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The Conversation Gets Interesting: 

Creating the
Adaptive Interface

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The Conversation Gets Interesting: Creating the Adaptive Interface
The Conversation Gets Interesting: Creating the Adaptive Interface
The Conversation Gets Interesting: Creating the Adaptive Interface
The Conversation Gets Interesting: Creating the Adaptive Interface
The Conversation Gets Interesting: Creating the Adaptive Interface
The Conversation Gets Interesting: Creating the Adaptive Interface
The Conversation Gets Interesting: Creating the Adaptive Interface
The Conversation Gets Interesting: Creating the Adaptive Interface
The Conversation Gets Interesting: Creating the Adaptive Interface
The Conversation Gets Interesting: Creating the Adaptive Interface
The Conversation Gets Interesting: Creating the Adaptive Interface
The Conversation Gets Interesting: Creating the Adaptive Interface
The Conversation Gets Interesting: Creating the Adaptive Interface
The Conversation Gets Interesting: Creating the Adaptive Interface
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The Conversation Gets Interesting: Creating the Adaptive Interface

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With the proliferation of rich Internet applications and interactions more closely aligned with how people think, we face some interesting challenges:

* Do we design for one common audience and common tasks, or tailor applications around specific audiences and their unique activities?
* How do we resolve the tension between creating simple applications that ‘do less’ and the demand for new features that some people really do need?
* As we move beyond usability to create desirable interfaces, how do we handle a subjective domain like emotions?

These types of challenges could all be addressed by creating a truly ‘adaptive' interface. More than removing unused menu options or collaborative filtering, this would include functionality that is revealed over time as well as interface elements that change based on usage. Imagine the web-based email client that begins offering three forms fields for attachments instead of the default one, because it 'noticed' that you frequently upload more than one file. Or the navigation menu that disappears because it is not relevant to the task at hand. Sound scary? Look at the world of game design, where inconsistency has never been an issue and where users learn new functions over time, as needed. In the same ways that ads are becoming more targeted around context and behavior, we can also create interfaces that respond, suggest, or change based on actual usage data.

While much of this is still speculative, we'll explore some concrete examples of how such ideas have already been used, and other instances where they could be used. We'll also take a brief look at what technologies might support these interactions, as well as some of the rules engines that might make this possible. And, to ground this in the past, we'll at some existing navigational theories and research that might support this argument for an interface that is truly conversational and context aware.

Published in: Business, Technology
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  • Hello
    Am mary ,
    i saw your profile today and became interested in you, i will like to know you the more, and i want you to send an email to my mail so that i can give you my picture for you to know whom i am. Here is my email address (maryjobe86@yahoo.de) I believe we can move from here. I am waiting for your reply in my mail don't send it in the site.
    Remember the distance or color does not matter but love matters allot in life
    (maryjobe86@yahoo.de)
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  • As a management instructor I enjoy viewing the work of others. This is probably the best presentation on planning I have viewed.
    Teisha
    http://dashinghealth.com http://healthimplants.com
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  • Good presentation. Too bad there's no sound to it....

    The ideas have been around for some time. It's a shame developers and designers use them so rarely. Good food for thought!
       Reply 
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  • It made me think that it is not only in AT or WEB interfacing that people need to deal with adaptative stuff. Let's extend it to marketing propositions, sales interaction, public services. Have you ever thought of it?
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  • great stuff ..can u enable download please
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Transcript of "The Conversation Gets Interesting: Creating the Adaptive Interface"

  1. 1. The Conversation Gets Interesting: Creating the Adaptive Interface Micro? ? t‘0.5&f*('ld CS‘-r. YLn. r Andcrson
  2. 2. SUBJECTIVE I QUALITATIVE Expefiences Meaningful Has persona! signifxance Pleasurable Memorable experience with sharing _ _ _ _Convenient Supt! easylo use, works like! think Usable Can be used witfIoutd: '.‘1icuJty Reliable Is available and accurate Functional (Useful) Walks as prog/ arnrncd Wesks OBJECTIVE r' QUANTIFIABLE
  3. 3. Information presented in the most desirable {ash ion (requires high degree of personalization and adaptation) o'PE. N s'P. LcC‘: . FOR mil“ $i"L"wLl°"$ c. oM‘PE. 'I"ITIvE 'DIr= x=£R€. N"riA'TtoiJ! Data ctisplayecl an interface (no filtering/ presentation)
  4. 4. f/ l~a»l- I M DOT. abool-. ..
  5. 5. V/ l~a»l- I M 1007”- aboul-. .. "Hey what happened to my application? !!‘? ?"
  6. 6. l/ l«o»l- : om’ LUm$Q aEOULu (Microsoft's ’Smart Menu’) "ll 'r'-I-ttlmmi . ‘.li-rm--II Jon- E”: EC‘. v~v: w Inset F-‘game’. 10-:15 T. ~J: 'e E“-cl-: >w L93‘: ~ -. r 1 ‘ V. V‘ 33., » -; g.5-1.d1_'g¢wr¢r__. F7 1;’ i I I ’ l Lewuaoc D "~ [v. scI. Ch¢, -«gcs C! vl+S| *‘t+E Lgttcvs a'»dM. : ‘-05 D To-: .'s on the . vcb, .. 35 gutcficwvcct I2‘; -‘. ~cns. . <_‘_ustom-ze. ..
  7. 7. l/ La} : l:, M I507’ a'£°°(—”' (Adaptive Content) What Do Customers Buy After Viewing This Item? 68% buy the item 6% buy this 6% buy this you viewed alternative alternative Customers with Similar Searches Purchased Your Recently Viewed Items Recommended for You ‘ T ‘ “fig Recommended Based on Your Browsing History New For You’ 1 —"""-=9""
  8. 8. r Neural Networks (A/ L01. J: ’ 1007’ AI Social Mobs rl‘0«ll§it’6 0-(Pr) User Models Unified User Interface Design Decision-Theoretic Optimization Machine Learning Algorithms Active Elicitation Keyhole Plan-Recognition Intended Plan-Recognition Polymorphic Task Hierarchies Bayesian Optimization Algorithm etc.
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  12. 12. (TIOOSI IOUIT OWN ADVENTURE ' H‘ ‘ lttt ‘-| :l'll‘ Ittl’ < ‘~lil4.t'< NR! ll‘| )“l A, .«xi~. ~.Il'»lt t‘iIIm. s GRAND CANYON QDYSSE I _ = 2‘. "Q I ' ll'. &.' I T- ‘C ‘. I ' ' l -- T i" T ‘ FAHRENHEIT4 ”: l:rl"v. l%. v.n«l"“
  13. 13. (This example pulled from a slide from Will Wright)
  14. 14. (This example pulled from a slide from Will Wright)
  15. 15. (This example pulled from a slide from Will Wright)
  16. 16. (This example pulled from a slide from Will Wright)
  17. 17. Atth til Q thi gggggg Notify people of this message via email F All oi Sabre UX Team l l. ii<: ia . i.'. (. l.i; ts-i l lwi= 'i", li': it'i‘~i<: i" l tt-p"i= i‘ F. l'lIlt‘i‘(: |" l l. i(. I" ‘». ii l l’. ii' (n [)(. '' l it. i.i l*i. i.i( (Quicktime Animation, showing file attachment; what if. .. the default number of exposed form fields changed based average use? )
  18. 18. Sl? —lvl; li‘: lI~fW‘: lil>iTl! i:‘¥ ‘“ ‘Current Caseload: I 10 | Number of Admissions Today: Number of Admissions This Month: Number of Admissions Last Month: Number of Discharges Today: Number of Discharges This Month: ‘Number of Discharges Last Month: I/ fTlUp(-I. 0|, [)I2(| J‘JLal: ? r‘J? [ l, IDU‘[J3 l Tl V -ulllllinl .1; | .pg: :4 : ‘V1f). I|l! -‘]“: i)[l"iI mfi/ mmlimp
  19. 19. st:4ii; ir: Ii~tlt; ttt», iilei»rI ‘Current Caseload: I 10 | Number of Admissions Today: Number of Admissions This Month: Number of Admissions Last Month: Number of Discharges Today: Number of Discharges This Month: ‘Number of Discharges Last Month: I/ fTlUp(-I. 0|, [)I2(| J‘JLal: ? r‘J? [ l, IDU‘[J3 l Tl V -ullillinl .1; | .pg: :4 : ‘V1f). I|l! -‘]“: i)[l"iI llilil-Wfil Curr-. -rit C . l5'. 'l'3 id: h'i. -i-. - Admissions [ii«; ch_iri; i_-5: I0 5 todai 35 this month 30 | o$t month 3 t0diJ'r 22 this month 34 list month mfi/ mmlimp ‘ll
  20. 20. (uirent (ase Load New Adiiiissions Disc hares. -s Current IC .356 Load New Adrriissions Discharges 10 todav 5 today 3 todav 10 t0[i-3'34’ 5 today 3 today’ 3 3 5 this trend: 22 this rnjnth 35 this rmrith 22 this rnzinth SS- 30 last month 34 last month 30 last month 34 last month 3'3 UI Ul '3 (:3 Q It llilil-Wfil Curr-. -rit C . l5'. 'l'3 id: [0 h'i. -i-. - Admissions [ii«; ch_iri; i_-5: S todai 35 this month 30 | o$t month 3 t0diJ'r 22 this month 34 list month mfi/ mmlimp ‘ll
  21. 21. (uncut (ase Load 10 todgv New Admissions 5 today Dischalgc. -s 3 today Current Case Load ‘IO today New Adrruisswons 5 n_, .j, q«, ; Discharges 3 (0.1%; I 3 - ‘ “tux: '»: .,-W 3 5 this Imnm 22 this rnjnth 35 this mm 22 this man th th u4|i'.1i| mfi/ mmlimp last month 30 ° Curr-: r'n! Cas-. -I-: -Jd: no 34 '35‘ ’“°”‘''' 5 r. "-. --.1 Admusguons 5 ted“ 5 35 thus month 0 30 use month 3 n D-scharq-. -5: 3 todo-r 30 last month * 22 um mo, -."-. 4 34 I at month 34 last month , J -r ' *1 1 3'3 ~ ~ — . 1’. 2191?. 8 ; x,-»: g-sL—n- ~11.) ; 1»: '_*, ,_ ‘I Hi)» —‘. t: >-: ‘ Hg; ;1[. ~.“_, ’l. ‘ . A."; ;:‘-. - "-:2 1.1,-ro‘. t4.~. .‘ (Z-2. - _-3. r-us”
  22. 22. "Greasemonkey” "°*U"°' language ”| denfi1Y 2.0” recognifion °°°'_ Javascnpt product as behaviors person / "Polite Interfaces” game / design ''5°°"‘'' &. MY no-rakes-r nu A1>A1>'rwE. |M'rE. RI= A<: E.s‘‘ "Less" / designing for small screens (mobile apps) Behavioral personalizafionl T°"99*'"9 customization ”| n1'erfgce as fedfilfes Conversation"
  23. 23. ”Greasemonkey” ' "°*U"°' anguage ”| denfitY 2.0” recognition C°°'_ Javascnpt product as behaviors person / "Polite Interfaces” game / design ''5°°"‘" &. MY INTEREST nu A1>A'I>'t'wE. no-rs. t>. z=Acs. s‘ "Less" designing for small screens (mobile apps) Behavioral d personalizationl T°"9e*'"9 "Lu 5 _°": customization ”| rr| 'erfqce as If "- ? (‘°k)‘-G features Conversation" I no.5 or, ,_
  24. 24. ‘overworked and over-stressed personal administrators. assigned to manage every aspect of one of three dimensions (family. philanthropy, business) of the busy executive's life
  25. 25. Only 4 Users No constraints Application needed to ‘work like I think’ BUT. .. Widely different levels of computer literacy Information needs varied per user Display of information varied per user Divergent screen size & orientation preferences
  26. 26. _ 7 4 _ Lwntmcnt —: - mm EVCM ' What event? Notes 4 tr tr 1‘ :1 . Meeting 3 w| [h ‘rm if ‘ Notes any) where? when? 500 M"€t! "lg‘ Z for Mayne EHIQPDPSCS ? ’ Where? Notes ‘ When? : tms; "My ‘-pro Wt. re? lice I when Fnonal ‘ ‘M-. will begin pg up toting H” H J ~ "7 orclose
  27. 27. - -utl--ids ‘>097 ‘Ir-1vI’v‘. l3 I1‘ Ififllllnlllj Dmfi I. -'-flint--I--I-Mil! ~| :9-15" jlllfilllflfidfl flu Ii-'-* , ,_, ,,; Clclolnnlnvinnimnt . l‘IV ummmnflmfinfi, W U Ru-utouulanoavnuhyunihlaul-nuuuvuuutauutuu nn. .g. ..¢n. a.. ... ..¢. u.. .au. ... n.. V. ‘ T III C] Cl‘-bnnvn-in-ninunflu Dc“-"""""""" Cl Deufimnnvdlunnnevnnhuqdvnlllbum-moaned ‘H u‘ . "'3' - Elcalnuavuuni-nnauv '-3 °““~""""""""""' Clo-uunn-co. -mane; -nauum U Dc-rlvdantnnundndtlrinn 332'" 3|. main on-nu-no-1 Done It! Llltfiivuletii-dwixx I 1 71:». r«%Jar version different layouts & content (4% tag‘; , ,_r$. ,,, ‘
  28. 28. If t oniy used only used I t d - on y wan e a month V'eW month view to - r I d to list of today 5 never used a C3 9“ at t0 | ook for actions menth View: I i? °k_f°r projects color only a Wanted 2 gaps most Coded aS’n0n- week View of the profit’ ignored scheduling) all else Also, the idea of a ’personal schedule’ and this guy's schedule were pretty blurred! c3i'fferen'i calendar/ planning views per user
  29. 29. .7 This happens IF / and/ Or ; THEN —: .ELsE We know that /
  30. 30. WHY NUT‘?
  31. 31. gar agfl WHY NOT? If, Then. ..
  32. 32. Content Adaptive ? r%c‘ur. ssiJ: . dis ‘osmo. Adaptable (persona/ ization/ customization) UI
  33. 33. Content Ad Ive Adaptable (personalization/ customization) Ul
  34. 34. Content Adaptive G"-‘sN'D Mos-rL. *.’ 5' ma-:1 INTE. -‘. RtJE. T , r.~. m>s> Ul Adaptable (personalization/ customization)
  35. 35. <1-aka. vsLmL you Mu, ‘zoo; IALGL you don’-L Ma. )
  36. 36. Submit Reset (Quicktime Animation, showing auto resizing text boxes)
  37. 37. ‘i 4 IV‘ , :.i. i~. l . l l. “‘l_. v . ..I. ll l. l . i. .11 i. I ll. ml. l, _ If I . l Ii ’i“‘i‘i'C"‘£. ‘ii u2:irrg ‘cxpaiiu. .‘ :9 Submit iReset . n. ... ..c_-_, ,.. :.. .a ¢-, ,.L, ... ... 1-. .., ... ... . 1-, ,_. ,an. ... I-. ... ... ... ..1.. .. i-ll! rllikifélfi1-1!! !1ll! aI1!= l K-l9’i- 'm', “,! ,'_“T'""?1""1')3“ = >I° 9?, -I, -1° [=9 s-! l_'-_l! -11' I Lllc lUlIUWilIg LCXL dltfd Will IIUL U56 b(. lUi| Udl§, IlIbLCdU LIIC LC‘ ate the amount of text that is entered into the field. _k_ (T1!fl: !fmu‘ii; £nfln‘it= Jfl! lni ;1’iigwflugi f-llliei Isxlkllitg, Iazti‘ T! i9): <;8‘l~ -ipt doesn't resize the text area in Netscape 4 or Opera S/6. Vvl unfortunately reset to the start of the field whenever the fielt; ely fixed in Opera 8 and the number of people still using Oper' about. With browsers (except for Opera 7) that don't handle rt zhave normally with scroflbars. t the textarea tn re<?7e it<elf on those hrnwsc-rs that ran hand lmHm
  38. 38. 0 K K Life'satrip. "' Flights Hotels Cars Cruises Deals more» d-trip ‘ Ono-way '5” Multi-city l To "SW! -1.1!" iis_ Tx USA — All at . . 5 SP8 T snow “ca-by a 'oo<s Leave Return Time Time if Mai2oo7 3 ,5 Anytime 3 F Apf2007 3 , ,g Anytime 3 Travelers Cabin 1 J Econofny J F PI'O'Of N0fl8(Op More Search options (flexible dates, preferred airlines)
  39. 39. tside. in Share what's around you. Meet the neighbors. Put yourself on the map. Welcome to outsidmln — the best way to discover the people, places, and conversations in your community. Enter your neighborhood or xbcodo: Viewing posts in: Lao Vofis Total posts in this region: 1007 Search this area: go I Currently Viewing Neighborhoods: Downtown, North Las Vegas, west Las Vegas, The Stnp, South Stnp, East Las Vegas, Enterprise, Northwest Las Vegas, Surnmerlln, Summeriin Centre Top Tags: I las vegas news I restaurants -nismlite NFL linebacker accused of punching rival lineman in Las Vegas Miami Dolphins linebacker Joey Porter was accused 9° of punching Cincinnati Bengals oflensi 3 . .. i,. .i; 'i‘. i-W‘ Missing Child May Be in Las Vegas The Les Angeles Sheriffs Department has issued an Amber Alert for a child they say was + + . .3 . ‘ 2.2,, 3, + Allegiant Airlines to offer discounted Las Vegas Monorail passes Allegiant Airlines has teamed up with the Las Vegas Monorail by olfenng its Vegas-bo . ‘ . .i, -. 2, our Latest News Criss Angel's Vegas Magic l have been intngued by Cnss Angel ever since I . first began to hear stories about him cum_. nuy mcklng 3333 - ‘ '_ - 5”" ‘J’ neighborhoods in ‘ ii " ( i. Crisis Angel tears I woman in half Magician Cnss Angel tears a woman in half in Las Vegas's Sunset Park, not too fa .3 }I. is, ,i, ,' L‘ }< ( L85 V2965 TOO HBCES 1639 stories added in last 24 hours. Arts and Entertainment RGCYEOVOH Services RCCVEMIOO
  40. 40. outside. in USA , i. i.. v.. .. Chaflge I/ «bout Share what's around you. _ Nlil. llIl(‘l)£l(‘l((‘l' a(‘('ti. s1'(l of punching ri ul Mfi the neiahbors. - . . - ~ Home Places Contacts Groups Tags (7060/fl/ /mg: Pi‘; .J; :c0"‘ "gI‘. “,i Sc’. ': i:: oo-i ‘fly Friends’ : ’-‘i'e'i'. s Fx; :lo'e ? ve"'. s A SOIH Upcoming. org is V''‘' Henderson _ dnven ‘W like you! Sal Search for an Event Disc°V_er new 6 3: Search, them with yourl W your own. ;7,’. ' Nearby Popular Events mi. .. Tc Mon. U30 'i. ‘-vi-i'. .i~ it-wt" ~i:1-~ (.43. "1 Las Vegas NV
  41. 41. |Australia Afghanistan i, .i i g. /c / l: I"'dl5]JndS I _1_ United States j I ii — A I ‘ : AIbania ( United States , ' I Algeria - Canada ~ American Samoa ‘ Mexico ' V Andorra Afghanistan ‘ Angola Albania V‘ Anguilla Algeria ‘ Antarctica American Samoa Antigua and Barbuda Andorra Argentina Angola Armenia Anguilla L Aruba Antarctica , , Australia Antigua and Barbuda , r Austria Argentina Alefbdljdfl Armenia Bahamas Aruba V-' Bahrain Australia 3‘ Bangladesh Austria Barbados Azerbaiian , _ Bahamas A 7’ Bahrain
  42. 42. l Location: l Location: Country 1 Country 2 Country 3 Countryd l Country 5 Country 6 Country 7 Country 8 LO¢3flO| 'IZ UflA‘I‘ IF___ T118 M031’ ct_ic. K&1> on C. oUN'’R| E.S Rose To T118. 'I'o? _ Country 1 Country 2 Country 3 Country 4 Country 5 Country 6 Country 7 Country 8
  43. 43. l Location: l Location: Country 1 Country 2 Country 3 Countryd Country 5 Country 6 Country 7 Country 8 wt-lA'r ii= __ ‘fits. l_, is'r E. Xc. &E1>s A RE—P~$°NP8l_E. NUMBER ts»! Sc! ) Pakistan Palau Panama Papua New Guinea Paraguay
  44. 44. l Location: l Location: Country 1 Country 2 Country 3 Countryd Country 5 Country 6 °°””""8 w+iA'r IF. You NEEDED To sEl. .E. c.'r Mu1_-nt>[_s. o‘P'noHs Location: Country 1 Country 7 Country 3 Countryd Country 5 Country ti Country 7 Country 8
  45. 45. 1, '1
  46. 46. FEB r 1 , 9.1
  47. 47. I0 -Vi jvv r_ J ' J RGB 23 ,0 I96 Hex: # ‘E10060 ‘ Reset Update Update . .-iv s. -.
  48. 48. I51 bur registration at: (301) 495-0900 or E-mail: m i i . W3 Mafth 9. IXCIIVC 3 Calfiflnaual. r at a l" ‘WLED °°"“'""“°" "°°‘P‘ “'“"‘" 3 "’°°“'- “LL °' bolero March 9. 2007 will receive a mailed confirmation. ur MAILED confirmation rooolpt within 2 wake. CALL or E-RAIL US! TOTAL FEES S US. Dollars Submit Your Registration TOTAL F555 5 U3- U0"! !! Submit Your Registration Amencan Society for Information Science and Technology «A American Society for Information Science and Technology an wt-IAT ii= ,,. we NOTICED ‘1"HAT A usak WAS ‘MISSING’ THE. BU‘T"1"ON_ we cou(_'b iiucI>. aAsE. Ti-ta BUTTON si7.£-L! (Credit to Derek Featherstone for this one! )
  49. 49. 2, L: E m 4.4,‘ P P. raw ah-J2. m
  50. 50. Shaun| nman. com is in its tenth incarnation; the third in a series of experiments using color and saturation to suggest the age (and arguably relative importance) of its content. Each day of the year is associated with a color. Winter begins with a blue which Spring changes to green. Summer fades to yellow and turns an orange-red by Autumn. As time passes, these colors begin to fade.
  51. 51. March 2007 / / Archives ll Shaunlnman. com G httD. 'lwww. shau1 nmanzom/ armve /2°07I03/ D_[; []M um am am» an an-ac» SAID MARCH 2007 """""°°' ‘ 5TH Afiuctfintoma Aaobohamnounouo vumqMluma. orI: uCs3onhbm27m. loo Lao 7TH
  52. 52. -1 J———q-’ “ — ~ w—j — »= v%~ 4» "‘ —~j* - - '-“| I<i. '_Ul'3-’ I . |14tlo'. J‘ I"-‘I’Ulclliliflti-.1-fit — D ABOUT Aacvrvi: couucv Mont ‘A. -_; ._ _u_ Q""“""3“ : '1? A. J MARCH 2005 : *W~2°°° * *2 Apnl2W6 2; ; The Gorgeous Nowsvtnc Lunches . ‘ -z’- D. on ma 1 aomrnmi The M. i|U"t9cfMl'1( Lsufich. m Wofkshoa The Wlpp‘as Cnmpulqi Aoothzv a" 1'9 “h--. :'--. :. an co-r-c 'rmrr "Om Kr-. ‘1 Coma w ZIE
  53. 53. March 2005 / I Archives ll Shaunlnman. com 3 ; Gimp/ Iwww. shau-nnman. cornlu<h«/2005103/ D. COM -~v --~ ow - ~»~-~ W SAID MARCH 2005 --~-~ IST wnrrma CLIWIRI commons 2ourIII'amml| l:ue&¢erIflen&¢ 1aorIvntnc~¢oulOorlIe0om tmnu-nu-nt->~Gno-ciao-daomue 3RD
  54. 54. March 2004 II Archives II Shaunlnman. com D. COM W *°"" °°"'*°' "°" SAID MARCH 2004 ---- 2ND 3RD
  55. 55. 000 / I La March 2003 II Archives / I Shaunlnman. com W p httpz/ /wwmshaun nrnan. ¢om/ archve/2003I03/ Popper P. ‘ at L. ‘ ' shean mman
  56. 56. f". "(' / I L-' March 2002 / I Archives II Shaunlnman. com v ‘V 3,‘ Cjhttpz/ /www. shaua '1v'nan. ¢om/ archv¢/200Zl03/ Pcooa P. ‘ 1! KL‘ ' shean mman
  57. 57. w'HA'T‘ It= _,, T1-«E. PRoMIN8NcE. ot= 'HE. l_'P LINKS C‘—'HPN‘iE. 'D ovak TIME? -> Later today ' Set reminde I Later today " Set remindr l
  58. 58. WHAT it= _._ wE MOVED 1>(_AcEMENT ot= TEXT BASED on AMOLJNT ot= TEXT
  59. 59. ion. Oct 23: AMERICAN AIRLINES. AA 2364 I)“-ir. ‘l"§»lv’ir‘T jifi lI; (J__i From: l: i,zLL; S FT wot’-? TH_ T)-: (DFW) : -; man Departure ‘lerminal: TER. ' '_INz«L A ‘lo: ij: H|ij, ‘.. i3iji 0}-{; rRE_ IL (090) ; .; man Arrival ‘lerminal: TER? ‘.IN: «L 3 Class: Economy Status: Confirmed Meal: Aircraft: .'t: :»ooNNELL DCIl_lI: +[j—. S 310.80 JET Flight Time: 2 hour(s) and 20 minulets) Please verify llinht times prior to departure A ii‘-I-Lo. in'C>rMo. iI-ion dasifln, Lo 4.-. M?Iasiz2. I-Ln. iM? or«I-a. nI- 5 Departs: 5 00pm Gale: grew 1;: ' .213 nigvir dig A"ive"§; 7 20pm SeaI(~. a): 12E Confirmation: LTVFLO Smoking: No Mileage‘ ""‘ L’: i. ’ I if TERMINAL 1-) Eli’ E 6:00PM Gale 21A Am; -ncan A ' nu’: Sud! 5), .-M iiiqi-,1 r‘»~: 'wt=2364 12E ««~; r»'~ / .. . I : _: in W TERMINAL _rrIt‘l‘, L‘Il"iY_l. l"“' g1i'«--iiil; iiii~'. iiI.
  60. 60. EOL luv. iM? or‘1-an W; 5 Gtxnvftfi-9.5 O0-0.? ‘Me. .. -I‘ " 1,; Hotel: Ul FLAP. ’ NGO LJSS VEGAS Check in: Mar 23 check Out: Mar 24 Rooms): 01 Room Type: CORP Guarantee: Room r. . quararteed for Lite armal Status: Corfrrrod C| ient. lD: corporate Discount #1 Address: 3555 LAS VEGAS BLVD 50 Phone: 702-1333111 LAS VEGAS NV 89109 Continuation: 63WOP Rate: 327.0CUSO I right Facts: 9119 Notes: CANCEL 72 HOURS PRIOR TO DAY OF ARRIVAL TO AVOID PENALTY V/ Lai- mi 4aQ: -.r». ni- ‘I. ..-9.5.4‘ I. .,. ... I—; >
  61. 61. EOL luv. iM? or‘1-an $1-0;? Gtxnvftfi-9.5 O0-0.? ‘Me. .. -I‘ " 1,; Hotcfll FLAt. ' NGO ms vEc: Is> . . Guarantee: Room .1. quararteed for Lite armal Status: Corirrrod CIient. ID: corporate Discount #1 Address: 3555 LAS VEGAS BLVD 50 Phone: 702-1333111 US As NV 89109 Continuation: 63WOP Ra A Facts: 9 ' Notes: CANCEL 72 HOURS PRIOR TO DAY OF ARRIVAL TO AVOID PENALTY Confii'mca'i'ion V/ Lai- mi 4aQ: -.r». ni- ‘I. ..-9.5.4‘ I. .,. ... I—; e
  62. 62. .E0l- luv. iM? or‘l-an slug‘; Glxnvfifi-9.5 oi. ¢.r ‘Me. .. -i ‘ ' ' 1,; Hotc : UI Fl. /U. ’ NGO LJIS VEGAS Check In: Mar 23 Check Out: Mar 24 Rooms): 01 Room Type: CORP Guarantee: Room .1. quararteed tor hie armai Status: Cortrrrod CIient. ID: Corporate Discount #1 Aaam - 1. uxsveoxxs own so -' A ASNV891 ' Continuation: 63WOP Rate: 327.0CUSOIrigN Facts: 9119 Notes: CANCEL 72 HOURS PRIOR TO DAY OF ARRIVAL TO AVOID PENALTY Nc-: _Ii_c,4ce'i'ion al>oI. >l- dim-. ranL gl'iM-9.’_l>a5n. d; layools?
  63. 63. Boil‘ l*l'l~I? . iM? or«l'ar—l-. slug‘; alxartflzs other «I ' 5,; Her -I: Ul F'LlL‘. ' 'IGO LAS VEGAS Check In: Mar 23 Check Out: War 2-‘. Room(s): 01 Room Type: CORP Guarantee: Room r. g-. .-mrzccc for Lite . Iri'~af Status: Cortrrrcd cIient. ID: Corporate Discount #2 Address: 3555 LAS VEGAS BLVD 50 Phone: 702733-3111 us veers NV 891C9 Rate: 327 0CU$OIrngr'. Facts: 9119- Notcs: CANCEL 72 HOURS PRIOR TO DAY OF ARRIVAL TO AVOID PENALTY Check-In al>ool- di‘Q; .r‘-e. rvl‘ ! «l'iM1z. ”l= a$2.cl. ; layool-5?
  64. 64. .E0l- luv. iM? or‘l-an Avg‘; 5 Glxnvftfi-9.5 over ‘Me. .. -I‘ ‘I 1,; Hotel: Ul FLAP. ’ NGO LJIS VEGAS Check In: Mar 23 Check Out: Mar 24 Rooms): 01 Room Type: CORP Guarantee: Room r. . quararteed to! bite armai Status: Corfrrrod CIient. ID: Corporate Discount #1 Address: 3555 LAS VEGAS BLVD 50 Phone: 702-1333111 LAS VEGAS NV 89109 Continuation: 63WOP Rate: 327.0CUSD I right Facts: 9119 Notes: CANCEL 72 HOURS PRIOR TO DAY OF ARRIVAL TO AVOID PENALTY V/ Lal- .90.: .i. £I: ... ..I ‘III. -9.5.4‘ I. .,. ... I—; e
  65. 65. Inn. 7 on [gym] I . L._ . . V7554 - an t. .«. .a ‘ we-.4 n. -. . . t. -.‘ In‘- m iammmm/
  66. 66. StophonPA@gmaiI. com S. _ii(-qL_g>(. _i: _ign«_. Lm: "'i. tS. I3.‘) ‘. ‘II. i~. ~.I hi. -m Moos min 4b Kb Riviqquld Ln. Plano. ll 7SLI‘35 -. H50 Sabre DI Suuliiiaiu-. TX 7bU‘L‘ (. eIDiie(tIor1 “ODS § full II '13- . 'Yl"'I Ki‘ 5‘ ’ }i'3’}O‘ 00' Maps Get reverse cvizctors 4636 Rif‘990‘c Lr Plano TX 75093 - Drive 32 3 mi (about 38 mins) 1 Head west or Rinqgoid Ln Iooraru 413 It Ohio Dr 2 Iurr lot! at Ohio 0! 0.3 mi 3 lo’? nght atWPortI Blvd 05mi 4 lo’? left at Preston Rd 1.0 mi 5; hm: nght to merge onto 13.! mi President George Bush Tplio § Ia-xeitieI635Wcxi K000 0.! mi Ioiioaung signs 1 Merge or~toi635W 5.6 mi 8 Merge onto TX~‘I21 8 via oxii 36A 1.4 mi to OIFW Airport 9 Merge onto TX-114 W via the 8.0 mi TX-114 wrrx.121 S exit to Ft Worth i_c Exit at Hwy 114 toward Dove an 0.5 mi ; ... .,. ; 1_i Twr right at w Dove no 0.: mi ~‘, "'I", ’;i"‘ ’ ‘it . '. »‘-row 3153 Sabre D’ Southlaiio TX 9 19 Soon Travel Network 7609? Nwn Ac; ceai rat-or
  67. 67. StophonPA@gmaII. com S4_nr_-<3 Lx_)g. _I§»<_)4)¢_. ‘, 'H: u3.‘ ‘: ‘. ‘~-)~. ~.» bum Mao: rump- GO I. -30 it) Rt’lqQU| dlll_P| .lV1U‘ T 73193" -. K15!) 5.| l)u- 01 South . :|u~‘ Tl 7009.‘ Le! Dwrunouj '1. - 117-7113-, vn. w Fv 5< u , .-3-xx. » Get directions Maps Get rvvm: <: a'9cLQr: I 7-‘ . . U , from 4636 Rmggoc Lr Plano IX 75093 331-’ _. r', ‘.' - Dave 32 3 ma (aotxat 38 mnrs) 1_ Head won or Rmqgold Ln toward 413 R Omo Or Fari: -. 'c '‘‘J”‘«‘”‘1 : :. .b-on ' ‘ "JQ 1 lunnnnn E D _. . - Twr Ian at Ohuo O! 0.3 mu 1 1 Ywr ngm at w Pm awe o 5 mu 3 GE , Wm ‘"“"""‘ ‘ Ln‘ Id! at Pmton Rd to mu : ’-‘w-U , Iurr nghl to merge one 118 mu ‘ Pruadom Goorgo Buuh Tpko Yollovurg sngr Merge onto I635 W 5.6 mi 8 llorgc onto VX4213 wil ox:138A 1.4 rm to DIFW Airport 9 Mctgc orto TX~114 W vua the 8.0 mu TX-‘I14 WITX-121 S em to Ft Worth 1§ Lx:1mHwy114!owan3 Dow Rd 0.5 mi Q Ywr right at W Don Rd 0.2 mu 19 Soon Travel Notworu 3153 Sabre 0' Soutrlake Ix 76092 M5 Huts! ‘ 7 (_ . _ . Ac; m1 vat-or ‘“ ‘“’'°'‘’ W” @ W‘~= ''‘-v ‘ *0-"I . .| =- | . '_7|H‘ ’20OTGoa@ Powq, qdn'.2001
  68. 68. StophonPA@gmai| .com §. _lv§"QkQ§. _I{iQl1§ W m‘: ‘. ‘~. z~. -.w mm that (map G1‘ )' 181‘; 40 Sb Flmqquld Ln. Vlanu, 11 381.95 ~. 5150 ‘). ibu- Dr Suulhkiiu-. TX 7bU‘3.‘ (. .elDr1e(li0"! fig-, ;IiV"13-rvirw flu 1 * - . - « t' Got divocnons Maps Q91 rum: <Mz~:1_~9r: . J'0 . .II' 1 Plano Ix 75093 lII, I‘_" "on I DJ 9 Egg] 4636 Rmggoc Ln M C’ " ‘ - DHVQ 32 3 mi (about 38 mirs) 1_ Head won or Rmqgold Ln xonmru 413 '1 Ohio Dr 2 km‘ Ion at Ohio Or 0.3 mi 3 Ywr right at W Part Blvd 05 mi 4 Ywr Ian at Prnlon Rd 1.0 mi § hxr right to merge orlo 13.3 mi Pruidont Goorqo Bosh Tplxo ED 9 IJIOIHOI-OJDVVOIW (act) 0.! ml in '°“°*"‘9 "9'. ’ V . ‘.ei-. u- ‘_‘ (loppclr _ Merge onto I-635 W 5.8 mi 5 Merge orlo TX-121 3 via exit 38A 1.4 mi to DIFW Airpon 9 Merge orlo TX-114 W via the 8.0 mi TX-114 W/ TX~121 S cm to Ft Worth 19 Lxi1mHwy1141owardOovoRd 0.5 mi g Ymr n'ghtaxWDovoRd 0.2 mi ‘i. . 161 : 1 19 Snow Tnvol Nocwork . _ ‘ 3153 Sabre 0' Southlake TX ‘ ‘ 76092 “‘ AG; deal retvor ' ‘ - ‘Jim ’ ' "? (X3TG; xo® Mqmgnizzinl
  69. 69. Ejiégmail-com I Ee: *;. c'. r='~2c: d_i‘c'ne I 1-‘»_v_ W“ 11 Web ]m; =.; -_-5; Vdco yum; P. ‘.. ‘=. ;“5 _more_>-_ Cooqie Search I'm Feeling Lucky rogjngis; - B_u; ; "_e: ;;; Sp'. .'. cf; - / _bQ. i1_G, o_o_; 'e 23 3 7 Coca
  70. 70. 2%. @gmaii. com I P-*- 2-4 +~~v 1 , — i . §-LY. ‘g i A ‘ 1 i Web [mag-.35; _/ (fa: -3 ['-: :<. i.*t; ?. ‘;‘«. ,". £; _morc_- 8:035 ‘ B_Q<‘. '~. :; —‘ ‘U1 Cooqie Search A I'm Feeling Lucky i E0018 *4" . C?: c.u. <~s Eat: -fits; /_3(1!_(? '_1I:3 fgflogfays; - Bi. :.irjc-: ;s; _Sc: '..1 Crff; - ;3t~c. i'. _Gocg C1011 more b 2337 Cow;
  71. 71. —O9mai| -com I Ee§ma£z. esl_Hue I M ('1 ‘I wmmmmmummmonv [—é———. __: _——%? i—j Search the Web i Search Explore and innovate Get email update ol your choice } Download APIs and open source col Cam - now with Qztmsearnnfifi f Contnbute your expertise and custol expenence B.99.k_§em'. L Search the full text of books ‘ Labs . Explore Google's technology playgrq Bl99.. §.2i£§L‘ Find blogs on your favorite topics ; ;:. .,; QLEJE "L". Search and browse mail-order catalogs .2 %““‘ Complete online purchases more quickly and securely Communicate. show 8. share B12199: Share your life online with a blog —- it l2e§. |st99 gamma! 69 Search and personalize your computer ‘é Organize your schedule and share d ’/ ' ‘~ HEX! !! § ’-'<. Browse the web by topic Create and share your projects onliri from anywhere Eanb Explore the wodd lrom your PC a §_r_n_§_i_| Fast. searchable email with less spi L0 Emma ,1-L , ,_, , ,4, , , _, _, _A _A, ,4 _; -
  72. 72. A Google l ; @9mIi| .com I msaflzsslfiime I M I 1 {'1 fl&'_"'j9§§¥| _Q§9 im°N' 24% Search the Web Google Blog Search 5° EL‘ my mane: Mills: News Maps in9n_- '°‘ _. slznml_E. lm. §.u: a gunman: Search 81095 J Search the Web I 9“: Find blogs on your favorite topics §Q99!£_H. @9 ' moor Googio _ I‘ 9 e 9'°W5° "*9 Web UV 100'‘? ' & Create and share your proiects onlin from anywhere Em! ) Explore the world from your PC Qmgl Fast. searchable email with less spl Fingngg n 4 . - . . . -_. ; A
  73. 73. @gmail. com | EC. -': ;c'ja'-re-. '1_l*_‘c'11e i 9.1 "1 Web Im. ‘-. j:_-:45 . ‘.'. ."i; ‘:: ; 8'0gj_: ; rnore_- Cooqle Search A I'm Feeling Lucky ;3r1_c«'_t-: . -jg_Fjrogia'11s; - Bi. -s. 'jr: «;s; _Sc-'. .t C"_‘t; - {bo. it_Gocx; 'e JC 37 C299
  74. 74. Coogle Search | I'm Feelin ucky } 1 area baéool an M11 aohi/ i'h1
  75. 75. @gm: iil. com | Ee’t; (?‘_‘. ‘x'-IO-T1_i*‘C'11(3 l . ‘.‘y_ 1 area ba goal on Arfvcft-1. ‘jg Prog'_a"ps; - Bi. -t. (‘C-<; s;_St‘. -'. .'. C"_‘t; - ;3bo. lt_Goo«_j‘e JC 37 C209
  76. 76. @gmail. com | Er. -'9;c'j. a'-Io-. '1_l*_‘c'11e i 9.; y_ , 1 area ‘H10 -xvanf J 1“ o cxpogo 1” 'i‘l’i6_? l“. :- 1" Ar1v€9't-1. “rt Pro: :'a"i1‘; - Bl)‘: "C-as St‘-'. .'. 0'“; - About Gocife areas - W 4 2 2 — 2 2 mi, ao+. v.+i,
  77. 77. Justl out tri s lo"n and we create your Pee a((0u'tl. ()'1(e you re dO'l(-‘, you 39 as 9 to start ou ct rig w '19 sts. rev my '19 arid rat '19 w '1€S, a’1d1’1d rug dr ru rig oudd as Screen name [m.1i| .1ddr(9<. <. Fir<. tn.1m(9 Last name Ptlssword F‘. isw. ord confirmation Scrum» hat ic vniir favnriro rocvziirar-ir7
  78. 78. ‘. ‘.'l~. i: lS the mrne 0‘ your C0'T1Duny, group, or O'Q: lY‘lId'. .OY‘, . -will-. ;‘1 _l‘: ‘.‘. " iur. --. r.qI. i 9.7:‘-_-r-: -~ _ir. — gt-. . JILIYI.
  79. 79. V/ (-a—(- all I/ Lo. 9' 4 "‘fl"L“' “W (0-(miirt M. 0r0<ii—cr¢. r.'. .? Q Y L61”; book 3 15; i '9' Add trip details
  80. 80. Is it Coke? Pop? Soda? httpflwvvw. ugcscaltcch. edu/ -almccon/ pop_soda/ - “Soda" A/ Ln} T-tn. naviéalion loom! varied ‘GOA r ion -(1: rgon? [slide from Adaptive Path)
  81. 81. “I've recently realized that there's only 2 types of forms. There are forms you use very often, and forms you only use occasionally. ” I disagree. I think there are 3 types of forms; forms that you use very often, forms that you use frequently, and forms that you use occasionally. It's important that we make this distinction and clarify the issue so that we can architect those pages appropriately. Otherwise, we might end up making a “frequent” form that is of an “occasional" difficulty level; or worse, an ‘‘occasional’‘ form as easy to use as a “very often" form. Proyeu ktting I hut: noon ul u-i -an. .. .1 «~- . 011.; -~o"(I—on
  82. 82. “I've recently realized that there’s only 2 types of forms. There are forms you use very often, and forms you only use occasionally. ” I disagree. I think there are 3 types of forms; forms that you use very often, forms that you use frequently, and forms that you use occasionally. It's important that we make this distinction and clarify the issue so that we can architect those pages appropriately. Otherwise, we might end up making a “frequent” form that is of an “occasional“ difficulty level; or worse, an “occasional” form as easy to use as a “very often" form. own‘. up uunouxoaw-1 hafinoohuunu-‘snot-an-.1 av .44.. .." cu. ..
  83. 83. Packages Frorn: iayoaAapom TO2lCkyoIAtpofll (Quicktime Animation)
  84. 84. Amal Option 1 Option 2 Option 3 Option 4 Option 5 Options 6 Area 2 Area 3 Area 4 Area 5 Mxif-1 I C? -i". .
  85. 85. Area 1 Area 2 Area 3 érea 4 Area 5 . "J r . 7?" 2 , , ‘I I a _ __y . a a "2 r ‘ 2 ’ ' Iv tr: / ’ ‘ 2
  86. 86. Where I started l ‘ ; Wéiat I can _)_‘ o nex <'ca'1/ynhceefcraolm / /L.2.r‘. ~.. I 0-M. Wh I V ‘ t dsneatn —>~l l Wh tl d§ne‘§§" + | l
  87. 87. “Suddenly, the interface isn’t fixed and rigid, it’s fluid and molten. ” -Time article, commenting on the new iPhone
  88. 88. cl. can . . AOIA av£O0'l"Na- ? -9.f‘$OD’‘?
  89. 89. Lani’ can we. YO| I~ 090 a ? LP$Ofl? User One Frequents: amazon. com ebay. com etrade. com goog| e.com finance. yahoo. com mai| .yahoo. com consumerreports. org User Two Frequents: amazon. com ebay. com techcrunch. com de| icious. com flickr. com popur| s.com thread| ess. com thinksecret. com digg. com goog| e.com getfirefox. com twitter. com basecamphq. com b| og| ines. com refreshda| |as. org sxsw. com backpackit. com textpattern. com lukew. com hnarlru | cI~a funnnarl rnm
  90. 90. flow Ml<i'H"I" 'T'+tlS 1181.‘? us MAKE. A besiqn ‘DECISION Akouub 'biscov8RABiL_i‘r/ _? (no indication necessary) “just in time messaging” explicit indicator
  91. 91. Given the rig ht data, all of this is relatively easy.
  92. 92. 1-low‘? primarily cookies, also ‘data seepage’, rich profiles (within a site), marketing data (behavioral targeting), Open| D (+C| aim| D, etc. ), MAC/ IP Address, and of course, internally collected data and usage patterns.
  93. 93. ( II. II. ‘ 1-low‘? primarily cookies, also ’data seepage’, rich profiles . I . . Lets look at the information that can be gathered A machine with the Mac Address of OO—18—f3—57-24BD belongs to John Smith. This laptop has connected to wifi access point at Hartsfield airport, Heathrow, SeaTac, and various T-Mobile spots, and ABCsoft and XYZsoft. John has the AIM name “PrschDude9" and has XYZsoft‘l on his buddy list. He uses a oopclient to check his personal email and his password is porsche911turbo. John works for ABCsoft because his browsers attempts to go to internal. abcsoft. com when it first starts up. It also attempts to connect to inml. ab§gfl and ln rn on start up http; :'Jw'avvi'. erratasec. com. "lerrel. html He has a mvsoace account where he had pics of the last company party.
  94. 94. W Drivers for Adaptive / Behaviors? Activity I Behavior / Usage Patterns Experience lwl appl PVOXY l Context geogrophichome temporoll over "me within a process Cement , relevance Interests I , ’ ‘ / a ' ’ , CIUOIWTY I . , ' mount * denmy . ... .. -_ - ° ' T ' 4 ‘ Browser History I Preferences WebF ency coma“ device _ current geographic location nemmk
  95. 95. Elements : Page Session ‘ Domain l Network 1 [allsifesl l l I I
  96. 96. it}?
  97. 97. Bandwidth/ Storage (’yeah, yeah, yeah’) . ”Long Tail” (apps tailored for very specific audiences) Open Source / ReUse (frees up time to do cooler things! ) Clean Separation / Standards (ability to make micro changes) Product Maturity / ”Experience Based Differentiation”
  98. 98. Bella E ¥? .e_r‘i. e.rt¢: .e. s
  99. 99. Information presented in the most desirable fashion (requires high degree of personalization and adaptation) unique situations oven s1>Ac. E. i= oR coM'I>E. ‘t"i‘I"ivE. bIFi'-'ERE. N'I'tA'l'IoN! Data displayed an interface (no filtering/ presentation)
  100. 100. A (Silt)-OJ‘
  101. 101. 5 out of I2 require/ involve adaption iiiI-Wr‘. 'r'. ‘a‘. '»: i~. -ll: l: .>lrlriIlluuII: i:a-itrlnl
  102. 102. Any caveats?
  103. 103. Get the basics right first, before trying any of this!
  104. 104. Communication and disclosure is vital.
  105. 105. Doing it wrong is worse than not doing at all.
  106. 106. Be careful with how you interpret data.
  107. 107. Using a better widget in one place might make another part of the interface crummy.
  108. 108. Customer support?
  109. 109. Automated "Testin, g’? **
  110. 110. Consistency.
  111. 111. Keen Tit small. Na ; BI‘G; .~chang, es. .
  112. 112. “Please logout if you are not Stephen. ”
  113. 113. Be wary messing with spatial . crgarri”zatifa’n~.
  114. 114. When dealing with data (especially identity related data) treat this like a relationship. .. Don’t freak people out by ‘knowing’ too much too soon! !
  115. 115. my xzagfl WHY NOT? IF, Then. ..
  116. 116. ‘of T135 14.. x: .J1g§. §i WHY NOT? IF, Then. ..
  117. 117. As( your -Qiandly _ A i L(>orLood "<5 WHY NOT‘? cl-9.0 oJo? .<Lr. .. IF, Then. ..
  118. 118. As( your -Criandly _ A i Leorcxood "<5 WHY NOT‘? cl-9.0 oJo? .<Lr. .. "fig : £‘; :;, ‘j'“ IF, Then. . .
  119. 119. Greosemonkey natural language elements product a person / pofiite apps game /7 design "5°e”‘" <3 iNvas"ri<iA'rE. ‘THESE 'T‘o‘P| cS T’ "less" / Designing for behavioral Personalization/ l0V99lln9 and more” Customization Interface as " features Conversation
  120. 120. Greasemonkey natural language Identity 2.0 adoptive elements product a person / polite apps game /7 design "scelll" <3 iNvas"ri<iA'rE. ‘THESE 'T‘o‘P| cS T’ "less" / Designing for I t’ / . ‘“. ?:r. '.: :.. behavioral Personalization/ l0l99llll9 and more” Customization imerfgce as " features Conversation
  121. 121. Tl: anl&$! lvl | - lvl -‘r -I "-. f?3lIfIll'*~l 3| ' I s1:ephen@poetpainter. com ‘HE BEST Taft F’-EMSH Ix. »-IE
  122. 122. ,_ T s. stephen@poetpainter. com TI. “u‘(‘/ ? ssl-. .. I worls ‘Car . ,‘-; _~_. ;. and NIL)! ‘-9. lxirirxél
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