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Pact Coffee: Why we're not Fairtrade and how we're going to ensure we're still ethical
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Pact Coffee: Why we're not Fairtrade and how we're going to ensure we're still ethical

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PactCoffee.com sells specialty coffee in the UK. For various reasons we choose not to be Fairtrade certified, despite sustainability being a critical consideration for our business. These slides were …

PactCoffee.com sells specialty coffee in the UK. For various reasons we choose not to be Fairtrade certified, despite sustainability being a critical consideration for our business. These slides were used to introduce our position ahead of a customer forum that helped to set our course for the next 6 months.

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  • 1. Ethical Sourcing in 2014 Customer Forum N.B. For accompanying presentation and discussion visit: https://www.youtube.com/watch? v=RIcgVlV2MR0 Thursday, 31 July 14
  • 2. Quick Intro • Why Now? • Our Pact With Growers • Why Not Get FT Certified? • What Are We Planning? • What Have We Missed? • Open Discussion Thursday, 31 July 14
  • 3. Why Now? • Just began direct trade, aim 95% in 6 months • We’re reaching a size where we can make a difference • It matters to our customers Thursday, 31 July 14
  • 4. Pact With Growers • We will always store treat your coffee with the same love, care and attention that you have • We will ensure you are paid more than the Fair Trade rate for your beans • If we are successful, we will use our influence to make your lives better, not worse - blog.pactcoffee.com, June 2013 Thursday, 31 July 14
  • 5. Why Not Get FairTrade Certified? • The best coffee producers are independent (not part of a cooperative, which is prereq.) • The auditing process is flawed. It was compelling when introduced, but not any more. • It disconnects quality with value, which is not sustainable. Thursday, 31 July 14
  • 6. So What’s Our Approach? • Seedling stage at the moment - now is the time to contribute! • 3 measures in place whilst we work out a lasting position... Thursday, 31 July 14
  • 7. 1. Pay more • We will pay min. 125% of the Fairtrade rate for all our coffee, and publish what the actual percentage is on blog.pactcoffee.com Thursday, 31 July 14
  • 8. 2.Verify Previous Claim! • The fact that we have paid more will be independently audited by KPMG. Thursday, 31 July 14
  • 9. Big Data • Work with SOAS to ROBUSTLY answer this question: “Does paying a higher price to coffee farmers for specialty coffee lead to higher wages being paid and, if so, to what extent?” Thursday, 31 July 14
  • 10. Questions/Comment stephen@pactcoffee.com twitter.com/pactcoffee +44 203 095 3975 Thursday, 31 July 14