Your SlideShare is downloading. ×
0
in      g
         ort
        S                    gs
          Th
                     ut
                   O
TOPIC
   ...
STEPHEN P.
  ANDERSON
     poetpainter.com




 I help businesses with
‘Product Strategy
   & Design’ needs
First, Some Context...
The User
Experience
  Iceberg
The User
Experience
  Iceberg
  >

      >
diary
                       use
   business
                                wireframes          site maps
               ...
diary
                       use
   business
                                wireframes          site maps
               ...
“efficient & effective”
WHAT IS IT?

Card sorting is a user-centered design
method for increasing a system’s findability.
The process involves sor...
How
            Web Site
people   > Structure
 think
color?




shape?
                  height?
Why are most people
coming to your
church Web site?


    Are those people
    finding What they
 came for? Yes or no?
   ...
What (or who)
  decided?
How can we insure
that different
people find what
they’re looking for?
card sorting
can help...
There are
different ways
to sort content.
(And the best way may not be
what you were thinking....)
Vegetables?
pineapple
                                      tomato
 banana       peach      carrot
     apple             ...
“Seekers”
         &
“Regular Attendees”
“Seekers”
         &
“Regular Attendees”
WHY USE IT?
It’s a quick, inexpensive, and reliable method,
which serves as input
into your information design process.

C...
WHY IS IT USEFUL?

You learn...

 ✓   how different people think about, organize,
     and expect to access your content

...
problems with labeling:


“heart for the lost”
Uhm. This is a
workshop on how
to sort cards?

Seriously?!
CARD SORTING IS

“deceptively simple”
I’m pretty sure I know how to sort things in a
way that will make sense to our site visitors...

          (No, you probab...
Open Sort / Closed Sort
(which begs the question, “what is your goal?”)
DISCOVER




Open Sort / Closed Sort
(which begs the question, “what is your goal?”)
DISCOVER




Open Sort / Closed Sort
(which begs the question, “what is your goal?”)



                             VALID...
WHAT GOES ON A CARD?


“movie review of
 Dark Knight”

      VS


 “comments on
a movie review”
WHAT GOES ON A CARD?


“movie review of
 Dark Knight”
                   ONE IS A PAGE, THE OTHER
      VS           IS A ...
WHAT GOES ON A CARD?

“page listing of all
  smartphone”


        VS


    “Nokia N95”
WHAT GOES ON A CARD?

“page listing of all
  smartphone”
                       ONE OF THESE HAS ALREADY
                 ...
WANNA GIVE IT A GO?
Sorry, you had to be there!
This was a workshop conducted at the
Ministry 2.0 conference in Austin, TX.

If this seems use...
quot;I don't recommend designing an information architecture
based purely on a card sort's numeric similarity scores. ..

...
Preparing for a typical card sorting
exercise requires the following:

1. Selecting content
 • current content areas
 • pl...
Labels/descriptions should be short enough
 that participants can quickly read the card,
  yet detailed enough that partic...
TIPS:
                                         •run this session with actual site
 •make sure objects being sorted
       ...
http://www.boxesandarrows.com/view/card_sorting_a_definitive_guide
Questions?
Thanks!!

Stephen P. Anderson

www.poetpainter.com

www.slideshare.net/stephenpa
Sorting Things Out: An Introduction to Card Sorting
Sorting Things Out: An Introduction to Card Sorting
Sorting Things Out: An Introduction to Card Sorting
Sorting Things Out: An Introduction to Card Sorting
Sorting Things Out: An Introduction to Card Sorting
Sorting Things Out: An Introduction to Card Sorting
Sorting Things Out: An Introduction to Card Sorting
Sorting Things Out: An Introduction to Card Sorting
Sorting Things Out: An Introduction to Card Sorting
Sorting Things Out: An Introduction to Card Sorting
Upcoming SlideShare
Loading in...5
×

Sorting Things Out: An Introduction to Card Sorting

16,993

Published on

Workshop on card sorting, presented at Ministry 2.0 in Austin, February 28th, 2009.

Published in: Technology
5 Comments
94 Likes
Statistics
Notes
No Downloads
Views
Total Views
16,993
On Slideshare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
1,273
Comments
5
Likes
94
Embeds 0
No embeds

No notes for slide

Transcript of "Sorting Things Out: An Introduction to Card Sorting"

  1. 1. in g ort S gs Th ut O TOPIC SPEAKER An Presented Introduction by to Stephen P. Card Anderson Sorting
  2. 2. STEPHEN P. ANDERSON poetpainter.com I help businesses with ‘Product Strategy & Design’ needs
  3. 3. First, Some Context...
  4. 4. The User Experience Iceberg
  5. 5. The User Experience Iceberg > >
  6. 6. diary use business wireframes site maps cases discovery personas scenar content future inventory storyboards process scenarios mental design flows on directed models research interview nomenclature concept models Iterative alignment & Testing backcasting analysis gap prototypes field visit card sorting task based search log interaction design sketches audience analysis concepts usability segmentation evaluation competitive matrix
  7. 7. diary use business wireframes site maps cases discovery personas scenar content future inventory storyboards process scenarios mental design flows on directed models research interview nomenclature concept models Iterative alignment & Testing backcasting analysis gap prototypes field visit card sorting task based search log interaction design sketches audience analysis concepts usability segmentation evaluation competitive matrix
  8. 8. “efficient & effective”
  9. 9. WHAT IS IT? Card sorting is a user-centered design method for increasing a system’s findability. The process involves sorting a series of cards, each labeled with a piece of content or functionality, into groups that make sense to users or participants.
  10. 10. How Web Site people > Structure think
  11. 11. color? shape? height?
  12. 12. Why are most people coming to your church Web site? Are those people finding What they came for? Yes or no? How do you know?
  13. 13. What (or who) decided?
  14. 14. How can we insure that different people find what they’re looking for?
  15. 15. card sorting can help...
  16. 16. There are different ways to sort content. (And the best way may not be what you were thinking....)
  17. 17. Vegetables? pineapple tomato banana peach carrot apple eggplant grapes bell pepper Fruits?
  18. 18. “Seekers” & “Regular Attendees”
  19. 19. “Seekers” & “Regular Attendees”
  20. 20. WHY USE IT? It’s a quick, inexpensive, and reliable method, which serves as input into your information design process. Card sorting generates an overall structure for your information, as well as suggestions for navigation, menus, and possible taxonomies.
  21. 21. WHY IS IT USEFUL? You learn... ✓ how different people think about, organize, and expect to access your content ✓ a bit about the language/terminology used by a particular group
  22. 22. problems with labeling: “heart for the lost”
  23. 23. Uhm. This is a workshop on how to sort cards? Seriously?!
  24. 24. CARD SORTING IS “deceptively simple”
  25. 25. I’m pretty sure I know how to sort things in a way that will make sense to our site visitors... (No, you probably don’t!)
  26. 26. Open Sort / Closed Sort (which begs the question, “what is your goal?”)
  27. 27. DISCOVER Open Sort / Closed Sort (which begs the question, “what is your goal?”)
  28. 28. DISCOVER Open Sort / Closed Sort (which begs the question, “what is your goal?”) VALIDATE
  29. 29. WHAT GOES ON A CARD? “movie review of Dark Knight” VS “comments on a movie review”
  30. 30. WHAT GOES ON A CARD? “movie review of Dark Knight” ONE IS A PAGE, THE OTHER VS IS A PAGE ELEMENT “comments on a movie review”
  31. 31. WHAT GOES ON A CARD? “page listing of all smartphone” VS “Nokia N95”
  32. 32. WHAT GOES ON A CARD? “page listing of all smartphone” ONE OF THESE HAS ALREADY ENFORCED A CATEGORY... VS “Nokia N95”
  33. 33. WANNA GIVE IT A GO?
  34. 34. Sorry, you had to be there! This was a workshop conducted at the Ministry 2.0 conference in Austin, TX. If this seems useful or interesting to you, I am available for workshops, training and consulting. <wink, wink> More at www.poetpainter.com
  35. 35. quot;I don't recommend designing an information architecture based purely on a card sort's numeric similarity scores. .. Much of the value from card sorting comes from listening to the users' comments as they sort the cards: knowing why people place certain cards together gives deeper insight into their mental models than the pure fact that they sorted cards into the same pile.quot; -JAKOB NIELSON http://www.useit.com/alertbox/20040719.html
  36. 36. Preparing for a typical card sorting exercise requires the following: 1. Selecting content • current content areas • planned/future areas • free listing with participants 2. Selecting participants 3. Preparing the cards
  37. 37. Labels/descriptions should be short enough that participants can quickly read the card, yet detailed enough that participants can understand what the content is. other tips: use 3x5 cards about 5 people
  38. 38. TIPS: •run this session with actual site •make sure objects being sorted visitors!!! (no proxies!!) aren't themselves classifications-- make them sortable! •do use internally, to get different •don't expect the same results-- groups aligned on issues of labeling/ structure discrepancies are good •run with individuals and with groups •look for more info in the conversations than in the results •how someone would sort •be clear on your intentions-- something, and which areas they would actually use (or use more validating (closed sort) or learning often) are different! (open sort) •be clear about your labeling, use a •don't equate final card sort as your variety of labels an descriptions. site structure -- look at this as (mobile vs clamshell vs flipphone) - input. translation still required. unless you are testing labels, as well
  39. 39. http://www.boxesandarrows.com/view/card_sorting_a_definitive_guide
  40. 40. Questions?
  41. 41. Thanks!! Stephen P. Anderson www.poetpainter.com www.slideshare.net/stephenpa
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×