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We're Connected, Now What? Turning Real Life Behaviors Into Social Features

by Product Strategy & Design Consultant at any cafe with good WiFi! on Jan 30, 2008

  • 30,637 views

Where do you get inspiration for online social features? One approach is to copy or offer a variation on something someone else has already created. But this approach lacks vision and often results in ...

Where do you get inspiration for online social features? One approach is to copy or offer a variation on something someone else has already created. But this approach lacks vision and often results in ‘me-too’ applications. A better approach is to look at real-world social interactions, and then translate these into online social features. And where better to observe these interactions than someplace like the mall, college campus, or conference?

We’ll spend the first half of this presentation looking at some different ways that natural human and social behaviors have guided product development— and ‘filled the well’ with original new feature requests. Then, we’ll apply this approach in a workshop type environment to generate some of our own innovative social media ideas.

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17 of 7 previous next Post a comment

  • rosinalove rosinalove Hi Dear,

    Compliment s of the season !!
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    ROSINA
    1 year ago
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  • harrypotter12 harrypotter12 Great work.

    Thanks for sharing.
    http://www.clickandsendparcel.com
    2 years ago
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  • grahairs Graham Bennett, Training & Development Specialist at GGB Bearing Technology Enjoyed your perspective and pps style. Thanks! 5 years ago
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  • etalbert NSW Department of Education at NSW Department of Education Very versatile and informative show. Useful for education and business. Thanks 6 years ago
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  • stephenpa Stephen Anderson, Product Strategy & Design Consultant at any cafe with good WiFi! trib - I believe there are some audio (and video!) tracks from the conference floating around. If I can track one down, I will certainly sync up the slides!! If not, this (unlike the Star Wars prez!) is one I could probably present without an audience (yikes!)

    plus8star - thank you! Credit goes to my friend and mentor Rob Moore for steering down this line of thinking. As far as 'sociologists and psychologists will be key' -- Exactly! I couldn't agree more. In the model I reference, I believe the folks with a human sciences background are going to be much better prepared to 'design' meaningful and pleasurable experiences, more so than the typical designer or developer.
    6 years ago
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  • plus8star Benjamin Joffe, Digital Naturalist, Startup Therapist & Asia Immigrant. Founder of consultancy +8* and investor in startups born global. at +8* | Plus Eight Star This is really a good view at social'psychological aspects of online services. As technologies become commodities, engineers are not enough to ensure viability. Sociologists and psychologists will be key! 6 years ago
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  • trib Stephen Collins, Founder at acidlabs Stephen, I'd REALLY like to hear an audio track or see a video alongside this. I reckon I know where you're going, but your actual voice will make a huge difference, 6 years ago
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We're Connected, Now What? Turning Real Life Behaviors Into Social Features We're Connected, Now What? Turning Real Life Behaviors Into Social Features Presentation Transcript