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How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
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How to get prospects sharing your content_28.01.14

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As part of your online marketing efforts you will connecting with and converting leads off your web pages and other online content. These newly acquired leads can be a great resource to help you …

As part of your online marketing efforts you will connecting with and converting leads off your web pages and other online content. These newly acquired leads can be a great resource to help you share your content through out their networks.

At the first Gravity Club meeting, we discuss how best to achieve this through 'Share with a Friend' button and show you how to write the code to include this button and accompanying mailto code into your sales process.

Published in: Marketing, Business, Technology
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Transcript

  • 1. Sales & Marketing Club for Small Business in Berkshire
  • 2. So what’s it all about?
  • 3. A Simple Recipe
  • 4. Take 3 Key Sales & Marketing Requirements Driving Traffic Generating Leads Converting Customers
  • 5. Add in some…
  • 6. Mix with Accountability
  • 7. Allow some time for action
  • 8. Bake twice a month
  • 9. Share with friends
  • 10. Marketing Dashboard What is the value to a marketer of insight that isn't implemented? Zero.
  • 11. Key Learnings
  • 12. Lead Generation: How to encourage leads to share your content
  • 13. Create a clear call to action Encourage leads to share your content
  • 14. <a href="mailto:?subject=Your Subject Line Goes Here &body=Enter the content you want to appear in the body of the email. Remember to include a link to your offer. http://yoursite.com/offer"><img src="http://yoursite.com/ email-share-image-file.png"></a> Turn image into mailto link Opens a new mail window when clicked with predefined message text.
  • 15. Why these buttons work "if other people are doing it, and I trust those people, that's validation that I should also be doing it."
  • 16. Thank you pages ! Follow up emails ! Marketing emails Where to place the buttons Anywhere you are interacting with leads
  • 17. How to measure the results If you are not measuring, you are not marketing
  • 18. 45 Implementation Take some time to action what you have just learned
  • 19. See you next time 11th February 2014

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