WO R L D I A DA Y C HI C A GO

T HE ARCHIT EC TU R E
O F U NDERS TA N DI N G
presented by

Stephen P. Anderson

t

@stephe...
Strategy

aND

Stephen P.

Anderson

Product

n
Deonsisuglting
C
Strategy

aND

Stephen P.

Anderson

Product

n
Deonsisuglting
C
Strategy

aND

Stephen P.

Anderson

Product

n
Deonsisuglting
C
What is the purpose of a map?
What is the purpose of a map?
Navigation

Orientation

Discovery

Definition

How do I get to...?

Where am I? Where
can I ...
What was the purpose of this map?
…or this map?

By studying the similarities and differences between human genes and those of other
organisms, researchers c...
…or this map?
abigail.smith » Skill Progress
…or this map?
What is the purpose of a map?
Navigation

Orientation

Discovery

Definition

How do I get to...?

Where am I? Where
can I ...
What is the purpose of a map?
Navigation

Orientation

Discovery

Definition

Understanding

How do I get to...?

Where am ...
DESIGN FOR
UNDERSTANDING

Navigation

Orientation

Discovery

Definition

Understanding

How do I get to...?

Where am I? W...
How do we design for understanding?
When, Where and How does
Understanding occur?
When, Where and How does
Understanding occur?
When, Where and How does
Understanding occur?

through interactions
directly with information
that help reveal patterns
When, Where and How does
Understanding occur?

through interactions
directly with information
that help reveal patterns

I...
http://vimeo.com/36579366
“The approach to teaching without
words that I’m proposing makes heavy
use of interactivity and instant
informative feedba...
Interactions reveal
previously unseen patterns.
Interactions reveal
previously unseen patterns.
from “Toward a Deeper Understanding of the Role of Interaction in Information Visualization”
Name

User Intent

Select

mark something as interesting

Explore

show me something else

Reconfigure

show me a differen...
from “Interaction and the epistemic potential of digital libraries”
3 Basic Interactions:
Conversing
conveying intended actions to a VR through language
(i.e., the mouth and talking).
Manipu...
3 Basic Interactions:
Conversing
conveying intended actions to a VR through language
(i.e., the mouth and talking).
Manipu...
When, Where and How does
Understanding occur?

through interactions
directly with information
that help reveal patterns

I...
When, Where and How does
Understanding occur?

through interactions
directly with information
that help reveal patterns

E...
Everything your brain knows, it knows
because of your body (your senses)
Saying words like "lick, pick, and kick" activates the
corresponding brain regions associated with the mouth,
hand, and fo...
Thinking, then doing.
Thinking, then doing.
Thinking through doing.
PRAGMATIC

(Actions performed to bring one physically closer to a goal)

VS
EPISTEMIC ACTIONS
(Actions that use the world ...
When, Where and How does
Understanding occur?

through interactions
directly with information
that help reveal patterns

E...
When, Where and How does
Understanding occur?

through interactions

Embodied Interactions

directly with information

Inf...
“the structural design of information environments”
“the structural design of information environments”
!
“the structural design of information environments”
May 1955
!
“the structural design of information environments”
!
“the structural design of information environments”
TOOLS / OBJECTS

!

OTHER
PEOPLE

PHYSICAL
ENVIRONMENTS

“the structural design of information environments”
“The “polar bear book” as it came to be known helped a
generation of information architects and user experience
designers ...
Line between Digital and Physical is blurring
Line between Digital and Physical is blurring
The world is becoming our information environment
Line between Digital and Physical is blurring
The world is becoming our information environment
Interactions will be much ...
Line between Digital and Physical is blurring
The world is becoming our information environment
Interactions will be much ...
http://vitaminsdesign.com/projects/lego-calendar/
http://www.kickstarter.com/projects/863853574/touch-board-interactivity-everywhere
Everything your brain knows, it knows
because of your body (your senses)
10 distinct sensory modalities:
1. Visual (seeing)
2. Auditory (hearing)
3. Olfactory (smelling)
4. Gustatory (tasting)
5....
Senseg
GameDesk
ht t ps :/ / www.yout ube.com / wat ch? feat ure= player_ em bedded& v= CCp_ 9 3 04 j3 Q
www.leapmotion.com
The really far out stuff…
http://vimeo.com/tangiblemedia
http://leejinha.com/ZeroN
Dan Rubin
@Dan_Rubin_NY

Enchanted objects are incredibly purpose built - and you won't
need nav or a ui #enchantobj #SXSW
Dan Rubin
@Dan_Rubin_NY

Enchanted objects are incredibly purpose built - and you won't
need nav or a ui #enchantobj #SXSW...
http://pinterest.com/stephenpa/smart-objects/
When, Where and How does
Understanding occur?

through interactions

Embodied Interactions

directly with information

Inf...
When, Where and How does
Understanding occur?

through interactions

Embodied Interactions

directly with information

Spa...
http://archive.org/details/AlanKeyD1987?start=1439.5
When, Where and How does
Understanding occur?

through interactions

Embodied Interactions

directly with information

Spa...
When, Where and How does
Understanding occur?

through interactions

Embodied Interactions

directly with information

Spa...
TOOLS / OBJECTS

!

OTHER
PEOPLE

PHYSICAL
ENVIRONMENTS

“the structural design of information environments”
!

TOOLS / OBJECTS

OTHER
PEOPLE

PHYSICAL
ENVIRONMENTS

“the structural design of information environments”
TOOLS / OBJECTS

OTHER
PEOPLE

PHYSICAL
ENVIRONMENTS

“the structural design of information environments”
HEARING

TASTE

SMELL

TOUCH

VISION
(THE WORLD OUT THERE)

STIMULUS

(THE WORLD YOU PERCEIVE)

SENSORY ORGANS

PERCEPTUAL...
(THE WORLD YOU PERCEIVE)

(THE WORLD OUT THERE)

Reality

Simulation
PERCEPTION IS YOUR (NEURAL) MAP OF REALITY
PERCEPTION IS YOUR (NEURAL) MAP OF REALITY
Your brain constructs (an experience) of reality.
Food is influenced through interaction with and between our senses.
- Bernard Lahousse
https://vimeo.com/86171854
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
Your brain constructs (an experience) of reality.
Your brain constructs (an experience) of reality.

Perception is not a process of active
absorption but of active construc...
Why do we know these are all the letter A?

A A A
A
A A A A
A AA A
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
“Message of Love from the Dolpins”
(Message d’Amour des Dauphins)
If you look at the vase you’ll probably agree
that it de...
“Message of Love from the Dolpins”
(Message d’Amour des Dauphins)
If you look at the vase you’ll probably agree
that it de...
Changing the label on wine
bottles changes the taste

http://www.psychologytoday.com/blog/brainstorm/200803/is-5000-prosti...
brain scans confirmed that
people don't just think the
more expensive (but identical)
wine tasted better—it actually
reall...
“How fast was the car going when
it hit the other car?”
“How fast was the car going when
it smashed into the other car?”
“How fast was the car going when
it hit the other car?”
“How fast was the car going when
it smashed into the other car?”
When, Where and How does
Understanding occur?

through interactions

Embodied Interactions

directly with information

Spa...
Change the way you do UX/IA work.
Change the way you do UX/IA work.
Change the way you think about
doing UX/IA work.
A map of this talk…
MACHINES TALKING TO MACHINES

INFORMATION ENVIRONMENTS
…and that whole
“pervasive IA” thing

Wearables

Digital
Things

Di...
We need new maps.
We need new maps.
Maps that help us, as practictioners,
architect exciting new information systems.
We need new maps.
Maps that help us, as practictioners,
architect exciting new information systems.
Maps that celebrate an...
We need new maps.
Maps that help us, as practictioners,
architect exciting new information systems.
Maps that celebrate an...
Thank you!
Design for
Understanding

getmentalnotes.com

Stephen P. Anderson
@stephenanderson
www.poetpainter.com | www.sl...
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
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The Architecture of Understanding (World IA Day Chicago Keynote)

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Keynote for World IA Day, answering the question "When, Where and How does Understanding occur?" Specifically, this talk discussed (1) interactions (and embodiement) (2) how new technology is changing the "information environments" we design for, and (3) a bit about perceptions and cognition.

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  • Contact Top Class IB Tutors for any assignment help: Email: ramprhr@gmail.com Website: www.topclassibtutors.com IB Biology IA labs extended essay help tutors example sample Online Assignment Help/Tuition all over the world (100% guarantees for top class grades); Mail us or call us for any query: Ph: +91 9911918255 and +91 9918492994 Biologists investigate the living world at all levels using many different approaches and techniques. At one end of the scale is the cell, its molecular construction and complex metabolic reactions. IB biology tutors can offer general or specific support in any area of biology; Anatomy, Botany, Genetics, Human, Immunology, Microbiology, Physiology, Zoology. We offer specialise service for IB DP HL SL Studies Biology IA Labs and extended essay. IB Tutor provides assignment writing help in all the IB subjects. 1 IB maths mathematics studies IA tutor help HL SL exploration extended essay example sample 2. IB physics IA labs extended essay help tutors example sample 3. IB chemistry IA labs extended essay help tutors example sample 4. IB Biology IA labs extended essay help tutors example sample 5. IB written task WT 1 & 2 help tutors example sample 6. IB Written Assignment WA 1 & 2 online help tutors example sample 7. IB English Extended Essay EE online help tutors example sample 8. IB English IOP IOC online help tutors example sample 9. IB theory of knowledge (TOK) essay help tutors example sample, TOK Presentation help guidance 10. IB economics IA commentary extended essay help tutors example sample eco 11. IB business management bm IA extended essay help tutors sample example 12. IB ITGS (information technology in a global society) project extended essay help tutors example sample 13. IB history geography IA extended essay help tutors example sample 14. IB Environmental systems & society ESS Lab Report IA Extended Essay EE Help Tutor Sample Example Online
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  • This is brilliant. Looking forward to the book!
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  • Awesome presentation thank you for sharing! very well put together and great graphics!
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  • Great... Apt & desirable.
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  • much help for my presentation and it's very interesting ,tq
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The Architecture of Understanding (World IA Day Chicago Keynote)

  1. 1. WO R L D I A DA Y C HI C A GO T HE ARCHIT EC TU R E O F U NDERS TA N DI N G presented by Stephen P. Anderson t @stephenanderson | #WIADChi #WIAD
  2. 2. Strategy aND Stephen P. Anderson Product n Deonsisuglting C
  3. 3. Strategy aND Stephen P. Anderson Product n Deonsisuglting C
  4. 4. Strategy aND Stephen P. Anderson Product n Deonsisuglting C
  5. 5. What is the purpose of a map?
  6. 6. What is the purpose of a map? Navigation Orientation Discovery Definition How do I get to...? Where am I? Where can I go from here What is nearby? What can I do from here? Where are the edges? What are the boundaries? -paths and core -iPhone navigation example
  7. 7. What was the purpose of this map?
  8. 8. …or this map? By studying the similarities and differences between human genes and those of other organisms, researchers can discover the functions of particular genes and identify which genes are critical for life.
  9. 9. …or this map? abigail.smith » Skill Progress
  10. 10. …or this map?
  11. 11. What is the purpose of a map? Navigation Orientation Discovery Definition How do I get to...? Where am I? Where can I go from here What is nearby? What can I do from here? Where are the edges? What are the boundaries? -paths and core -iPhone navigation example
  12. 12. What is the purpose of a map? Navigation Orientation Discovery Definition Understanding How do I get to...? Where am I? Where can I go from here What is nearby? What can I do from here? Where are the edges? What are the boundaries? What patterns do I see? How do things relate? What can I infer from this? -paths and core -iPhone navigation example
  13. 13. DESIGN FOR UNDERSTANDING Navigation Orientation Discovery Definition Understanding How do I get to...? Where am I? Where can I go from here What is nearby? What can I do from here? Where are the edges? What are the boundaries? What patterns do I see? How do things relate? What can I infer from this? -paths and core -iPhone navigation example Learning through playful, visual interactions.
  14. 14. How do we design for understanding?
  15. 15. When, Where and How does Understanding occur?
  16. 16. When, Where and How does Understanding occur?
  17. 17. When, Where and How does Understanding occur? through interactions directly with information that help reveal patterns
  18. 18. When, Where and How does Understanding occur? through interactions directly with information that help reveal patterns Interactions
  19. 19. http://vimeo.com/36579366
  20. 20. “The approach to teaching without words that I’m proposing makes heavy use of interactivity and instant informative feedback.” STMath http://www.creativitypost.com/education/teaching_without_words
  21. 21. Interactions reveal previously unseen patterns.
  22. 22. Interactions reveal previously unseen patterns.
  23. 23. from “Toward a Deeper Understanding of the Role of Interaction in Information Visualization”
  24. 24. Name User Intent Select mark something as interesting Explore show me something else Reconfigure show me a different arrangement Encode show me a different representation Abstract/Elaborate show me more or less detail Filter show me something conditionally Connect show me related items from “Toward a Deeper Understanding of the Role of Interaction in Information Visualization”
  25. 25. from “Interaction and the epistemic potential of digital libraries”
  26. 26. 3 Basic Interactions: Conversing conveying intended actions to a VR through language (i.e., the mouth and talking). Manipulating touching, grasping, or handling visually perceptible aspectsofaVR(i.e.,thehandsandhandling) Navigating moving from one location or piece of information in a VR to another (i.e., the feet and walking). from “Interaction and the epistemic potential of digital libraries”
  27. 27. 3 Basic Interactions: Conversing conveying intended actions to a VR through language (i.e., the mouth and talking). Manipulating touching, grasping, or handling visually perceptible 13 Task-Based Interactions: aspectsofaVR(i.e.,thehandsandhandling) Navigating Animating Composing moving from one initiatingor piece of information in a creating a new VR by putting location and, optionally, VR to another (i.e., the feet and walking). controlling motion in a VR. together independent visual elements. Annotating placing informative marks, or Cutting meta-information, on or around a removing extraneous elements VR. from a VR. Chunking grouping independent, but related, visual elements into a unified visual structure. Cloning creating an identical copy of a VR, in whole or in part. Filtering exposing, concealing, or transforming elements of a VR that possess certain characteristics or match certain criteria. Fragmenting dismantling aVR into its component parts. Collecting gathering visual elements for future use. from “Interaction and the epistemic potential of digital libraries” Probing acquiring more detailed information from a VR. Rearranging altering the spatial position and/or the orientation of a VR, or the components within it. Repicturing displaying a VR in a new or different way Searching looking for, or ascertaining the position of, specific features, elements or structures in a VR.
  28. 28. When, Where and How does Understanding occur? through interactions directly with information that help reveal patterns Interactions
  29. 29. When, Where and How does Understanding occur? through interactions directly with information that help reveal patterns Embodied Interactions
  30. 30. Everything your brain knows, it knows because of your body (your senses)
  31. 31. Saying words like "lick, pick, and kick" activates the corresponding brain regions associated with the mouth, hand, and foot, respectively.
  32. 32. Thinking, then doing.
  33. 33. Thinking, then doing. Thinking through doing.
  34. 34. PRAGMATIC (Actions performed to bring one physically closer to a goal) VS EPISTEMIC ACTIONS (Actions that use the world to improve cognition) Thinking, then doing. Thinking through doing. from “Interaction and the epistemic potential of digital libraries”
  35. 35. When, Where and How does Understanding occur? through interactions directly with information that help reveal patterns Embodied Interactions
  36. 36. When, Where and How does Understanding occur? through interactions Embodied Interactions directly with information Information Environments that help reveal patterns
  37. 37. “the structural design of information environments”
  38. 38. “the structural design of information environments”
  39. 39. ! “the structural design of information environments”
  40. 40. May 1955
  41. 41. ! “the structural design of information environments”
  42. 42. ! “the structural design of information environments”
  43. 43. TOOLS / OBJECTS ! OTHER PEOPLE PHYSICAL ENVIRONMENTS “the structural design of information environments”
  44. 44. “The “polar bear book” as it came to be known helped a generation of information architects and user experience designers make sense of the Web through structure, organization, navigation, and search. Today, much of what we wrote remains relevant, and yet new questions arise as the world and the Web intertwingle… How do we rise to the new challenges of creating paths and places that bridge physical, digital, and cognitive spaces?” TOOLS / OBJECTS –P E T E R M O RV I L L E ! OTHER PEOPLE PHYSICAL ENVIRONMENTS (from the foreward to Pervasive Information Architecture) “the structural design of information environments”
  45. 45. Line between Digital and Physical is blurring
  46. 46. Line between Digital and Physical is blurring The world is becoming our information environment
  47. 47. Line between Digital and Physical is blurring The world is becoming our information environment Interactions will be much richer (and complex)
  48. 48. Line between Digital and Physical is blurring The world is becoming our information environment Interactions will be much richer (and complex) #EXCITING!!
  49. 49. http://vitaminsdesign.com/projects/lego-calendar/
  50. 50. http://www.kickstarter.com/projects/863853574/touch-board-interactivity-everywhere
  51. 51. Everything your brain knows, it knows because of your body (your senses)
  52. 52. 10 distinct sensory modalities: 1. Visual (seeing) 2. Auditory (hearing) 3. Olfactory (smelling) 4. Gustatory (tasting) 5. Vestibular (sense of balance and body movement) Everything your brain knows, it knows because of your body (your senses) 6. Tactile (touching) 7. Thermoreceptive (feeling temperature) 8. Proprioceptive (positioning and movement of the extremities) 9. Introceptive (body condition and organ activity) 10. Nocioceptive (feeling pain) (from Michael Haverkamp)
  53. 53. Senseg
  54. 54. GameDesk ht t ps :/ / www.yout ube.com / wat ch? feat ure= player_ em bedded& v= CCp_ 9 3 04 j3 Q
  55. 55. www.leapmotion.com
  56. 56. The really far out stuff…
  57. 57. http://vimeo.com/tangiblemedia
  58. 58. http://leejinha.com/ZeroN
  59. 59. Dan Rubin @Dan_Rubin_NY Enchanted objects are incredibly purpose built - and you won't need nav or a ui #enchantobj #SXSW
  60. 60. Dan Rubin @Dan_Rubin_NY Enchanted objects are incredibly purpose built - and you won't need nav or a ui #enchantobj #SXSW “From Human-Computer Interaction to Human-Information Interaction”
  61. 61. http://pinterest.com/stephenpa/smart-objects/
  62. 62. When, Where and How does Understanding occur? through interactions Embodied Interactions directly with information Information Environments that help reveal patterns
  63. 63. When, Where and How does Understanding occur? through interactions Embodied Interactions directly with information Spatial-Visual Information Environments that help reveal patterns
  64. 64. http://archive.org/details/AlanKeyD1987?start=1439.5
  65. 65. When, Where and How does Understanding occur? through interactions Embodied Interactions directly with information Spatial-Visual Information Environments that help reveal patterns
  66. 66. When, Where and How does Understanding occur? through interactions Embodied Interactions directly with information Spatial-Visual Information Environments that help reveal patterns Internal Representations
  67. 67. TOOLS / OBJECTS ! OTHER PEOPLE PHYSICAL ENVIRONMENTS “the structural design of information environments”
  68. 68. ! TOOLS / OBJECTS OTHER PEOPLE PHYSICAL ENVIRONMENTS “the structural design of information environments”
  69. 69. TOOLS / OBJECTS OTHER PEOPLE PHYSICAL ENVIRONMENTS “the structural design of information environments”
  70. 70. HEARING TASTE SMELL TOUCH VISION (THE WORLD OUT THERE) STIMULUS (THE WORLD YOU PERCEIVE) SENSORY ORGANS PERCEPTUAL ORGAN ICONIC MEMORY SHORT-TERM MEMORY BALANCE Reality PAIN TIME TEMPERATURE AND MORE! Simulation LONG-TERM MEMORY
  71. 71. (THE WORLD YOU PERCEIVE) (THE WORLD OUT THERE) Reality Simulation
  72. 72. PERCEPTION IS YOUR (NEURAL) MAP OF REALITY
  73. 73. PERCEPTION IS YOUR (NEURAL) MAP OF REALITY
  74. 74. Your brain constructs (an experience) of reality.
  75. 75. Food is influenced through interaction with and between our senses. - Bernard Lahousse https://vimeo.com/86171854
  76. 76. http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
  77. 77. http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
  78. 78. http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
  79. 79. http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
  80. 80. http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
  81. 81. http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
  82. 82. Your brain constructs (an experience) of reality.
  83. 83. Your brain constructs (an experience) of reality. Perception is not a process of active absorption but of active construction based on prior experiences and memories.
  84. 84. Why do we know these are all the letter A? A A A A A A A A A AA A
  85. 85. http://imjustcreative.com/unevolvedbrands/
  86. 86. http://imjustcreative.com/unevolvedbrands/
  87. 87. http://imjustcreative.com/unevolvedbrands/
  88. 88. http://imjustcreative.com/unevolvedbrands/
  89. 89. http://imjustcreative.com/unevolvedbrands/
  90. 90. http://imjustcreative.com/unevolvedbrands/
  91. 91. “Message of Love from the Dolpins” (Message d’Amour des Dauphins) If you look at the vase you’ll probably agree that it depicts a man holding and kissing a woman from behind. What if I told you that the image in fact depicts a number of dolphins? In fact it depicts both - it’s all a matter of how your brain interprets it. Kids, who are “inexperienced” tend to see the dolphins. Grownups tend to see the loving couple, Some grownups can’t even see the dolphins if they try really hard. It’s all about what the brain expects and knows. If you know how to see a certain pattern, you’re more likely to see that pattern.
  92. 92. “Message of Love from the Dolpins” (Message d’Amour des Dauphins) If you look at the vase you’ll probably agree that it depicts a man holding and kissing a woman from behind. What if I told you that the image in fact depicts a number of dolphins? In fact it depicts both - it’s all a matter of how your brain interprets it. Kids, who are “inexperienced” tend to see the dolphins. Grownups tend to see the loving couple, Some grownups can’t even see the dolphins if they try really hard. It’s all about what the brain expects and knows. If you know how to see a certain pattern, you’re more likely to see that pattern.
  93. 93. Changing the label on wine bottles changes the taste http://www.psychologytoday.com/blog/brainstorm/200803/is-5000-prostitute-worth-the-price
  94. 94. brain scans confirmed that people don't just think the more expensive (but identical) wine tasted better—it actually really did taste better… Changing the label on wine bottles changes the taste http://www.psychologytoday.com/blog/brainstorm/200803/is-5000-prostitute-worth-the-price
  95. 95. “How fast was the car going when it hit the other car?” “How fast was the car going when it smashed into the other car?”
  96. 96. “How fast was the car going when it hit the other car?” “How fast was the car going when it smashed into the other car?”
  97. 97. When, Where and How does Understanding occur? through interactions Embodied Interactions directly with information Spatial-Visual Information Environments that help reveal patterns Internal Representations
  98. 98. Change the way you do UX/IA work.
  99. 99. Change the way you do UX/IA work. Change the way you think about doing UX/IA work.
  100. 100. A map of this talk…
  101. 101. MACHINES TALKING TO MACHINES INFORMATION ENVIRONMENTS …and that whole “pervasive IA” thing Wearables Digital Things Digital Environments PEOPLE TOOLS / OBJECTS Connected Media / Devices The World “Outside” INTERACTIONS The World “Inside” REPRESENTATIONS Perception & Cognition PHYSICAL ENVIRONMENTS
  102. 102. We need new maps.
  103. 103. We need new maps. Maps that help us, as practictioners, architect exciting new information systems.
  104. 104. We need new maps. Maps that help us, as practictioners, architect exciting new information systems. Maps that celebrate and amplify human ingenuity.
  105. 105. We need new maps. Maps that help us, as practictioners, architect exciting new information systems. Maps that celebrate and amplify human ingenuity. Maps that help us to understand what is unknown.
  106. 106. Thank you! Design for Understanding getmentalnotes.com Stephen P. Anderson @stephenanderson www.poetpainter.com | www.slideshare.net/stephenpa
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