Z-Shaped Thinkers
Presentation I gave at PhizzPop Austin
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- Slide 1: z-shaped
thinkers
- Slide 2: Really good
interaction
design
- Slide 3: SUBJECTIVE / QUALITATIVE
Focused on
Experiences
(People, Activities, Context)
Meaningful
Has personal significance
Pleasurable
Memorable experience worth sharing
Convenient THIS IS THE “CHASM” THAT IS REALLY, REALLY
HARD FOR ORGANIZATIONS TO CROSS
Super easy to use, works like I think
Usable
Can be used without difficulty
Reliable
Is available and accurate
Functional (Useful)
Works as programmed
Focused on
Tasks
(Products, Features)
OBJECTIVE / QUANTIFIABLE
- Slide 5: “Never Use a
Warning When
you Mean Undo”
- Slide 6: “Never Use a
Warning When
you Mean Undo”
- Slide 7: “Never Use a
Warning When
you Mean Undo”
- Slide 8: “Never Use a
Warning When
you Mean Undo”
X
“infinite scrolling”
- Slide 9: “Never Use a
Warning When
you Mean Undo”
X
“infinite scrolling”
- Slide 10: ‘Z’-Shaped
Thinkers
- Slide 11: Why ?
- Slide 12: ‘T’ was taken...
- Slide 13: ‘T’ was taken...
T
empathy to see
patterns and branch out
into other areas
deep vertical
expertise
- Slide 14: -Shaped
Thinkers?
- Slide 15: V
-Shaped Thinkers?
- Slide 16: iShaped Thinkers?
- Slide 17: Z
- Slide 18: “When everyone zigs, zag.”
- Slide 20: X
- Slide 21: Z
- Slide 22: Z
- Slide 23: Z
- Slide 25: reliable, but
diminishing returns
- Slide 26: reliable, but
diminishing returns
opportunity to
‘change the game’
- Slide 27: ?
- Slide 28: Nicholas
Negroponte
- Slide 29: Nicholas
Negroponte
George Lucas
- Slide 30: Dean Kamen
- Slide 31: minster
buck
fuller
- Slide 32: Geodesic Dome Housing
- Slide 33: The Fuller Projection
- Slide 34: The Dymaxion Car
- Slide 35: The Dymaxion Bathroom / Fog Gun Shower
- Slide 36: “When everyone zigs, zag.”
- Slide 37: Cool...
But What does this have
to do with application
design and development?
- Slide 38: ‘Z’-Shaped Thinkers
approach challenges
(of all kinds!)
in different ways
- Slide 39: Z
- Slide 40: Z
what happens here?
- Slide 41: ‘Z’-Shaped Thinkers...
challenge
assumptions
- Slide 42: “Ladders of Abstraction”
also known as...
Why?
Why?
WHY?
WHY?
WHY?
- Slide 43: Build a tricycle
with wings!
- Slide 44: Build a tricycle (Silly Request)
with wings!
- Slide 45: Build a tricycle (Silly Request)
with wings!
B
What color
do you
want it?
- Slide 46: Build a tricycle (Silly Request)
with wings!
B We can try
out some
Ajax-coated
titanium!
B
What color
do you
want it?
- Slide 47: Build a tricycle (Silly Request)
with wings!
B b
Stop.
We can try
Why is this
out some
valuable? And
Ajax-coated
for whom?
titanium!
B
What color
do you
want it?
- Slide 48: Things not broken
modal transparent
confirmation messages
boxes
- Slide 49: Things not broken
- Slide 51: Context makes the content explicit
(remove the darn labels!)
- Slide 52: ‘Z’-Shaped Thinkers...
reframe the
problem
- Slide 53: A ROUGH DESIGN MATURITY CONTINUUM
DESIGN AS Design redefines the challenges facing the
organization.
FRAMING Framing sets the agenda, outlines the
boundaries and axes of interest, and moves
design from executing strategy to shaping
strategy. Disruptive innovation lives here.
Design finds new opportunities by solving
existing problems.
PROBLEM ?
Design process generates alternatives within
a problem space. Design also narrows down
SOLVING those options to a specific solution.
Design makes things work better.
FUNCTION This is the classic practice of design - but it's
still commonly limited to incremental
+ improvements through iteration over existing
AND FORM
solutions.
Design is the gateway to be hip and cool.
,
STYLE
Design is stylish, but too often is percieved
and practiced as a cosmetic afterthought.
Design value isn't recognized.
?
NO CONSCIOUS This attitude fosters design by default -
however things come out is fine, because
DESIGN there are more important issues to deal with.
(Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )
- Slide 54: Design a vase.
(example from Marc Rettig)
- Slide 55: Design a better way
for people to enjoy
flowers in their home.
(example from Marc Rettig)
- Slide 56: (Insert Jeremy’s example from Quizno’s)
- Slide 57: ‘Z’-Shaped Thinkers...
explore many
perspectives
- Slide 59: http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
- Slide 60: http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
Coopetition
- Slide 61: http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
Coopetition
3rd Party Developers
- Slide 62: http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
Coopetition
Government Regulations
3rd Party Developers
- Slide 63: http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
Global Market
Coopetition
Government Regulations
3rd Party Developers
- Slide 64: ‘the important stuff’
changes over time...
What about different
‘time-based’ layouts?
- Slide 65: ‘the important stuff’
changes over time...
Confirmation
What about different
‘time-based’ layouts?
- Slide 66: ‘the important stuff’
changes over time...
Navigation
What about different
‘time-based’ layouts?
- Slide 67: ‘the important stuff’
changes over time...
Check-In
What about different
‘time-based’ layouts?
- Slide 68: ‘the important stuff’
changes over time...
What about different
‘time-based’ layouts?
- Slide 69: ‘Z’-Shaped Thinkers...
synthesize
information
- Slide 70: +
= Fog Gun Shower
- Slide 71: Project A
Project B
Project A
Project B
Project C
- Slide 72: ‘Z’-Shaped Thinkers...
challenge assumptions
reframe the problem
explore many perspectives
synthesize information
- Slide 73: ‘Z’-Shaped Thinkers...
challenge assumptions
reframe the problem
explore many perspectives
synthesize information
in order to...
envision unseen
opportunities
- Slide 75: Thanks!
ME MY PERSONAL SITE
THE BEST WAY TO REACH ME
Stephen P. Anderson / www.poetpainter.com