0
z-shaped
thinkers
Really good
interaction
  design
SUBJECTIVE / QUALITATIVE

         Focused on
Experiences
  (People, Activities, Context)




       Meaningful
     Has p...
“Never Use a
 Warning When
you Mean Undo”
“Never Use a
 Warning When
you Mean Undo”
“Never Use a
 Warning When
you Mean Undo”
“Never Use a
 Warning When
you Mean Undo”




                         X
                 “infinite scrolling”
“Never Use a
 Warning When
you Mean Undo”




                         X
                 “infinite scrolling”
‘Z’-Shaped
 Thinkers
Why   ?
‘T’ was taken...
‘T’ was taken...



  T
                       empathy to see
                  patterns and branch out
                  ...
-Shaped
Thinkers?
V
-Shaped Thinkers?
iShaped Thinkers?
Z
“When everyone zigs, zag.”
X
Z
Z
Z
reliable, but
diminishing returns
reliable, but
diminishing returns

                         opportunity to
                      ‘change the game’
?
Nicholas
Negroponte
Nicholas
Negroponte




             George Lucas
Dean Kamen
minster
buck
fuller
Geodesic Dome Housing
The Fuller Projection
The Dymaxion Car
The Dymaxion Bathroom / Fog Gun Shower
“When everyone zigs, zag.”
Cool...

But What does this have
to do with application
design and development?
‘Z’-Shaped Thinkers
approach challenges
    (of all kinds!)
  in different ways
Z
Z
what happens here?
‘Z’-Shaped Thinkers...



 challenge
assumptions
“Ladders of Abstraction”

         also known as...
              Why?
              Why?
             WHY?
             W...
Build a tricycle
  with wings!
Build a tricycle   (Silly Request)
  with wings!
Build a tricycle   (Silly Request)
  with wings!




B
What color
 do you
 want it?
Build a tricycle           (Silly Request)
  with wings!




B            We can try
              out some
             A...
Build a tricycle           (Silly Request)
  with wings!




B                                  b
                        ...
Things not broken




   modal                  transparent
confirmation               messages
   boxes
Things not broken
Context makes the content explicit
       (remove the darn labels!)
‘Z’-Shaped Thinkers...



reframe the
  problem
A ROUGH DESIGN MATURITY CONTINUUM

DESIGN AS                                                  Design redefines the challen...
Design a vase.



            (example from Marc Rettig)
Design a better way
for people to enjoy
flowers in their home.


                   (example from Marc Rettig)
(Insert Jeremy’s example from Quizno’s)
‘Z’-Shaped Thinkers...



explore many
 perspectives
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html




Coopetition
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html




    Coopetition




3rd Party Developers
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html




    Coopetition




                            ...
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html




                                                ...
‘the important stuff’
  changes over time...




What about different
‘time-based’ layouts?
‘the important stuff’
          changes over time...




Confirmation

       What about different
       ‘time-based’ lay...
‘the important stuff’
  changes over time...




   Navigation
What about different
‘time-based’ layouts?
‘the important stuff’
  changes over time...




               Check-In


What about different
‘time-based’ layouts?
‘the important stuff’
  changes over time...




What about different
‘time-based’ layouts?
‘Z’-Shaped Thinkers...



 synthesize
information
+
=   Fog Gun Shower
Project A
                              Project B




                Project A
    Project B

                      Proje...
‘Z’-Shaped Thinkers...
  challenge assumptions
   reframe the problem
explore many perspectives
  synthesize information
‘Z’-Shaped Thinkers...
  challenge assumptions
   reframe the problem
explore many perspectives
  synthesize information
 ...
Thanks!
    ME                MY PERSONAL SITE




         THE BEST WAY TO REACH ME

Stephen P. Anderson / www.poetpainte...
Z-Shaped Thinkers
Z-Shaped Thinkers
Z-Shaped Thinkers
Z-Shaped Thinkers
Z-Shaped Thinkers
Z-Shaped Thinkers
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Z-Shaped Thinkers

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Transcript of "Z-Shaped Thinkers"

  1. 1. z-shaped thinkers
  2. 2. Really good interaction design
  3. 3. SUBJECTIVE / QUALITATIVE Focused on Experiences (People, Activities, Context) Meaningful Has personal significance Pleasurable Memorable experience worth sharing Convenient THIS IS THE “CHASM” THAT IS REALLY, REALLY HARD FOR ORGANIZATIONS TO CROSS Super easy to use, works like I think Usable Can be used without difficulty Reliable Is available and accurate Functional (Useful) Works as programmed Focused on Tasks (Products, Features) OBJECTIVE / QUANTIFIABLE
  4. 4. “Never Use a Warning When you Mean Undo”
  5. 5. “Never Use a Warning When you Mean Undo”
  6. 6. “Never Use a Warning When you Mean Undo”
  7. 7. “Never Use a Warning When you Mean Undo” X “infinite scrolling”
  8. 8. “Never Use a Warning When you Mean Undo” X “infinite scrolling”
  9. 9. ‘Z’-Shaped Thinkers
  10. 10. Why ?
  11. 11. ‘T’ was taken...
  12. 12. ‘T’ was taken... T empathy to see patterns and branch out into other areas deep vertical expertise
  13. 13. -Shaped Thinkers?
  14. 14. V -Shaped Thinkers?
  15. 15. iShaped Thinkers?
  16. 16. Z
  17. 17. “When everyone zigs, zag.”
  18. 18. X
  19. 19. Z
  20. 20. Z
  21. 21. Z
  22. 22. reliable, but diminishing returns
  23. 23. reliable, but diminishing returns opportunity to ‘change the game’
  24. 24. ?
  25. 25. Nicholas Negroponte
  26. 26. Nicholas Negroponte George Lucas
  27. 27. Dean Kamen
  28. 28. minster buck fuller
  29. 29. Geodesic Dome Housing
  30. 30. The Fuller Projection
  31. 31. The Dymaxion Car
  32. 32. The Dymaxion Bathroom / Fog Gun Shower
  33. 33. “When everyone zigs, zag.”
  34. 34. Cool... But What does this have to do with application design and development?
  35. 35. ‘Z’-Shaped Thinkers approach challenges (of all kinds!) in different ways
  36. 36. Z
  37. 37. Z what happens here?
  38. 38. ‘Z’-Shaped Thinkers... challenge assumptions
  39. 39. “Ladders of Abstraction” also known as... Why? Why? WHY? WHY? WHY?
  40. 40. Build a tricycle with wings!
  41. 41. Build a tricycle (Silly Request) with wings!
  42. 42. Build a tricycle (Silly Request) with wings! B What color do you want it?
  43. 43. Build a tricycle (Silly Request) with wings! B We can try out some Ajax-coated titanium! B What color do you want it?
  44. 44. Build a tricycle (Silly Request) with wings! B b Stop. We can try Why is this out some valuable? And Ajax-coated for whom? titanium! B What color do you want it?
  45. 45. Things not broken modal transparent confirmation messages boxes
  46. 46. Things not broken
  47. 47. Context makes the content explicit (remove the darn labels!)
  48. 48. ‘Z’-Shaped Thinkers... reframe the problem
  49. 49. A ROUGH DESIGN MATURITY CONTINUUM DESIGN AS Design redefines the challenges facing the organization. FRAMING Framing sets the agenda, outlines the boundaries and axes of interest, and moves design from executing strategy to shaping strategy. Disruptive innovation lives here. Design finds new opportunities by solving existing problems. PROBLEM ? Design process generates alternatives within a problem space. Design also narrows down SOLVING those options to a specific solution. Design makes things work better. FUNCTION This is the classic practice of design - but it's still commonly limited to incremental + improvements through iteration over existing AND FORM solutions. Design is the gateway to be hip and cool. , STYLE Design is stylish, but too often is percieved and practiced as a cosmetic afterthought. Design value isn't recognized. ? NO CONSCIOUS This attitude fosters design by default - however things come out is fine, because DESIGN there are more important issues to deal with. (Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )
  50. 50. Design a vase. (example from Marc Rettig)
  51. 51. Design a better way for people to enjoy flowers in their home. (example from Marc Rettig)
  52. 52. (Insert Jeremy’s example from Quizno’s)
  53. 53. ‘Z’-Shaped Thinkers... explore many perspectives
  54. 54. http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
  55. 55. http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html Coopetition
  56. 56. http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html Coopetition 3rd Party Developers
  57. 57. http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html Coopetition Government Regulations 3rd Party Developers
  58. 58. http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html Global Market Coopetition Government Regulations 3rd Party Developers
  59. 59. ‘the important stuff’ changes over time... What about different ‘time-based’ layouts?
  60. 60. ‘the important stuff’ changes over time... Confirmation What about different ‘time-based’ layouts?
  61. 61. ‘the important stuff’ changes over time... Navigation What about different ‘time-based’ layouts?
  62. 62. ‘the important stuff’ changes over time... Check-In What about different ‘time-based’ layouts?
  63. 63. ‘the important stuff’ changes over time... What about different ‘time-based’ layouts?
  64. 64. ‘Z’-Shaped Thinkers... synthesize information
  65. 65. + = Fog Gun Shower
  66. 66. Project A Project B Project A Project B Project C
  67. 67. ‘Z’-Shaped Thinkers... challenge assumptions reframe the problem explore many perspectives synthesize information
  68. 68. ‘Z’-Shaped Thinkers... challenge assumptions reframe the problem explore many perspectives synthesize information in order to... envision unseen opportunities
  69. 69. Thanks! ME MY PERSONAL SITE THE BEST WAY TO REACH ME Stephen P. Anderson / www.poetpainter.com
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