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The Continuing Impact Of Digital Media On Global Society
 

The Continuing Impact Of Digital Media On Global Society

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Tom Jenkins of OpenText provides a prediction for the upcoming social network impact on the way we do business - with implications for individuals, corporations and countries. The content management ...

Tom Jenkins of OpenText provides a prediction for the upcoming social network impact on the way we do business - with implications for individuals, corporations and countries. The content management challenge for the new wave of media will be "off the scale" representing major changes in many industries. This content generation will not follow the broadcast model - so what will be the future remit of broadcasters?

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  • Very nice presentation. for more information on the frontier of digital media visit http://www.idmma.org
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  • Note: The first part of the slide build automatically (the social WORK place) the second part requires ONE click (the social MARKET placeSound bites: the new tools (blog and profile) will make our employees more productive teams can work better together BUT: it goes beyond the traditional borders of the organization just like your employees, the employees of partners and customers do the same thing getting them all together is the next level: The Social MARKET place)
  • Beyond the words on the slide…Rights management = how can I use? where have I used? who do I owe?
  • Brought on by Internet Evolution…Advances in storage, network bandwidth, processing power, compression, user interfaces, etc are enabling new service delivery platforms to emerge….This slide speaks to increasing demands for “non linear” digital distribution
  • Including both solutions that support streamlining of traditional syndication processes, and powerful new metaphors that allow the IP owner to syndicate both content and “experience” while retaining control over the asset and its usage metrics
  • @ TomFrom Daniel: I would recommend to NOT use the books. They are great but they are old and until we have them in a digital format (wiki) we’ll run the risk of being questioned about our 2.0 strategy. The only way I see the books making sense is by giving the clear commitment to update and publish them on “Content Experts.com” but that requires a clear commitment to fund the initiative.Original notes:It’s important also to re introduce our ECM book trilogy as a vision that has remained true for the ECM industry and as a reminder of how the Open Text message has been adopted by industry analysts, customers and competitors alike. The message that ‘we write the book on ECM’ still holds true today and much of the content in these references is still applicable today – especially, given the uncertainty in the market and the need for IT managers to make sound investments in technology.
  • Beyond the words on the slide…“loss of nation’s cultural heritage”…a nod to existing physical archives at many broadcasters that are rapidly deteriorating “Canadian programming”…this is obviously a hot topic for this crowd given the government mandates which have not been accompanied by “enough subsidies” or “fees for carriage”….one potential non policy answer is to make production more cost effective “increase export of Canadian programming” is nod to desire to increase the addressable market allusion that tees up the emerging social media area and its importance…”advertisers reach their target customers in more innovative and compelling ways”

The Continuing Impact Of Digital Media On Global Society The Continuing Impact Of Digital Media On Global Society Presentation Transcript

  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 1
    The Continuing Impact of Digital Media on Global Society
    A Tool Makers View
    Montreal
    October 27, 2009
    Tom Jenkins
    Executive Chairman and Chief Strategy Officer
    Open Text Corporation
    Tom JenkinsExecutive Chairman and Chief Strategy OfficerOpen Text Corporation
    Slide 1
    Rev 1.1 02092009
  • Digital Media: Digitizing the Analog World
    Just a kids game?
    Or is there something more going on?
    Slide 2
    Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
  • Digital Media Matters: It’s more than Broadcasting
    Effective investment in ICT is often cited as the main contributor to productivity
    Source: 2008 Federal Report on Global Competitiveness in Canada
    Slide 3
    Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 4
    Agenda
    Open Text Snapshot
    The Evolution of the Internet
    The Impact on Broadcast
    The Role and Future of ECM
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 5
    Agenda
    Open Text Snapshot
    The Evolution of the Internet
    The Impact on Broadcast
    The Role and Future of ECM
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 6
    Open Text: The Original “Google”
    • Open Text provided the web search for MSN, MCI, Yahoo, IBM, etc.
    • Open Text Index was one of the most used web pages in early 90s.
    • Open Text moved into corporate search.
    • Today it is a billion dollar company located in Waterloo.
    Jerry Yang CEO of Yahoo and Tom Jenkins CEO of Open Text launch in 1995 in New York City.
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 7
    We Build ‘Facebook’ for Corporations
    Building Social Work Places & Market Places
  • 8
    We also mobilize all of the employees
    Digital Media in the corporate world is known as “Enterprise Content Management” or ECM
    Slide 8
    Copyright © 2008 Open Text Corporation. All rights reserved.
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 9
    We are the “plumbing” inside Web Sites
    Inbox or Job Center
    Process Designer
  • We Manage Digital Media for Major Global Brands
    Copyright © 2008 Open Text Corporation. All rights reserved.
    Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
  • 1 in 3 global Internet users view content enabled by Open Text technology.
    Slide 11
    Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    With Significant Global Reach
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 12
    Financials are Proxy for Digital Media Impact
    70% Compound Average Growth Rate in earnings over past decade
    Ranked 15th in the world this year for overall growth by Fortune
    Open Text performed well in the recession
    Source: Annual Reports & Press Releases, Open Text Corporation, 2008
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 13
    Agenda
    Open Text Snapshot
    The Evolution of the Internet
    The Impact on Broadcast
    The Role and Future of ECM
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 14
    The Web is Evolving to Broadcast and Beyond….
    From newspaper style publishing to multi-media broadcasting to interactive social networks communicating in rich media
    Slide 14
    Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
  • Impact: Growth of Digital Content
    32 million books
    100,000 films
    2 million songs
    10 billion web pages
    1 million newspapers
    1 billion email users
    3 billion texters
  • Newspapers and email dominate
    Petabytes
    *FY05 Company Estimates
    Slide 16
    Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 17
    Moving Away From Keyboard Entry
    Slide 17
  • Social Media is the new content
    RichMedia
    Social Media
    Social Network
    Slide 18
    Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
  • Social Media will dominate the future
    Petabytes
    vmails
    *FY05 Company Estimates
    Slide 19
    Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 20
    Agenda
    Open Text Snapshot
    The Evolution of the Internet
    The Impact on Broadcast
    The Role and Future of ECM
  • A Broadcaster in the middle ages…..
    He became a newspaper editor after Gutenberg invented the press…
    What will today’s broadcasters become with the arrival of the Internet?
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 22
    YouTube – The GlobalBroadcaster For Under 25
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 23
    Social Media will not Follow the Broadcast model
    It is a different experience – consumers interact with the content and create new content – it’s a new model.
    Social
    Market Place
    Social
    Work Place
    Social
    Work Place
    Corporate Memory
    Slide 23
    Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 24
    Existing Broadcast Industry Challenges
    Obsolescent and costly tape based production technology
    Labor intensive production processes
    Poor reuse of existing content
    Conventional linear broadcast viewership is decreasing
    Existing rights management systems are inadequate and are not integrated
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 25
    Digital Media also brings new Challenges
    Growing number of distribution channels, frequently changing requirements for metadata, formats, and schedules of delivery
  • Copyright © Open Text Corporation. All rights reserved.
    Slide 26
    What others are doing…
  • Personalized “You Tube” Content – From The Origin
    Each pitch is a video clip asset in ECM
    Slide 27
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 28
    Open Text software helps powers a fully file based broadcast archive and editorial suite for global creative collaboration that has reduced production costs and decreased time to market.
    Millions watched the moon experiment online this month
    • NASA
  • Grupo Televisa
    End to end digital
    Slide 29
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 30
    BBC’s – iPlayer – A Global Audience
    • Deliver to an audience of 3 billion cell phone users
  • Copyright © Open Text Corporation. All rights reserved.
    Slide 31
    How are they doing it?
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 32
    From Media Syndication…
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 33
    To Rich Media Widgets
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 34
    Leads to Social Media Management…
    Inbox or Job Center
    Process Designer
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 35
    Agenda
    Open Text Snapshot
    The Evolution of the Internet
    The Impact on Broadcast
    The Role and Future of ECM
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 36
    Moving Away From Keyboard Entry
    …and away from our desks
    Slide 36
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 37
    To Mobile Access
  • To Interactive 3D Visualization for Digital Media
    Slide 38
    Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
  • 3D Visualization Demo
  • You can learn more from these books on this topic
    Available online at www.opentext.com
    Slide 40
    Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
  • Copyright © Open Text Corporation. All rights reserved.
    Slide 41
    Investing in the Future of Digital MediaAnd the Future of Canada…
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 42
    The Web is Like Early TV – Poor Quality!
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 43
    National Policy Development for Digital Media
    Business
    Creativity
    Technology
    • Public/Private Sector Partnership for “soft infrastructure”
    • Develop and enhance a national innovation chain for digital media
    • Combined investment of $250 Million
    • Build a skills base in digital media for Web 2.0 and Web 3.0
    • 2,000 students and 200 faculty in multi-disciplinary curriculum
  • Why Stratford?
    Skills, Lighting, Stages, ..
    Props, Costumes, Infrastructure…..one of the largest in the world
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 45
    Canadian Digital Media Challenges
    Potential loss of nation’s cultural heritage
    How to initiate preservation activities before physical media deteriorates
    Desire to protect and encourage Canadian programming
    How to make more economically viable
    Addressable Canadian audience relatively small
    How to increase export of Canadian programming
    Traditional advertising revenues are down
    How to help advertisers reach their target customers in more innovative and compelling ways
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 47
    Launch of these organizations - CANADA 3.0
  • Canada 3.0 National Participation – 1,500 attendees
  • Canada 3.0 - 70 Speakers from across Canada
  • Stratford Declaration
    Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 50
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 51
    Implications for the Economy Drive FederalPolicy
    Canada's Digital Economy: Moving Forward
    June 22, 2009 Ottawa, Canada Government Conference Centre
    The objectives are to agree upon:
    • the major challenges and issues facing Canada as a digital economy;
    • a statement of collective goals; and,
    • a list of priority areas for action.
  • “A good hockey player plays where the puck is. A great hockey players plays where the puck is going to be" – The Great One.
    Digital Media: A Canadian Perspective!
  • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    Slide 53
    Thank You