Branding Your Not For Profit
Organization
Stephen McGill
September 27, 2013
198 Million
A brand exists in the minds
of its audiences
Branding is a 24/7 thing
All brands need to promise
something
Brands need to be willing to
be different
Brands need to embrace
storytelling
All brands need champions
Branding for Foundations
and Not-For-Profits
You are on the
side of the Angels
You are more
easily trusted
Your missions are
seen as important
Your can make personal
connections easier
You have a higher degree of
emotional investment
You have
compelling stories
You have not
embraced branding
Investing in a brand can be
a tough sell
Yours are the most
human of all brands
A brand recipe
Shameless self-promotion
Award-winning branding agency
with peerless and frequently called
upon talents in assisting
compa...
McGll Buckley -  Branding Your Not-for-Profit Organization
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McGll Buckley - Branding Your Not-for-Profit Organization

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A presentation made by Stephen McGill, President & Creative Director of McGill Buckley to a meeting of non-profit executives in Ottawa, Ontario, Canada

Published in: Marketing, Business, Technology
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McGll Buckley - Branding Your Not-for-Profit Organization

  1. 1. Branding Your Not For Profit Organization Stephen McGill September 27, 2013
  2. 2. 198 Million
  3. 3. A brand exists in the minds of its audiences
  4. 4. Branding is a 24/7 thing
  5. 5. All brands need to promise something
  6. 6. Brands need to be willing to be different
  7. 7. Brands need to embrace storytelling
  8. 8. All brands need champions
  9. 9. Branding for Foundations and Not-For-Profits
  10. 10. You are on the side of the Angels
  11. 11. You are more easily trusted
  12. 12. Your missions are seen as important
  13. 13. Your can make personal connections easier
  14. 14. You have a higher degree of emotional investment
  15. 15. You have compelling stories
  16. 16. You have not embraced branding
  17. 17. Investing in a brand can be a tough sell
  18. 18. Yours are the most human of all brands
  19. 19. A brand recipe
  20. 20. Shameless self-promotion Award-winning branding agency with peerless and frequently called upon talents in assisting companies and organizations create and carry out brand-building programs. mcgillbuckley.com
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