My talk from OSCON 2012 in Portland, OR
Before we had Internet-sized bandwidth on which to collaborate around software, traditional software business was a simple pipeline. R&D delivered product into the pipe. Marketing delivered messages. Sales and marketing managed and qualified leads through the pipeline and if the product solved a customer problem properly, a market was made and you could measure the profits.
With the rise of the Internet collaborative development communities formed around FOSS licenses. Many have tried to create businesses around such communities, or conversely create their own communities as an adjunct to their business. But in the ensuing confusion of customers and community no one is ever happy.
This talk offers insight into how to think about both groups differently to everyone’s benefit.