want to cross-sell • Community/project is a test for product • May join the community • May participate in community (by the rules) • MUST play by community rules Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 11Monday, 23 July, 12

Understanding Community & Foundations Community • Users with time but no money • Will contribute time to solve their problems • Look to community and project for solutions • Need guidance and tool support • Play by the community code of conduct • Become technology evangelists • Become knowledgeable experts Members Foundations • Create neutral non-profit collaboration space • Provide IP management and risk mitigation • Provide project management expertise • Promote the technology (marketing) • Provide business operations • Provide technical services &infrastructure Members • Pay to manage the roadmap • Share the cost of technology promotion • Share the cost of clear IP management • Play by the rules of membership Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 12Monday, 23 July, 12

A Model for Thinking about Foundations • Neutral non-profit IP management machines • Encourage corporations to contribute and adopt –Better provenance management –Neutral ownership –Legal governance and bylaws • Henrik Ingo’s Observations –Foundations by the Numbers –The 9 largest open source communities versus the 10th • OpenStack and CloudStack Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 13Monday, 23 July, 12

James Dixon’s Beekeeper Model - I Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 14Monday, 23 July, 12

James Dixon’s Beekeeper Model - II Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 15Monday, 23 July, 12

Matt Aslett Evolves the Beekeeper Model Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 16Monday, 23 July, 12

The Reading List Customers and Community http://stephesblog.blogs.com/my_weblog/2010/05/open-source-communities-and-customers-in-pictures.html Products versus Projects http://www.networkworld.com/community/blog/foss-project-isn%E2%80%99t-necessarily-software-produ James Dixon’s Beekeeper Model http://jamesdixon.wordpress.com/the-bees-and-the-trees/ Henrik Ingo’s Foundation Numbers http://openlife.cc/blogs/2010/november/how-grow-your-open-source-project-10x-and-revenues-5x http://openlife.cc/blogs/2012/july/cloudstack-has-proof-foundations-way-create-foss-community Blog: Once More Unto the Breach http://stephesblog.blogs.com/ Twitter: @stephenrwalli Email: stephen.walli@gmail.com Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 17Monday, 23 July, 12

FIN Copyright, Stephen R. Walli, some rights reserved Distributed under a CC BY-NC-ND 2.0 Deed 18Monday, 23 July, 12

How Not to Confuse Your Open Source Community with Your Customers

by Stephen Walli on Jul 23, 2012

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How Not to Confuse Your Open Source Community with Your Customers Presentation Transcript

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