SlideShare a Scribd company logo
1 of 210
Download to read offline
Critical Thinking
for UX Designers
(or Anyone really!)


Stephen P Anderson
         .           Russ Unger
@stephenanderson     @russu
It’s not about the tools,
it’s about the thinking process
     that led to these tools
A C T I V I T Y


It’s five years in the future. Your big idea failed.
Write THE OBITUARY for your big idea.
A C T I V I T Y


It’s five years in the future. Your big idea failed.
Write THE OBITUARY for your big idea.
                     It’s 2017.
                     “User Experience” is Dead.
                     What happened?

                     Write the obituary for
                     User Experience.
Critical
Thinking
 Skills?
Houses, Walls, Windows




                         Image Source © Time Inc.
Henry Ford




             “
             If I would have asked people
             what they wanted, they would
             have said “a faster horse.”



                                    Images Source © Time Inc.
The Limbic System




                Images Source http://home.comcast.net/~momtofive/SIDWEBPAGE2.htm
Brains Are Wired 2-Dimensionally




                               Image Source © icanhascheezburger.com
Limbic Also Controls the Orgasms




                                   Image Source © http://www.meh.ro/
My Wife




          “
          Really? An orgasm slide?

          Those people had better
          not think that’s me in the
          picture...

                                       Image Source Russ Unger
Dr. Steve Julius




              “
                   With a bit of training and
                   through some basic brain-
                   stretching exercises, we can
                   be re ective. We can slow
                   down and nd alternative
                   solutions.
                                           Image Source Steve’s Son Max
Let’s Try One



•Four Magic Seedlings
•Must be planted equal distances
 apart from each other
•Yes. You have to plant four of
 them to make the magic


                                   Image Source © Russ Unger
Show Your Work
               2’
                              Math Lesson:
                               A 2 + B2 = C2
                   2’
                                   4+4=8
                271
2’                      2’
             284
          2.8



                             Square Root of
                             8 = 2.82842712
               2’                      Image Source © Russ Unger
Solved!




                 2’




                       2’
          2’

             ’        2’
           2
                 2’
                            Image Source © Russ Unger
DTCT
What It IS NOT:   What It IS:
 •Biased           •Self-directed
 •Partial          •Self-monitored
 •Uninformed       •Self-corrective
 •Prejudiced



                                      Image Source © Time Inc.
‘Z’-Shaped
 Thinkers
Why   ?
‘T’ was taken...



  T
                     empathy to see
                  patterns and branch
                  out into other areas




  deep vertical
    expertise
-Shaped
Thinkers?
V
-Shaped Thinkers?
iShaped Thinkers?
Z
“When everyone zigs, zag.”
Critical Thinking forUX Designers (Workshop)
X
Z
Z
Z
Critical Thinking forUX Designers (Workshop)
reliable, but
diminishing returns
reliable, but
diminishing returns

                         opportunity to
                      ‘change the game’
?
Nicholas
Negroponte
Nicholas
Negroponte




             George Lucas
Dean Kamen
buckm  inster
fuller
Geodesic Dome Housing
The Fuller Projection
The Dymaxion Car
The Dymaxion Bathroom / Fog Gun Shower
“When everyone zigs, zag.”
Cool...

 But What does   this have to
do with appl ication design
  and development?
‘Z’-Shaped Thinkers
approach challenges
    (of all kinds!)
  in different ways
Z
what happens
  here?
‘Z’-Shaped Thinkers...



reframe the
    ???
  problem
A C T I V I T Y




You have 3 minutes.
Design a vase.




                    (example from Marc Rettig)
A C T I V I T Y



You have 3 minutes.
Design a vase.
Design a better way
for people to enjoy
flowers in their home.

                     (example from Marc Rettig)
‘Z’-Shaped Thinkers...



reframe the
    ???
  problem
‘Z’-Shaped Thinkers...



reframe the
  problem
A ROUGH DESIGN MATURITY CONTINUUM

DESIGN AS                                                        Design redefines the challenges facing the
                                                                 organization.


 FRAMING                                                         Framing sets the agenda, outlines the
                                                                 boundaries and axes of interest, and moves
                                                                 design from executing strategy to shaping
                                                                 strategy. Disruptive innovation lives here.

                                                                 Design finds new opportunities by solving
                                                                 existing problems.

 PROBLEM                                         ?
                                                                 Design process generates alternatives within
                                                                 a problem space. Design also narrows down

  SOLVING                                                        those options to a specific solution.



                                                                 Design makes things work better.


FUNCTION                                                         This is the classic practice of design - but it's
                                                                 still commonly limited to incremental
                                            +                    improvements through iteration over existing

AND FORM
                                                                 solutions.




                                                                 Design is the gateway to be hip and cool.



        STYLE                           ,                        Design is stylish, but too often is percieved
                                                                 and practiced as a cosmetic afterthought.



                                                                 Design value isn't recognized.

NO CONSCIOUS
      DESIGN                                     ?               This attitude fosters design by default -
                                                                 however things come out is fine, because
                                                                 there are more important issues to deal with.


   (Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )
Design a vase.   Design a better way
                 for people to enjoy
                 flowers in their home.
Design a vase.           Design a better way
                         for people to enjoy
                         flowers in their home.

Design a better search   Design a better way to learn
engine results page.     about [topic]
Design a vase.            Design a better way
                          for people to enjoy
                          flowers in their home.

Design a better search    Design a better way to learn
engine results page.      about [topic]




Product or Task Focused   Experience Focused.
Framing the right problem is about:



                   Context


Current                               Desired
Problem(s)                            Outcome(s)
A C T I V I T Y


“Find the center”
A C T I V I T Y


“Strategy Canvas”
A C T I V I T Y


“Strategy Canvas”
A C T I V I T Y


“Strategy Canvas”
A C T I V I T Y
Critical Thinking forUX Designers (Workshop)
A   B
A      B


WRONG PROBLEM!
Critical Thinking forUX Designers (Workshop)
!   ?
!       ?


(RIGHT PROBLEM TO SOLVE)
Critical Thinking forUX Designers (Workshop)
“What’s the value of what I’m delivering?”
For the purpose of...               I’ve used...


                             DESIGN RESEARCH
UNDERSTANDING            Looks at People, the Activities, and
                           the Context of those Activities



                                   PERSONAS
                                  SCENARIOS
  ALIGNMENT
                           EXPERIENCE MODELS
                             MENTAL MODELS


EXPLORATION                         STORIES
CLARIFICATION                      MOCKUPS
COMMUNICATION                PRESENTATIONS /
  INSPIRATION                    MODELS
 PERSUASION                      PROTOTYPES

HUMILIATION &
GALVANIZATION             EXPERT EVALUATIONS
‘Z’-Shaped Thinkers...



explore many
 perspectives
The Cotton Bowl




                  Image Source My Cousin
The Cotton Bowl




“
  She focused so much on her business that she forgot
  to focus on her business.




                                                 Image Source My Cousin
Critical Thinking forUX Designers (Workshop)
A C T I V I T Y


“role play the browser”
Critical Thinking forUX Designers (Workshop)
A C T I V I T Y


                    p!

             Ask yourself
“can a five year old understand this?”
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
A C T I V I T Y

    “Wear a different hat.”



How would these different brands respond to the same design challenge?
A C T I V I T Y

 “Classical Invention”
    (as a way to see something from 5 different perspectives)

      Definition
          -Genus
         -Division                       Circumstance
                                       -Possible and impossible
     Comparison                        -Past fact and future fact
        -Similarity
        -Difference                        Testimony
          -Degree                              -Authority
                                             -Testimonial
     Relationship                              -Statistics
      -Cause and effect                         -Maxims
-Antecedent and consequence                       -Law
        -Compliments                          -Precedents
       -Contradictions
A C T I V I T Y


             “Peaks & Valleys”
Draw the emotional peaks and valleys in your customer journey.
     Where does the experience start? When does it end?
A C T I V I T Y


             “Peaks & Valleys”
Draw the emotional peaks and valleys in your customer journey.
     Where does the experience start? When does it end?
Ordering Pizza for Delivery




Browse                  Review   Payment
          Build Pizza                      Wait   Eat!
Coupons                  Price     Info
Ordering Pizza for Delivery




Browse                  Review   Payment
          Build Pizza                      Wait   Eat!
Coupons                  Price     Info
Ordering Pizza for Delivery
                                                  !
                                                  Eat!




Browse
          Build Pizza                      Wait
Coupons

                        Review
                         Price

                                 Payment
                                   Info


                                  "
!      !
            !                              Wait   Eat!


          Build Pizza


Browse
Coupons

                        Review
                         Price

                                 Payment
                                   Info


                                  "
!      !
            !                              Wait   Eat!


          Build Pizza


Browse
Coupons

                        Review
                         Price

                                 Payment
                                   Info


                                  "
!      !
            !                              Wait   Eat!


          Build Pizza


Browse
Coupons

                        Review
                         Price

                                 Payment
                                   Info


                                  "
!      !
            !                              Wait   Eat!


          Build Pizza


Browse
Coupons

                        Review
                         Price

                                 Payment
                                   Info


                                  "
!      !
            !                              Wait   Eat!


          Build Pizza


Browse
Coupons

                        Review
                         Price

                                 Payment
                                   Info


                                  "
A C T I V I T Y


             “Peaks & Valleys”
Draw the emotional peaks and valleys in your customer journey.
     Where does the experience start? When does it end?
A C T I V I T Y


    “Reverse the Problem”
What’s the opposite of what you’re trying to do?
 How would you design something with the
               opposite goal?
Habit to develop:
       {Training your mind differently
       (Count squares for a week, etc.)}




http://www.flickr.com/photos/43130906@N04/4251109221/
Habit to develop:
       Change your work context every 18 months.
       (new job, new project or new role within your company)




http://www.flickr.com/photos/43130906@N04/4251109221/
‘Z’-Shaped Thinkers...



 synthesize
information
News To Me




             Images Source © Time Inc.
Deja vu?




           Images Source © e Wachowski Brothers
Remember These?




                  Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/
Remember These?




“
  When the cassette recorder was invented, the
  music industry announced a moral panic over the
  fact that people could simply steal music from the
  radio, or copy it from each other.

  - John Lanchester
                              Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/
Remember These?




                  Images Source Wikipedia
Meet the First Digital Audio Player




                               Images Source Kane Kramer http://www.kanekramer.com
Meet the First Digital Audio Player




                  1979
                               Images Source Kane Kramer http://www.kanekramer.com
Meet the First Digital Audio Player




                               Images Source Kane Kramer http://www.kanekramer.com
Meet the First Digital Audio Player




                               Images Source Kane Kramer http://www.kanekramer.com
The MP3 Player is an Application




                                   Images Source © http://flickriver.com
The New Books
The New Books




                Free?
Back to the Newspapers...
Back to the Newspapers...
Back to the Newspapers...
+
=   Fog Gun Shower
Critical Thinking forUX Designers (Workshop)
+
Cooking
+
Cooking
Critical Thinking forUX Designers (Workshop)
+
Poetry
+
Poetry
Critical Thinking forUX Designers (Workshop)
+
Usability
+
Usability
Habit to develop:
     Expose yourself: Learn from other disciplines
     (film, restaurants, gardening, etc.)




http://www.flickr.com/photos/43130906@N04/4251109221/
A C T I V I T Y


“Forced connections”
http://getmentalnotes.com/
Habit to develop:
     Expose yourself! To other kinds of UIs–from games,
     different industries, and other devices (kiosks, mobile,
     medical, car dashboards, etc.)




http://www.flickr.com/photos/43130906@N04/4251109221/
http://www.aaronjasinski.com/
1
    Categories


        Bars...     5
3   color coding     More
      4 height
                   details on
                     click

2

     Sub-Categories
27
           26
           25
REGION 3




           24
           23
           21
           20
           19
           18
           17
           16
           15
REGION 2




           14
           13
           12
           11
           10
           09
           08
           07
           06
REGION 1



           05
           04
           03
           02
           01
REGION 1                                                REGION 2                                         REGION 3



                              123.45




                                                                     93.04




                                    Supervisor: John Smith
                                    Qtly Avg: $4.2m
                                    Other: $55.3m




                               Q4                            TODAY

                               07 Miami Branch
               04


                         06




                                                                             09
                    05




                                                                       08
     02




                                                                                                                                    20
          03




                                                                                                                                                   24


                                                                                                                                                             26
                                                                                                                                                        25
                                                                                                                                              23




                                                                                                                                                                  27
01




                                                                                  10




                                                                                                      14


                                                                                                                16




                                                                                                                               19
                                                                                                           15




                                                                                                                          18
                                                                                            12




                                                                                                                                         21
                                                                                                 13




                                                                                                                     17
                                                                                       11
_
 _




Navigation!
                   _




              Activity Focused
Geographical Places




 Building Interiors,
    Caves, etc.
Geographical Places




 Building Interiors,
    Caves, etc.
Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.
Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.
Map, News,
  Character Stats




 Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.
Map, News,
  Character Stats




 Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.
Map, News,
  Character Stats




 Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.




      Games
Map, News,
  Character Stats




 Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.




      Games
Map, News,
  Character Stats




 Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.




      Games
Map, News,
                       ?
  Character Stats




 Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.




      Games
Map, News,
  Character Stats         Global Popups,
                              Profile,
                         Navigation, News


 Persistent Global       Persistent Global
     Controls                Controls


                              Various
Geographical Places
                            Applications



 Building Interiors,      Plug-Ins, related
    Caves, etc.                 tools



                       Context-Specific Tasks,
      Games
                          Contextual Help
I have problems with
separate disciplines &
serialized workflows.
I have problems with
UX certifications.
“
Don’t worry about how we’re
going to do it, we just want to
see an impression of what these
scenes are going to look like on
the screen...


       George Lucas,
       speaking to Ralph
       McQuarrie about
       concept paintings
       for Star Wars
“
We started out with almost no
experience in building models in
this quantity or this type...

Grant McCune
“
Everybody sort of cross-trained and
worked in different techniques. That
was different than the Hollywood
system that had very strict sort of
union rules. But there was no way
that this work could be done that way,
or that the Hollywood unions could
understand what we were doing…




 Dennis Muren
“
We took the concept of motion
control... and we made it production
savvy, by tying it into a computer,
which at that point was custom built
microprocessors. There were no PCs...
We built them from scratch.




John Dykstra
“Broad and Deep Generalists”
                               People who are ...
                                Passionate
                                 Curious
                              “Synthesizers”

                                           VS.
                             Siloed Disciplines
               Information   Interaction    Visual     Usability/    Front-End    Back-End
Researchers                                             Human
                Architects    Designers    Designers                Developers   Developers
                                                        Factors
A C T I V I T Y
                    Exercise
Estimate billable hours/roles for this project:

   Web site for a non-profit organization
 Accept Donations from any variety of Payment Types
          Highlight “the Good” being done
           Highlight the Board of Directors
  Highlight Opportunities to help/join/volunteer/etc.
              News / Events / Newsletter
                    Contact Info
‘Z’-Shaped Thinkers...



 embrace
constraints
A C T I V I T Y
                    Exercise
Estimate billable hours/roles for this project:

   Web site for a non-profit organization
 Accept Donations from any variety of Payment Types
          Highlight “the Good” being done
           Highlight the Board of Directors
  Highlight Opportunities to help/join/volunteer/etc.
              News / Events / Newsletter
                    Contact Info
           New Twist:
How would you do this in x hours?!
e !
    e !
  r e
f iz
p r


                    es this have to
           W hat do
                ith Sta r Wars?
           do w
“Graflex 3-Cell
   Flashgun”




         “Luke’s
       Lightsaber”
“Denix C96 Mauser”




“Han Solo’s
 Blaster”
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
“
Man built most nobly when
limitations were at their
greatest.

Frank Lloyd Wright:
why I stopped
wireframing...
“Abstraction”
A C T I V I T Y


Design for Mobile First.
introduces constraints and forces you to focus on the essential
A C T I V I T Y


            Design Studio
introduces constraints and forces you to focus on the essential
task analysis grid
inspiration library
quantity over quality.
6-8/5
Critical Thinking forUX Designers (Workshop)
Design Studio
Critical Thinking forUX Designers (Workshop)
A C T I V I T Y


“Design the Box”
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
Design the Box
Design the Box
Design the Box
A C T I V I T Y


What can you build and
 launch in a weekend?
.. the Minimum Viable Product (MVP) is that
product which has just those features (and no
more) that allows you to ship a product that
resonates with early adopters; some of whom
will pay you money or give you feedback.

-Eric Reis
‘Z’-Shaped Thinkers...



 challenge
assumptions
Fast Food: Good or Bad?
Build a tricycle
     with wings!


*
Build a tricycle   (SILLY REQUEST)
     with wings!


*
Build a tricycle   (SILLY REQUEST)
     with wings!


*
    B
    What color
     do you
     want it?
Build a tricycle         (SILLY REQUEST)
     with wings!


*
    B
    B
    What color
     do you
     want it?
               We can try
                out some
              HTML5-coated
                titanium!
Build a tricycle         (SILLY REQUEST)
     with wings!


*
    B                                b
               We can try                   Stop.
                out some                 Why is this
              HTML5-coated              valuable? And
                titanium!                for whom?




    B
    What color
     do you
     want it?
A C T I V I T Y




“Ladders of Abstraction”
           also known as...
                Why?
                Why?
               WHY?
               WHY?
               WHY?
A C T I V I T Y




“What if…?”
“We’ve tried that…”
‘Z’-Shaped Thinkers...



appreciate
  details
THINGS NOT BROKEN




    modal           transparent
 confirmation        messages
    boxes
http://37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php
Habit to develop:
    Take up a hobby where a subtle appreciation of details
    is required (enjoying Wine, cheese, hot teas,
    chocolate, jewelry, paper, etc.)




http://www.flickr.com/photos/43130906@N04/4251109221/
‘Z’-Shaped Thinkers...
   reframe the problem
explore many perspectives
  synthesize information
    embrace constraints
  challenge assumptions
     appreciate details
‘Z’-Shaped Thinkers...
    reframe the problem
 explore many perspectives
   synthesize information
     embrace constraints
   challenge assumptions
      appreciate details
         in order to...

envision unseen
 opportunities
Deborah
 Adler
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
A C T I V I T Y


It’s five years in the future. Your big idea failed.
Write THE OBITUARY for your big idea.
                     It’s 2017.
                     “User Experience” is Dead.
                     What happened?

                     Write the obituary for
                     User Experience.
A C T I V I T Y




It’s 5 years in the future.
Write the press for your successful
product/service/company.
A C T I V I T Y




It’s 5 years in the future.
Write the press for your successful
product/service/company.

                Be the press release for UX!
Z
Thank you!
slideshare.net/stephenpa




              getmentalnotes.com

Stephen P Anderson
         .                         Russ Unger
@stephenanderson                   @russu
www.poetpainter.com                www.userglue.com

More Related Content

What's hot

Design Thinking Workshop
Design Thinking WorkshopDesign Thinking Workshop
Design Thinking WorkshopTathagat Varma
 
Design Thinking - Bootcamp
Design Thinking - BootcampDesign Thinking - Bootcamp
Design Thinking - BootcampJan Schmiedgen
 
Demystifying the Design Sprint
Demystifying the Design SprintDemystifying the Design Sprint
Demystifying the Design SprintFresh Tilled Soil
 
Design Thinking Resources
Design Thinking ResourcesDesign Thinking Resources
Design Thinking ResourcesPLEO group
 
Design Thinking - Workshop Sample
Design Thinking - Workshop SampleDesign Thinking - Workshop Sample
Design Thinking - Workshop SampleShimon Shmueli
 
Design thinking for designing and delivering services
Design thinking for designing and delivering servicesDesign thinking for designing and delivering services
Design thinking for designing and delivering servicesZaana Jaclyn
 
Effective requirement gathering using Design Thinking technique
Effective requirement gathering using Design Thinking techniqueEffective requirement gathering using Design Thinking technique
Effective requirement gathering using Design Thinking techniqueAgile Chandigarh
 
What mindset is needed for Design Thinking?
What mindset is needed for Design Thinking?What mindset is needed for Design Thinking?
What mindset is needed for Design Thinking?KEEN
 
Intro to Human Centered Design
Intro to Human Centered DesignIntro to Human Centered Design
Intro to Human Centered DesignRebecca Destello
 
Design Thinking With Persona
Design Thinking With PersonaDesign Thinking With Persona
Design Thinking With PersonaFranki Chamaki
 
Evolution of the Double Diamond | Cat Drew | Design Council
Evolution of the Double Diamond | Cat Drew | Design CouncilEvolution of the Double Diamond | Cat Drew | Design Council
Evolution of the Double Diamond | Cat Drew | Design CouncilService Design Network
 
POSSIBLE product design sprint
POSSIBLE product design sprintPOSSIBLE product design sprint
POSSIBLE product design sprintThomas Waegemans
 
Design thinking workshop
Design thinking  workshopDesign thinking  workshop
Design thinking workshopAli Gheisari
 
Design Thinking
Design Thinking Design Thinking
Design Thinking Provectus
 

What's hot (20)

Design Thinking Workshop
Design Thinking WorkshopDesign Thinking Workshop
Design Thinking Workshop
 
Design Thinking Workshop
Design Thinking WorkshopDesign Thinking Workshop
Design Thinking Workshop
 
Design Thinking - Bootcamp
Design Thinking - BootcampDesign Thinking - Bootcamp
Design Thinking - Bootcamp
 
Demystifying the Design Sprint
Demystifying the Design SprintDemystifying the Design Sprint
Demystifying the Design Sprint
 
Design Thinking Resources
Design Thinking ResourcesDesign Thinking Resources
Design Thinking Resources
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Design thinking
Design  thinkingDesign  thinking
Design thinking
 
Design Thinking - Workshop Sample
Design Thinking - Workshop SampleDesign Thinking - Workshop Sample
Design Thinking - Workshop Sample
 
Introduction to Design Thinking
Introduction to Design ThinkingIntroduction to Design Thinking
Introduction to Design Thinking
 
Design thinking for designing and delivering services
Design thinking for designing and delivering servicesDesign thinking for designing and delivering services
Design thinking for designing and delivering services
 
Design Thinking
Design Thinking Design Thinking
Design Thinking
 
Effective requirement gathering using Design Thinking technique
Effective requirement gathering using Design Thinking techniqueEffective requirement gathering using Design Thinking technique
Effective requirement gathering using Design Thinking technique
 
What mindset is needed for Design Thinking?
What mindset is needed for Design Thinking?What mindset is needed for Design Thinking?
What mindset is needed for Design Thinking?
 
Intro to Human Centered Design
Intro to Human Centered DesignIntro to Human Centered Design
Intro to Human Centered Design
 
Design Thinking With Persona
Design Thinking With PersonaDesign Thinking With Persona
Design Thinking With Persona
 
Evolution of the Double Diamond | Cat Drew | Design Council
Evolution of the Double Diamond | Cat Drew | Design CouncilEvolution of the Double Diamond | Cat Drew | Design Council
Evolution of the Double Diamond | Cat Drew | Design Council
 
POSSIBLE product design sprint
POSSIBLE product design sprintPOSSIBLE product design sprint
POSSIBLE product design sprint
 
Design thinking workshop
Design thinking  workshopDesign thinking  workshop
Design thinking workshop
 
UX Best Practices
UX Best PracticesUX Best Practices
UX Best Practices
 
Design Thinking
Design Thinking Design Thinking
Design Thinking
 

Similar to Critical Thinking forUX Designers (Workshop)

Web Design is a Cloud, Not a Clock
Web Design is a Cloud, Not a ClockWeb Design is a Cloud, Not a Clock
Web Design is a Cloud, Not a ClockSarah B. Nelson
 
Putting Design Back into Instructional Design
Putting Design Back into Instructional DesignPutting Design Back into Instructional Design
Putting Design Back into Instructional DesignCammy Bean
 
jQueryTO 2013 - Creating a Development Culture
jQueryTO 2013 - Creating a Development CulturejQueryTO 2013 - Creating a Development Culture
jQueryTO 2013 - Creating a Development CultureMonika Piotrowicz
 
Design methodologies process book
Design methodologies process bookDesign methodologies process book
Design methodologies process bookAmanda Kern
 
How to do content strategy
How to do content strategyHow to do content strategy
How to do content strategyKaren McGrane
 
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design ProcessReinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design ProcessChristopher Fahey
 
Designing with the Body: Learning to Physically Prototype
Designing with the Body: Learning to Physically PrototypeDesigning with the Body: Learning to Physically Prototype
Designing with the Body: Learning to Physically PrototypeDavid Sherwin
 
6 to 106 in 4 years - The story of the Atlassian Design team
6 to 106 in 4 years - The story of the Atlassian Design team6 to 106 in 4 years - The story of the Atlassian Design team
6 to 106 in 4 years - The story of the Atlassian Design teamAlastair Simpson
 
Melb susjam.toolkit
Melb susjam.toolkitMelb susjam.toolkit
Melb susjam.toolkitstefanie85
 
Raffles Institute_Transfer,concept development and graphical language_04
Raffles Institute_Transfer,concept development and graphical language_04Raffles Institute_Transfer,concept development and graphical language_04
Raffles Institute_Transfer,concept development and graphical language_04Sandra Draskovic
 
Design tenets: One Step closer to a pixel perfect experience
Design tenets: One Step closer to a pixel perfect experienceDesign tenets: One Step closer to a pixel perfect experience
Design tenets: One Step closer to a pixel perfect experiencePetr Stedry
 
Beyond Design Thinking at DNA
Beyond Design Thinking at DNABeyond Design Thinking at DNA
Beyond Design Thinking at DNAChris Jackson
 
Visual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing StudiesVisual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing StudiesChristina Wodtke
 
Scrum, it's all about the people
Scrum, it's all about the peopleScrum, it's all about the people
Scrum, it's all about the peopleDennis Vroegop
 
Davide Casali - Social Interaction Design
Davide Casali - Social Interaction Design Davide Casali - Social Interaction Design
Davide Casali - Social Interaction Design Social Media Lab
 
Developers, you're designing experiences (and you didn't even know it)
Developers, you're designing experiences (and you didn't even know it)Developers, you're designing experiences (and you didn't even know it)
Developers, you're designing experiences (and you didn't even know it)P.J. Onori
 
Just UX it up
Just UX it upJust UX it up
Just UX it upKhal Weir
 

Similar to Critical Thinking forUX Designers (Workshop) (20)

Z-Shaped Thinkers
Z-Shaped ThinkersZ-Shaped Thinkers
Z-Shaped Thinkers
 
Web Design is a Cloud, Not a Clock
Web Design is a Cloud, Not a ClockWeb Design is a Cloud, Not a Clock
Web Design is a Cloud, Not a Clock
 
Putting Design Back into Instructional Design
Putting Design Back into Instructional DesignPutting Design Back into Instructional Design
Putting Design Back into Instructional Design
 
jQueryTO 2013 - Creating a Development Culture
jQueryTO 2013 - Creating a Development CulturejQueryTO 2013 - Creating a Development Culture
jQueryTO 2013 - Creating a Development Culture
 
Designing With Vision
Designing With VisionDesigning With Vision
Designing With Vision
 
Design methodologies process book
Design methodologies process bookDesign methodologies process book
Design methodologies process book
 
How to do content strategy
How to do content strategyHow to do content strategy
How to do content strategy
 
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design ProcessReinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
 
Designing with the Body: Learning to Physically Prototype
Designing with the Body: Learning to Physically PrototypeDesigning with the Body: Learning to Physically Prototype
Designing with the Body: Learning to Physically Prototype
 
6 to 106 in 4 years - The story of the Atlassian Design team
6 to 106 in 4 years - The story of the Atlassian Design team6 to 106 in 4 years - The story of the Atlassian Design team
6 to 106 in 4 years - The story of the Atlassian Design team
 
Melb susjam.toolkit
Melb susjam.toolkitMelb susjam.toolkit
Melb susjam.toolkit
 
Raffles Institute_Transfer,concept development and graphical language_04
Raffles Institute_Transfer,concept development and graphical language_04Raffles Institute_Transfer,concept development and graphical language_04
Raffles Institute_Transfer,concept development and graphical language_04
 
Design tenets: One Step closer to a pixel perfect experience
Design tenets: One Step closer to a pixel perfect experienceDesign tenets: One Step closer to a pixel perfect experience
Design tenets: One Step closer to a pixel perfect experience
 
Implemtation apreciative inquiry
Implemtation apreciative inquiry Implemtation apreciative inquiry
Implemtation apreciative inquiry
 
Beyond Design Thinking at DNA
Beyond Design Thinking at DNABeyond Design Thinking at DNA
Beyond Design Thinking at DNA
 
Visual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing StudiesVisual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing Studies
 
Scrum, it's all about the people
Scrum, it's all about the peopleScrum, it's all about the people
Scrum, it's all about the people
 
Davide Casali - Social Interaction Design
Davide Casali - Social Interaction Design Davide Casali - Social Interaction Design
Davide Casali - Social Interaction Design
 
Developers, you're designing experiences (and you didn't even know it)
Developers, you're designing experiences (and you didn't even know it)Developers, you're designing experiences (and you didn't even know it)
Developers, you're designing experiences (and you didn't even know it)
 
Just UX it up
Just UX it upJust UX it up
Just UX it up
 

More from Stephen Anderson

What Board Games can Teach Us about Designing Experiences
What Board Games can Teach Us about Designing ExperiencesWhat Board Games can Teach Us about Designing Experiences
What Board Games can Teach Us about Designing ExperiencesStephen Anderson
 
Speaking up for Experiences
Speaking up for ExperiencesSpeaking up for Experiences
Speaking up for ExperiencesStephen Anderson
 
Place in Space (AKA "How to Design A Concept Model")
Place in Space (AKA "How to Design A Concept Model")Place in Space (AKA "How to Design A Concept Model")
Place in Space (AKA "How to Design A Concept Model")Stephen Anderson
 
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)Stephen Anderson
 
Euro IA Closing Plenary - What I'm Curious About…
Euro IA Closing Plenary - What I'm Curious About…Euro IA Closing Plenary - What I'm Curious About…
Euro IA Closing Plenary - What I'm Curious About…Stephen Anderson
 
Quest for Emotional Engagement: Information Visualization (v1.5)
Quest for Emotional Engagement: Information Visualization (v1.5)Quest for Emotional Engagement: Information Visualization (v1.5)
Quest for Emotional Engagement: Information Visualization (v1.5)Stephen Anderson
 
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to UnderstandingTo Boldly Go… From Information to Understanding
To Boldly Go… From Information to UnderstandingStephen Anderson
 
What's Your Perception Strategy? (Why It's NOT All About Content)
What's Your Perception Strategy? (Why It's NOT All About Content)What's Your Perception Strategy? (Why It's NOT All About Content)
What's Your Perception Strategy? (Why It's NOT All About Content)Stephen Anderson
 
Playing Games with Your Career
Playing Games with Your CareerPlaying Games with Your Career
Playing Games with Your CareerStephen Anderson
 
Long after the Thrill: Sustaining Passionate Users (SxSW Version)
Long after the Thrill: Sustaining Passionate Users (SxSW Version)Long after the Thrill: Sustaining Passionate Users (SxSW Version)
Long after the Thrill: Sustaining Passionate Users (SxSW Version)Stephen Anderson
 
Long After the Thrill: Sustaining Passionate Users
Long After the Thrill: Sustaining Passionate UsersLong After the Thrill: Sustaining Passionate Users
Long After the Thrill: Sustaining Passionate UsersStephen Anderson
 
The Subtle Art of Seduction
The Subtle Art of SeductionThe Subtle Art of Seduction
The Subtle Art of SeductionStephen Anderson
 
When Data Gets Up Close and Personal
When Data Gets Up Close and PersonalWhen Data Gets Up Close and Personal
When Data Gets Up Close and PersonalStephen Anderson
 
(Design) Principles To Build By
(Design) Principles To Build By(Design) Principles To Build By
(Design) Principles To Build ByStephen Anderson
 
Seductive Interactions (Idea 09 Version)
Seductive Interactions (Idea 09 Version)Seductive Interactions (Idea 09 Version)
Seductive Interactions (Idea 09 Version)Stephen Anderson
 

More from Stephen Anderson (20)

What Board Games can Teach Us about Designing Experiences
What Board Games can Teach Us about Designing ExperiencesWhat Board Games can Teach Us about Designing Experiences
What Board Games can Teach Us about Designing Experiences
 
Speaking up for Experiences
Speaking up for ExperiencesSpeaking up for Experiences
Speaking up for Experiences
 
Place in Space (AKA "How to Design A Concept Model")
Place in Space (AKA "How to Design A Concept Model")Place in Space (AKA "How to Design A Concept Model")
Place in Space (AKA "How to Design A Concept Model")
 
Hooked on a Feeling
Hooked on a FeelingHooked on a Feeling
Hooked on a Feeling
 
Sweating the UX Details
Sweating the UX DetailsSweating the UX Details
Sweating the UX Details
 
From Paths to Sandboxes
From Paths to SandboxesFrom Paths to Sandboxes
From Paths to Sandboxes
 
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
 
Ideas You Can Play With
Ideas You Can Play WithIdeas You Can Play With
Ideas You Can Play With
 
Euro IA Closing Plenary - What I'm Curious About…
Euro IA Closing Plenary - What I'm Curious About…Euro IA Closing Plenary - What I'm Curious About…
Euro IA Closing Plenary - What I'm Curious About…
 
Quest for Emotional Engagement: Information Visualization (v1.5)
Quest for Emotional Engagement: Information Visualization (v1.5)Quest for Emotional Engagement: Information Visualization (v1.5)
Quest for Emotional Engagement: Information Visualization (v1.5)
 
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to UnderstandingTo Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
 
What's Your Perception Strategy? (Why It's NOT All About Content)
What's Your Perception Strategy? (Why It's NOT All About Content)What's Your Perception Strategy? (Why It's NOT All About Content)
What's Your Perception Strategy? (Why It's NOT All About Content)
 
Playing Games with Your Career
Playing Games with Your CareerPlaying Games with Your Career
Playing Games with Your Career
 
The Stories We Construct
The Stories We ConstructThe Stories We Construct
The Stories We Construct
 
Long after the Thrill: Sustaining Passionate Users (SxSW Version)
Long after the Thrill: Sustaining Passionate Users (SxSW Version)Long after the Thrill: Sustaining Passionate Users (SxSW Version)
Long after the Thrill: Sustaining Passionate Users (SxSW Version)
 
Long After the Thrill: Sustaining Passionate Users
Long After the Thrill: Sustaining Passionate UsersLong After the Thrill: Sustaining Passionate Users
Long After the Thrill: Sustaining Passionate Users
 
The Subtle Art of Seduction
The Subtle Art of SeductionThe Subtle Art of Seduction
The Subtle Art of Seduction
 
When Data Gets Up Close and Personal
When Data Gets Up Close and PersonalWhen Data Gets Up Close and Personal
When Data Gets Up Close and Personal
 
(Design) Principles To Build By
(Design) Principles To Build By(Design) Principles To Build By
(Design) Principles To Build By
 
Seductive Interactions (Idea 09 Version)
Seductive Interactions (Idea 09 Version)Seductive Interactions (Idea 09 Version)
Seductive Interactions (Idea 09 Version)
 

Recently uploaded

Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 

Recently uploaded (19)

Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 

Critical Thinking forUX Designers (Workshop)

  • 1. Critical Thinking for UX Designers (or Anyone really!) Stephen P Anderson . Russ Unger @stephenanderson @russu
  • 2. It’s not about the tools, it’s about the thinking process that led to these tools
  • 3. A C T I V I T Y It’s five years in the future. Your big idea failed. Write THE OBITUARY for your big idea.
  • 4. A C T I V I T Y It’s five years in the future. Your big idea failed. Write THE OBITUARY for your big idea. It’s 2017. “User Experience” is Dead. What happened? Write the obituary for User Experience.
  • 6. Houses, Walls, Windows Image Source © Time Inc.
  • 7. Henry Ford “ If I would have asked people what they wanted, they would have said “a faster horse.” Images Source © Time Inc.
  • 8. The Limbic System Images Source http://home.comcast.net/~momtofive/SIDWEBPAGE2.htm
  • 9. Brains Are Wired 2-Dimensionally Image Source © icanhascheezburger.com
  • 10. Limbic Also Controls the Orgasms Image Source © http://www.meh.ro/
  • 11. My Wife “ Really? An orgasm slide? Those people had better not think that’s me in the picture... Image Source Russ Unger
  • 12. Dr. Steve Julius “ With a bit of training and through some basic brain- stretching exercises, we can be re ective. We can slow down and nd alternative solutions. Image Source Steve’s Son Max
  • 13. Let’s Try One •Four Magic Seedlings •Must be planted equal distances apart from each other •Yes. You have to plant four of them to make the magic Image Source © Russ Unger
  • 14. Show Your Work 2’ Math Lesson: A 2 + B2 = C2 2’ 4+4=8 271 2’ 2’ 284 2.8 Square Root of 8 = 2.82842712 2’ Image Source © Russ Unger
  • 15. Solved! 2’ 2’ 2’ ’ 2’ 2 2’ Image Source © Russ Unger
  • 16. DTCT What It IS NOT: What It IS: •Biased •Self-directed •Partial •Self-monitored •Uninformed •Self-corrective •Prejudiced Image Source © Time Inc.
  • 18. Why ?
  • 19. ‘T’ was taken... T empathy to see patterns and branch out into other areas deep vertical expertise
  • 23. Z
  • 26. X
  • 27. Z
  • 28. Z
  • 29. Z
  • 32. reliable, but diminishing returns opportunity to ‘change the game’
  • 33. ?
  • 35. Nicholas Negroponte George Lucas
  • 41. The Dymaxion Bathroom / Fog Gun Shower
  • 43. Cool... But What does this have to do with appl ication design and development?
  • 44. ‘Z’-Shaped Thinkers approach challenges (of all kinds!) in different ways
  • 45. Z what happens here?
  • 47. A C T I V I T Y You have 3 minutes. Design a vase. (example from Marc Rettig)
  • 48. A C T I V I T Y You have 3 minutes. Design a vase. Design a better way for people to enjoy flowers in their home. (example from Marc Rettig)
  • 51. A ROUGH DESIGN MATURITY CONTINUUM DESIGN AS Design redefines the challenges facing the organization. FRAMING Framing sets the agenda, outlines the boundaries and axes of interest, and moves design from executing strategy to shaping strategy. Disruptive innovation lives here. Design finds new opportunities by solving existing problems. PROBLEM ? Design process generates alternatives within a problem space. Design also narrows down SOLVING those options to a specific solution. Design makes things work better. FUNCTION This is the classic practice of design - but it's still commonly limited to incremental + improvements through iteration over existing AND FORM solutions. Design is the gateway to be hip and cool. STYLE , Design is stylish, but too often is percieved and practiced as a cosmetic afterthought. Design value isn't recognized. NO CONSCIOUS DESIGN ? This attitude fosters design by default - however things come out is fine, because there are more important issues to deal with. (Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )
  • 52. Design a vase. Design a better way for people to enjoy flowers in their home.
  • 53. Design a vase. Design a better way for people to enjoy flowers in their home. Design a better search Design a better way to learn engine results page. about [topic]
  • 54. Design a vase. Design a better way for people to enjoy flowers in their home. Design a better search Design a better way to learn engine results page. about [topic] Product or Task Focused Experience Focused.
  • 55. Framing the right problem is about: Context Current Desired Problem(s) Outcome(s)
  • 56. A C T I V I T Y “Find the center”
  • 57. A C T I V I T Y “Strategy Canvas”
  • 58. A C T I V I T Y “Strategy Canvas”
  • 59. A C T I V I T Y “Strategy Canvas”
  • 60. A C T I V I T Y
  • 62. A B
  • 63. A B WRONG PROBLEM!
  • 65. ! ?
  • 66. ! ? (RIGHT PROBLEM TO SOLVE)
  • 68. “What’s the value of what I’m delivering?”
  • 69. For the purpose of... I’ve used... DESIGN RESEARCH UNDERSTANDING Looks at People, the Activities, and the Context of those Activities PERSONAS SCENARIOS ALIGNMENT EXPERIENCE MODELS MENTAL MODELS EXPLORATION STORIES CLARIFICATION MOCKUPS COMMUNICATION PRESENTATIONS / INSPIRATION MODELS PERSUASION PROTOTYPES HUMILIATION & GALVANIZATION EXPERT EVALUATIONS
  • 71. The Cotton Bowl Image Source My Cousin
  • 72. The Cotton Bowl “ She focused so much on her business that she forgot to focus on her business. Image Source My Cousin
  • 74. A C T I V I T Y “role play the browser”
  • 76. A C T I V I T Y p! Ask yourself “can a five year old understand this?”
  • 84. A C T I V I T Y “Wear a different hat.” How would these different brands respond to the same design challenge?
  • 85. A C T I V I T Y “Classical Invention” (as a way to see something from 5 different perspectives) Definition -Genus -Division Circumstance -Possible and impossible Comparison -Past fact and future fact -Similarity -Difference Testimony -Degree -Authority -Testimonial Relationship -Statistics -Cause and effect -Maxims -Antecedent and consequence -Law -Compliments -Precedents -Contradictions
  • 86. A C T I V I T Y “Peaks & Valleys” Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?
  • 87. A C T I V I T Y “Peaks & Valleys” Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?
  • 88. Ordering Pizza for Delivery Browse Review Payment Build Pizza Wait Eat! Coupons Price Info
  • 89. Ordering Pizza for Delivery Browse Review Payment Build Pizza Wait Eat! Coupons Price Info
  • 90. Ordering Pizza for Delivery ! Eat! Browse Build Pizza Wait Coupons Review Price Payment Info "
  • 91. ! ! ! Wait Eat! Build Pizza Browse Coupons Review Price Payment Info "
  • 92. ! ! ! Wait Eat! Build Pizza Browse Coupons Review Price Payment Info "
  • 93. ! ! ! Wait Eat! Build Pizza Browse Coupons Review Price Payment Info "
  • 94. ! ! ! Wait Eat! Build Pizza Browse Coupons Review Price Payment Info "
  • 95. ! ! ! Wait Eat! Build Pizza Browse Coupons Review Price Payment Info "
  • 96. A C T I V I T Y “Peaks & Valleys” Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?
  • 97. A C T I V I T Y “Reverse the Problem” What’s the opposite of what you’re trying to do? How would you design something with the opposite goal?
  • 98. Habit to develop: {Training your mind differently (Count squares for a week, etc.)} http://www.flickr.com/photos/43130906@N04/4251109221/
  • 99. Habit to develop: Change your work context every 18 months. (new job, new project or new role within your company) http://www.flickr.com/photos/43130906@N04/4251109221/
  • 101. News To Me Images Source © Time Inc.
  • 102. Deja vu? Images Source © e Wachowski Brothers
  • 103. Remember These? Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/
  • 104. Remember These? “ When the cassette recorder was invented, the music industry announced a moral panic over the fact that people could simply steal music from the radio, or copy it from each other. - John Lanchester Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/
  • 105. Remember These? Images Source Wikipedia
  • 106. Meet the First Digital Audio Player Images Source Kane Kramer http://www.kanekramer.com
  • 107. Meet the First Digital Audio Player 1979 Images Source Kane Kramer http://www.kanekramer.com
  • 108. Meet the First Digital Audio Player Images Source Kane Kramer http://www.kanekramer.com
  • 109. Meet the First Digital Audio Player Images Source Kane Kramer http://www.kanekramer.com
  • 110. The MP3 Player is an Application Images Source © http://flickriver.com
  • 112. The New Books Free?
  • 113. Back to the Newspapers...
  • 114. Back to the Newspapers...
  • 115. Back to the Newspapers...
  • 116. + = Fog Gun Shower
  • 126. Habit to develop: Expose yourself: Learn from other disciplines (film, restaurants, gardening, etc.) http://www.flickr.com/photos/43130906@N04/4251109221/
  • 127. A C T I V I T Y “Forced connections”
  • 129. Habit to develop: Expose yourself! To other kinds of UIs–from games, different industries, and other devices (kiosks, mobile, medical, car dashboards, etc.) http://www.flickr.com/photos/43130906@N04/4251109221/
  • 131. 1 Categories Bars... 5 3 color coding More 4 height details on click 2 Sub-Categories
  • 132. 27 26 25 REGION 3 24 23 21 20 19 18 17 16 15 REGION 2 14 13 12 11 10 09 08 07 06 REGION 1 05 04 03 02 01
  • 133. REGION 1 REGION 2 REGION 3 123.45 93.04 Supervisor: John Smith Qtly Avg: $4.2m Other: $55.3m Q4 TODAY 07 Miami Branch 04 06 09 05 08 02 20 03 24 26 25 23 27 01 10 14 16 19 15 18 12 21 13 17 11
  • 134. _ _ Navigation! _ Activity Focused
  • 135. Geographical Places Building Interiors, Caves, etc.
  • 136. Geographical Places Building Interiors, Caves, etc.
  • 137. Persistent Global Controls Geographical Places Building Interiors, Caves, etc.
  • 138. Persistent Global Controls Geographical Places Building Interiors, Caves, etc.
  • 139. Map, News, Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc.
  • 140. Map, News, Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc.
  • 141. Map, News, Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc. Games
  • 142. Map, News, Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc. Games
  • 143. Map, News, Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc. Games
  • 144. Map, News, ? Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc. Games
  • 145. Map, News, Character Stats Global Popups, Profile, Navigation, News Persistent Global Persistent Global Controls Controls Various Geographical Places Applications Building Interiors, Plug-Ins, related Caves, etc. tools Context-Specific Tasks, Games Contextual Help
  • 146. I have problems with separate disciplines & serialized workflows.
  • 147. I have problems with UX certifications.
  • 148. “ Don’t worry about how we’re going to do it, we just want to see an impression of what these scenes are going to look like on the screen... George Lucas, speaking to Ralph McQuarrie about concept paintings for Star Wars
  • 149. “ We started out with almost no experience in building models in this quantity or this type... Grant McCune
  • 150. “ Everybody sort of cross-trained and worked in different techniques. That was different than the Hollywood system that had very strict sort of union rules. But there was no way that this work could be done that way, or that the Hollywood unions could understand what we were doing… Dennis Muren
  • 151. “ We took the concept of motion control... and we made it production savvy, by tying it into a computer, which at that point was custom built microprocessors. There were no PCs... We built them from scratch. John Dykstra
  • 152. “Broad and Deep Generalists” People who are ... Passionate Curious “Synthesizers” VS. Siloed Disciplines Information Interaction Visual Usability/ Front-End Back-End Researchers Human Architects Designers Designers Developers Developers Factors
  • 153. A C T I V I T Y Exercise Estimate billable hours/roles for this project: Web site for a non-profit organization Accept Donations from any variety of Payment Types Highlight “the Good” being done Highlight the Board of Directors Highlight Opportunities to help/join/volunteer/etc. News / Events / Newsletter Contact Info
  • 155. A C T I V I T Y Exercise Estimate billable hours/roles for this project: Web site for a non-profit organization Accept Donations from any variety of Payment Types Highlight “the Good” being done Highlight the Board of Directors Highlight Opportunities to help/join/volunteer/etc. News / Events / Newsletter Contact Info New Twist: How would you do this in x hours?!
  • 156. e ! e ! r e f iz p r es this have to W hat do ith Sta r Wars? do w
  • 157. “Graflex 3-Cell Flashgun” “Luke’s Lightsaber”
  • 158. “Denix C96 Mauser” “Han Solo’s Blaster”
  • 161. “ Man built most nobly when limitations were at their greatest. Frank Lloyd Wright:
  • 164. A C T I V I T Y Design for Mobile First. introduces constraints and forces you to focus on the essential
  • 165. A C T I V I T Y Design Studio introduces constraints and forces you to focus on the essential
  • 169. 6-8/5
  • 173. A C T I V I T Y “Design the Box”
  • 179. A C T I V I T Y What can you build and launch in a weekend? .. the Minimum Viable Product (MVP) is that product which has just those features (and no more) that allows you to ship a product that resonates with early adopters; some of whom will pay you money or give you feedback. -Eric Reis
  • 181. Fast Food: Good or Bad?
  • 182. Build a tricycle with wings! *
  • 183. Build a tricycle (SILLY REQUEST) with wings! *
  • 184. Build a tricycle (SILLY REQUEST) with wings! * B What color do you want it?
  • 185. Build a tricycle (SILLY REQUEST) with wings! * B B What color do you want it? We can try out some HTML5-coated titanium!
  • 186. Build a tricycle (SILLY REQUEST) with wings! * B b We can try Stop. out some Why is this HTML5-coated valuable? And titanium! for whom? B What color do you want it?
  • 187. A C T I V I T Y “Ladders of Abstraction” also known as... Why? Why? WHY? WHY? WHY?
  • 188. A C T I V I T Y “What if…?”
  • 191. THINGS NOT BROKEN modal transparent confirmation messages boxes
  • 193. Habit to develop: Take up a hobby where a subtle appreciation of details is required (enjoying Wine, cheese, hot teas, chocolate, jewelry, paper, etc.) http://www.flickr.com/photos/43130906@N04/4251109221/
  • 194. ‘Z’-Shaped Thinkers... reframe the problem explore many perspectives synthesize information embrace constraints challenge assumptions appreciate details
  • 195. ‘Z’-Shaped Thinkers... reframe the problem explore many perspectives synthesize information embrace constraints challenge assumptions appreciate details in order to... envision unseen opportunities
  • 206. A C T I V I T Y It’s five years in the future. Your big idea failed. Write THE OBITUARY for your big idea. It’s 2017. “User Experience” is Dead. What happened? Write the obituary for User Experience.
  • 207. A C T I V I T Y It’s 5 years in the future. Write the press for your successful product/service/company.
  • 208. A C T I V I T Y It’s 5 years in the future. Write the press for your successful product/service/company. Be the press release for UX!
  • 209. Z
  • 210. Thank you! slideshare.net/stephenpa getmentalnotes.com Stephen P Anderson . Russ Unger @stephenanderson @russu www.poetpainter.com www.userglue.com