Critical Thinking forUX Designers (Workshop)
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Critical Thinking forUX Designers (Workshop)

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"It's not about the tools, it's about the thinking process that led to these tools..."

"It's not about the tools, it's about the thinking process that led to these tools..."

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Critical Thinking forUX Designers (Workshop) Critical Thinking forUX Designers (Workshop) Presentation Transcript

  • Critical Thinkingfor UX Designers(or Anyone really!)Stephen P Anderson . Russ Unger@stephenanderson @russu
  • It’s not about the tools,it’s about the thinking process that led to these tools
  • A C T I V I T YIt’s five years in the future. Your big idea failed.Write THE OBITUARY for your big idea.
  • A C T I V I T YIt’s five years in the future. Your big idea failed.Write THE OBITUARY for your big idea. It’s 2017. “User Experience” is Dead. What happened? Write the obituary for User Experience.
  • CriticalThinking Skills?
  • Houses, Walls, Windows Image Source © Time Inc.
  • Henry Ford “ If I would have asked people what they wanted, they would have said “a faster horse.” Images Source © Time Inc.
  • The Limbic System Images Source http://home.comcast.net/~momtofive/SIDWEBPAGE2.htm
  • Brains Are Wired 2-Dimensionally Image Source © icanhascheezburger.com
  • Limbic Also Controls the Orgasms Image Source © http://www.meh.ro/
  • My Wife “ Really? An orgasm slide? Those people had better not think that’s me in the picture... Image Source Russ Unger
  • Dr. Steve Julius “ With a bit of training and through some basic brain- stretching exercises, we can be re ective. We can slow down and nd alternative solutions. Image Source Steve’s Son Max
  • Let’s Try One•Four Magic Seedlings•Must be planted equal distances apart from each other•Yes. You have to plant four of them to make the magic Image Source © Russ Unger
  • Show Your Work 2’ Math Lesson: A 2 + B2 = C2 2’ 4+4=8 2712’ 2’ 284 2.8 Square Root of 8 = 2.82842712 2’ Image Source © Russ Unger
  • Solved! 2’ 2’ 2’ ’ 2’ 2 2’ Image Source © Russ Unger
  • DTCTWhat It IS NOT: What It IS: •Biased •Self-directed •Partial •Self-monitored •Uninformed •Self-corrective •Prejudiced Image Source © Time Inc.
  • ‘Z’-Shaped Thinkers
  • Why ?
  • ‘T’ was taken... T empathy to see patterns and branch out into other areas deep vertical expertise
  • -ShapedThinkers?
  • V-Shaped Thinkers?
  • iShaped Thinkers?
  • Z
  • “When everyone zigs, zag.”
  • X
  • Z
  • Z
  • Z
  • reliable, butdiminishing returns
  • reliable, butdiminishing returns opportunity to ‘change the game’
  • ?
  • NicholasNegroponte
  • NicholasNegroponte George Lucas
  • Dean Kamen
  • buckm insterfuller
  • Geodesic Dome Housing
  • The Fuller Projection
  • The Dymaxion Car
  • The Dymaxion Bathroom / Fog Gun Shower
  • “When everyone zigs, zag.”
  • Cool... But What does this have todo with appl ication design and development?
  • ‘Z’-Shaped Thinkersapproach challenges (of all kinds!) in different ways
  • Zwhat happens here?
  • ‘Z’-Shaped Thinkers...reframe the ??? problem
  • A C T I V I T YYou have 3 minutes.Design a vase. (example from Marc Rettig)
  • A C T I V I T YYou have 3 minutes.Design a vase.Design a better wayfor people to enjoyflowers in their home. (example from Marc Rettig)
  • ‘Z’-Shaped Thinkers...reframe the ??? problem
  • ‘Z’-Shaped Thinkers...reframe the problem
  • A ROUGH DESIGN MATURITY CONTINUUMDESIGN AS Design redefines the challenges facing the organization. FRAMING Framing sets the agenda, outlines the boundaries and axes of interest, and moves design from executing strategy to shaping strategy. Disruptive innovation lives here. Design finds new opportunities by solving existing problems. PROBLEM ? Design process generates alternatives within a problem space. Design also narrows down SOLVING those options to a specific solution. Design makes things work better.FUNCTION This is the classic practice of design - but its still commonly limited to incremental + improvements through iteration over existingAND FORM solutions. Design is the gateway to be hip and cool. STYLE , Design is stylish, but too often is percieved and practiced as a cosmetic afterthought. Design value isnt recognized.NO CONSCIOUS DESIGN ? This attitude fosters design by default - however things come out is fine, because there are more important issues to deal with. (Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )
  • Design a vase. Design a better way for people to enjoy flowers in their home.
  • Design a vase. Design a better way for people to enjoy flowers in their home.Design a better search Design a better way to learnengine results page. about [topic]
  • Design a vase. Design a better way for people to enjoy flowers in their home.Design a better search Design a better way to learnengine results page. about [topic]Product or Task Focused Experience Focused.
  • Framing the right problem is about: ContextCurrent DesiredProblem(s) Outcome(s)
  • A C T I V I T Y“Find the center”
  • A C T I V I T Y“Strategy Canvas”
  • A C T I V I T Y“Strategy Canvas”
  • A C T I V I T Y“Strategy Canvas”
  • A C T I V I T Y
  • A B
  • A BWRONG PROBLEM!
  • ! ?
  • ! ?(RIGHT PROBLEM TO SOLVE)
  • “What’s the value of what I’m delivering?”
  • For the purpose of... I’ve used... DESIGN RESEARCHUNDERSTANDING Looks at People, the Activities, and the Context of those Activities PERSONAS SCENARIOS ALIGNMENT EXPERIENCE MODELS MENTAL MODELSEXPLORATION STORIESCLARIFICATION MOCKUPSCOMMUNICATION PRESENTATIONS / INSPIRATION MODELS PERSUASION PROTOTYPESHUMILIATION &GALVANIZATION EXPERT EVALUATIONS
  • ‘Z’-Shaped Thinkers...explore many perspectives
  • The Cotton Bowl Image Source My Cousin
  • The Cotton Bowl“ She focused so much on her business that she forgot to focus on her business. Image Source My Cousin
  • A C T I V I T Y“role play the browser”
  • A C T I V I T Y p! Ask yourself“can a five year old understand this?”
  • A C T I V I T Y “Wear a different hat.”How would these different brands respond to the same design challenge?
  • A C T I V I T Y “Classical Invention” (as a way to see something from 5 different perspectives) Definition -Genus -Division Circumstance -Possible and impossible Comparison -Past fact and future fact -Similarity -Difference Testimony -Degree -Authority -Testimonial Relationship -Statistics -Cause and effect -Maxims-Antecedent and consequence -Law -Compliments -Precedents -Contradictions
  • A C T I V I T Y “Peaks & Valleys”Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?
  • A C T I V I T Y “Peaks & Valleys”Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?
  • Ordering Pizza for DeliveryBrowse Review Payment Build Pizza Wait Eat!Coupons Price Info
  • Ordering Pizza for DeliveryBrowse Review Payment Build Pizza Wait Eat!Coupons Price Info
  • Ordering Pizza for Delivery ! Eat!Browse Build Pizza WaitCoupons Review Price Payment Info "
  • ! ! ! Wait Eat! Build PizzaBrowseCoupons Review Price Payment Info "
  • ! ! ! Wait Eat! Build PizzaBrowseCoupons Review Price Payment Info "
  • ! ! ! Wait Eat! Build PizzaBrowseCoupons Review Price Payment Info "
  • ! ! ! Wait Eat! Build PizzaBrowseCoupons Review Price Payment Info "
  • ! ! ! Wait Eat! Build PizzaBrowseCoupons Review Price Payment Info "
  • A C T I V I T Y “Peaks & Valleys”Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?
  • A C T I V I T Y “Reverse the Problem”What’s the opposite of what you’re trying to do? How would you design something with the opposite goal?
  • Habit to develop: {Training your mind differently (Count squares for a week, etc.)}http://www.flickr.com/photos/43130906@N04/4251109221/
  • Habit to develop: Change your work context every 18 months. (new job, new project or new role within your company)http://www.flickr.com/photos/43130906@N04/4251109221/
  • ‘Z’-Shaped Thinkers... synthesizeinformation
  • News To Me Images Source © Time Inc.
  • Deja vu? Images Source © e Wachowski Brothers
  • Remember These? Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/
  • Remember These?“ When the cassette recorder was invented, the music industry announced a moral panic over the fact that people could simply steal music from the radio, or copy it from each other. - John Lanchester Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/
  • Remember These? Images Source Wikipedia
  • Meet the First Digital Audio Player Images Source Kane Kramer http://www.kanekramer.com
  • Meet the First Digital Audio Player 1979 Images Source Kane Kramer http://www.kanekramer.com
  • Meet the First Digital Audio Player Images Source Kane Kramer http://www.kanekramer.com
  • Meet the First Digital Audio Player Images Source Kane Kramer http://www.kanekramer.com
  • The MP3 Player is an Application Images Source © http://flickriver.com
  • The New Books
  • The New Books Free?
  • Back to the Newspapers...
  • Back to the Newspapers...
  • Back to the Newspapers...
  • += Fog Gun Shower
  • +Cooking
  • +Cooking
  • +Poetry
  • +Poetry
  • +Usability
  • +Usability
  • Habit to develop: Expose yourself: Learn from other disciplines (film, restaurants, gardening, etc.)http://www.flickr.com/photos/43130906@N04/4251109221/
  • A C T I V I T Y“Forced connections”
  • http://getmentalnotes.com/
  • Habit to develop: Expose yourself! To other kinds of UIs–from games, different industries, and other devices (kiosks, mobile, medical, car dashboards, etc.)http://www.flickr.com/photos/43130906@N04/4251109221/
  • http://www.aaronjasinski.com/
  • 1 Categories Bars... 53 color coding More 4 height details on click2 Sub-Categories
  • 27 26 25REGION 3 24 23 21 20 19 18 17 16 15REGION 2 14 13 12 11 10 09 08 07 06REGION 1 05 04 03 02 01
  • REGION 1 REGION 2 REGION 3 123.45 93.04 Supervisor: John Smith Qtly Avg: $4.2m Other: $55.3m Q4 TODAY 07 Miami Branch 04 06 09 05 08 02 20 03 24 26 25 23 2701 10 14 16 19 15 18 12 21 13 17 11
  • _ _Navigation! _ Activity Focused
  • Geographical Places Building Interiors, Caves, etc.
  • Geographical Places Building Interiors, Caves, etc.
  • Persistent Global ControlsGeographical Places Building Interiors, Caves, etc.
  • Persistent Global ControlsGeographical Places Building Interiors, Caves, etc.
  • Map, News, Character Stats Persistent Global ControlsGeographical Places Building Interiors, Caves, etc.
  • Map, News, Character Stats Persistent Global ControlsGeographical Places Building Interiors, Caves, etc.
  • Map, News, Character Stats Persistent Global ControlsGeographical Places Building Interiors, Caves, etc. Games
  • Map, News, Character Stats Persistent Global ControlsGeographical Places Building Interiors, Caves, etc. Games
  • Map, News, Character Stats Persistent Global ControlsGeographical Places Building Interiors, Caves, etc. Games
  • Map, News, ? Character Stats Persistent Global ControlsGeographical Places Building Interiors, Caves, etc. Games
  • Map, News, Character Stats Global Popups, Profile, Navigation, News Persistent Global Persistent Global Controls Controls VariousGeographical Places Applications Building Interiors, Plug-Ins, related Caves, etc. tools Context-Specific Tasks, Games Contextual Help
  • I have problems withseparate disciplines &serialized workflows.
  • I have problems withUX certifications.
  • “Don’t worry about how we’regoing to do it, we just want tosee an impression of what thesescenes are going to look like onthe screen... George Lucas, speaking to Ralph McQuarrie about concept paintings for Star Wars
  • “We started out with almost noexperience in building models inthis quantity or this type...Grant McCune
  • “Everybody sort of cross-trained andworked in different techniques. Thatwas different than the Hollywoodsystem that had very strict sort ofunion rules. But there was no waythat this work could be done that way,or that the Hollywood unions couldunderstand what we were doing… Dennis Muren
  • “We took the concept of motioncontrol... and we made it productionsavvy, by tying it into a computer,which at that point was custom builtmicroprocessors. There were no PCs...We built them from scratch.John Dykstra
  • “Broad and Deep Generalists” People who are ... Passionate Curious “Synthesizers” VS. Siloed Disciplines Information Interaction Visual Usability/ Front-End Back-EndResearchers Human Architects Designers Designers Developers Developers Factors
  • A C T I V I T Y ExerciseEstimate billable hours/roles for this project: Web site for a non-profit organization Accept Donations from any variety of Payment Types Highlight “the Good” being done Highlight the Board of Directors Highlight Opportunities to help/join/volunteer/etc. News / Events / Newsletter Contact Info
  • ‘Z’-Shaped Thinkers... embraceconstraints
  • A C T I V I T Y ExerciseEstimate billable hours/roles for this project: Web site for a non-profit organization Accept Donations from any variety of Payment Types Highlight “the Good” being done Highlight the Board of Directors Highlight Opportunities to help/join/volunteer/etc. News / Events / Newsletter Contact Info New Twist:How would you do this in x hours?!
  • e ! e ! r ef izp r es this have to W hat do ith Sta r Wars? do w
  • “Graflex 3-Cell Flashgun” “Luke’s Lightsaber”
  • “Denix C96 Mauser”“Han Solo’s Blaster”
  • “Man built most nobly whenlimitations were at theirgreatest.Frank Lloyd Wright:
  • why I stoppedwireframing...
  • “Abstraction”
  • A C T I V I T YDesign for Mobile First.introduces constraints and forces you to focus on the essential
  • A C T I V I T Y Design Studiointroduces constraints and forces you to focus on the essential
  • task analysis grid
  • inspiration library
  • quantity over quality.
  • 6-8/5
  • Design Studio
  • A C T I V I T Y“Design the Box”
  • Design the Box
  • Design the Box
  • Design the Box
  • A C T I V I T YWhat can you build and launch in a weekend?.. the Minimum Viable Product (MVP) is thatproduct which has just those features (and nomore) that allows you to ship a product thatresonates with early adopters; some of whomwill pay you money or give you feedback.-Eric Reis
  • ‘Z’-Shaped Thinkers... challengeassumptions
  • Fast Food: Good or Bad?
  • Build a tricycle with wings!*
  • Build a tricycle (SILLY REQUEST) with wings!*
  • Build a tricycle (SILLY REQUEST) with wings!* B What color do you want it?
  • Build a tricycle (SILLY REQUEST) with wings!* B B What color do you want it? We can try out some HTML5-coated titanium!
  • Build a tricycle (SILLY REQUEST) with wings!* B b We can try Stop. out some Why is this HTML5-coated valuable? And titanium! for whom? B What color do you want it?
  • A C T I V I T Y“Ladders of Abstraction” also known as... Why? Why? WHY? WHY? WHY?
  • A C T I V I T Y“What if…?”
  • “We’ve tried that…”
  • ‘Z’-Shaped Thinkers...appreciate details
  • THINGS NOT BROKEN modal transparent confirmation messages boxes
  • http://37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php
  • Habit to develop: Take up a hobby where a subtle appreciation of details is required (enjoying Wine, cheese, hot teas, chocolate, jewelry, paper, etc.)http://www.flickr.com/photos/43130906@N04/4251109221/
  • ‘Z’-Shaped Thinkers... reframe the problemexplore many perspectives synthesize information embrace constraints challenge assumptions appreciate details
  • ‘Z’-Shaped Thinkers... reframe the problem explore many perspectives synthesize information embrace constraints challenge assumptions appreciate details in order to...envision unseen opportunities
  • Deborah Adler
  • A C T I V I T YIt’s five years in the future. Your big idea failed.Write THE OBITUARY for your big idea. It’s 2017. “User Experience” is Dead. What happened? Write the obituary for User Experience.
  • A C T I V I T YIt’s 5 years in the future.Write the press for your successfulproduct/service/company.
  • A C T I V I T YIt’s 5 years in the future.Write the press for your successfulproduct/service/company. Be the press release for UX!
  • Z
  • Thank you!slideshare.net/stephenpa getmentalnotes.comStephen P Anderson . Russ Unger@stephenanderson @russuwww.poetpainter.com www.userglue.com