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McGll Buckley -  Branding Your Not-for-Profit Organization
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McGll Buckley - Branding Your Not-for-Profit Organization

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A presentation made by Stephen McGill, President & Creative Director of McGill Buckley to a meeting of non-profit executives in Ottawa, Ontario, Canada

A presentation made by Stephen McGill, President & Creative Director of McGill Buckley to a meeting of non-profit executives in Ottawa, Ontario, Canada

Published in Marketing , Business , Technology
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Transcript

  • 1. Branding Your Not For Profit Organization Stephen McGill September 27, 2013
  • 2. 198 Million
  • 3. A brand exists in the minds of its audiences
  • 4. Branding is a 24/7 thing
  • 5. All brands need to promise something
  • 6. Brands need to be willing to be different
  • 7. Brands need to embrace storytelling
  • 8. All brands need champions
  • 9. Branding for Foundations and Not-For-Profits
  • 10. You are on the side of the Angels
  • 11. You are more easily trusted
  • 12. Your missions are seen as important
  • 13. Your can make personal connections easier
  • 14. You have a higher degree of emotional investment
  • 15. You have compelling stories
  • 16. You have not embraced branding
  • 17. Investing in a brand can be a tough sell
  • 18. Yours are the most human of all brands
  • 19. A brand recipe
  • 20. Shameless self-promotion Award-winning branding agency with peerless and frequently called upon talents in assisting companies and organizations create and carry out brand-building programs. mcgillbuckley.com