Principles to Build By
Stephen P. Anderson | @stephenanderson
A man came upon a construction site where
three people were working. He asked the first,
"What are you doing?" and the man...
At your company...

Are people laying bricks
or building a cathedral?
story
             mantra
             vision
             strategic intent
             purpose
What is your cathedral?
 ...
craigslist
A vision is critical.
 But how do you ensure
consistent design choices?
“...serves to support or reinforce the wall.”
CORE DESIGN PRINCIPLES...
                                  Tenets
Are a simple set of unique characteristics that make
  ...
CORE DESIGN PRINCIPLES...
                                  Tenets
Are a simple set of unique characteristics that make
  ...
Not to be confused with...

 Design Patterns / Universal Design Principles

 Design Guidelines

 Corporate (or Company) Va...
EXAMPLES
IN THE WILD...
Google
Serendipity
 The accidental discovery of something fortunate, especially while looking for something
                     ...
Microsoft
Surface
http://www.adaptivepath.com/blog/category/smartfm/
Google Calendar
HTC Hero
“After the Meeting”
                              Playful & Gamelike
    Get rewarded and recognized for good work; make a...
Charmr




         http://adaptivepath.com/charmr/
“   Once we all agree on the design philosophy of the
    overall house (the design tenets), we can independently
    go o...
TIPS:
Skip the obvious   TIP #1



useful • usable • desirable
human • clear • smart
easy to use • engaging


                  ...
TIP #2
Use concrete, specific, evocative language


             “provide a good experience”


             “joyous to use”...
Ask “What’s the opposite of...”      TIP #3



               “Social & Together”

                 “No Numbers”

        ...
Describe & inspire (don’t specify)      TIP #4




            “We value the color blue”
                       vs
       ...
Schema               TIP #5
(Keep your design tenets discrete from and parallel to each other)




          Fun
         ...
Get buy in   TIP #6



Target 4-7 tenets     TIP #7



Short 1 or 2 word statements are memorable   TIP #8



Tenets shoul...
“Developing Design Principles”
http://www.lukew.com/ff/entry.asp?854




“Making Design Principles Stick”
http://www.adapt...
Thanks!
This presentation was prepared by

Stephen P. Anderson
@stephenanderson
For similar thoughts, please visit my site...
(Design) Principles To Build By
(Design) Principles To Build By
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(Design) Principles To Build By

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How do you extend a product vision statement such that it remains aspirational but is specific enough to clarify intention and make difficult decisions easy? Enter "Design Tenets"

(Design) Principles To Build By

  1. 1. Principles to Build By Stephen P. Anderson | @stephenanderson
  2. 2. A man came upon a construction site where three people were working. He asked the first, "What are you doing?" and the man answered, "I am laying bricks." He asked the second, "What are you doing?" and the man answered, "I am building a wall." He walked up to the third man, who was humming a tune as he worked and asked, "What are you doing?" and the man stood up and smiled and said, "I am building a cathedral."
  3. 3. At your company... Are people laying bricks or building a cathedral?
  4. 4. story mantra vision strategic intent purpose What is your cathedral? clarifying question flag in the sand rallying cry reason for being
  5. 5. craigslist
  6. 6. A vision is critical. But how do you ensure consistent design choices?
  7. 7. “...serves to support or reinforce the wall.”
  8. 8. CORE DESIGN PRINCIPLES... Tenets Are a simple set of unique characteristics that make explicit the product specific qualities we value. Describe the experience we are trying to create. Insure that new features and additions, (especially from new and extended contributors) stay true to a core vision. Are strategic requirements. Support the larger Vision.
  9. 9. CORE DESIGN PRINCIPLES... Tenets Are a simple set of unique characteristics that make explicit the product specific qualities we value. Describe the experience we are trying to create. Kind of like a creative brief, Insure t for product design...? buthat new features and additions, (especially from new and extended contributors) stay true to a core vision. Are strategic requirements. Support the larger Vision.
  10. 10. Not to be confused with... Design Patterns / Universal Design Principles Design Guidelines Corporate (or Company) Values
  11. 11. EXAMPLES IN THE WILD...
  12. 12. Google
  13. 13. Serendipity The accidental discovery of something fortunate, especially while looking for something else entirely, is desired and encouraged. Elegance & Craftsmanship Solutions are unusually effective and simple, and reflect care for details and nuance. Sensual Display of Information Whether by images or simply through text, content is obvious in a glance. Fun! While we do support efficient searches, we also believe that how you get there should be an enjoyable part of the experience. Life is better when you have fun along the way! Custom-Tailored Experiences Results are customized per the content, and for individual users. Integrity Choose data sources we believe in. Conduct ourselves with integrity. etc.
  14. 14. Microsoft Surface
  15. 15. http://www.adaptivepath.com/blog/category/smartfm/
  16. 16. Google Calendar
  17. 17. HTC Hero
  18. 18. “After the Meeting” Playful & Gamelike Get rewarded and recognized for good work; make a game out of honoring commitments Equalizing Level the playing field between different (especially hierarchical) roles Reflective After the Meeting holds a mirror up to my behaviors, from which I can learn and improve; tight feedback loops help me get better A Safe Zone Create sense of security & comfort through a structured environment where expectations are clear; create a “safe zone” where there is clarity & mutual accountability for assignments “System Does Work For Me” Automation wherever possible— anticipates needs, follows up with people, etc. System requires very little input from me— only what is essential to be effective “Pomp & Circumstance” Treat activity as something worth celebrating through highly visual pages
  19. 19. Charmr http://adaptivepath.com/charmr/
  20. 20. “ Once we all agree on the design philosophy of the overall house (the design tenets), we can independently go off and design our own room without worrying that the house won’t make sense once all the rooms are done. The alternative — doing the designs without tenets and in isolation — often leads to a situation in which you either have to do a costly and painful set of clean-ups late in the process or, more usually, you just ship an incongruous design and leave the users to sort it out. — JENSEN HARRIS | GROUP PROGRAM MANAGER OF MICROSOFT’S OFFICE USER EXPERIENCE TEAM
  21. 21. TIPS:
  22. 22. Skip the obvious TIP #1 useful • usable • desirable human • clear • smart easy to use • engaging “Duh...”
  23. 23. TIP #2 Use concrete, specific, evocative language “provide a good experience” “joyous to use” “serendipitous”
  24. 24. Ask “What’s the opposite of...” TIP #3 “Social & Together” “No Numbers” “Easy to Use” “Be the Best”
  25. 25. Describe & inspire (don’t specify) TIP #4 “We value the color blue” vs “Open like the sky”
  26. 26. Schema TIP #5 (Keep your design tenets discrete from and parallel to each other) Fun Huh? What’s the difference? Thrilling Visual Social
  27. 27. Get buy in TIP #6 Target 4-7 tenets TIP #7 Short 1 or 2 word statements are memorable TIP #8 Tenets should extend and support a core vision (NEVER compete with!!) TIP #9
  28. 28. “Developing Design Principles” http://www.lukew.com/ff/entry.asp?854 “Making Design Principles Stick” http://www.adaptivepath.com/ideas/essays/archives/001123.php
  29. 29. Thanks! This presentation was prepared by Stephen P. Anderson @stephenanderson For similar thoughts, please visit my site: www.poetpainter.com
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