The Architecture of Understanding (World IA Day Chicago Keynote)
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The Architecture of Understanding (World IA Day Chicago Keynote)

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Keynote for World IA Day, answering the question "When, Where and How does Understanding occur?" Specifically, this talk discussed (1) interactions (and embodiement) (2) how new technology is......

Keynote for World IA Day, answering the question "When, Where and How does Understanding occur?" Specifically, this talk discussed (1) interactions (and embodiement) (2) how new technology is changing the "information environments" we design for, and (3) a bit about perceptions and cognition.

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  • 1. WO R L D I A DA Y C HI C A GO T HE ARCHIT EC TU R E O F U NDERS TA N DI N G presented by Stephen P. Anderson t @stephenanderson | #WIADChi #WIAD
  • 2. Strategy aND Stephen P. Anderson Product n Deonsisuglting C
  • 3. Strategy aND Stephen P. Anderson Product n Deonsisuglting C
  • 4. Strategy aND Stephen P. Anderson Product n Deonsisuglting C
  • 5. What is the purpose of a map?
  • 6. What is the purpose of a map? Navigation Orientation Discovery Definition How do I get to...? Where am I? Where can I go from here What is nearby? What can I do from here? Where are the edges? What are the boundaries? -paths and core -iPhone navigation example
  • 7. What was the purpose of this map?
  • 8. …or this map? By studying the similarities and differences between human genes and those of other organisms, researchers can discover the functions of particular genes and identify which genes are critical for life.
  • 9. …or this map? abigail.smith » Skill Progress
  • 10. …or this map?
  • 11. What is the purpose of a map? Navigation Orientation Discovery Definition How do I get to...? Where am I? Where can I go from here What is nearby? What can I do from here? Where are the edges? What are the boundaries? -paths and core -iPhone navigation example
  • 12. What is the purpose of a map? Navigation Orientation Discovery Definition Understanding How do I get to...? Where am I? Where can I go from here What is nearby? What can I do from here? Where are the edges? What are the boundaries? What patterns do I see? How do things relate? What can I infer from this? -paths and core -iPhone navigation example
  • 13. DESIGN FOR UNDERSTANDING Navigation Orientation Discovery Definition Understanding How do I get to...? Where am I? Where can I go from here What is nearby? What can I do from here? Where are the edges? What are the boundaries? What patterns do I see? How do things relate? What can I infer from this? -paths and core -iPhone navigation example Learning through playful, visual interactions.
  • 14. How do we design for understanding?
  • 15. When, Where and How does Understanding occur?
  • 16. When, Where and How does Understanding occur?
  • 17. When, Where and How does Understanding occur? through interactions directly with information that help reveal patterns
  • 18. When, Where and How does Understanding occur? through interactions directly with information that help reveal patterns Interactions
  • 19. http://vimeo.com/36579366
  • 20. “The approach to teaching without words that I’m proposing makes heavy use of interactivity and instant informative feedback.” STMath http://www.creativitypost.com/education/teaching_without_words
  • 21. Interactions reveal previously unseen patterns.
  • 22. Interactions reveal previously unseen patterns.
  • 23. from “Toward a Deeper Understanding of the Role of Interaction in Information Visualization”
  • 24. Name User Intent Select mark something as interesting Explore show me something else Reconfigure show me a different arrangement Encode show me a different representation Abstract/Elaborate show me more or less detail Filter show me something conditionally Connect show me related items from “Toward a Deeper Understanding of the Role of Interaction in Information Visualization”
  • 25. from “Interaction and the epistemic potential of digital libraries”
  • 26. 3 Basic Interactions: Conversing conveying intended actions to a VR through language (i.e., the mouth and talking). Manipulating touching, grasping, or handling visually perceptible aspectsofaVR(i.e.,thehandsandhandling) Navigating moving from one location or piece of information in a VR to another (i.e., the feet and walking). from “Interaction and the epistemic potential of digital libraries”
  • 27. 3 Basic Interactions: Conversing conveying intended actions to a VR through language (i.e., the mouth and talking). Manipulating touching, grasping, or handling visually perceptible 13 Task-Based Interactions: aspectsofaVR(i.e.,thehandsandhandling) Navigating Animating Composing moving from one initiatingor piece of information in a creating a new VR by putting location and, optionally, VR to another (i.e., the feet and walking). controlling motion in a VR. together independent visual elements. Annotating placing informative marks, or Cutting meta-information, on or around a removing extraneous elements VR. from a VR. Chunking grouping independent, but related, visual elements into a unified visual structure. Cloning creating an identical copy of a VR, in whole or in part. Filtering exposing, concealing, or transforming elements of a VR that possess certain characteristics or match certain criteria. Fragmenting dismantling aVR into its component parts. Collecting gathering visual elements for future use. from “Interaction and the epistemic potential of digital libraries” Probing acquiring more detailed information from a VR. Rearranging altering the spatial position and/or the orientation of a VR, or the components within it. Repicturing displaying a VR in a new or different way Searching looking for, or ascertaining the position of, specific features, elements or structures in a VR.
  • 28. When, Where and How does Understanding occur? through interactions directly with information that help reveal patterns Interactions
  • 29. When, Where and How does Understanding occur? through interactions directly with information that help reveal patterns Embodied Interactions
  • 30. Everything your brain knows, it knows because of your body (your senses)
  • 31. Saying words like "lick, pick, and kick" activates the corresponding brain regions associated with the mouth, hand, and foot, respectively.
  • 32. Thinking, then doing.
  • 33. Thinking, then doing. Thinking through doing.
  • 34. PRAGMATIC (Actions performed to bring one physically closer to a goal) VS EPISTEMIC ACTIONS (Actions that use the world to improve cognition) Thinking, then doing. Thinking through doing. from “Interaction and the epistemic potential of digital libraries”
  • 35. When, Where and How does Understanding occur? through interactions directly with information that help reveal patterns Embodied Interactions
  • 36. When, Where and How does Understanding occur? through interactions Embodied Interactions directly with information Information Environments that help reveal patterns
  • 37. “the structural design of information environments”
  • 38. “the structural design of information environments”
  • 39. ! “the structural design of information environments”
  • 40. May 1955
  • 41. ! “the structural design of information environments”
  • 42. ! “the structural design of information environments”
  • 43. TOOLS / OBJECTS ! OTHER PEOPLE PHYSICAL ENVIRONMENTS “the structural design of information environments”
  • 44. “The “polar bear book” as it came to be known helped a generation of information architects and user experience designers make sense of the Web through structure, organization, navigation, and search. Today, much of what we wrote remains relevant, and yet new questions arise as the world and the Web intertwingle… How do we rise to the new challenges of creating paths and places that bridge physical, digital, and cognitive spaces?” TOOLS / OBJECTS –P E T E R M O RV I L L E ! OTHER PEOPLE PHYSICAL ENVIRONMENTS (from the foreward to Pervasive Information Architecture) “the structural design of information environments”
  • 45. Line between Digital and Physical is blurring
  • 46. Line between Digital and Physical is blurring The world is becoming our information environment
  • 47. Line between Digital and Physical is blurring The world is becoming our information environment Interactions will be much richer (and complex)
  • 48. Line between Digital and Physical is blurring The world is becoming our information environment Interactions will be much richer (and complex) #EXCITING!!
  • 49. http://vitaminsdesign.com/projects/lego-calendar/
  • 50. http://www.kickstarter.com/projects/863853574/touch-board-interactivity-everywhere
  • 51. Everything your brain knows, it knows because of your body (your senses)
  • 52. 10 distinct sensory modalities: 1. Visual (seeing) 2. Auditory (hearing) 3. Olfactory (smelling) 4. Gustatory (tasting) 5. Vestibular (sense of balance and body movement) Everything your brain knows, it knows because of your body (your senses) 6. Tactile (touching) 7. Thermoreceptive (feeling temperature) 8. Proprioceptive (positioning and movement of the extremities) 9. Introceptive (body condition and organ activity) 10. Nocioceptive (feeling pain) (from Michael Haverkamp)
  • 53. Senseg
  • 54. GameDesk ht t ps :/ / www.yout ube.com / wat ch? feat ure= player_ em bedded& v= CCp_ 9 3 04 j3 Q
  • 55. www.leapmotion.com
  • 56. The really far out stuff…
  • 57. http://vimeo.com/tangiblemedia
  • 58. http://leejinha.com/ZeroN
  • 59. Dan Rubin @Dan_Rubin_NY Enchanted objects are incredibly purpose built - and you won't need nav or a ui #enchantobj #SXSW
  • 60. Dan Rubin @Dan_Rubin_NY Enchanted objects are incredibly purpose built - and you won't need nav or a ui #enchantobj #SXSW “From Human-Computer Interaction to Human-Information Interaction”
  • 61. http://pinterest.com/stephenpa/smart-objects/
  • 62. When, Where and How does Understanding occur? through interactions Embodied Interactions directly with information Information Environments that help reveal patterns
  • 63. When, Where and How does Understanding occur? through interactions Embodied Interactions directly with information Spatial-Visual Information Environments that help reveal patterns
  • 64. http://archive.org/details/AlanKeyD1987?start=1439.5
  • 65. When, Where and How does Understanding occur? through interactions Embodied Interactions directly with information Spatial-Visual Information Environments that help reveal patterns
  • 66. When, Where and How does Understanding occur? through interactions Embodied Interactions directly with information Spatial-Visual Information Environments that help reveal patterns Internal Representations
  • 67. TOOLS / OBJECTS ! OTHER PEOPLE PHYSICAL ENVIRONMENTS “the structural design of information environments”
  • 68. ! TOOLS / OBJECTS OTHER PEOPLE PHYSICAL ENVIRONMENTS “the structural design of information environments”
  • 69. TOOLS / OBJECTS OTHER PEOPLE PHYSICAL ENVIRONMENTS “the structural design of information environments”
  • 70. HEARING TASTE SMELL TOUCH VISION (THE WORLD OUT THERE) STIMULUS (THE WORLD YOU PERCEIVE) SENSORY ORGANS PERCEPTUAL ORGAN ICONIC MEMORY SHORT-TERM MEMORY BALANCE Reality PAIN TIME TEMPERATURE AND MORE! Simulation LONG-TERM MEMORY
  • 71. (THE WORLD YOU PERCEIVE) (THE WORLD OUT THERE) Reality Simulation
  • 72. PERCEPTION IS YOUR (NEURAL) MAP OF REALITY
  • 73. PERCEPTION IS YOUR (NEURAL) MAP OF REALITY
  • 74. Your brain constructs (an experience) of reality.
  • 75. Food is influenced through interaction with and between our senses. - Bernard Lahousse https://vimeo.com/86171854
  • 76. http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
  • 77. http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
  • 78. http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
  • 79. http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
  • 80. http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
  • 81. http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
  • 82. Your brain constructs (an experience) of reality.
  • 83. Your brain constructs (an experience) of reality. Perception is not a process of active absorption but of active construction based on prior experiences and memories.
  • 84. Why do we know these are all the letter A? A A A A A A A A A AA A
  • 85. http://imjustcreative.com/unevolvedbrands/
  • 86. http://imjustcreative.com/unevolvedbrands/
  • 87. http://imjustcreative.com/unevolvedbrands/
  • 88. http://imjustcreative.com/unevolvedbrands/
  • 89. http://imjustcreative.com/unevolvedbrands/
  • 90. http://imjustcreative.com/unevolvedbrands/
  • 91. “Message of Love from the Dolpins” (Message d’Amour des Dauphins) If you look at the vase you’ll probably agree that it depicts a man holding and kissing a woman from behind. What if I told you that the image in fact depicts a number of dolphins? In fact it depicts both - it’s all a matter of how your brain interprets it. Kids, who are “inexperienced” tend to see the dolphins. Grownups tend to see the loving couple, Some grownups can’t even see the dolphins if they try really hard. It’s all about what the brain expects and knows. If you know how to see a certain pattern, you’re more likely to see that pattern.
  • 92. “Message of Love from the Dolpins” (Message d’Amour des Dauphins) If you look at the vase you’ll probably agree that it depicts a man holding and kissing a woman from behind. What if I told you that the image in fact depicts a number of dolphins? In fact it depicts both - it’s all a matter of how your brain interprets it. Kids, who are “inexperienced” tend to see the dolphins. Grownups tend to see the loving couple, Some grownups can’t even see the dolphins if they try really hard. It’s all about what the brain expects and knows. If you know how to see a certain pattern, you’re more likely to see that pattern.
  • 93. Changing the label on wine bottles changes the taste http://www.psychologytoday.com/blog/brainstorm/200803/is-5000-prostitute-worth-the-price
  • 94. brain scans confirmed that people don't just think the more expensive (but identical) wine tasted better—it actually really did taste better… Changing the label on wine bottles changes the taste http://www.psychologytoday.com/blog/brainstorm/200803/is-5000-prostitute-worth-the-price
  • 95. “How fast was the car going when it hit the other car?” “How fast was the car going when it smashed into the other car?”
  • 96. “How fast was the car going when it hit the other car?” “How fast was the car going when it smashed into the other car?”
  • 97. When, Where and How does Understanding occur? through interactions Embodied Interactions directly with information Spatial-Visual Information Environments that help reveal patterns Internal Representations
  • 98. Change the way you do UX/IA work.
  • 99. Change the way you do UX/IA work. Change the way you think about doing UX/IA work.
  • 100. A map of this talk…
  • 101. MACHINES TALKING TO MACHINES INFORMATION ENVIRONMENTS …and that whole “pervasive IA” thing Wearables Digital Things Digital Environments PEOPLE TOOLS / OBJECTS Connected Media / Devices The World “Outside” INTERACTIONS The World “Inside” REPRESENTATIONS Perception & Cognition PHYSICAL ENVIRONMENTS
  • 102. We need new maps.
  • 103. We need new maps. Maps that help us, as practictioners, architect exciting new information systems.
  • 104. We need new maps. Maps that help us, as practictioners, architect exciting new information systems. Maps that celebrate and amplify human ingenuity.
  • 105. We need new maps. Maps that help us, as practictioners, architect exciting new information systems. Maps that celebrate and amplify human ingenuity. Maps that help us to understand what is unknown.
  • 106. Thank you! Design for Understanding getmentalnotes.com Stephen P. Anderson @stephenanderson www.poetpainter.com | www.slideshare.net/stephenpa