Nearly anywhere you turn online, people are talking about your products and categories, what they like and dislike, what they want, what pleases them or ticks them off, and what they would like you to do, or stop doing. Twitter, Facebook, YouTube, millions of blogs, forums, websites, and review sites make most of these conversations public, accessible and researchable. By listening in on those conversations, you position yourself to develop insights into people that, coupled with strategy, drive your business forward and create an enduring advantage. Listen First! Turning Social Media Conversations into Business Advantage will show you how. Listen First! answers four critical questions: what is listening, how is it done, how is listening used to help achieve business objectives, and where is listening headed?
Listen First! is in four parts, with each part having its own Introduction and anywhere from from 3-12 chapters. This doc presents Listen First Excerpts that contain:
. Part I: Steps to Effective Listening
. Part II: Listening-Led Marketing and Advertising: Applying Social Media Listening Insights to Achieve Key Business Objectives
. Part III: Listening-led Marketing and Media Innovations
. Part IV: Listening’s New Frontiers