Mba2216 business research project course intro 080613
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BUSINESS RESEARCH COURSE

BUSINESS RESEARCH COURSE

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    Mba2216 business research project course intro 080613 Mba2216 business research project course intro 080613 Presentation Transcript

    • Business Research :Business Research :Course OverviewCourse OverviewBusiness Research :Business Research :Course OverviewCourse OverviewMBA2216 BUSINESS RESEARCH PROJECTMBA2216 BUSINESS RESEARCH PROJECTbyStephen OngVisiting Fellow, Birmingham CityUniversity Business School, UKVisiting Professor, Shenzhen
    • Today’s OverviewToday’s Overview
    • Course LeadershipCourse LeadershipCOURSE LEADERCOURSE LEADERStephen ONGStephen ONGVisiting Professor,Visiting Professor,Shenzhen University,Shenzhen University,P.R.ChinaP.R.ChinaB.Sc. (Hons) Economics,B.Sc. (Hons) Economics,London School ofLondon School ofEconomics, University ofEconomics, University ofLondonLondonMBA (InternationalMBA (InternationalBusiness), University ofBusiness), University ofBradford, UKBradford, UKEXPERIENCEEXPERIENCE Visiting FellowVisiting Fellow Lancaster UniversityLancaster UniversityManagement School, UKManagement School, UK Birmingham City UniversityBirmingham City University Edinburgh Napier UniversityEdinburgh Napier University Research BackgroundResearch Background Masters research onMasters research onJapanese ManagementJapanese Managementunder Prof.Peter Buckleyunder Prof.Peter Buckley Government policy studiesGovernment policy studiesfor Prime Minister’s office,for Prime Minister’s office,MalaysiaMalaysia Supervised 7 MastersSupervised 7 Mastersprojects – Casestudies,projects – Casestudies,Action Research, SurveysAction Research, Surveys
    • Learning ObjectivesLearning ObjectivesThe course aims are :The course aims are :To introduce students to the differentmethods of business research.To comprehend the role of research inbusiness decisions.To offer a framework for conductingresearch in systematic manner inmanagement, marketing, accounting andfinance.To help students to develop practicalknowledge and skills to understand andcarry out research projects.
    • Learning OutcomesLearning OutcomesUpon completion of the course, the studentsshould be able to:Apply and clarify the research problems,research questions and hypotheses.Critically review the literature in any given topic,documenting the references in the prescribedmanner.Explain the different aspects of researchstrategy, sampling, data collection and dataanalysis.Able to present and write a research proposaland a business research report.
    • Course ContentCourse Content Sessions 1-3 : Research DesignSessions 1-3 : Research Design Sessions 4-5 : Data CollectionSessions 4-5 : Data CollectionMethodsMethods Sessions 6-9: Data Types,Sessions 6-9: Data Types,Measurements and SamplingMeasurements and Sampling Sessions 11-12 Data AnalysisSessions 11-12 Data Analysis Week 13-15 : Report writing andWeek 13-15 : Report writing andpresentationpresentation
    • Course TimetableCourse Timetable(Attendance is Compulsory)(Attendance is Compulsory)Lecture (Stephen Ong)Lecture (Stephen Ong)Saturday 9:00 pm – 1:00 pm*Saturday 9:00 pm – 1:00 pm*(C205)(C205)** Class times will be subject to changes. Notice will beClass times will be subject to changes. Notice will begiven 7 days in advance on LMS.given 7 days in advance on LMS.
    • AssessmentAssessmentCoursework (100%)Coursework (100%) Individual presentation andIndividual presentation andsubmission of researchsubmission of researchproposal (20%) on selectedproposal (20%) on selectedtopic.topic. Individual submission ofIndividual submission ofwritten project paper (80%).written project paper (80%).
    • Project ProposalProject ProposalCONTENTCONTENT Selected business researchtopic, with the followingSections : Abstract Background Literature review Research Question Research Objectives Research Model Methodology Research design Target population Techniques Ethical considerations Timescale and Resources ReferencesASSESSMENTASSESSMENT Dissertation of 8-10Dissertation of 8-10pages, approximatelypages, approximately1,500 words1,500 words Report SubmissionReport SubmissionDeadline : Week 6Deadline : Week 6 Presentations: Week 6Presentations: Week 6
    • Project PaperProject PaperCONTENTCONTENT Selected businessresearch topic, with thefollowing Sections : Abstract Chapter 1 : Introduction Chapter 2 : Literature review Chapter 3 : ResearchMethodology Chapter 4 : Data Analysis andFindings Chapter 5 : Discussion andConclusion References (to follow APA style) Appendices (including SurveyQuestionnaire, Data analysis)ASSESSMENTASSESSMENT Dissertation of 60-80Dissertation of 60-80pages, approximatelypages, approximately20,000 words20,000 words Report SubmissionReport SubmissionDeadline : Week 14-28Deadline : Week 14-28 Presentations: Week 15Presentations: Week 15
    • Resources : E-LearningResources : E-Learning LMS for Course Information, Plan, Schedule,LMS for Course Information, Plan, Schedule,Assessment, Assignment DeadlinesAssessment, Assignment Deadlineshttps://mustlms.must.edu.myhttps://mustlms.must.edu.my// Lecture SlidesLecture Slideshttp://www.slideshare.net/stephenongch/http://www.slideshare.net/stephenongch/ Online learning at Facebook : Gemini RIOnline learning at Facebook : Gemini RIhttp://www.facebook.com/?ref=tn_tnmnhttp://www.facebook.com/?ref=tn_tnmn
    • Resources : Core ReadingResources : Core Reading APA (American Psychological Association) ReferencingSystem at<http://owl.english.purdue.edu/owl/resource/560/01/>.Note : Citation Style :http://owl.english.purdue.edu/owl/resource/949/01/ Cooper, D.R. and Schindler, P.S.(2011) BusinessCooper, D.R. and Schindler, P.S.(2011) BusinessResearch Methods. 11Research Methods. 11ththEdition. McGraw HillEdition. McGraw Hill Saunders, L., Lewis, P. and Thornhill, A. (2012)Saunders, L., Lewis, P. and Thornhill, A. (2012) ResearchResearchMethods for Business StudentsMethods for Business Students. 6. 6ththEdition. Prentice Hall.Edition. Prentice Hall. Zikmund, Babin, Carr and Griffin (2010)Zikmund, Babin, Carr and Griffin (2010) BusinessBusinessResearch MethodsResearch Methods.. 88ththEdition. South-Western.Edition. South-Western.
    • Consultation HoursConsultation Hours(By appointment only)(By appointment only) Stephen Ong (School of Business, Level P)Stephen Ong (School of Business, Level P) Wednesday 3:00 pm – 6:00 pmWednesday 3:00 pm – 6:00 pm Email : stephenongch@gmail.comEmail : stephenongch@gmail.com
    • QUESTIONS?QUESTIONS?