Z-Shaped Thinkers
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Z-Shaped Thinkers

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Presentation I gave at PhizzPop Austin

Presentation I gave at PhizzPop Austin

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Z-Shaped Thinkers Presentation Transcript

  • 1. z-shaped thinkers
  • 2. Really good interaction design
  • 3. SUBJECTIVE / QUALITATIVE Focused on Experiences (People, Activities, Context) Meaningful Has personal significance Pleasurable Memorable experience worth sharing Convenient THIS IS THE “CHASM” THAT IS REALLY, REALLY HARD FOR ORGANIZATIONS TO CROSS Super easy to use, works like I think Usable Can be used without difficulty Reliable Is available and accurate Functional (Useful) Works as programmed Focused on Tasks (Products, Features) OBJECTIVE / QUANTIFIABLE
  • 4. “Never Use a Warning When you Mean Undo”
  • 5. “Never Use a Warning When you Mean Undo”
  • 6. “Never Use a Warning When you Mean Undo”
  • 7. “Never Use a Warning When you Mean Undo” X “infinite scrolling”
  • 8. “Never Use a Warning When you Mean Undo” X “infinite scrolling”
  • 9. ‘Z’-Shaped Thinkers
  • 10. Why ?
  • 11. ‘T’ was taken...
  • 12. ‘T’ was taken... T empathy to see patterns and branch out into other areas deep vertical expertise
  • 13. -Shaped Thinkers?
  • 14. V -Shaped Thinkers?
  • 15. iShaped Thinkers?
  • 16. Z
  • 17. “When everyone zigs, zag.”
  • 18. X
  • 19. Z
  • 20. Z
  • 21. Z
  • 22. reliable, but diminishing returns
  • 23. reliable, but diminishing returns opportunity to ‘change the game’
  • 24. ?
  • 25. Nicholas Negroponte
  • 26. Nicholas Negroponte George Lucas
  • 27. Dean Kamen
  • 28. minster buck fuller
  • 29. Geodesic Dome Housing
  • 30. The Fuller Projection
  • 31. The Dymaxion Car
  • 32. The Dymaxion Bathroom / Fog Gun Shower
  • 33. “When everyone zigs, zag.”
  • 34. Cool... But What does this have to do with application design and development?
  • 35. ‘Z’-Shaped Thinkers approach challenges (of all kinds!) in different ways
  • 36. Z
  • 37. Z what happens here?
  • 38. ‘Z’-Shaped Thinkers... challenge assumptions
  • 39. “Ladders of Abstraction” also known as... Why? Why? WHY? WHY? WHY?
  • 40. Build a tricycle with wings!
  • 41. Build a tricycle (Silly Request) with wings!
  • 42. Build a tricycle (Silly Request) with wings! B What color do you want it?
  • 43. Build a tricycle (Silly Request) with wings! B We can try out some Ajax-coated titanium! B What color do you want it?
  • 44. Build a tricycle (Silly Request) with wings! B b Stop. We can try Why is this out some valuable? And Ajax-coated for whom? titanium! B What color do you want it?
  • 45. Things not broken modal transparent confirmation messages boxes
  • 46. Things not broken
  • 47. Context makes the content explicit (remove the darn labels!)
  • 48. ‘Z’-Shaped Thinkers... reframe the problem
  • 49. A ROUGH DESIGN MATURITY CONTINUUM DESIGN AS Design redefines the challenges facing the organization. FRAMING Framing sets the agenda, outlines the boundaries and axes of interest, and moves design from executing strategy to shaping strategy. Disruptive innovation lives here. Design finds new opportunities by solving existing problems. PROBLEM ? Design process generates alternatives within a problem space. Design also narrows down SOLVING those options to a specific solution. Design makes things work better. FUNCTION This is the classic practice of design - but it's still commonly limited to incremental + improvements through iteration over existing AND FORM solutions. Design is the gateway to be hip and cool. , STYLE Design is stylish, but too often is percieved and practiced as a cosmetic afterthought. Design value isn't recognized. ? NO CONSCIOUS This attitude fosters design by default - however things come out is fine, because DESIGN there are more important issues to deal with. (Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )
  • 50. Design a vase. (example from Marc Rettig)
  • 51. Design a better way for people to enjoy flowers in their home. (example from Marc Rettig)
  • 52. (Insert Jeremy’s example from Quizno’s)
  • 53. ‘Z’-Shaped Thinkers... explore many perspectives
  • 54. http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
  • 55. http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html Coopetition
  • 56. http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html Coopetition 3rd Party Developers
  • 57. http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html Coopetition Government Regulations 3rd Party Developers
  • 58. http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html Global Market Coopetition Government Regulations 3rd Party Developers
  • 59. ‘the important stuff’ changes over time... What about different ‘time-based’ layouts?
  • 60. ‘the important stuff’ changes over time... Confirmation What about different ‘time-based’ layouts?
  • 61. ‘the important stuff’ changes over time... Navigation What about different ‘time-based’ layouts?
  • 62. ‘the important stuff’ changes over time... Check-In What about different ‘time-based’ layouts?
  • 63. ‘the important stuff’ changes over time... What about different ‘time-based’ layouts?
  • 64. ‘Z’-Shaped Thinkers... synthesize information
  • 65. + = Fog Gun Shower
  • 66. Project A Project B Project A Project B Project C
  • 67. ‘Z’-Shaped Thinkers... challenge assumptions reframe the problem explore many perspectives synthesize information
  • 68. ‘Z’-Shaped Thinkers... challenge assumptions reframe the problem explore many perspectives synthesize information in order to... envision unseen opportunities
  • 69. Thanks! ME MY PERSONAL SITE THE BEST WAY TO REACH ME Stephen P. Anderson / www.poetpainter.com